Adventure Entertainment Cos.

What Adventure Entertainment Cos. does

Adventure Entertainment Cos. (AEC, aka AEC Creative) is a Las Vegas-based B2B creative planning and implementation consultancy serving the location-based entertainment (LBE), attractions, and commercial real estate development markets. Founded in 2013 and operating as a business unit of StoneCreek Partners LLC, the firm provides project-based consulting and advisory services including feasibility studies, experiential design concepting, owner representation, event design and production, and strategic marketing for entertainment venues. Target clients span gaming and casino resort developers, film studio developers and operators, retail-entertainment facility operators, themed attractions developers, outdoor recreation and adventure park developers, traveling/pop-up exhibit organizers, and tribal nation gaming and entertainment projects.

AEC's core service pillars are Experiential Design, Placemaking, and Rapid Prototyping. The firm operates a proprietary experiential design methodology called "Place as a Living Character™," a registered trademark that frames site planning around narrative and character arc considerations. Technical delivery relies on 3D and VR previsualization tools modeled on film industry scene-exploration techniques, used to accelerate feasibility evaluation and reduce commitment risk before full design-development. The firm also facilitates structured design charrettes for collaborative stakeholder alignment.

Revenue is generated through project-based professional services engagements with enterprise clients, structured as fixed project fees or retained advisory arrangements; pricing is quote-based, undisclosed, and tailored to project scope and complexity. Distribution is direct, sales-led, and relationship-driven, primarily accessed through the StoneCreek Partners deal pipeline and affiliated entities (Tribal Consultants Co., SCP Studio Consultants). Geographic reach spans the U.S., China, Europe, the Gulf Cooperation Council, and Sub-Saharan Africa. The Horror Company, a joint venture with Spectral Creations LLC, operates as a sub-brand providing specialty consulting and AR/VR immersions for the horror, haunting, and Halloween industry.

Name

Adventure Entertainment Cos.

Legal name

Adventure Entertainment Cos., LLC

Website

https://adventureec.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Adventure Entertainment Cos. is a Las Vegas-based B2B consultancy providing creative planning, experiential design, placemaking, and 3D/VR rapid prototyping services for location-based entertainment, attractions, gaming resorts, film studios, retail-entertainment operators, and tribal nation developers.

Ownership category

akta.pro rank

Product category

Experiential Design Consulting

NAICS

Other Amusement and Recreation Industries (7139), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Placemaking consulting
• Experiential design services
• Location-based entertainment consulting
• Feasibility study consulting
• Themed entertainment design

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting & Advisory Services: AEC generates revenue through project-based consulting engagements including feasibility studies, experiential design concepting, project implementation, and owner representation. Services are provided to real estate developers, entertainment operators, tribal entities, and film studio developers. Fees are likely structured as fixed project engagements or retainer agreements for ongoing advisory relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Adventure Entertainment Cos. (AEC) provides project-based consulting services for the development and operation of destination places and out-of-home entertainment venues. Services include project feasibility studies, experiential and immersive design concepting, placemaking consulting, 3D/VR rapid prototyping and previsualization, design charrette facilitation, owner representation, strategic marketing, and tourism consulting. Engagements span gaming/casino resorts, film studios and backlots, retail-entertainment facilities, themed attractions, outdoor recreation and adventure parks, and traveling/pop-up exhibits.

Product overview

Adventure Entertainment Cos. (aka AEC Creative or AEC) is a creative planning and implementation firm for location-based entertainment, attractions, and commercial real estate. The company offers a portfolio of consulting services organized around core pillars: Experiential Design, Placemaking, and Rapid Prototyping (3D/VR previsualization). Specialized consulting spans Film Studios & Backlots, Retail-Entertainment Facilities, Gaming & Casino Resorts, Outdoor Recreation Venues, Adventure Parks & Extreme Sports, Themed Entertainment & Attractions, Traveling & Pop-Up Exhibits, Event Design & Production, and Location-Based Entertainment (LBE). The Horror Company operates as a distinct joint-venture brand (with Spectral Creations LLC) focused on horror/haunting experiences and AR/VR immersions. AEC is a business unit affiliated with StoneCreek Partners LLC and provides rapid-prototyping as part of StoneCreek's feasibility evaluations. The company is organized as a services consultancy rather than a software product platform, with all offerings delivered through expert consulting engagements.

Differentiator

Problem solved

Functional benefit

Brands

• The Horror Company: Specialty products, design, and consulting services to the horror, haunting, and Halloween industry, operated in joint venture with Spectral Creations LLC.

