What Shotluckan does

Shotluckan operates a chain of experiential shot bars across nine Swedish cities (Stockholm, Göteborg, Malmö, Lund, Linköping, Uppsala, Halmstad, Norrköping, and Sundsvall), founded in Halmstad in 2010. Each bar's core offering is a theatrical shot service in which every drink order triggers a live performance — flames, smoke, bubbles, glitter, lab experiments — with shots served in unconventional vessels such as test tubes, baby food jars, ketchup bottles, and laboratory glassware. The menu also includes beer, wine, cider, soft drinks, and a small food offering (tacos, nachos), plus social games (Beer Pong, Jenga, Herd Mentality, Cards Against Humanity). All shots are available with or without alcohol.

The company has extended the brand into adjacent revenue lines: Shotlådan, a pre-packaged 8-shot retail box (129 SEK, 15% ABV) sold through Systembolaget; Eventbar, a mobile 2–7 meter portable bar for hire at weddings, corporate events, and nightclubs; Shotverkstad, a 2–3 hour group workshop (595–695 SEK per person, minimum 8 participants); Upplevelserum, themed immersive experience rooms (Hospital, Laboratory, Zero Gravity, Apocalypse) priced at 50,000–90,000 SEK per event; Abonnera full-venue buyouts (8,000–15,000 SEK minimum spend); and Chambre séparée private room bookings in Uppsala and Göteborg. A consumer mobile app (iOS/Android) supports a VIP loyalty program and the ShotHjulet decision tool.

The business model is multi-stream B2C with growing B2B event revenue. Pricing is transaction-based: minimum per-person spend on table reservations (195–295 SEK), minimum-spend buyouts on private events, unit pricing on workshops and retail boxes. Customer segments span social groups, students in university towns, corporate event buyers, bachelor/bachelorette planners, and retail consumers. The company is privately held, founder-owned, and operates with 51–100 employees.

Name

Shotluckan

Legal name

Shotluckan

Website

https://shotluckan.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Shotluckan is a Swedish chain of nine experiential shot bars where every drink order triggers a theatrical performance, serving young adults, students, corporate event buyers, and party planners across Sweden, with ancillary event services and a retail product sold via Systembolaget.

Ownership category

akta.pro rank

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Bar Sales (On-Premise): Revenue from selling shots, beer, wine, cider, sparkling drinks, soft drinks, and food (tacos, nachos) across nine permanent bar locations in Sweden.
2. Bar Buyout / Abonnera (Private Venue Rental): Minimum spend model where groups can buy out entire bars or private rooms. Minimum spend ranges from 8,000–12,000 SEK for 4 hours (standard locations) to 15,000 SEK for unlimited time (Göteborg chambre séparée). No separate venue rental or staffing fees — all spend goes toward food and beverages.
3. Event Bar Services: Mobile shot bars and bartending services offered as a portable pop-up experience at external events (weddings, corporate events, bachelor/bachelorette parties, bars and nightclubs). Portable bars range from 2 to 7 meters, professionally staffed, with themed presentations.
4. Shotverkstad (Shot Workshop): Interactive workshops priced from 595–695 SEK per person for groups. Includes welcome shot, tasting introduction, group shot creation and presentation, and beverages. Minimum 8 participants; available at all bar locations or on-site at external venues.
5. Shotlådan (Retail — Systembolaget): Pre-packaged shot box sold through Systembolaget retail locations across Sweden. 8x20ml shots at 15% ABV, priced at 129 SEK per box. Distributed through Systembolaget's national store network and online ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Shotluckan operates a chain of nine theatrical shot bars across Sweden where each shot order is presented as a live show featuring flames, smoke, glitter, lab experiments, and unconventional serving vessels. The company complements on-premise bar sales with a retail shot box (Shotlådan) sold through Systembolaget, mobile event bars for hire, interactive Shotverkstad workshops, and themed Upplevelserum experience rooms for private events.

Product overview

Shotluckan operates a chain of experiential shot bars across 9 Swedish cities (Stockholm, Göteborg, Malmö, Lund, Linköping, Uppsala, Halmstad, Norrköping, Sundsvall), offering theatrical shot experiences with show elements. The core offering centers on themed shots served with flames, smoke, and novelty presentations. The company extends its brand through the Shotlådan retail product (8-shot box sold at Systembolaget) and operates complementary event services including the Eventbar mobile bar, Upplevelserum themed experience rooms, and Shotverkstad workshops. Additional services include venue buyouts (Abonnera), table reservations (Boka bord), private room bookings (Chambre séparée), and an outdoor courtyard (Innergården Uppsala). A mobile app provides news, offers, and VIP functionality.

