Milovito bespoke mosaic

What Milovito bespoke mosaic does

Milovito is a Dutch privately held bespoke glass mosaic manufacturer founded in 2003 by Vincent and Marion Milovito, operating from a combined factory, showroom, and creative studio in Wijchen (near Nijmegen), Netherlands. The company produces hand-crafted glass mosaic tiles in 10mm and 20mm formats from an inventory of more than 120 loose tile colors, mounted paper-faced on 322x322mm sheets for maximum substrate adhesion and grout-line correction. Its proprietary capabilities include in-house 24-karat gold and rose gold tile production (with leaf gold encapsulated between two glass layers and re-fired for rounded edges), custom image-to-mosaic artwork at scales exceeding 200,000 tiles per project, and a network of vetted specialist installers. Milovito supplies color-matched two-component epoxy grout and recommends Mapei adhesives and Wedi/Lux Elements substrates to ensure installation durability of 25+ years, backed by a 5-year warranty.

The business is sold directly to end customers through an e-commerce storefront (milovito.nl), a showroom by appointment, and WhatsApp/phone consultation, with no intermediary resellers. Pricing is tiered by lead time (€110–€460/m² depending on product mix and 6 to 48-week lead time) and by 2-component epoxy grout accessory (€45/m²). Customer segments span residential homeowners (bathrooms, toilets, walk-in showers, wellness), DIY pool renovators (supported via workshops and videocall guidance), professional contractors and pool builders, architects as specifiers, and enterprise B2B clients. Named enterprise references include Van der Valk Hotels, Red Bull, Beemster Kaas, Heineken, Center Parcs, Oceanco Yachts, and the Municipality of Wassenaar (1.1 million-tile European public tender won in 2012). Geographic reach is primarily Benelux with selected projects in Curaçao, Bonaire, and Spain.

Revenue is driven by one-time tile sales, ancillary material sales, and professional services (3D design, installation, custom artwork), with a hybrid sales-led/community-led GTM motion anchored by content marketing, SEO, Pinterest, Google reviews, and brochure lead capture. The company has no external funding, no disclosed headcount beyond the founders and their contracted installer network, and no AI/ML components in its offering.

Name

Milovito bespoke mosaic

Legal name

Milovito

Website

https://milovito.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Milovito is a Dutch privately held manufacturer of bespoke hand-crafted glass mosaic tiles, serving residential homeowners, pool/wellness installers, architects, and select enterprise clients (hotels, restaurants, public-sector) across the Benelux and select international markets from its Wijchen factory.

Ownership category

akta.pro rank

Headquarters

HQ city

Wijchen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom glass mosaic tile sales: One-time sale of bespoke glass mosaic tiles produced to order. Customers select from collection or commission custom mixes. Pricing tiers based on lead time — longer lead times yield lower per-m2 prices. Tiles sold by square meter with sheet format 322x322mm.
2. Professional installation services: Milovito provides installation through their network of vetted mosaic specialists. The company offers full project guidance from design through completion. Installation is quoted separately and included in some project contracts.
3. Design and consultation services: 3D rendering, color consultation, custom artwork design, and grout color advice. Provided as a paid or bundled service for bespoke projects.
4. Ancillary materials (epoxy grout, adhesives, tools): Sells matching epoxy grout (€45/m²), adhesives, and specialized tools for mosaic installation. Materials can be ordered separately for DIY customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Milovito is a Dutch manufacturer of hand-crafted bespoke glass mosaic tiles, produced to order in its own Wijchen factory in 10mm and 20mm formats from an inventory of 120+ colors. The company supplies custom tile mixes, 24-karat gold tiles, custom artwork and portrait mosaics, plus matching epoxy grout and ancillary installation materials. It complements the product with professional design (3D rendering), sample kits, DIY workshop guidance, and full installation services via a vetted network of specialist installers.

Product overview

Milovito is a Dutch bespoke glass mosaic manufacturer offering custom hand-crafted glass mosaic tiles produced in their own factory in Wijchen, Netherlands. Their product portfolio centers on hand-crafted glass mosaic tiles available in two standard formats (10mm and 20mm) across over 120 colors, combined into custom mixes, patterns, and artwork. The core offering includes standard color collections (Odette, Aquamarine, Aubergine & Bronze), premium Swarovski crystal and 24-karat gold tile options, custom portrait and artwork mosaics, and swimming pool mosaics. Complementary products include color-matched epoxy grout, gemstones for inlay work, and professional installation services. Services extend to 3D design visualization, sample evaluation, DIY materials with workshop training, and professional installation with a 5-year warranty. The company serves both residential (bathrooms, toilets, kitchens, wellness) and commercial clients (hotels, restaurants, public installations).

