ALRAUNE gGmbH

What ALRAUNE gGmbH does

ALRAUNE gGmbH is a Hamburg-based non-profit charitable limited liability company (gemeinnützige GmbH) founded in 1984 as Stadtteilverein für soziale Arbeit und Forschung Hamburg and renamed in 2003. The organization delivers an integrated portfolio of vocational training, subsidized employment, school catering, kindergarten services, and refugee integration programs across approximately 35 facilities in Hamburg districts (Wandsbek, Nord, Eimsbüttel, Mitte), with Steilshoop as the primary focus area. Core programs include two Produktionsschulen (production schools in Steilshoop and Eimsbüttel for youth aged 15-25), an Ausbildungszentrum Garten- & Landschaftsbau on a 13,500 sqm site, Berufsausbildung and Umschulung programs (AZAV-certified), the Schulgastronomie division serving approximately 25 Hamburg all-day schools, two Kindertagesstätten (Hof Bullerbü with 135 children and Internationale Kita Keßlersweg), the Integrationsprojekt MOIN for refugees, and the Tagwerker subsidized employment program for SGB II recipients.

The organization's revenue model is entirely public-sector funded, with no commercial product sales or user pricing. Income is generated through grants and subsidies from Jobcenter team.arbeit.hamburg (Arbeitsgelegenheiten), Agentur für Arbeit (Bildungsgutscheine), Behörde für Schule und Berufsbildung (Jugendberufshilfe and Hamburger Ausbildungsplatzprogramm), and the European Social Fund. Approximately 80 subsidized training positions and 130 work positions are funded under these schemes. Auxiliary earned income comes from cafeteria and farm shop sales at Hof Bullerbü, Café Steilshoop, Café tschai, Kulturtreff JETZT, and the recently launched Eis Bistro Campus Steilshoop (June 2025). Customer acquisition is referral-based via Jobcenter, schools, and social services — there is no traditional GTM motion or marketing function.

Name

ALRAUNE gGmbH

Legal name

Gemeinnützige Gesellschaft zur Förderung der Teilhabechancen und Verbesserung der Lebensqualität benachteiligter Menschen mbH

Website

https://alraune-hamburg.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

ALRAUNE gGmbH is a Hamburg non-profit operating ~35 facilities delivering vocational training, school catering, kindergartens, and refugee integration programs, funded by Jobcenter, Agentur für Arbeit, BSB Hamburg, and ESF, serving disadvantaged youth, long-term unemployed, and refugees.

Ownership category

akta.pro rank

Product category

Vocational Training and Employment Integration Services

NAICS

Educational Services (611), Educational Support Services (611710), Technical and Trade Schools (61151), Vocational Rehabilitation Services (624310)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGADAF

Workforce Readiness, Career Pathways & Youth Employment Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGADAC

After-School, Tutoring & Academic Enrichment Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYEDAAAOAD

Youth & Young Adult Workforce Programs (Out-of-School Youth)

Education/Adult & Continuing Education/Workforce Development Initiatives

SECONDARYEDAMAKAB

Internships, Externships & Work-Based Learning Placement

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/College & Career Enrichment (Mentorship, Internships, Portfolio)

SECONDARYEDADALAC

NGO/Nonprofit Education Programs & Service Delivery

Education/Education Administration, Accreditation & Policy/Education Partnerships, Intergovernmental & NGO Programs

Keywords

• Vocational training
• Employment integration
• Youth education
• Community development
• School catering

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Government-Funded Employment Programs: ALRAUNE generates revenue primarily through government-funded employment and training programs. This includes subsidized employment positions (Arbeitsgelegenheiten) funded by job centers, vocational training programs funded by the Agentur für Arbeit, and various social integration projects financed by municipal authorities. The organization also receives funding through the European Social Fund (ESF). Revenue is generated through grants, subsidies, and social security-funded employment schemes rather than commercial product sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ALRAUNE gGmbH is a non-profit charitable organization providing vocational training, employment integration, and social services across approximately 35 facilities in Hamburg. Core offerings include subsidized vocational training (Berufsausbildung) in gastronomy and garden/landscape construction, production schools for youth aged 15-25, school catering for 25 Hamburg all-day schools, integration programs (MOIN) for refugees, subsidized employment (Tagwerker) for long-term unemployed, and kindergarten services at Hof Bullerbü and Keßlersweg.

