Výstaviště Kroměříž

What Výstaviště Kroměříž does

Výstaviště Kroměříž s.r.o. operates an exhibition and event venue in Kroměříž, Czech Republic, hosting more than 50 events per year and attracting over 300,000 visitors annually. The physical asset comprises indoor halls (A, B) and outdoor grounds with parking capacity exceeding 2,500 vehicles, located in the Zlínský kraj region of central Moravia.

The company's core offering is a diversified event portfolio anchored by the FLORIA seasonal garden exhibitions (FLORIA JARO, LÉTO, PODZIM) carrying over 40 years of tradition, alongside monthly breeder markets (Chovatelské trhy), automotive events (CAR EXPO, AUTOMOTO BURZA, CZECH DRIVE), the Myslivost a příroda hunting exhibition, collector hobby fairs, specialty festivals (health, jewelry, coffee/tea/chocolate), family events, and seasonal Christmas markets. Revenue is generated through three principal streams: per-event ticket sales (typically 70–120 Kč for standard events and 350–550 Kč for premium automotive events), venue space rental to third-party event organizers (e.g., elPaciente, Hobby Výstaviště, Aquatera organizers), and ancillary income from concessions, parking, and an adjacent Dětský svět (Children's World) family entertainment park.

Distribution relies on online ticket sales via the enigoo platform, on-site box office, group bookings for school trips and bus tours, and a marketing mix of Facebook/Instagram/YouTube social channels, email newsletters, and regional Czech media partnerships (Hanák, Radio Kroměříž, Zahradkář, Dřevostavitel, Kudyznudy.cz). The business is privately held (s.r.o.) with no disclosed investors or parent company, led by managing director Jiří Karásek and director Pavel Konečný, operating with a small team of 11–50 employees.

Name

Výstaviště Kroměříž

Legal name

VÝSTAVIŠTĚ KROMĚŘÍŽ s.r.o.

Website

https://vystavistekromeriz.cz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Výstaviště Kroměříž is a privately held Czech exhibition and event venue in Kroměříž hosting 50+ annual events (FLORIA garden shows, breeder markets, automotive events, hobby fairs, family festivals) and attracting over 300,000 visitors per year, generating revenue from ticket sales, space rental, and the adjacent Dětský svět children's park.

Ownership category

akta.pro rank

Product category

Exhibition and Event Venue Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

akta.pro secondary industries

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ), Lifestyle, Home & Garden Shows (MPAGAFAB), Local Community & Multi-Category Fairs (MPAGAFAO), Collectibles & Hobby Shows (MPAGAFAN), Holiday, Seasonal & Christmas Markets (MPAGAFAL)

Keywords

• Exhibition venue services
• Event organization services
• Venue space rental
• Consumer trade shows
• Horticultural exhibitions

Headquarters

HQ city

Kromeriz

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event Admission Fees: Revenue from ticket sales for various exhibitions and events including FLORIA flower shows, hunting markets, automotive events, hobby festivals. Pricing varies by event type.
2. Space Rental: Rental of exhibition halls and outdoor spaces to third-party event organizers and vendors. Includes food service areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Výstaviště Kroměříž operates an exhibition and event venue in Kroměříž, Czech Republic, organizing and hosting over 50 themed events annually — including the FLORIA gardening series, monthly breeder markets, automotive events (CAR EXPO, CZECH DRIVE), hunting/nature exhibitions, hobby collector fairs, specialty festivals (health, jewelry, coffee/tea/chocolate), family events, and seasonal Christmas markets. The company sells event admission tickets to visitors and rents hall and outdoor space to third-party event organizers, supported by 2,500+ parking spaces and an adjacent children's entertainment park.

