Broomfield Swim and Tennis Club

What Broomfield Swim and Tennis Club does

Broomfield Swim and Tennis Club (BSTC) is a private, member-owned outdoor recreational facility established in 1958 in Broomfield, Colorado. The club operates from a single location at 250 Main St, comprising six lighted outdoor tennis courts, two lighted pickleball courts, a gazebo with fire-pit, and a four-lane 27-meter lap pool with diving board, alongside grills, a snack shop, and a children's playground. It is governed by a volunteer Board of Directors elected by members, with no outside investors, parent company, or institutional capital identified.

BSTC's product offering spans three pillars: racquet sports (junior and adult tennis lessons, USTA/CTA leagues, Junior Team Tennis, pickleball programs), aquatics (Sharks competitive swim team participating in the Boulder Valley Summer Swim League, private and semi-private swim lessons, open swim), and community programming (tournaments including the 42nd Annual Broomfield Open and the Broomfield Battle Junior Tournament, social events, holiday celebrations). The club maintains core partnerships with the USTA and Boulder Valley Summer Swim League, and runs a multi-sponsor tournament activation model with regional craft breweries, local services, and real estate sponsors.

The business model is a direct-to-consumer membership subscription: four tiers (65+ Individual $65/mo, 65+ Family $85/mo, Individual $110/mo, Family) with one-time initiation fees of $1,250–$1,750, plus ancillary fees for Nanny Passes, house guests, swim team registration, swim lessons, junior tennis, and adult league play. Non-members can access select programs (swim lessons, pickleball lessons, junior tennis) as a funnel into membership. Court reservations run through the Court Reserve platform. Revenue is not publicly disclosed; no funding rounds, M&A, or external capital structure has been identified. Headcount is reported at 11–50 employees.

Name

Broomfield Swim and Tennis Club

Legal name

Broomfield Swim and Tennis Club

Website

https://broomfieldswimandtennis.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Broomfield Swim and Tennis Club is a private, member-owned outdoor recreational club founded in 1958 in Broomfield, Colorado, serving families and individuals with tennis, pickleball, aquatics, swim team, and tournament programs through a tiered membership model.

Ownership category

akta.pro rank

Product category

Recreational Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKABAF

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKAEAE

Tennis & Racquet Sports Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Tennis club membership
• Swim team programs
• Pickleball court rentals
• Racquet sports instruction
• Swimming lessons

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Monthly recurring membership dues from individual and family members. Four membership tiers available: 65+ Individual ($65/month), 65+ Family ($85/month), Individual ($110/month), and Family. One-time initiation fees also charged for new and returning members.
2. Initiation Fees: One-time initiation fees required for new members and former members returning after a lapse in membership. Family initiation fee is $1,250; Individual initiation fee is $1,750.
3. Membership Add-ons: Additional fees for Nanny Pass ($300 for summer) and Extended House Guest ($500 per guest).
4. Sharks Swim Team Fees: Registration fees for youth swim team participants aged 6-18. Member pricing $250, Non-member pricing $310. Fees include all meet fees including prelims/finals.
5. Swim Lessons: Private and semi-private swim lessons for infants (18 months+), kids, and teens. Private lessons: 30 min ($40 member/$50 non-member), 15 min ($25 member/$35 non-member). Semi-private: 30 min ($60 member/$70 non-member), 45 min ($75 member/$85 non-member).
6. Junior Team Tennis: USTA Junior Team Tennis program with member pricing $350 and non-member pricing $430. Includes team practices and team SWAG. Separate $32 USTA registration fee collected through TennisLink.
7. Adult Tennis League Fees: League fees of $50 per individual for unlimited league participation. If player only plays one league during summer, fee reduced to $25 with refund available. Non-members pay $50 per league.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Broomfield Swim and Tennis Club operates a private outdoor recreational facility providing member-based access to six lighted tennis courts, two lighted pickleball courts, and an outdoor four-lane 27-meter lap pool with diving board. The club bundles facility access with structured programming including swim lessons, a competitive youth swim team (Sharks), junior and adult tennis lessons and leagues, USTA Junior Team Tennis, pickleball play and socials, and seasonal tournaments. Membership tiers are sold to individuals and families with discounted rates for ages 65 and older, plus add-on passes for nannies and house guests.

Product overview

Broomfield Swim and Tennis Club (BSTC) is a private outdoor recreational facility established in 1958, offering a unified membership experience centered around pool activities, tennis, and pickleball. The core offering includes access to a four-lane 27-meter lap pool with diving board, six lighted tennis courts, and two lighted pickleball courts. The club's programs span aquatics (swim lessons, Sharks competitive swim team, open swim), racquet sports (junior and adult tennis programs, Junior Team Tennis, pickleball), and social events. Membership tiers provide access to all facilities and programs, with additional add-ons for nanny passes and guest privileges. The club organizes major tournaments including The Broomfield Open (annual) and Broomfield Battle Junior Tournament, positioning itself as one of the most active tennis communities in the Denver metro area.

