Empire Custom Cabinets & Countertops

What Empire Custom Cabinets & Countertops does

Empire Custom Cabinets & Countertops (operating as EmpireGMQ or Empire Granite Marble Quartz) is a privately held custom home improvement company founded in 2016 and based in Lancaster, New York. The company designs, fabricates, and installs custom cabinetry and natural and engineered stone countertops for residential customers in Western New York, covering roughly 40 communities across the Buffalo-Niagara region. Its physical footprint includes a flagship showroom in Lancaster and a secondary showroom and fabrication facility in Depew, both located on Walden Avenue, where customers can view full slabs of granite, marble, quartz, quartzite, Dekton, Geoluxe, and soapstone before purchase.

The product portfolio centers on two integrated lines. Cabinet offerings include all-wood construction plus HDF (High-Density Fiberboard) doors with proprietary solid one-piece, zero-joint construction that is engineered to resist humidity-driven expansion, cracking, and paint failure; painted finishes are heat-cured in an oven for durability. Laminate cabinet doors use PUR adhesive edgebanding with certified antibacterial surfaces and embossed wood-grain textures. The countertop line spans granite handpicked from Brazilian quarries, Italian marble, engineered quartz including Silestone sub-branded SKUs, quartzite, Dekton ultra-compact surfaces, Geoluxe pyrolytic material, and soapstone, all fabricated in-house and installed by company crews. Supporting offerings include a design studio service, a portfolio of kitchen cabinet accessories, and an online countertop visualizer tool.

The business operates on a project-based, one-time-purchase revenue model. Customers are guided through showroom selection, in-home measurement, design consultation, custom fabrication, and professional installation. Pricing is quote-based and not publicly disclosed; customers request free quotes via the website or phone. The go-to-market is direct-to-consumer within a defined regional radius, supplemented by social media presence on YouTube, Facebook, Instagram, and LinkedIn, and historical participation in regional home shows including the 2019 Buffalo Home Show and the 2019 Decorators' Show House. The team comprises approximately 18 members split between a Countertop Facility and a Cabinet and Design Facility.

Name

Empire Custom Cabinets & Countertops

Legal name

Empire Custom Cabinets & Countertops

Website

https://empiregmq.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Empire Custom Cabinets & Countertops (EmpireGMQ) is a privately held, Western New York-based custom cabinet and stone countertop fabricator and installer founded in 2016, serving residential homeowners across roughly 40 Buffalo-area communities through showrooms in Lancaster and Depew.

Ownership category

akta.pro rank

Product category

Custom Cabinetry and Countertops

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE), Kitchen Countertops & Backsplash Installation (HSAPAAAC), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Cabinet Installation (New & Replacement) (HSAPAIAC)

Keywords

• Custom cabinets
• Stone countertops
• Kitchen remodeling
• Bathroom remodeling
• Cabinet fabrication

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Cabinet Sales: Sale of custom-built cabinet doors including HDF (High Density Fiberboard), laminate, and all-wood cabinets. Product includes design services, material selection, and custom painting options using Sherwin-Williams paint colors. One-time product revenue per project.
2. Countertop Sales and Installation: Sale and installation of stone countertops including granite (from Brazil), marble (from Italy), quartz, quartzite, Dekton, Geoluxe, and soapstone. Includes in-house fabrication and professional installation services.
3. Design Services: Full design studio services including kitchen and bathroom design, material selection assistance, in-home measurements, and project consultation. Offered as part of comprehensive custom remodeling services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Empire Custom Cabinets & Countertops manufactures and installs fully custom cabinetry (HDF, laminate, and all-wood) and stone countertops (granite, marble, quartz, quartzite, Dekton, Geoluxe, and soapstone) for residential kitchens and bathrooms. The company operates its own countertop fabrication facility and cabinet manufacturing operations, supported by an in-house design studio and two retail showrooms in Western New York. Services span material selection, custom design, in-home measurement, fabrication, and professional installation as a single-source provider.