Product overview

Výstaviště Kroměříž is an exhibition center offering venue rental and event organization services. The company's core offering consists of recurring themed exhibitions and markets across diverse categories: the FLORIA series (FLORIA JARO, FLORIA LÉTO, FLORIA PODZIM) for gardening and horticulture; Chovatelské trhy monthly breeder markets; AUTOMOTO BURZA automotive markets; CZECH DRIVE and CAR EXPO motorsport events; MYSLIVOST A PŘÍRODA hunting and nature exhibitions; hobby/collector fairs (Hobby setkání sběratelů); specialty festivals (Festival zdraví, Šperkařský festival, Festival kávy/čaje/čokolády); animal-related events (Aquatera, Entomologický výměnný den); Army fest military exhibitions; family events (ČAU PRÁZDNINY); career days (Najdi svůj klíč k budoucnosti); and seasonal Christmas markets (Vánoce na VÝSTAVIŠTI). The venue also offers space rental services (Pronájem prostor) for external organizers. The company operates the Dětský svět (Children's World) adjacent family entertainment park and provides facilities with over 2,500 parking spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• FLORIA JARO (Spring Garden Exhibition) Annual spring gardening and horticultural sales exhibition featuring flower displays, plant sales, and garden supplies from hundreds of domestic and international vendors. Targeted at hobby gardeners, allotment owners, and landscaping professionals.
• FLORIA LÉTO (Summer Garden Exhibition) Annual summer gardening and horticultural sales exhibition featuring garden supplies, ornamental plants, herbs, vegetables, and crafts from hundreds of vendors.
• FLORIA PODZIM (Autumn Garden Exhibition) Annual autumn gardening and horticultural sales exhibition for gardeners and horticulturists, offering seasonal plants and garden supplies.
• Chovatelské trhy (Breeder Markets) Recurring monthly bird and small animal markets offering ornamental birds, poultry, rabbits, pigeons, feed, vitamins, and other breeding supplies. Targeted at hobby breeders of ornamental birds, rabbits, pigeons, and small animals.
• AUTOMOTO BURZA Automotive and motorcycle parts and collectibles market featuring spare parts, agricultural and firefighting equipment, coins, stamps, banknotes, postcards, and memorabilia. Targeted at automotive collectors and hobbyists.
• CZECH DRIVE (Motorsport Exhibition) Motorsport exhibition featuring modern and historic vehicles, driver autograph sessions, Dakar rally presentations, and automotive brand displays. Targeted at motorsport and automotive enthusiasts.
• Myslivost a příroda (Hunting and Nature Exhibition) Hunting and nature educational sales exhibition featuring game trophies, African wildlife displays, falconry demonstrations, shooting ranges, and wild game gastronomy competitions. Targeted at hunters, gamekeepers, and nature enthusiasts.
• Hobby setkání sběratelů (Collector Hobby Fair) Collector hobby fair covering over 400 collecting categories including coins, stamps, banknotes, postcards, matchbox labels, badges, medals, antiques, toys, minerals, and beer coasters. Targeted at collectors of specialty items.
• Festival zdraví (Health and Wellness Festival) Health and wellness festival featuring herbal products, alternative and classical medicine consultations, massage tools, astrology, tarot readings, vegan specialties, and health-related lectures.
• Šperkařský festival (Jewelry Festival) Jewelry and gemstone festival featuring jewelry sales, metal and glass costume jewelry, zirconia, precious stones, minerals, and handmade crafts.
• Aquatera (Aquarium and Pet Market) Aquarium and pet supplies market featuring aquarium fish, plants, food, terrariums, terrarium animals, and breeding supplies. Targeted at aquarium hobbyists and pet owners.
• Entomologický výměnný den a výstava (Entomology Exchange Day) Entomology exchange day and exhibition featuring beetles, butterflies, stick insects, spiders, and other invertebrates from around the world.
• Army fest Military history and modern warfare sales exhibition featuring historical and modern military equipment, insignias, cold weapons, maps, and military vehicle gatherings.
• ČAU PRÁZDNINY (Family Summer Festival) Family festival for the end of summer vacations featuring LEGO experiences, foam parties, bubble shows, attractions, pony rides, and performances by children's entertainers.
• Festival kávy, čaje a čokolády (Coffee, Tea & Chocolate Festival) Coffee, tea, and chocolate festival featuring exotic coffee and tea tastings, barista demonstrations, Japanese martial arts performances, and oriental dance shows.
• Vánoce na Výstavišti (Christmas Market) Christmas market event featuring ornament decorating, Christmas tree competitions, craft workshops, Santa Claus appearances, and Christmas-themed entertainment.
• Najdi svůj klíč k budoucnosti (Career Days) Interactive career orientation event allowing young people to try professions, speak with industry experts, discover strengths, and explore educational and employment opportunities.
• CAR EXPO Automotive passion festival featuring exclusive car displays, professional simulators with virtual reality, go-kart experiences, professional car photography, and street food offerings. Targeted at car collectors, classic vehicle enthusiasts, and motorsport fans.
• Venue Space Rental (Pronájem prostor) Rental of exhibition halls (Hall A, Hall B) and outdoor spaces to third-party event organizers and vendors, including food service areas. Targeted at third-party event producers and associations.

Quantifiable outcome

• Over 300,000 visitors annually
• +2 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered main, core and minor.

