Vitalvibe

Name

Vitalvibe

Legal name

Vitalvibe

Website

https://vitalvibe.cz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Health Foods and Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Probiotics & Digestive Health Supplements (CRADAGAF), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

Keywords

• Bio superfoods retail
• Organic dietary supplements
• Natural health foods
• Vegan raw foods
• Functional mushrooms

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct online sales of BIO-certified superfoods, green foods, supplements, cosmetics, and kitchen equipment through their e-commerce platform. Products are sold individually with various pricing points ranging from 179 Kč to 1,499 Kč per item.
2. Wholesale/B2B Sales: Bulk sales to business partners through their wholesale program (velkoobchod), targeting retailers and resellers of health food products.
3. Affiliate Program: Referral-based revenue through their affiliate program where partners earn commissions for driving sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vitalvibe operates an e-commerce platform (vitalvibe.eu) selling 100% BIO-certified raw and natural products including superfoods, green foods, dietary supplements, plant-based milks, herbs, teas, coffee, dried fruits, seeds, nuts, natural sweeteners, healthy treats, fats and oils, natural cosmetics, and kitchen/home equipment. Sales are primarily direct-to-consumer across the Czech Republic and Slovakia, supported by physical pickup points in Brno and Prague, a wholesale program for resellers, and an affiliate program.

Product overview

Vitalvibe is a Czech e-commerce platform offering a comprehensive portfolio of health food and natural products in BIO quality. The product range includes green foods (algae, grasses, mixes), superfoods, cacao and chocolates, dried fruits, seeds and nuts, sweeteners, healthy treats, fats and oils, plant-based milks, herbs, teas, and coffee. The supplements category covers vitamins (B, C, D, E, K, B12), minerals (magnesium, iron, zinc & selenium), complexes, antioxidants, proteins, adaptogens, nootropics, functional mushrooms (with sub-brands like Vitalvibe Mushrooms), probiotics/enzymes, beneficial fats, and products for children. Additionally, Vitalvibe offers cosmetics (dental care, skin care, products for children) and home products (kitchen equipment, incense, books). The company positions itself as a RAW & BIO certified retailer focused on conscious and healthy living.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Forest.inkcoreStrategic or Co-development PartnerForest.ink is a partner organization for Amazon rainforest protection. Vitalvibe contributes to rainforest conservation through their 'Příspěvek na ochranu pralesa' (Contribution to rainforest protection) product, where customers can donate 30 Kč to help protect the Amazon rainforest. This reflects Vitalvibe's commitment to environmental sustainability and giving back to nature.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Myprotein: Myprotein is a leading direct-to-consumer sports nutrition and supplements brand operating across Europe. It directly overlaps with Vitalvibe's sports/fitness segment and broader supplement category via a similar DTC e-commerce model.
• iHerb: iHerb is a global direct-to-consumer e-commerce platform for vitamins, supplements, and natural health products. It is directly comparable to Vitalvibe in business model (DTC supplement/superfood e-commerce), product category, and target customers (health-conscious wellness consumers).
• Naturya: Naturya is a UK-based DTC brand specializing in superfoods, plant-based proteins, and natural supplements. It is a direct peer to Vitalvibe in the superfood and natural-supplement category, selling through its own storefront to similar health-conscious consumers.

Regional players

• Rohlik.cz: Rohlik.cz is the leading Czech online grocery retailer. While broader than Vitalvibe's BIO-focused assortment, it increasingly competes in health, organic, and natural products within the same Czech market and target consumer base.
• Kosik.cz: Kosik.cz is another major Czech online grocer with a health and organic product range. It serves overlapping Czech consumers with comparable products (BIO foods, natural and specialty items) and shares the same regulatory and logistics context as Vitalvibe.

Broad incumbents

• Holland & Barrett: Holland & Barrett is a long-established international health-food and supplement retailer with both physical stores and online presence. It overlaps with Vitalvibe across vitamins, supplements, and natural health products but operates at far greater scale and across many categories.

Emerging players

• Pip & Nut: Pip & Nut is a UK DTC brand focused on natural nut butters, snacks and healthy foods. It overlaps with Vitalvibe's healthy treats and natural foods category and uses a similar direct-to-consumer online model targeted at health-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vitalvibe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitalvibe