Double Impact
Double Impact Group Ltd is a UK-based face-to-face marketing agency that recruits and trains a network of 300+ Brand Representatives to acquire customers for ethical brands on a performance-based, transactional fee model, with a three-tier development pipeline progressing representatives into mentor and business-owner roles.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Double Impact firmographics
Firmographics- Name
- Double Impact
- Legal name
- Double Impact Group Ltd
- Website
- https://doubleimpact.group
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Double Impact Group Ltd is a UK-based face-to-face marketing agency that recruits and trains a network of 300+ Brand Representatives to acquire customers for ethical brands on a performance-based, transactional fee model, with a three-tier development pipeline progressing representatives into mentor and business-owner roles.
- Ownership category
- akta.pro rank
Where Double Impact is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Double Impact business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct Marketing Services: Revenue is generated through face-to-face marketing and customer acquisition services performed by Brand Representatives on behalf of clients. Payment is performance-based, with representatives earning based on results acquired rather than time invested. The company shares revenue with Brand Representatives based on their sales performance and business development outcomes.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Double Impact product offering
Product offeringCore offering
Double Impact Group provides direct, face-to-face marketing and customer acquisition services on behalf of ethical client brands, using a network of trained Brand Representatives. Alongside client services, it operates an internal career progression platform that recruits individuals, trains them as representatives, advances high performers into Mentor and Coach roles, and ultimately offers them the opportunity to run their own marketing business under the Double Impact brand.
Product overview
Double Impact Group operates as a marketing platform that offers a tiered career development system consisting of three interconnected programs: the Brand Representative Program (entry-level role for acquiring customers through face-to-face sales for worldwide brands), the Entrepreneurship Platform (mid-tier advancement into mentoring and coaching positions), and Business Ownership (full franchise-style business running one's own marketing company). The company also provides direct marketing services to ethical clients, featuring flexible messaging, measurable ROI, targeted audiences, and performance-based pricing. The programs are structured as a progression path where Brand Representatives can advance through mentorship roles into business ownership, creating a complete career development ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Representative Program Entry-level program for individuals to represent worldwide ethical brands, learn face-to-face sales and customer acquisition, market brands on behalf of clients, deliver customer service, and earn performance-based income with unlimited potential tied to results.
- Entrepreneurship Platform Mid-level career advancement track that turns high-performing Brand Representatives into Mentors who coach and mentor representatives, motivate teams, participate in recruitment, conduct skill-sharing sessions and workshops, and begin building their own brand.
- Business Ownership Full business ownership opportunity enabling individuals to run their own 100% marketing business under the Double Impact umbrella, including recruitment drives, coaching sessions, day-to-day client management, and developing new Mentors and Coaches.
- Direct Marketing Services Face-to-face marketing services delivered for ethical client brands, featuring flexible messaging updates, two-way customer communication for feedback, measurable ROI, targeted audience selection, performance-based pricing with no large upfront costs, and no saturation-driven spend requirements.
Quantifiable outcome
- 15 start-ups have been funded through the entrepreneurship platform
Companies that use Double Impact
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Double Impact technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Double Impact partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Double Impact competitors and assessment
Company assessmentRegional players
- Smyle: UK-based experiential events and brand activation agency focused on live brand experiences; comparable services of running brand ambassadors and face-to-face campaigns, but primarily UK and events-focused.
Direct peers
- Mosaic North America: Large experiential and field marketing agency providing in-person brand ambassadors, sales teams, and event activations; comparable as it runs distributed field reps delivering measurable ROI for consumer brands.
- Gekko Group: UK-based field marketing and brand activation agency running face-to-face customer acquisition campaigns for brands; directly comparable as both operate performance-driven, in-person sales reps on behalf of ethical/major brand clients.
- CPM Group: International field and sales marketing agency delivering face-to-face brand campaigns, retail activation, and customer acquisition; directly comparable operating model with distributed rep network across multiple markets.
- Closer Group: UK-based door-to-door and face-to-face sales/marketing company with a distributed representative network; comparable structure of recruiting and training reps to sell on behalf of consumer-facing brands.
Emerging players
- PromoVeritas: Specialist sales promotion and field marketing agency providing face-to-face campaigns and ROI tracking; comparable niche focus on measurable, performance-based brand campaigns.
Broad incumbents
- The Marketing Arm: Omnicom-owned experiential and brand activation agency with sponsorship, events, and ambassador programs; comparable in offering face-to-face brand representation as part of a larger marketing services portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Customer concentration
Double Impact social profiles
Digital presenceDouble Impact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Double Impact leadership team
Management profileNumber of profiles
Double Impact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Double Impact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Double Impact
What does Double Impact do?
Double Impact Group provides direct, face-to-face marketing and customer acquisition services on behalf of ethical client brands, using a network of trained Brand Representatives. Alongside client services, it operates an internal career progression platform that recruits individuals, trains them as representatives, advances high performers into Mentor and Coach roles, and ultimately offers them the opportunity to run their own marketing business under the Double Impact brand.
Is Double Impact a public or private company?
Double Impact is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Double Impact founded?
Double Impact was founded in 2008. It employs 11 to 50 people.
Where is Double Impact based?
Double Impact is headquartered in London, United Kingdom, in the Europe region.
How does Double Impact make money?
One revenue line is on record: direct Marketing Services.
Who are Double Impact's main competitors?
Smyle is listed as a regional player. Direct peers are Mosaic North America, Gekko Group, CPM Group and Closer Group. PromoVeritas is listed as an emerging player. The Marketing Arm is listed as a broad incumbent.
Does Double Impact have an API?
No public API is recorded for Double Impact.