BRANDAD Group

What BRANDAD Group does

BRANDAD Group AG is a German software company headquartered in Fürth, Bavaria, that has operated continuously since 1999 (originally as MultiVisual GmbH) and is organized as a holding with two wholly-owned subsidiaries: BRANDAD Solutions GmbH, which markets the Brand Base SaaS marketing portal, and BRANDAD Development GmbH, which provides cross-functional development teams on a 'Teams as a Service' basis. The core product, Brand Base, is a modular cloud-based marketing portal that enables brands with decentralized distribution networks — including automotive dealer networks, insurance agency networks, branch-based banks, franchise systems, and hospitality chains — to coordinate localized marketing campaigns across print, outdoor, email, social media, search engine advertising, video, and promotional products while maintaining corporate design compliance. The platform is built on a proprietary in-house technology stack that includes a high-performance Layout Engine for template rendering and patented GRID technology that enables agencies to create and release templates without vendor support. Direct API integrations with Meta (Facebook and Instagram) and Google power native social-media advertising and search-engine advertising modules, and an emerging AI layer (the mAIk marketing agent) provides multimodal campaign strategy, content generation, and channel selection, positioned as GDPR- and EU AI Act-compliant.

The company monetizes through tiered monthly SaaS subscriptions — Starter from €1,950/month, Premium from €3,350/month, and custom-priced Enterprise contracts on multi-year terms — supplemented by professional services revenue from custom software development, template and artwork services, fulfillment (including invoicing and advertising-cost-subsidy management), UX testing, research, and full-service support. Go-to-market is direct enterprise field sales augmented by inside sales, with lead generation primarily through personalized web demonstrations and quote requests, supported by thought-leadership content including the brandad.dev developer blog, a corporate podcast, the Mind Lab Connect event series, and sponsorship of local Java and AI community meetups. Approximately 100 employees serve an installed base that includes BMW (since 2001), Audi (since 2004, ~1,400 dealer partners), Allianz (since 2013, ~9,000 partners), Schücco (since December 2021, 40,000 partners), DSV/Sparkassen, LBBW, Citroën, L'Osteria, Vapiano, NFON, and Rimowa, with ~80,000 active users across European marketing portals. The company is bootstrapped with no disclosed external funding or private equity ownership.

Name

BRANDAD Group

Legal name

BRANDAD Solutions GmbH

Website

https://brandad-solutions.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

BRANDAD Group AG is a German SaaS company providing Brand Base, a marketing portal platform enabling brands with decentralized distribution networks (franchises, dealers, branches) to coordinate localized marketing campaigns with corporate design compliance across multiple channels.

Ownership category

akta.pro rank

Product category

Marketing Portal Software

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Guidelines, Governance & Asset Systems (MPAAAEAF)

akta.pro secondary industries

Brand Guidelines, Governance & Brand Management (BPAFAEAF), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Marketing portal software
• Decentralized marketing platform
• Brand management SaaS
• Local marketing automation
• Partner marketing solutions

Headquarters

HQ city

Fürth

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription (Brand Base): Monthly subscription fees for the Brand Base marketing portal platform. Three tiers available: Starter (from €1,950/month), Premium (from €3,350/month), and Enterprise (custom pricing). Subscription includes module access, hosting, and software updates.
2. Custom Software Development: Custom software development services for enterprise clients requiring individualized marketing portal solutions beyond the standard Brand Base platform.
3. Software Licensing: License fees for proprietary software usage, with annual fees dependent on the number of users (Anwender), separate from development costs.
4. Service Desk & Support: Full-service support including 1st and 2nd level support, partner activation services, reporting, content management, admin training, and user import/rights management.
5. Template & Artwork Services: Template management, artwork services, image editing/retouching, print data preparation, media pool management, and module component programming services.
6. Fulfillment Services: Rollout services, proofreading, and factoring (full billing and payment collection management) for marketing campaigns and materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

BRANDAD Group operates the Brand Base SaaS marketing portal, a modular platform that enables brands with decentralized partner networks (franchises, dealers, branches, insurance agents) to centrally manage marketing templates, plan and roll out multi-channel campaigns, control budgets and advertising cost subsidies, and let local partners customize and order brand-compliant materials across online and offline channels. The offering is delivered as a subscription SaaS (Starter, Premium and Enterprise tiers) hosted on a German bank-certified data center, and is supplemented by custom software development, fulfillment, template services, a Teams-as-a-Service line via BRANDAD Development, and the emerging mAIk AI marketing agent.

