What Pip&Nut does

Pip & Nut is a UK-based natural food brand founded in 2013 by Pip Murray in London, specialising in nut butters and nut butter-based snacks. The company's product portfolio spans six core lines: peanut butters (smooth, crunchy, dark roast, and sweet & salty variants in 300g jars and 1kg tubs), almond butters (smooth, crunchy, and coconut, from Californian almonds), stuffed oat bars (six flavours), plant-based protein bars (10g protein per bar), nut butter cups (chocolate shells filled with nut butter), and chocolate hazelnut spread. All products are formulated without palm oil, with cocoa sourced through Tony's Open Chain and peanuts sourced as high-oleic Argentinian varietals. The company has been B Corp certified since 2019 and donates 10% of profits to the Pip & Nut Foundation.

Pip & Nut operates a hybrid go-to-market model combining direct-to-consumer e-commerce (pipandnut.com, a Shopify-hosted storefront with a Subscribe & Save subscription bundle offering up to 20% off and delivery cadences of every 4-12 weeks) with broad UK wholesale distribution. The brand is listed in every major UK supermarket (Sainsbury's, Tesco, ASDA, Morrisons, Waitrose, Ocado), health and wellness chains (Boots, Holland & Barrett, Whole Foods Market, Planet Organic, WH Smiths, Booths), Amazon, and independent health food retailers. International shipping is currently paused due to Brexit-related tax regulations, though European expansion is planned. Marketing combines paid social (TikTok, Meta, Pinterest, Google Ads), a newsletter (The Scurry), earned media, recipe content, and retail partnerships including Tesco's Buy Women Built shippers (100+ stores) and Ocado's female-founded brand aisle.

The company is privately held by founder Pip Murray (CEO and "Chief Squirrel") with disclosed funding of roughly £4.5M+ across multiple rounds between 2014 and 2026, including £1M from the Greater London Investment Fund (managed by The FSE Group) in August 2023 earmarked for product range and team expansion. Gross revenues exceeded £11 million in 2022, and the company operates with 11-50 employees from its headquarters at The Tea Building in Shoreditch, London. There is no proprietary technology platform, no public API, and no AI/ML capabilities disclosed; the business is fundamentally a differentiated clean-label CPG brand.

Name

Pip&Nut

Legal name

Pip & Nut Ltd

Website

https://pipandnut.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Pip & Nut is a London-based, founder-led CPG brand founded in 2013 that makes palm-oil-free nut butters, protein bars, oat bars, nut butter cups, and chocolate spreads, selling through its own e-commerce subscription and every major UK supermarket and health retailer, serving over 5 million cumulative UK consumers.

Ownership category

akta.pro rank

Product category

Natural Nut Butter & Snacks

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Other Grocery and Related Products Merchant Wholesalers (42449), Confectionery and Nut Retailers (445292)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Nuts, Seeds & Trail Mix Snacks (CRADABAF)

Keywords

• Natural nut butter
• Plant-based protein bars
• Stuffed oat bars
• Chocolate hazelnut spread
• Healthy snacks

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Consumer packaged goods sales: Direct-to-consumer e-commerce sales through pipandnut.com with subscription option offering 20% savings, plus wholesale distribution to major UK retailers including Sainsbury's, Tesco, ASDA, Morrisons, Ocado, Amazon, Boots, Holland & Barrett, and independent health food stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pip & Nut manufactures and sells natural, palm-oil-free nut butters (peanut and almond), chocolate hazelnut spreads, nut butter cups, stuffed oat bars, and plant-based protein bars under its own consumer brand. The company sells primarily direct-to-consumer through its Shopify e-commerce site with a subscription bundle option, alongside wholesale distribution across major UK supermarket chains and health food retailers.