Product overview

Empire Custom Cabinets & Countertops is a home improvement company offering a unified portfolio of custom cabinetry and stone countertop products. The core offering comprises custom cabinets (available in HDF, all-wood, and laminate materials) paired with a comprehensive selection of natural and engineered stone countertops including granite (sourced from Brazil), marble (from Italy), quartz, quartzite, Dekton, Geoluxe, and soapstone. The company provides complete in-house services including design consultation, countertop fabrication, and installation, along with supporting tools like a countertop visualizer and kitchen cabinet accessories such as organizers and pull-out systems. The product portfolio is unified under the Empire brand and operates through showrooms in the Buffalo, NY area.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cabinets Fully custom cabinetry for residential kitchens, bathrooms, and specialty areas, offered in HDF, all-wood, and laminate material options with paint-to-suit color choices using Sherwin-Williams paint colors. Includes custom design and in-house fabrication.
• HDF Custom Cabinet Doors High-Density Fiberboard custom cabinet doors with solid one-piece zero-joint construction that resists humidity-driven expansion and contraction, eliminating wood joint stress and paint cracking. Available in raised panel and shaker panel styles with heat-cured painted finishes.
• Laminate Custom Cabinet Doors Laminate cabinet doors with certified antibacterial finishes, scratch resistance, anti-fingerprint properties, and deeply embossed natural wood-grain textures. Uses PUR adhesive edgebanding technology with perfectly matched surface and edgeband.
• Granite Countertops Natural granite countertops handpicked from Brazilian quarries, available in a variety of colors including tan, gray, yellow-gold, brown, and blue-gray. Includes in-house fabrication and professional installation.
• Marble Countertops Italian marble countertops sourced from Italian quarries, featuring unique veining and natural modeling characteristics. Includes in-house fabrication and professional installation.
• Quartz Countertops Engineered quartz countertops available in over 90 color options including the Silestone Eternal series (Calacatta Gold, Marfil, Statuario, Charcoal Soapstone) and other popular patterns. Includes in-house fabrication and professional installation.
• Quartzite Countertops Natural quartzite stone countertops for residential kitchen and bathroom applications, fabricated and installed by Empire.
• Dekton Countertops Ultra-compact surface countertops by Cosentino (Dekton), suitable for kitchen and bathroom applications including fireplaces and vanities. Includes in-house fabrication and professional installation.
• Geoluxe Countertops Pyrolytic surface material countertops offering design consistency and high performance for residential kitchen and bathroom applications. Includes in-house fabrication and professional installation.
• Soapstone Countertops Natural soapstone stone countertops for residential kitchen and bathroom applications, fabricated and installed by Empire.
• Design Studio Services Full design studio services for custom residential kitchen and bathroom remodels, including professional designers who assist with layout, material selection, in-home measurements, and project consultation.
• Countertop Fabrication and Installation In-house countertop fabrication and professional installation services performed at Empire's Countertop Facility for residential projects.

Quantifiable outcome

• Custom cabinets that will not expand or contract from humidity changes during summer and winter months
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Omega Cabinetry: Semi-custom cabinet manufacturer offering a wide range of door styles, finishes, and storage solutions. Comparable to Empire's all-wood and custom cabinetry offering, with a dealer-based go-to-market model.
• MSI (M S International): One of the largest importers and distributors of natural stone, quartz, and countertop surfaces in North America. Empire sources similar materials (granite, marble, quartz); MSI is comparable as the upstream supplier analogue to Empire's fabrication-and-installation model.
• Fabuwood Cabinetry: Northeast-based (New Jersey) semi-custom cabinet manufacturer with direct-dealer and showroom distribution. Comparable to Empire on cabinetry product line and Northeast market focus, but operates at significantly larger scale.
• IKEA (Kitchen & Bath): Global home furnishings retailer with a kitchen and bath cabinetry business. Not a direct custom competitor, but competes for the same residential remodel budget at a lower price point with a national showroom footprint.
• KraftMaid (MasterBrand Cabinets): One of the largest semi-custom kitchen cabinet manufacturers in the U.S., serving dealers, big-box retailers, and remodelers. Comparable to Empire as a cabinet brand but at national scale and through dealer/retail channels rather than regional direct showroom.
• Caesarstone: Global manufacturer of engineered quartz countertops sold through a fabricator/retailer network. Comparable to Empire in the quartz countertop category, though Caesarstone is a brand/supplier rather than a regional fabricator/installer.

Others

• Cosentino: Global manufacturer of Silestone quartz and Dekton surfaces — one of Empire's key material partners. Comparable as a premium engineered-stone supplier whose products Empire distributes and fabricates in its Western NY market.

Direct peers

• Cabinets To Go: U.S. retailer specializing in kitchen and bath cabinetry through showroom-based direct-to-consumer sales with design and installation services. Closely comparable business model to Empire — showroom, design services, custom/semi-custom cabinetry and countertops — though at national scale.
• Kitchen Tune-Up: National franchise system offering kitchen remodeling, cabinet refacing, and custom cabinet solutions. Comparable to Empire's custom cabinet and remodel service offering, distributed through a territory-franchise model that sometimes overlaps with regional remodelers.

Emerging players

• Pompeii (Stone countertops fabricator): Custom stone countertop fabricator and installer serving regional U.S. markets. Comparable to Empire's countertop fabrication and installation arm as a regional custom-stone shop, though typically without Empire's integrated cabinetry offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLDFdrml4rEiA26yT6IH1dQ
• Facebookfacebook.com/EmpireGMQ
• LinkedInlinkedin.com/company/empire-granite-marble
• Instagraminstagram.com/empiregmq
• Xx.com/empiregmq

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Custom Cabinets & Countertops