Product overview

BRANDAD Group operates through two primary subsidiaries: BRANDAD Solutions GmbH (the SaaS marketing portal business) and BRANDAD Development GmbH (development teams as a service). The core product is Brand Base — a modular SaaS marketing portal platform designed for brands with decentralized distribution networks (franchise, dealer, branch networks). Brand Base is built around a proprietary Layout Engine and offers a modular architecture with multiple channel modules: advertising, print materials, direct mail, outdoor/OOH, email marketing, social media (via Social Base with Meta integration), search engine ads (via Google integration), video editing, promotional products shop, online reputation management, and reporting. It also includes a Marketingplaner for campaign planning and budget control. An AI layer is being built around mAIk, an AI marketing agent for campaign strategy and content generation. For clients with non-standard requirements, Brand Base Customized delivers fully tailored Marketing Management Systems built on the same core technology. BRANDAD Development complements the portfolio with Teams as a Service — cross-functional development teams. Additional services span UX testing labs, research services, fulfillment, template services, software development, and full-service support. The company was founded in 1999 (as MultiVisual GmbH) and is headquartered in Fürth, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Base: The primary SaaS marketing portal product enabling decentralized marketing for brands with distributed sales networks. Offers modules for advertising, print materials, social media, email marketing, and more.
• mAIk
• Teams as a Service

Products and services

• Brand Base Brand Base is a modular Software-as-a-Service marketing portal developed and sold by BRANDAD Solutions GmbH. It enables brands with decentralized partner networks (franchisees, dealers, branches, agents) to centrally manage templates, plan and roll out multi-channel campaigns across online and offline channels, control budgets and advertising cost subsidies, and let local partners customize and order brand-compliant marketing materials without design expertise. Offered in three subscription tiers (Starter, Premium, Enterprise) and hosted on a German bank-certified data center.
• mAIk (Move) AI Marketing Agent mAIk is an AI-powered marketing agent that analyzes businesses, generates campaign strategies, creates marketing texts and image suggestions, selects optimal channels, handles publication, and delivers actionable performance recommendations. It is positioned as a secure, GDPR-compliant and EU AI Act-compliant AI agent for local and decentralized marketing, currently operating in a test phase with limited spots.
• Brand Base Customized (Custom MMS) Brand Base Customized delivers custom-developed Marketing Management Systems (MMS) built to individual client specifications on top of Brand Base technology. Clients with complex requirements such as specific interfaces, custom rights/roles management, or scalability needs receive fully tailored software developed by BRANDAD's agile teams.
• Teams as a Service (BRANDAD Development) Teams as a Service, offered by BRANDAD Development GmbH, provides dedicated cross-functional development teams to clients for software projects. It supports bridging development capacity gaps, exploring new architecture, or establishing agile practices, with teams covering frontend/backend development, UX, DevOps, QA, and Scrum roles.
• Custom Software Development Services Custom software development services using agile methods (Scrum, eXtreme Programming, TDD, CI/CD). Covers interfaces (SOAP, REST, Messaging), Single Sign-On, budget management, application repository, and full project delivery from MVP to enterprise applications. Skilled in Java, JavaScript, PHP, SQL, frontend/backend, UX, DevOps, and Scrum roles. Includes annual software license fees based on number of users.
• Template Service (Vorlagenservice) Template creation and management services including converting designs into dynamic Brand Base templates, grid template creation, special format layouts, creative services, image editing/retouching, print data preparation, media pool management, module components, and database maintenance for disclaimer/legal texts.
• Fulfillment Services Full-service fulfillment including rollout services, proofreading of individualized marketing materials, and factoring (invoicing and payment management with or without advertising cost subsidies, optionally integrated into ERP systems).
• Full Service Support Comprehensive support services including 1st and 2nd level support via phone and email, partner activation campaigns, reporting, content management, advertising objection handling, system administrator support, admin training, user data import, and rights/roles management.
• UX Testing Lab (UX-Testlabor) Mobile UX testing laboratory where real users are observed interacting with software. Uses eye-tracking cameras, heatmaps, and other technical tools to generate objective, measurable results for optimizing user experience.
• Research Services Research services including online surveys, telephone surveys, personal interviews, focus groups, context analysis/observation, UX testing, A/B testing, and online/offline research for understanding partner needs, market trends, and campaign effectiveness.