Product overview

Pip & Nut is a natural food brand specialising in nut butters, nut butter-based snacks, and spreads. The product portfolio consists of six core product lines: Peanut Butter (available in smooth, crunchy, dark roast, and sweet & salty variants in 300g jars and 1kg tubs), Almond Butter (smooth, crunchy, and coconut varieties from Californian almonds in 170g and 425g sizes), Stuffed Oat Bars (high-fibre oat bars stuffed with nut butter fillings in six flavours), Protein Bars (plant-based protein bars with 10g protein per bar in three flavours), Nut Butter Cups (chocolate shells filled with nut butter in three varieties), and Chocolate Hazelnut Spread (a nut-and-cocoa spread in two sizes). All nut butters and cups are gluten-free; stuffed oat bars and protein bars are not. The company also offers a subscription bundle service (Build a Bundle) enabling customers to mix products across all ranges with up to 20% savings. Founded in 2013 by Pippa Murray, the brand is B Corp certified (since 2019), female-founded, and committed to no palm oil across all products.

Differentiator

Problem solved

Functional benefit

Brands

• Pip & Nut Foundation: The Pip & Nut Foundation receives 10% of company profits and focuses on charitable giving and social impact.

Products and services

• Peanut Butter

Quantifiable outcome

• 5.05 million people have agreed with the company's mission since founding in 2013
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Tony's Open ChaincoreStrategic or Co-development PartnerPip & Nut sources 100% traceable cocoa through Tony's Open Chain, ensuring no deforestation and actively working to eradicate forced labour in the cocoa industry. Pip & Nut was the UK's first confectionery brand to join Tony's Open Chain. Cocoa is sourced from cooperatives and farms in Côte d'Ivoire and Ghana.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ManiLife: UK-based premium peanut butter brand founded in 2013, offering a comparable single-ingredient, no-palm-oil positioning and stocked across major UK grocers. Directly competes with Pip & Nut in the same natural nut butter category with similar D2C + supermarket GTM.
• Meridian Foods: Long-established UK nut butter manufacturer (peanut, almond, cashew) supplying major British supermarkets and health stores. Directly competes with Pip & Nut on shelf and through similar wholesale + specialty retail channels.
• Deliciously Ella: UK plant-based food brand spanning nut butters, snack bars, and spreads. Closely comparable in mission-driven founder branding, UK supermarket presence, and product range overlap (bars, spreads, nut butters).
• Nākd: UK-based natural fruit-and-nut bar brand owned by Nature's Path. Directly competes with Pip & Nut's Stuffed Oat Bars and Protein Bars lines on shelf positioning, health-led messaging, and major UK grocery distribution.
• RXBAR: US protein bar brand owned by Post Holdings with UK retail presence. Directly competes with Pip & Nut Protein Bars on clean-label, high-protein positioning in the same mass-market grocery channel.
• Emily (Snack Company): UK better-for-you snack brand with a focus on natural ingredients and female founder. Comparable GTM, retail footprint, and product philosophy to Pip & Nut, especially in the oat bar and on-the-go snack space.
• Bounce Foods: UK-based natural protein ball and snack bar brand stocked in major UK grocers. Directly competes with Pip & Nut Protein Bars and Stuffed Oat Bars on clean-label, protein-led, on-the-go snacking.

Broad incumbents

• Justin's: US natural nut butter brand owned by Hormel Foods with growing UK availability. Comparable premium nut butter category, broader geographic footprint, and access to a strategic parent's marketing and distribution firepower.
• Holland & Barrett (Own Label): UK health retailer with a growing own-label nut butter and snack range. A key retail account for Pip & Nut but also a direct competitive threat via private-label products on the same shelves.

Others

• Tony's Chocolonely: Ethical chocolate brand and operator of the Tony's Open Chain cocoa sourcing programme of which Pip & Nut is a member. Comparable mission-driven, B-Corp-aligned brand DNA and a direct sourcing partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pipandnut
• Instagraminstagram.com/pipandnut
• Xx.com/pipandnut
• Facebookfacebook.com/pipandnut

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pip&Nut