Product overview

ALRAUNE gGmbH is a non-profit educational and employment organization operating approximately 35 facilities across Hamburg districts (Wandsbek, Nord, Eimsbüttel, Mitte) with main focus on Steilshoop. The organization offers an integrated portfolio of social, educational, and employment services including: Schulgastronomie (school catering to 25 schools), Produktionsschulen (production schools for youth in Eimsbüttel and Steilshoop), Kita facilities (Hof Bullerbü and Keßlersweg international kindergarten), Ausbildungszentrum Garten- & Landschaftsbau (vocational training center), Integrationsprojekt MOIN (refugee integration), Café Steilshoop, Café tschai, Kulturtreff JETZT, Tagwerker work opportunity program, and various other community projects. The core offering combines vocational training, employment support, and social integration services targeting disadvantaged youth, long-term unemployed, and refugees.

Differentiator

Problem solved

Functional benefit

Brands

• Hof Bullerbü: A Swedish-style farm with bio farm shop, café, animal house, and kindergarten serving 135 children in Steilshoop.
• MOIN
• Café tschai
• Alraune Schulgastronomie

Products and services

• Alraune Schulgastronomie (School Catering) School catering service providing healthy, balanced meals to approximately 25 Hamburg all-day schools, including breakfast, snacks, and lunch. Operates from production kitchens with trained staff integrating people with disabilities and disadvantaged youth in training.
• Das Café Steilshoop Long-standing café restaurant in Steilshoop center serving daily changing lunch menu, homemade cakes, and evening menu, open Monday-Saturday.
• Hof Bullerbü – Kita (Kindergarten) Kindergarten for 135 children located at Hof Bullerbü farm with nature exposure and animal contact, featuring outdoor areas, children's restaurant, and movement space.
• Hof Bullerbü – Tierhaus (Animal House) Animal house on Hof Bullerbü farm housing various animals including birds, sheep, goats, ponies, rabbits, reptiles, and fish, with free admission for children and families.
• Produktionsschule Eimsbüttel Production school for youth aged 15-25 combining learning and working, offering training in gastronomy, retail, bicycle mechanics, and sewing workshop, preparing youth for vocational decisions and external exams.
• Produktionsschule im Quartier Steilshoop Production school in Steilshoop offering youth practical training areas including kitchen & service, pastry & bakery, painting, organic shop, graphics workshop, and carpentry, preparing for external exams and vocational decisions.
• Integrationsprojekt MOIN Integration project offering German language courses, individual coaching, professional profile assessment, housing assistance, and job application training for refugees, including MOIN accompaniment course and 'German course for ALL'.
• Café tschai International café serving as a meeting point for refugees and neighbors, offering daily affordable lunch menu and homemade cakes, available for rental.
• Ausbildungszentrum Garten- & Landschaftsbau Vocational training center for garden and landscape construction on a 13,500 sqm site, offering certification modules approved by Landwirtschaftskammer Hamburg, professional preparation courses, and apprenticeship programs.
• Berufsausbildung (Vocational Training) Supported vocational training programs in gastronomy and horticulture for youth who have dropped out of training or struggle to find apprenticeship positions, including cook, restaurant specialist, housekeeping, gardener, and system gastronomy specialist training.
• Umschulung & Weiterbildung (Retraining and Continuing Education) Retraining and continuing education programs in housekeeping, cooking, restaurant services, and garden/landscape construction, AZAV certified, requiring an education voucher from the employment agency.
• Berufsvorbereitung & Berufsorientierung (Career Preparation & Orientation) Career preparation and vocational orientation programs for refugees and youth, including entry qualification in garden/landscape construction and the ABO program combining learning with practical work experience.
• Kulturtreff JETZT Cultural meeting point in Steilshoop with changing lunch menu, event venue, and rental facilities, offering regular cultural events and children's playground.
• Tagwerker (Work Opportunity Program) Work opportunity program for people receiving unemployment benefits, providing up to 15 hours weekly work in various projects with earnings of up to €99.20 per month tax-free.
• Dienstleistungszentrum & Fahrradwerkstatt (Service Center & Bicycle Workshop) Service center offering renovation, painting, and transport services plus a bicycle workshop for self-help repairs and professional bicycle repairs.
• Internationale Kindertagesstätte Keßlersweg International kindergarten where children and staff from around the world come together, including special needs support and promoting linguistic and psychomotor development through creative methods.
• Eis Bistro Campus Steilshoop Ice cream bistro opened June 2025 serving authentic Italian ice cream freshly made in Hamburg by Dante Eis at the Gropiusring 43 location.

