Powell Real Estate Team

What Powell Real Estate Team does

Powell Real Estate Team is a privately held, single-agent residential real estate brokerage operating under the Top Producers Realty umbrella. The practice is led by agent Joe Powell (license #304409) and serves individual home buyers and sellers primarily in LaGrange, Newnan, Sharpsburg, and surrounding Coweta and Troup County markets in West Georgia, with an extended service area into eastern Alabama.

The team delivers its service through the CINC-powered "Search Like a Broker" website (searchlikeabroker.com), which combines an IDX-enabled property search fed by FMLS and GAMLS broker reciprocity feeds, a home valuation tool ("Home Estimate"), neighborhood guides for LaGrange, Newnan, and Sharpsburg, quick-search landing pages segmented by school district and locale, and a CINC CRM/marketing automation backend for lead capture and follow-up. A third-party-powered AI chat bot handles consumer account, payment, and general inquiries. The site is cobranded with Top Producers Realty, and the underlying CINC platform is an FNF Real Estate Technologies (Fidelity National Financial) product.

Revenue is generated entirely through traditional percentage-based residential real estate commissions on completed buyer and seller transactions. Pricing is not publicly disclosed and follows industry-standard commission structures on a pay-as-you-go, per-transaction basis. The office is located at 15 Perry St, Suite 354, Newnan, GA 30263, and lead contact is via phone (678-647-9394). No external funding, M&A activity, or ownership beyond the principal agent is evidenced; the legal entity is associated with Commissions, Inc. via the platform relationship, but this is a technology-provider link rather than an ownership stake in the brokerage.

Name

Powell Real Estate Team

Legal name

Commissions, Inc.

Website

https://searchlikeabroker.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Powell Real Estate Team is a privately held, single-agent residential real estate brokerage led by Joe Powell under Top Producers Realty, serving home buyers and sellers in West Georgia and eastern Alabama via the CINC-powered Search Like a Broker IDX website.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate
• Buyer representation
• Seller representation
• Real estate brokerage
• Home valuation

Headquarters

HQ city

Newnan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue from buying and selling residential properties. The team earns percentage-based commissions on completed transactions for both buyers and sellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Powell Real Estate Team is a residential real estate brokerage that represents home buyers and home sellers across West Georgia (Newnan, LaGrange, Sharpsburg) and parts of Alabama, operating under Top Producers Realty. The team's offerings are delivered through a CINC-powered IDX website featuring property search, home valuation, neighborhood guides, and an AI chatbot that capture and nurture leads for the principal agent.

Product overview

Powell Real Estate Team is a real estate brokerage operating under Top Producers Realty that uses the CINC-powered "Search Like a Broker" platform to provide its services. The core product is an IDX-enabled website that allows consumers to search homes for sale, view featured listings, access neighborhood guides, and request home value estimates. The platform integrates MLS listing data (GAMLS, FMLS) for real estate search functionality, complemented by a home valuation tool and neighborhood information modules. A chat bot service powered by AI technology provides customer support for account and general inquiries.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services End-to-end representation of individual home buyers in West Georgia (Newnan, LaGrange, Sharpsburg) and parts of Alabama, including property search via the IDX website, neighborhood guidance, showings, offer preparation, negotiation, and closing support.
• Seller Representation Services

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• CINC (Commissions, Inc.)coreTechnology or IntegrationCINC provides the technology platform powering searchlikeabroker.com, including websites, CRM functionality, and marketing automation capabilities for lead generation and management. Powell Real Estate Team operates as a CINC client utilizing their real estate technology stack.
• Fidelity National Financial (FNF)coreOthersFNF Real Estate Technologies is the parent company of CINC and other real estate technology companies including Real Geeks, SkySlope, RealSatisfied, Agent Pronto, and HelloCondo. FNF provides the organizational backing for the technology platform used by Powell Real Estate Team.
• Top Producers RealtycoreOthersBrokerage firm under which Powell Real Estate Team operates. Provides licensing, compliance oversight, and brokerage support for real estate transactions.
• FMLS (First Multiple Listing Service)coreTechnology or IntegrationFirst Multiple Listing Service provides real estate listing data and broker reciprocity for properties in certain Georgia markets.
• GAMLS (Georgia MLS)coreTechnology or IntegrationGeorgia MLS 2 provides real estate listing data and broker reciprocity program for properties throughout Georgia, including the Lagrange, Newnan, and Sharpsburg markets served by Powell Real Estate Team.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Compass: National tech-enabled residential brokerage with a strong team-based agent model and its own technology platform. Most directly comparable as a team-network brokerage using proprietary tech to compete in local markets.
• Redfin: Tech-first residential brokerage combining IDX search, lead capture, and in-house agents. Comparable in using a digital platform to drive buyer/seller leads for residential transactions.
• RE/MAX: Global residential real estate franchise built on independent agent and team affiliates. Closely comparable to Powell's model of independent agents/teams operating under a larger brand.
• Coldwell Banker: Established national residential franchise brokerage with team-based agent networks across the U.S. Comparable as a traditional brokerage umbrella under which independent teams operate.
• Keller Williams Realty: Largest residential real estate franchise by agent count with a heavily team-based operating model. Closely comparable as a team-network brokerage built on independent teams operating under a shared brand and technology platform.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with regional affiliates and team-based agent structures. Comparable as a brokerage umbrella brand for independent residential teams.

Regional players

• Harry Norman Realtors: Atlanta-area luxury residential brokerage serving Georgia markets including Newnan-adjacent areas. Directly comparable as a Georgia-based residential brokerage competing for the same West Metro Atlanta buyer/seller pool.
• Howard Hanna Real Estate Services: Large privately-held residential brokerage concentrated in the Eastern U.S. with a strong team/agent affiliate model. Comparable as a regional team-based residential brokerage competing in secondary markets.

Direct peers

• eXp Realty: Cloud-based residential brokerage that recruits agents and teams operating under a shared brand. Comparable as a team-based brokerage model with commission-only agents and regional/local market focus.
• Sotheby's International Realty: Luxury-focused residential brokerage network with affiliate teams serving high-net-worth buyers and sellers. Comparable given Powell's demonstrated activity in luxury listings up to $35M.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/searchlikeabroker

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powell Real Estate Team