Differentiator

Problem solved

Functional benefit

Products and services

• Hand Crafted Glass Mosaic Tiles Custom hand-crafted glass mosaic tiles in 10mm and 20mm formats, produced to order in Milovito's Wijchen factory. Paper-faced sheets for maximum adhesion, available in 120+ colors with bespoke mixes.
• Odette 20mm Black Glass Mosaic

Quantifiable outcome

• Glasmozaïek pools last 25+ years without losing beauty
• +4 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Syb van Breda & CocoreStrategic or Co-development Partner · 1 January 2012Architect/design firm whose design Milovito produced and installed for the Fietstunnel Den Deijl in Wassenaar (130m panoramic mosaic). Milovito won the European public tender and executed the design. This is Milovito's flagship public project reference.
• MapeicoreTechnology or IntegrationMapei is the world's largest manufacturer of construction materials. Milovito uses Mapei's professional-grade adhesives (e.g., Adesilex P10 + Isolastic) and epoxy grout products for their installations. This partnership ensures professional-grade material quality that Milovito's warranty and project quality depend on.
• Willy Naessens (pool builder)minorImplementation/ SI/ Consulting PartnerBelgian pool builder who collaborated with Milovito on a large residential swimming pool project. Willy Naessens handled the pool construction while Milovito supplied and installed the mosaic. Example of successful contractor partnership.
• Frank Biemans (glaskunst)minorStrategic or Co-development PartnerPartnered on an ice cream salon (Amersfoort) project where a Jan Boon wall painting was transformed into a glass mosaic and glass art piece. Combines Milovito's mosaic expertise with Frank Biemans' glass art skills.

Scale indicators9 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• Porcelanosa: Large Spanish multinational tile and surface manufacturer with extensive mosaic and porcelain collections. Adjacent on mosaic products for pools and interiors but operates as a broad incumbent across the full tile category, not a bespoke specialist.

Direct peers

• Ezarri: Spanish glass mosaic manufacturer specializing in pool and wet-area mosaic tiles with global distribution. Directly comparable to Milovito on glass mosaic production, pool specialism, and color customization, though more standardized and less bespoke.
• Trend Group: Italian mosaic, glass, and engineered stone manufacturer serving luxury residential and commercial projects. Comparable on premium decorative surfaces and large-scale mosaic production, including custom artwork and architectural installations.
• Original Style: UK-based manufacturer of glass, ceramic, and stone mosaic tiles for residential and commercial projects. Comparable on glass mosaic production and pool/wet-area applications, with broader SKU coverage but less bespoke positioning.
• Bisazza: Italian luxury glass mosaic manufacturer with global brand recognition in decorative mosaic tiles for pools, bathrooms, and luxury interiors. Directly comparable to Milovito on bespoke design, premium positioning, and pool/wellness specialism, but operates at significantly larger scale internationally.
• Sicis: Italian luxury mosaic and glass tile manufacturer known for high-end art-mosaic installations in luxury hospitality and residences. Closely comparable on bespoke craftsmanship, premium pricing, and art-mosaic capabilities, including pools and architectural commissions.
• Mosaico+: Italian designer of mosaic collections for residential, hospitality, and wellness projects. Comparable on premium positioning, design-led collections, and swimming pool/wellness specialism, with overlapping customer segments in luxury interiors.
• Appiani: Italian ceramic mosaic manufacturer producing premium glazed mosaic tiles for pools, spas, and architectural surfaces. Comparable on production craft, wet-area expertise, and premium hospitality/residential customer base.

Others

• Mapei: Global construction materials manufacturer and Milovito's strategic installation supplier (adhesives and epoxy grout). Adjacent rather than competing, but materially influences Milovito's product quality through its Mapei-branded consumables.

Emerging players

• Auremosaic: Smaller bespoke mosaic manufacturer producing custom glass and ceramic mosaic for residential and commercial clients. Comparable on bespoke production and customization but with smaller scale and less established brand presence than Milovito.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Pinterestnl.pinterest.com/MilovitoBespokeGlasmozaiek
• LinkedInlinkedin.com/company/milovito

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milovito bespoke mosaic