Quantifiable outcome

• 25 Hamburg schools receive healthy school catering
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Landwirtschaftskammer Hamburg (Hamburg Chamber of Agriculture)coreStrategic or Co-development PartnerALRAUNE's training programs are certified by Landwirtschaftskammer Hamburg. The Lernpass (learning passport) issued by ALRAUNE is recognized by the chamber and has 5-year validity. Participants can take the final examination for Gärtner/in through ALRAUNE at the chamber.
• Produktionsschule Altona gGmbHminorStrategic or Co-development PartnerListed as a partner organization on ALRAUNE's Links & Kooperationen page. Both organizations operate production schools in Hamburg focusing on youth employment.
• Autonome Jugendwerkstätten Hamburg e.V.minorStrategic or Co-development PartnerListed as a partner organization. Youth workshop organization operating in Hamburg.
• Pestalozzi Stiftung HamburgminorStrategic or Co-development PartnerListed as a partner organization. Hamburg-based foundation focused on child and youth welfare.
• CKG Cafekultur GmbHminorChannel Partner/ Reseller/ DistributorListed as a partner organization operating Café Planschbecken in Hamburg Stadtpark. ALRAUNE mentions this as a daughter company (Tochtergesellschaft) that operates the café and integrates people with disabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Diakonie Deutschland: Protestant welfare federation operating nationwide education, migration, and social-employment services. Closely comparable to ALRAUNE's non-profit social-services portfolio across youth, refugees, and long-term unemployed.
• Caritas Deutschland: Germany's largest Catholic welfare confederation operating across education, refugee integration, youth services, and employment programs. Overlaps with ALRAUNE on every major program line but at vastly greater scale and broader geographic coverage.
• Arbeiterwohlfahrt (AWO): Major German non-profit welfare organization with kindergartens, youth services, and labor-market integration programs. Highly comparable service portfolio to ALRAUNE, though at national scale and through a federal association structure.
• bfw Bildungszentrum (Berufsfortbildungswerk): Major German vocational training and labor-market integration provider. Directly comparable services (Umschulung, production school equivalents, integration courses) but as a much larger, multi-region incumbent.
• DEKRA Akademie: Large incumbent vocational and retraining provider across Germany. Overlaps with ALRAUNE's AZAV-funded retraining programs in hospitality, gardening, and labor-market integration but operates at far greater scale and as a commercial enterprise.

Direct peers

• Autonome Jugendwerkstätten Hamburg e.V. Hamburg youth workshop non-profit listed as an ALRAUNE partner. Runs practical vocational preparation for disadvantaged youth—directly mirroring ALRAUNE's Produktionsschule offerings in the same city.
• bbw Bildungswerk der Wirtschaft in Berlin und Brandenburg: Large employer-affiliated vocational training and labor-market integration provider. Comparable to ALRAUNE in delivering subsidized retraining (Umschulung), AZAV-certified programs, and integration support for long-term unemployed.
• Pestalozzi Stiftung Hamburg: Hamburg foundation listed as an ALRAUNE cooperation partner focused on child and youth welfare. Comparable as a Hamburg-rooted non-profit delivering education and social-integration services to vulnerable populations.
• Produktionsschule Altona gGmbH: Hamburg-based production-school non-profit listed as an ALRAUNE partner. Operates an almost identical production-school model serving disadvantaged youth in Altona, making it the closest direct peer in both geography and mission.
• Grone Bildungszentren: Germany-wide private vocational training network offering AZAV-certified retraining, language courses, and integration programs. Comparable in operating model (Bildungsgutschein-funded training, refugee integration, multi-site delivery) but geographically broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hofbullerbue
• Facebookfacebook.com/produktionsschuleeimsbuettel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALRAUNE gGmbH