Vitalvibe
- Company typePrivate
- Founded2012
- HeadquartersBrno, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Vitalvibe firmographics
Firmographics- Name
- Vitalvibe
- Legal name
- Vitalvibe
- Website
- https://vitalvibe.cz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vitalvibe industry classification
Industry- Product category
- Health Foods and Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industries
- Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Probiotics & Digestive Health Supplements (CRADAGAF), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)
Keywords
Where Vitalvibe is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
Vitalvibe business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Direct online sales of BIO-certified superfoods, green foods, supplements, cosmetics, and kitchen equipment through their e-commerce platform. Products are sold individually with various pricing points ranging from 179 Kč to 1,499 Kč per item.
- Wholesale/B2B Sales: Bulk sales to business partners through their wholesale program (velkoobchod), targeting retailers and resellers of health food products.
- Affiliate Program: Referral-based revenue through their affiliate program where partners earn commissions for driving sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Vitalvibe product offering
Product offeringCore offering
Vitalvibe operates an e-commerce platform (vitalvibe.eu) selling 100% BIO-certified raw and natural products including superfoods, green foods, dietary supplements, plant-based milks, herbs, teas, coffee, dried fruits, seeds, nuts, natural sweeteners, healthy treats, fats and oils, natural cosmetics, and kitchen/home equipment. Sales are primarily direct-to-consumer across the Czech Republic and Slovakia, supported by physical pickup points in Brno and Prague, a wholesale program for resellers, and an affiliate program.
Product overview
Vitalvibe is a Czech e-commerce platform offering a comprehensive portfolio of health food and natural products in BIO quality. The product range includes green foods (algae, grasses, mixes), superfoods, cacao and chocolates, dried fruits, seeds and nuts, sweeteners, healthy treats, fats and oils, plant-based milks, herbs, teas, and coffee. The supplements category covers vitamins (B, C, D, E, K, B12), minerals (magnesium, iron, zinc & selenium), complexes, antioxidants, proteins, adaptogens, nootropics, functional mushrooms (with sub-brands like Vitalvibe Mushrooms), probiotics/enzymes, beneficial fats, and products for children. Additionally, Vitalvibe offers cosmetics (dental care, skin care, products for children) and home products (kitchen equipment, incense, books). The company positions itself as a RAW & BIO certified retailer focused on conscious and healthy living.
Differentiator
Problem solved
Functional benefit
Companies that use Vitalvibe
Customer profileSegments4 records
Ideal customer profiles5 records
Vitalvibe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vitalvibe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Forest.inkcoreForest.ink is a partner organization for Amazon rainforest protection. Vitalvibe contributes to rainforest conservation through their 'Příspěvek na ochranu pralesa' (Contribution to rainforest protection) product, where customers can donate 30 Kč to help protect the Amazon rainforest. This reflects Vitalvibe's commitment to environmental sustainability and giving back to nature.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Vitalvibe competitors and assessment
Company assessmentDirect peers
- Myprotein: Myprotein is a leading direct-to-consumer sports nutrition and supplements brand operating across Europe. It directly overlaps with Vitalvibe's sports/fitness segment and broader supplement category via a similar DTC e-commerce model.
- iHerb: iHerb is a global direct-to-consumer e-commerce platform for vitamins, supplements, and natural health products. It is directly comparable to Vitalvibe in business model (DTC supplement/superfood e-commerce), product category, and target customers (health-conscious wellness consumers).
- Naturya: Naturya is a UK-based DTC brand specializing in superfoods, plant-based proteins, and natural supplements. It is a direct peer to Vitalvibe in the superfood and natural-supplement category, selling through its own storefront to similar health-conscious consumers.
Regional players
- Rohlik.cz: Rohlik.cz is the leading Czech online grocery retailer. While broader than Vitalvibe's BIO-focused assortment, it increasingly competes in health, organic, and natural products within the same Czech market and target consumer base.
- Kosik.cz: Kosik.cz is another major Czech online grocer with a health and organic product range. It serves overlapping Czech consumers with comparable products (BIO foods, natural and specialty items) and shares the same regulatory and logistics context as Vitalvibe.
Broad incumbents
- Holland & Barrett: Holland & Barrett is a long-established international health-food and supplement retailer with both physical stores and online presence. It overlaps with Vitalvibe across vitamins, supplements, and natural health products but operates at far greater scale and across many categories.
Emerging players
- Pip & Nut: Pip & Nut is a UK DTC brand focused on natural nut butters, snacks and healthy foods. It overlaps with Vitalvibe's healthy treats and natural foods category and uses a similar direct-to-consumer online model targeted at health-conscious consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Vitalvibe social profiles
Digital presenceVitalvibe compliance and trust
Trust signalCompliance1 record
Vitalvibe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitalvibe leadership team
Management profileNumber of profiles
Vitalvibe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitalvibe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitalvibe
What does Vitalvibe do?
Vitalvibe operates an e-commerce platform (vitalvibe.eu) selling 100% BIO-certified raw and natural products including superfoods, green foods, dietary supplements, plant-based milks, herbs, teas, coffee, dried fruits, seeds, nuts, natural sweeteners, healthy treats, fats and oils, natural cosmetics, and kitchen/home equipment. Sales are primarily direct-to-consumer across the Czech Republic and Slovakia, supported by physical pickup points in Brno and Prague, a wholesale program for resellers, and an affiliate program.
Is Vitalvibe a public or private company?
Vitalvibe is a private company. It is classified as unknown and is currently operating.
When was Vitalvibe founded?
Vitalvibe was founded in 2012. It employs 11 to 50 people.
Where is Vitalvibe based?
Vitalvibe is headquartered in Brno, Czechia, in the Europe region.
How does Vitalvibe make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are wholesale/B2B Sales and affiliate Program.
Who are Vitalvibe's main competitors?
Direct peers on record are Myprotein, iHerb and Naturya. Regional players are Rohlik.cz and Kosik.cz. Holland & Barrett is listed as a broad incumbent. Pip & Nut is listed as an emerging player.
Does Vitalvibe have an API?
No public API is recorded for Vitalvibe.
What industry is Vitalvibe in?
Vitalvibe's product category is Health Foods and Dietary Supplements. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of CRAHAEAE, Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly). Its NAICS code is 456191 and its SIC code is 5141.