Quantifiable outcome

• Performance test: 0.85 second average response time with 1,000 concurrent users generating 4 million requests/hour
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability13 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreStrategic or Co-development Partner · 1 January 2019Strategic partnership established in 2019 due to BRANDAD's high SEA (Search Engine Advertising) competence. The partnership provides BRANDAD with direct access to Google and enables the company to pass on benefits from this relationship to its customers.
• AN[ki]T - Zentrum für angewandte KI und Transfer (Hochschule Ansbach)coreStrategic or Co-development PartnerResearch and transfer center for applied AI at Hochschule Ansbach. BRANDAD collaborates with AN[ki]T for mutual knowledge exchange and learning. The partnership focuses on AI technology development and innovation, including BRANDAD's KI-Weeks initiative featuring interviews with Prof. Dr. Sigurd Schacht.
• Prof. Dr. Sigurd SchachtcoreStrategic or Co-development PartnerAI expert from AN[ki]T and Hochschule Ansbach. Collaborates with BRANDAD on AI research and development, appearing in BRANDAD's KI-Weeks video series and providing insights on AI applications for marketing.
• Meta (Facebook/Instagram)coreTechnology or IntegrationDirect API integration with Meta platforms (Facebook and Instagram) for social media advertising through Brand Base. Enables local partners to book social media campaigns with 100% of their advertising budget flowing directly to Meta.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Templafy: Templafy is a Danish enterprise document and template automation platform with strong brand compliance features. Comparable to BRANDAD's GRID technology and template services, though Templafy focuses on employee-facing document creation while BRANDAD targets decentralized partner networks.
• Bynder: Bynder is a leading cloud-based Digital Asset Management (DAM) and brand portal platform. Comparable to BRANDAD on enterprise brand asset governance, though Bynder focuses on asset storage/distribution while BRANDAD extends into campaign execution and local partner activation.
• Frontify: Frontify is a Swiss brand portal and brand asset management SaaS for enterprises. Highly comparable to BRANDAD in brand governance and guideline distribution, though Frontify is stronger on DAM/brand identity while BRANDAD is deeper on local marketing execution and campaign activation.
• Lytho: Lytho (formerly inMotionNow) is a marketing resource management platform for brand and creative teams in distributed organizations. Comparable to BRANDAD on enabling distributed marketing operations, with overlapping customer profiles in mid-market and enterprise.
• Marvia: Marvia is a Dutch SaaS marketing portal platform purpose-built for brands with distributed partner networks. Highly comparable to BRANDAD's Brand Base: same target customer (multi-location brands), same core use case (local marketing automation with brand compliance), and same modular channel approach (print, digital, social).
• Wedia: Wedia is a French DAM and marketing portal vendor serving enterprises with distributed marketing needs. Closely comparable to BRANDAD on the brand asset governance and local marketing automation use case, with similar target verticals.

Broad incumbents

• Adobe Experience Manager: Adobe Experience Manager is a broad incumbent content and digital asset management platform within the Adobe Experience Cloud. Competes with BRANDAD on enterprise brand asset governance but is a much broader offering targeting marketing departments rather than decentralized partner networks.
• Aprimo: Aprimo is a marketing operations and resource management platform owned by Teradata. Comparable to BRANDAD on marketing operations and workflow automation, though Aprimo targets enterprise marketing departments rather than decentralized partner networks.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad martech incumbent with campaign management, content, and analytics capabilities. Adjacent to BRANDAD's social media and SEA modules but offers a much wider portfolio rather than focusing on local marketing portal execution for partner networks.
• Optimizely (formerly Crownpeak): Optimizely acquired Crownpeak to form a digital experience platform with DAM and brand governance capabilities. Overlaps with BRANDAD on brand asset governance but serves a broader enterprise CMS/experience use case rather than focusing on decentralized marketing execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZtRkXSMdX0S-qZMZqS6P6g
• LinkedInlinkedin.com/company/brandad-de
• Xx.com/BRANDADGroup
• Facebookfacebook.com/brandadgroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRANDAD Group