Blue Star Coffee Roasters
Blue Star Coffee Roasters is a founder-owned, hand-roasting specialty coffee company based in Twisp, Washington, serving direct-to-consumer subscribers, regional wholesale accounts in the Methow Valley and Seattle, and walk-up customers at its on-site roastery and coffee bar.
- Company typePrivate
- Founded1992
- HeadquartersTwisp, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Blue Star Coffee Roasters does
Blue Star Coffee Roasters is a privately held, founder-owned specialty coffee roaster headquartered in Twisp, Washington, founded by Dan and Meg Donohue. The company operates a hand-roasting facility and walk-up coffee bar at 1240 E. Methow Valley Highway, supplemented by a separate warehouse location at 3 Twisp Airport Rd for product returns. Its core operation is small-batch, hand-roasted specialty coffee with documented sourcing relationships in Rwanda (850 smallholder farmers via the Burera Natural lot), Ethiopia (Yirgacheffe Konga via Royal Coffee), Mexico (El Corazon de Mexico via San Cristobal Coffee Importers), and Sumatra (French Sumatra). The product line centers on six core 12 oz SKUs — HWY 20 House Blend, Espresso Blend, French Sumatra, Morning Roast, Supernova Decaf, and a rotating Roaster's Choice single-origin — priced at $17 standard and $18.49 for the Roaster's Choice tier, with Aero Press brewing equipment, branded apparel, mugs, and digital gift cards as secondary SKUs. Recognition includes being voted a Top Three Micro Roaster in North America by Roast Magazine in 2017 and winning America's Best Espresso at Seattle Coffee Fest in 2012.
The business generates revenue through five distinct streams: one-time direct-to-consumer bag sales, a Shopify-powered subscription program with 10% subscriber discount and customizable cadence, wholesale supply to restaurants, bakeries, and cafes in the Methow Valley and Pacific Northwest (with named accounts in Seattle including Brimmer and Heeltap, Hot Cakes Molten Cakery, and Irwin's Cafe and Bakery), an on-site coffee bar open Monday through Saturday 8am–2pm, and merchandise/accessories. The wholesale channel is full-service rather than transactional, with documented barista training, espresso machine maintenance, and equipment consultation bundled into the relationship. Marketing is content-led through an organic blog, brew guides, a newsletter, and Facebook/Instagram channels, with a dedicated testimonial page reinforcing social proof from accounts and industry figures including former La Marzocco CEO Kent Bakke.
The company operates with 11–50 employees, has no institutional funding, no parent company, and no subsidiaries, indicating a bootstrapped, founder-led operating model. Distribution is primarily regional (Pacific Northwest) with e-commerce extending its effective addressable market nationally. Technology dependencies are limited to Shopify for e-commerce and subscription management and Square for in-person pickup ordering, with no documented APIs, proprietary software, or AI/ML capabilities.
Blue Star Coffee Roasters firmographics
Firmographics- Name
- Blue Star Coffee Roasters
- Legal name
- Blue Star Coffee Roasters
- Website
- https://bluestarcoffeeroasters.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blue Star Coffee Roasters is a founder-owned, hand-roasting specialty coffee company based in Twisp, Washington, serving direct-to-consumer subscribers, regional wholesale accounts in the Methow Valley and Seattle, and walk-up customers at its on-site roastery and coffee bar.
- Ownership category
- akta.pro rank
Blue Star Coffee Roasters industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Blue Star Coffee Roasters is headquartered
LocationHeadquarters
- HQ city
- Twisp
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Blue Star Coffee Roasters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Coffee Sales: Sale of roasted whole bean and ground coffee to individual consumers through the company's e-commerce store. Standard bag size is 12 ounces.
- Coffee Subscriptions: Recurring coffee delivery subscriptions offering 10% discount and free first-order shipping. Subscribers can customize frequency, grind preferences, and quantities.
- Wholesale Coffee: Wholesale supply of world-class hand-roasted coffee to restaurants, bakeries, cafes, and other businesses throughout the Methow Valley and Pacific Northwest. Includes barista training, espresso machine maintenance support, and equipment updates.
- Merchandise & Accessories: Sale of branded apparel, brewing equipment, accessories, and gift cards through the online shop.
- On-site Coffee Bar: Roastery and coffee bar in Twisp, WA offering expertly prepared coffee drinks for walk-up and pickup orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Coffee – 12 oz bag |
| Subscription | Monthly | Coffee Subscription – 12 oz bag (recurring) |
| Unit Pricing | Pay-as-you-go | Brewing Equipment |
| Unit Pricing | Pay-as-you-go | Apparel |
| Unit Pricing | Pay-as-you-go | Ceramic Logo Mug |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Blue Star Coffee Roasters product offering
Product offeringCore offering
Blue Star Coffee Roasters is a specialty coffee roaster based in Twisp, Washington, founded by Dan and Meg Donohue. The company hand-roasts small-batch specialty coffee and distributes it through direct-to-consumer e-commerce, a recurring subscription program, an on-site coffee bar, and a wholesale program serving cafés, restaurants, and bakeries that includes barista training and espresso equipment support.
Product overview
Blue Star Coffee Roasters is a wholesale provider of world-class, hand-roasted coffee based in Twisp, Washington. The company operates a single-product coffee roasting business supplemented by merchandise and subscription services. Core offerings include six standard coffee blends (HWY 20 House Blend, Espresso Blend, French Sumatra, Morning Roast, Supernova Decaf, and rotating Roaster's Choice seasonal coffees), sold alongside brewing equipment (Aero Press and accessories) and branded merchandise (mugs, apparel, headwear). The company also offers a subscription service with 10% subscriber discounts and a gift card program. Awarded top-three micro roaster in North America by Roast Magazine in 2017 and winner of America's Best Espresso at Seattle Coffee Fest in 2012.
