Beauty Supply

What Beauty Supply does

Beauty Supply is a professional beauty products retailer and authorized brand distributor headquartered in Montevideo, Uruguay, operating under the AMINCO Group conglomerate since 1996. The company sells a comprehensive assortment of professional-grade beauty supplies — including manicure products (gel and semi-permanent polishes, instruments, drills, lamps, gels, brushes), hair care and color (shampoos, conditioners, treatments, progressive brushing, dyes and bleaches), electrical equipment (dryers, flat irons, clippers, curling irons from MEGA Profissional and Gama), depilation products (waxes, warmers, strips, kits), facial and body care, makeup, and barbering supplies — alongside professional training courses in manicure techniques with certificates and materials kits.

Its distribution model is multi-channel: a Shopify-based e-commerce storefront at beauty.com.uy with online payment and home delivery, complemented by two physical retail/showroom locations in Montevideo (Centro on Wilson Ferreira Aldunate 1344 and Paso Molino on Av. Agraciada 4213) that also serve as pickup points, and a dedicated distribution center for online order fulfillment. Same-day delivery is offered in Montevideo and Ciudad de la Costa, with standard shipping across the rest of Uruguay within 72 hours. Authorized-distributor relationships span brands including GNP (Glamour Nail Products), Schwarzkopf, Brazilian, Brasil Cacau, MEGA Profissional, Gama, Mia Secret, Starpil, Matrix, and Revlon.

Revenue is generated through one-time product sales with unit pricing ranging from approximately $40 to $12,000 UYU, supported by weekly discount promotions, coupon programs, and bulk/combo purchase options. The primary customer segment is professional beauty salons and technicians, with individual consumers as a secondary segment. Marketing is conducted primarily through the e-commerce site, WhatsApp messaging, email newsletter subscriptions, and the professional training program, which functions as both an education offering and a customer acquisition channel. The company is privately held, employs 11–50 people, and does not disclose revenue or funding history.

Name

Beauty Supply

Legal name

Beauty Supply

Website

https://beauty.com.uy

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Beauty Supply is a professional beauty products retailer and authorized brand distributor based in Montevideo, Uruguay. Operating under AMINCO Group since 1996, it sells manicure, hair care, electrical, depilation, and cosmetic products via Shopify e-commerce and two physical stores.

Ownership category

akta.pro rank

Product category

Professional Beauty Supplies Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

Keywords

• Professional beauty supplies
• Nail care products
• Hair care products
• Beauty salon equipment
• Depilation products

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Beauty Supply generates revenue through direct online sales of professional beauty products including manicure supplies, hair care, styling tools, and cosmetics. The company sells products at various price points ranging from budget items to premium professional brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Beauty Supply is a professional beauty products retailer and authorized distributor based in Uruguay, selling a full catalog of manicure, hair care, electrical styling equipment, depilation, skin care, makeup, and barbering supplies. The company operates an e-commerce platform (beauty.com.uy) on Shopify, two physical retail stores in Montevideo for in-store shopping and pickup, a logistics center for online fulfillment, and certified professional training courses in manicure techniques.

Product overview

Beauty Supply is a professional beauty products e-commerce platform operating in Uruguay, offering a comprehensive portfolio of professional beauty supplies across multiple categories. The platform operates as an online store with physical pickup locations in Montevideo. The product offering includes nail care products (gel polishes, semi-permanent polishes, nail extensions, instruments, drills, lamps, and brushes), hair care and styling products (shampoos, conditioners, treatments, hair color, straightening treatments, dryers, flat irons, curlers, and clippers), depilation products (waxes, warmers, strips, and kits), skin and body care, makeup, and barbering products. The company also offers professional training courses for nail technicians. Major brands distributed include GNP, Brazilian, Brasil Cacau, Schwarzkopf, MEGA Profissional, Gama, Mia Secret, Organic Nails, Starpil, and others. AMINCO Group has operated since 1996.

Differentiator

Problem solved

Functional benefit

Products and services

• Manicure & Nail Care Products
• Hair Care Products
• Professional Electrical Styling Equipment
• Depilation Products and Equipment
• Skin and Body Care Products
• Makeup Products
• Barbering Products
• Professional Training Courses (GNP)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AMINCO GroupparentOthersBeauty Supply is owned and operated by AMINCO Group, which has been in business since 1996. AMINCO Group is the parent company providing organizational backing and established market presence for the Beauty Supply brand.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Armstrong McCall: Armstrong McCall is a US-based professional beauty supply retailer focused on salon professionals with a similar mix of professional brands, training, and store-based distribution. Comparable in target customer (licensed beauty professionals) and product categories.
• Sally Beauty: Sally Beauty is a major specialty retailer of professional-quality beauty supplies, serving both salon professionals and consumers with hair, nail, and skincare products. Highly comparable to Beauty Supply in assortment, professional+consumer dual GTM, and store-plus-online distribution.
• CosmoProf: CosmoProf is one of the largest professional beauty product distributors globally, supplying salons with professional-grade hair, nail, and skincare brands. Directly comparable to Beauty Supply in product mix (gel polishes, professional hair care, electrical tools) and customer base (salons and technicians).
• State Beauty Supply: State Beauty Supply is a US distributor/retailer of professional beauty products serving salons with a similar e-commerce-plus-storefront model. Comparable in product categories (gel nails, professional hair color, electrical tools) and authorized-distributor positioning.
• Beautylicious: Beautylicious is a LatAm-oriented online beauty retailer carrying many of the same professional brands distributed by Beauty Supply (GNP, Brazilian, etc.). Comparable in assortment and LatAm Spanish-language e-commerce focus.

Broad incumbents

• Sephora: Sephora is a global multi-brand beauty retailer operating physical stores and e-commerce. Overlaps with Beauty Supply in cosmetics and beauty categories but focuses on prestige/mass-market consumer brands rather than professional salon supplies.
• Ulta Beauty: Ulta Beauty is a large US multi-category beauty retailer carrying both professional and mass-market beauty brands. Comparable in core category (beauty retail) but broader in scope with a much wider assortment beyond professional supplies.
• Amazon: Amazon is a global e-commerce platform carrying many professional beauty brands (Schwarzkopf, Revlon, etc.) available in Uruguay. Represents a broad competitive threat for online beauty purchasing, though less specialized in professional salon channels.

Others

• Glamour Nail Products (GNP): GNP is one of Beauty Supply's principal brand partners, a manufacturer of professional nail products (gel polishes, builder gels, lamps, kits). Relevant as both supplier and adjacent professional brand owner with comparable salon-targeted offerings.
• Mercado Libre: Mercado Libre is the dominant Latin American e-commerce marketplace, including beauty categories in Uruguay. Not a direct competitor in professional beauty but represents the primary alternative channel consumers and salons use to source beauty products in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aminco-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty Supply