Seda

What Seda does

Seda (legally SEDASPORT s.r.o., DBA SedaSport) is a privately held Slovak specialty manufacturer that designs, fabricates, and installs seating and grandstand systems for stadiums, arenas, theatres, cinemas, auditoriums, and educational venues. The company is headquartered in Myjava, Slovakia, and operates with 51–100 employees and over 25 years of operating history. Its product platform covers fixed grandstands (modular 6-/8-/10-row configurations on concrete footers), retractable telescopic platforms (including radius-shaped variants), integrated riser-roof systems, and a portfolio of proprietary seat models (Toronto, KARAT, Curve, Liberty, Slovan, Bystrica, Amsterdam, Utrecht, Tulip, Steel) spanning stadium, theatre/cinema, VIP, and outdoor categories. Materials expertise spans metal, plastic, wood, and upholstery, supported by EN ISO 3834-2 (welding), EN 1090-2 EXC4 (steel structures), DIN EN 12727 (durability), and fire-safety certifications (DIN 4102 B1, DIN 66084 P-a).

The business model is project-based: Seda manages the full lifecycle from design documentation and engineering through fabrication, delivery, and on-site installation, and sells either direct to enterprise venue operators/sports clubs or via a global dealer network. Pricing is not publicly listed and is set per project based on seat quantity, customization, materials, and installation complexity. Geographic reach spans Slovakia, Czechia, Hungary, Germany, Belgium, the United States, and Canada, with reference projects including the National Football Stadium Bratislava, BC Place Vancouver, AT&T Center San Antonio, Barclays Center New York, NFL Stadium Las Vegas, NHL Arena Seattle, NBA Arena Portland, the Barenboim-Said Akademie Berlin (Frank Gehry project), and Liberty University. The company has no disclosed external investors, no M&A history, and no public funding rounds, indicating founder/family ownership with reinvestment-funded growth.

Name

Seda

Legal name

SEDASPORT s.r.o.

Website

https://sedasport.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Seda (SEDASPORT s.r.o.) is a Slovak private manufacturer that designs, fabricates, and installs proprietary seating and grandstand systems for stadiums, arenas, theatres, cinemas, and auditoriums across Europe and North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Seating Systems: Project-based revenue from manufacturing and installing custom-made seating systems and grandstand solutions for stadiums, arenas, theatres, and auditoriums. Revenue generated through direct project contracts with sports clubs, venue operators, and educational institutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Seda designs, manufactures, and assembles custom spectator seating and grandstand systems for stadiums, arenas, theatres, cinemas, auditoriums, and educational facilities. The company produces both fixed grandstands and retractable telescopic platforms, working with metal, plastic, wood, and upholstery materials, and manages the full project lifecycle from design and documentation through construction, delivery, and installation. Products are built either as standard catalogue models or custom-made to customer specifications.

Product overview

Seda is a Slovak manufacturer of seating and grandstand systems with over 25 years of experience. The company produces a comprehensive portfolio of seat models (Tulip, Curve, Toronto, KARAT, Liberty, Slovan, Steel, Bystrica, Amsterdam, Utrecht) and grandstand systems (Fixed Grandstands, Telescopic Platforms, Fixed Platform System). Products are categorized by application: Theatre & Cinema, Stadium & Arena, Education & Auditorium, and Platforms & Grandstands. The company specializes in custom-made solutions, managing the full project process from design through installation. Materials include metal, plastic, wood, and upholstery, with both fixed and telescopic/telescoping configurations available.

Differentiator

Problem solved

Functional benefit

Brands

• SedaSport: Primary brand name for stadium, arena, and auditorium seating solutions

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hussey Seating Company: Specialist in telescopic/retractable seating systems and fixed stadium seating with significant North American presence. Closely comparable on the telescopic platform technology that differentiates Seda's offering.
• Ferco Seating: Manufacturer of fixed and retractable seating systems serving venues globally including stadiums, arenas, and theatres. Comparable in telescopic platform specialization and international project delivery model.
• Irwin Seating Company: US-based manufacturer of fixed and telescopic seating for stadiums, arenas, theatres, and auditoriums. Directly comparable product portfolio and customer base to Seda, particularly in North American venue projects.
• Series Seating: Manufacturer of spectator seating for stadiums and arenas with installations across Europe and other international markets. Comparable in venue scale and stadium-seating product line.
• Figueras Seating: Spanish premium manufacturer of theater, cinema, and auditorium seating with strong European and global cultural-venue footprint. Comparable custom-design capability and high-end theater niche.
• Evertaut: UK-based manufacturer of fixed and retractable seating for stadia, arenas, theatres, and educational venues. Comparable on the modular grandstand and educational-institution segments of Seda's portfolio.
• Quinette Gallay: French manufacturer of premium theater, cinema, and auditorium seating with strong cultural-venue references in Europe. Comparable on custom theater-seating design and prestige-project execution.
• Auditoria Seating: Italian specialist in theater and auditorium seating serving European cultural venues. Comparable on custom one-off commissions and high-design theater markets where Seda also competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SedaSport
• Facebookfacebook.com/sedaseating
• LinkedInlinkedin.com/company/seda-seating

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seda