• PVZP (Pojišťovna VZP)mainGTM or Marketing Partner · 20 April 2023Official partner of Výstaviště Kroměříž since April 2023. Czech insurance company offering discounts on insurance products to visitors.
• T-MOTORmainOthersMain partner of Výstaviště Kroměříž. T-MOTOR is a technology/business partner.
• BMKCOmainGTM or Marketing PartnerMain partner of FLORIA JARO 2024. BMKCO is a fastener wholesale company.
• Svaz květinářů a floristů (Florist Association)coreStrategic or Co-development PartnerPartner organization for FLORIA flower exhibitions. Contributes florist expertise and vendor relationships.
• ČZS (Český zahrádkářský svaz)coreGTM or Marketing PartnerCzech Gardeners Union. Provides discounted entry to members at FLORIA events.
• Ovocná školka LitenčiceminorOthersFruit tree nursery partner supplying plants for FLORIA exhibitions.
• Matějovo pekařstvíminorOthersBakery partner providing food services at events.
• Samohýl Motor VeteráncoreStrategic or Co-development PartnerProvider of classic car collections for automotive exhibitions including Pocta vozům Škoda and French Beauties (Bugatti) events. Led by collector Ladislav Samohýl.
• Škoda muzeumcoreStrategic or Co-development PartnerŠkoda Museum provided vehicles for the Pocta vozům Škoda exhibition showcasing automotive history from Laurin & Klement to present.
• Barum Czech Rally ZlínminorStrategic or Co-development PartnerPartner for automotive events. French Beauties (Bugatti) event is part of Barum rally's accompanying program.
• Hobby VýstavištěcoreChannel Partner/ Reseller/ DistributorOrganizer of hobby collector meetings and entomology exchange days held at the venue.
• Pila JavořiceminorOthersSawmill partner providing wood-related products.
• Bohém (Krušovice)minorOthersBeer partner providing beverages at events.
• elPacienteminorChannel Partner/ Reseller/ DistributorOrganizer of CAR EXPO automotive event held at the venue.
• Okresní myslivecký spolek KroměřížcoreStrategic or Co-development PartnerDistrict hunting association co-organizing Myslivost a příroda (Hunting and Nature) exhibitions.
• ŠIKLANDminorOthersNatural adventure area in Czech Republic providing prizes for children's art competition at hunting exhibition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Easyfairs: European exhibition organizer focused on accessible, regional B2B and B2C events. Comparable as a venue-light multi-vertical exhibition organizer in European mid-markets.

Direct peers

• PVA EXPO PRAHA: Prague-based exhibition venue hosting consumer and trade shows across diverse categories. Comparable as a Czech venue rental and event operator with multi-vertical programming.
• Výstaviště Flora Olomouc: Olomouc-based exhibition venue specializing in horticultural shows (Flora) and consumer exhibitions. Highly comparable due to shared emphasis on garden/horticultural consumer events.
• Zahrada Čech (Litoměřice): Czech regional exhibition focused on gardening, home, and lifestyle consumer shows. Comparable in event category (gardening/home exhibitions) and B2C visitor model.
• BVV - Veletrhy Brno: Brno's main exhibition grounds and trade fair organizer, operating large indoor halls and outdoor areas. Directly comparable as a Czech venue operator hosting consumer and trade exhibitions across multiple verticals.
• Výstaviště Lysá nad Labem: Regional Czech exhibition center organizing consumer-oriented exhibitions (gardening, crafts, hobby). Closely comparable to Výstaviště Kroměříž in scale, multi-vertical consumer programming, and venue-rental model.

Broad incumbents

• Koelnmesse: One of the world's largest trade fair organizers, operating consumer and trade exhibitions. Comparable as a broader incumbent in the exhibition industry with diversified event verticals.
• Reed Exhibitions: Global exhibitions organizer with a broad portfolio of consumer and trade events. Comparable as a diversified multi-vertical exhibition operator.
• Messe Frankfurt: Global exhibition organizer operating major trade fairs and consumer shows. Comparable as an incumbent venue/fair operator with multi-vertical consumer event portfolio.

Regional players

• Výstaviště Čakovice: Prague-based regional exhibition venue hosting consumer events. Comparable as a smaller Czech venue operator running multi-vertical consumer exhibitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7ygAmNW-CnpZeCjXE2EtsA
• Facebookfacebook.com/VystavisteKromeriz
• Instagraminstagram.com/vystavistekromeriz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Výstaviště Kroměříž