Differentiator
Problem solved
Functional benefit
Products and services
- HWY 20 House Blend
Companies that use Blue Star Coffee Roasters
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Blue Star Coffee Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Blue Star Coffee Roasters partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- North Cascade Heli SkiminorAnnual collaboration with North Cascade Heli Ski to create a specialty Roaster's Choice coffee named after ski runs (e.g., Cosmic Blast Guatemala Quiché Palibatz). The collaboration pairs memorable coffees with thrilling heli-skiing experiences, with proceeds and interest supporting the adventure tourism community.
- Royal CoffeeminorConsulted with Royal Coffee when selecting exceptional lots of coffee (e.g., Yirgacheffe Konga Natural Organic). Royal Coffee provides expertise in green coffee sourcing and quality assessment for specialty lots.
- HKW Web Designers (Geneva Kaiser and Scott Mueller)minorCreative team behind the company's updated website, providing web design services.
- Sol HornerminorFilmmaker who created a series of digital brew guides with the company's barista staff.
- Bryan Putnam (Printmade Press)minorIllustrator who provided custom illustrative work for the company.
- John BeckminorPhotographer and social media contributor for the company.
- ShopifycoreE-commerce platform powering the online store, enabling direct-to-consumer sales, subscription management, and payment processing.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Blue Star Coffee Roasters competitors and assessment
Company assessmentBroad incumbents
- Peet's Coffee: Large specialty-adjacent coffee company with broad retail, grocery, and foodservice distribution. Comparable on packaged coffee wholesale and grocery-channel presence, but at a vastly larger scale and with broader product range.
Regional players
- Caffe Vita Coffee Roasting: Seattle-based specialty roaster with cafés, wholesale, and D2C distribution across the Pacific Northwest. Comparable on geography and product mix; regional overlap makes it the closest direct Pacific Northwest competitor.
Direct peers
- Blue Bottle Coffee: Specialty coffee roaster and café operator offering freshly roasted single-origin and blend coffees via D2C subscriptions and cafés. Directly comparable on product, sourcing narrative, and multi-channel go-to-market.
- La Colombe Coffee Roasters: Specialty roaster combining wholesale accounts with cafés and D2C, including signature draft lattes. Comparable on multi-channel model and foodservice partnerships at premium restaurants.
- Verve Coffee Roasters: Specialty roaster combining D2C subscriptions, cafés, and wholesale accounts with a strong content and brand presence. Comparable in multi-channel model and premium-positioned retail/wholesale mix.
- Counter Culture Coffee: Specialty roaster focused on direct-trade single-origin coffees with a strong wholesale program, training services, and D2C. Highly comparable on mission-driven sourcing, B2B service wrap, and education-led GTM.
- Intelligentsia Coffee: Pioneering third-wave specialty roaster with direct-trade programs, wholesale accounts, and cafés. Comparable in sourcing philosophy, premium pricing, and chef/restaurant wholesale positioning.
- Kicking Horse Coffee: Specialty roaster distributing organic, fair-trade whole bean and ground coffees via grocery and D2C. Comparable on packaged specialty coffee SKUs and CPG-style positioning, though without a café component.
- Stumptown Coffee Roasters: Specialty third-wave coffee roaster with direct-trade sourcing, wholesale accounts, D2C e-commerce, subscriptions, and cafés. Closely mirrors Blue Star's wholesale-plus-DTC-plus-cafe model and serves overlapping restaurant and bakery accounts in Portland/Seattle.
Emerging players
- Onyx Coffee Lab: Award-winning specialty roaster competing in the same competition circuit (e.g., top micro roaster accolades) with D2C and selective wholesale. Comparable on craft positioning and award-driven brand building.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blue Star Coffee Roasters social profiles
Digital presenceBlue Star Coffee Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Star Coffee Roasters leadership team
Management profileNumber of profiles
Profiles2 records
Blue Star Coffee Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Star Coffee Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Star Coffee Roasters
What does Blue Star Coffee Roasters do?
Blue Star Coffee Roasters is a specialty coffee roaster based in Twisp, Washington, founded by Dan and Meg Donohue. The company hand-roasts small-batch specialty coffee and distributes it through direct-to-consumer e-commerce, a recurring subscription program, an on-site coffee bar, and a wholesale program serving cafés, restaurants, and bakeries that includes barista training and espresso equipment support.
Is Blue Star Coffee Roasters a public or private company?
Blue Star Coffee Roasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Star Coffee Roasters founded?
Blue Star Coffee Roasters was founded in 1992. It employs 11 to 50 people.
Where is Blue Star Coffee Roasters based?
Blue Star Coffee Roasters is headquartered in Twisp, United States, in the North America region.
How does Blue Star Coffee Roasters make money?
Five revenue lines are on record. Direct Coffee Sales are the primary driver. The others are coffee Subscriptions, wholesale Coffee, merchandise & Accessories and on-site Coffee Bar.
Who are Blue Star Coffee Roasters's main competitors?
Peet's Coffee is listed as a broad incumbent. Caffe Vita Coffee Roasting is listed as a regional player. Direct peers are Blue Bottle Coffee, La Colombe Coffee Roasters, Verve Coffee Roasters, Counter Culture Coffee, Intelligentsia Coffee, Kicking Horse Coffee and Stumptown Coffee Roasters. Onyx Coffee Lab is listed as an emerging player.
Does Blue Star Coffee Roasters have an API?
No public API is recorded for Blue Star Coffee Roasters.
What industry is Blue Star Coffee Roasters in?
Blue Star Coffee Roasters's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 2080.