Differentiator

Problem solved

Functional benefit

Products and services

• BSTC Membership
• Pool Facilities
• Tennis Courts
• Pickleball Courts
• Swim Lessons
• Sharks Swim Team
• Pool Open Swim
• Junior Tennis Programs
• Adult Tennis Programs
• Junior Team Tennis
• Pickleball Programs
• Adult Drill Schedule
• The Broomfield Open
• Broomfield Battle Junior Tournament
• Broomfield Spring Open and Fall Open
• Social Events

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Sill-Ter-Har MotorsminorGTM or Marketing PartnerSponsor of the 2026 Broomfield Open Tennis Tournament. Provides financial support in exchange for tournament sponsorship recognition and logo placement at the event.
• Satire Brewing CompanyminorGTM or Marketing PartnerSponsor of the 2026 Broomfield Open Tennis Tournament. Craft brewery providing beverage sponsorship at the event.
• 4 Noses BrewingminorGTM or Marketing PartnerSponsor of the 2026 Broomfield Open Tennis Tournament. Craft brewery partner for the event.
• Moros FabricationminorGTM or Marketing PartnerSponsor of the 2026 Broomfield Open Tennis Tournament.
• The Park Wine & SpiritsminorGTM or Marketing PartnerSponsor of the 2026 Broomfield Open Tennis Tournament. Wine and spirits partner for the event.
• Odell BrewingminorGTM or Marketing PartnerSponsor of the 2026 Broomfield Open Tennis Tournament. Regional craft brewery providing beverages at the event.
• The Smile SuiteminorGTM or Marketing PartnerSponsor of the 2026 Broomfield Open Tennis Tournament.
• Mudrock CO Tap & TavernminorGTM or Marketing PartnerSponsor of the 2026 Broomfield Open Tennis Tournament.
• O'Brien Team ColoradominorGTM or Marketing PartnerSponsor of the 2026 Broomfield Open Tennis Tournament. Real estate team providing sponsorship.
• ConexusminorGTM or Marketing PartnerSponsor of the 2026 Broomfield Open Tennis Tournament.
• Eldorado SpringsminorGTM or Marketing PartnerSponsor of the 2026 Broomfield Open Tennis Tournament. Natural spring water provider.
• Boulder Valley GlassminorGTM or Marketing PartnerSponsor of the 2026 Broomfield Open Tennis Tournament.
• Boulder Outcome CenterminorGTM or Marketing PartnerSponsor of the 2026 Broomfield Open Tennis Tournament.
• Island Fin PokeminorGTM or Marketing PartnerSponsor of the 2026 Broomfield Open Tennis Tournament. Food vendor providing poke bowls at the event with nightly food service from 5:00pm-9:00pm.
• Boulder Valley Summer Swim League (BVSSL)coreStrategic or Co-development PartnerBSTC Sharks Swim Team is part of the Boulder Valley Summer Swim League. The league determines age groups (as of May 15th), swimmer codes of conduct, and organizes competitive meets and finals.
• USTA (United States Tennis Association)coreStrategic or Co-development PartnerBSTC hosts USTA-sanctioned tournaments including the Broomfield Open, Broomfield Spring Open, and Broomfield Fall Open. Junior Team Tennis is operated through USTA TennisLink platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Five Star Swim Club: Competitive youth swim club operating in a similar feeder-league model with coached team practices, swim meets, and seasonal registration. Comparable as a swim-led recreational club with similar youth programming and league participation structure.
• Boulder Country Club: Private Boulder-area country club offering tennis, swimming, fitness, and family-oriented programming. Comparable as a regional private club targeting the same Broomfield/Boulder demographic with similar racquet and aquatic amenities.
• Colorado Athletic Club: Multi-location Denver-area fitness and recreation club offering tennis, swimming, group fitness, and family programming. Comparable as a regional recreation club competing for the same Denver-metro family and active adult demographic.
• Cherry Creek Country Club: Private Denver-area country club offering tennis, swimming, dining, and social programming to member families. Comparable as a private membership-based Denver-area club with overlapping tennis/swim/family value proposition.

Broad incumbents

• Equinox Fitness: Premium national fitness club chain offering pools, tennis-adjacent programming, and family memberships. Comparable as a broader incumbent competing for affluent family and active adult members in the same recreational sports category.
• Life Time Fitness: National chain of fitness and recreation clubs offering tennis, swimming, pickleball, and youth programming across multiple locations. Comparable as a broader incumbent operating in the same recreational sports center space with overlapping facility offerings.

Direct peers

• Denver Tennis Club: Private tennis club in the Denver metro area offering USTA league play, tournaments, lessons, and social tennis programming. Comparable as a direct peer with a similar member-based racquet sports focus and tournament-driven community model.

Others

• YMCA of Metropolitan Denver: Community-based recreation operator offering pools, swim lessons, youth sports, and family memberships across the Denver metro. Comparable as a lower-priced alternative competing for the same family and youth swim/tennis demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/broomfieldstc
• Facebookfacebook.com/broomfieldswimandtennis

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broomfield Swim and Tennis Club