Products and services

• Experiential Design Consulting

Named customers6 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• InvengominorStrategic or Co-development Partner · 15 November 2024AEC announced a venture for Invengo Discovery Products in the U.S. market, expanding its portfolio of location-based entertainment and consumer experience offerings through this partnership.
• Tyffon Inc.minorImplementation/ SI/ Consulting Partner · 1 December 2022AEC is serving as owner representation for Tyffon Inc.'s first U.S. virtual reality location-based entertainment unit. This is a confidential assignment in progress involving VR LBE development.
• StoneCreek Partners LLCcoreStrategic or Co-development PartnerAEC is a business unit associated with StoneCreek Partners LLC. The firm often provides rapid-prototyping for projects as part of feasibility evaluation for StoneCreek Partners' client projects, to assist clients in visualizing project possibilities and establishing design intent. StoneCreek Partners is a real estate and entertainment development advisory firm that serves as AEC's primary client referral and project pipeline partner.
• Spectral Creations LLC (The Horror Company)coreStrategic or Co-development PartnerAEC operates a joint venture with Spectral Creations LLC, led by Joe and Linda Camarota, under the brand 'The Horror Company.' The venture provides specialty products, design, and consulting services to the horror, haunting, and Halloween industry, including traditional out-of-home horror offerings and new AR and VR immersions.
• Tribal Consultants Co.minorStrategic or Co-development PartnerTribal Consultants Co. is an affiliated company of AEC, listed alongside StoneCreek Partners as part of the AEC affiliated companies ecosystem. The firm provides consulting services relevant to tribal nation entertainment and gaming development projects.
• SCP Studio ConsultantsminorStrategic or Co-development PartnerSCP Studio Consultants is an affiliated company under StoneCreek Partners that focuses on film studio development consulting. AEC collaborates with this entity on film studio and backlot development projects, leveraging shared expertise in entertainment facility development.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BRC Imagination Arts: BRC is a global experience design and production agency focused on visitor attractions, museums, and brand experiences. Comparable to AEC in delivering narrative-driven, placemaking-oriented design for entertainment and cultural destinations.
• Legacy Entertainment: Legacy Entertainment is a global theme park and resort design firm led by former Disney Imagineers, specializing in master planning, attraction design, and IP-driven themed entertainment — closely mirroring AEC's themed entertainment and resort consulting work.
• The Hettema Group: The Hettema Group is a Pasadena-based experience design and production firm led by Phil Hettema, known for themed attractions including One World Observatory. It overlaps with AEC in owner representation, design-build-operate support, and immersive themed entertainment.
• Jack Rouse Associates: JRA is a Cincinnati-based experience design consultancy serving the attractions, museum, and entertainment industries. It competes with AEC on feasibility, master planning, and experiential design for location-based entertainment venues.
• PGAV Destinations: PGAV is a St. Louis–based design firm specializing in destination attractions, museums, and cultural experiences. Comparable to AEC in master planning, feasibility, and guest-experience design for tourism and entertainment destinations.
• Thinkwell Group: Thinkwell is a Los Angeles–based design and production firm specializing in theme parks, attractions, museums, and branded experiences. It directly competes with AEC in feasibility, experiential design, and owner-representation services for location-based entertainment projects.
• FORREC: FORREC is a Toronto-based entertainment design firm specializing in theme parks, water parks, resorts, and family entertainment centers. Directly comparable to AEC's themed entertainment, adventure park, and resort consulting practice.

Broad incumbents

• Stantec: Stantec is a large global design and engineering consultancy with a dedicated entertainment and leisure practice. It serves many of the same resort, casino, and themed entertainment clients as AEC but at a much broader infrastructure-scale, often competing on larger master-planning commissions.
• WATG: WATG is a global hospitality and entertainment architecture firm designing resorts, casinos, and destination developments. It overlaps with AEC in gaming-resort and tourism destination consulting, but at significantly larger scale across full architectural scope.
• CallisonRTKL: CallisonRTKL (now part of Arcadis) is a global architecture and experience design firm with a strong retail and entertainment practice. It overlaps with AEC in retail-entertainment placemaking and mall reactivation, though at much larger scale and broader scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@adventureentertainment3870
• Facebookfacebook.com/AdventureEntertainment
• LinkedInlinkedin.com/company/adventure-entertainment-company
• Instagraminstagram.com/aec_creative
• Xtwitter.com/adventureec
• Pinterestpinterest.com/adventure-entertainment-cos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Entertainment Cos.