Differentiator

Problem solved

Functional benefit

Brands

• Shotlådan: A retail product available at Systembolaget containing eight pre-made shots in a box for home consumption. Price 129 SEK, 8x20ml, 15% alcohol.

Products and services

• Shotluckan Bars A chain of nine themed shot bars in Stockholm, Göteborg, Malmö, Lund, Linköping, Uppsala, Halmstad, Norrkoping, and Sundsvall where each shot is composed as a theatrical performance with flames, smoke, bubbles, and novelty serving vessels. Also serves beer, wine, cider, soft drinks, and food (tacos, nachos).
• Shotlådan (Retail Shot Box) A pre-packaged box of 8 themed shots sold through Systembolaget for home consumption. Features 8 different flavors including Äppelpaj, Smörkola, Kaffekask, and Devil's Touch, priced at 129 SEK, 8x20ml total, 15% alcohol.
• Shotverkstad (Shot Workshop) A 2-3 hour interactive shot-making workshop where groups learn about shots and create their own themed shots led by professional bartenders. Available as a corporate (företagspaket) package from 695 SEK/person or friends (kompispaket) package from 595 SEK/person, with a minimum of 8 participants.
• Eventbar (Mobile Event Bar) Mobile shot bar service with portable stainless steel bars ranging from 2 to 7 meters for events such as weddings, corporate events, private parties, and bar/nightclub partnerships. Staffed with experienced bartenders who deliver interactive theatrical shot shows.
• Upplevelserum (Experience Rooms) Themed interactive experience rooms for events with four available concepts: Sjukhus (medical mystery), Laboratorium (secret experiment), Zero Gravity (space station rescue), and Apocalypse (zombie survival). Standard package from 50,000 SEK; all-in custom package 60,000-90,000 SEK.
• Shotluckan Mobile App

Quantifiable outcome

• 9 permanent bar locations across Sweden with national retail presence
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SystembolagetcoreChannel Partner/ Reseller/ DistributorSystembolaget is Sweden's state-owned alcohol retail monopoly. Shotluckan partners with Systembolaget to sell its Shotlådan retail product (8x20ml shots, 15% ABV, 129 SEK) through Systembolaget's nationwide store network and online ordering platform. This partnership provides Shotluckan with national retail distribution for its off-premise consumption product.

Scale indicators4 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Harrys: Sweden's largest casual bar-restaurant chain with locations across the country. Directly comparable to Shotluckan as a multi-site Swedish bar operator targeting similar nightlife and afterwork demographics.
• O'Learys: Swedish-American bar and restaurant chain with multiple locations, sports bars, and experiential dining. Comparable as a multi-city Swedish bar chain with a standardised experiential concept.
• The Bishop's Arms: Swedish gastropub chain with on-site beer service and table reservations. Directly comparable as a Swedish bar chain with a standardised concept across multiple cities.

Broad incumbents

• BrewDog: International brewpub chain combining on-site beer service with experiential bar formats and retail distribution. Comparable to Shotluckan in combining on-premise experience, branded retail products, and a multi-site chain.
• Be At One: UK cocktail bar chain with a high-energy, party-focused concept and trained performing bartenders. Comparable to Shotluckan as a multi-site bar chain built around bartender showmanship and group bookings.
• The Alchemist: UK cocktail bar chain famous for theatrical, science-inspired drink presentations (smoke, molecular mixology). Most direct international analogue to Shotluckan's show-based, experiential shot format.
• TGI Fridays: International casual dining chain with theatrical bartenders and an experiential brand identity. Comparable to Shotluckan in using performer-bartenders and themed presentation as a core differentiator.
• Hard Rock Cafe: Global themed bar-restaurant chain built around an experiential, memorabilia-driven concept plus branded retail products. Comparable to Shotluckan in combining themed on-premise experience with retail merchandise.

Regional players

• Panos: Belgian sandwich-and-drink café chain with a footprint across Sweden and Belgium. Comparable to Shotluckan as a multi-site Swedish food-and-beverage chain with standardised operations and retail-style product extensions.

Emerging players

• The Cauldron: Immersive science-themed cocktail experience with theatrical 'potion' presentation. Directly comparable to Shotluckan's Upplevelserum / lab-experiment shot format, though operating at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shotluckanstockholm
• Instagraminstagram.com/shotluckanuppsala

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shotluckan