Beecroft Orthodontics

What Beecroft Orthodontics does

Beecroft Orthodontics is a privately held orthodontic practice operating two clinical locations in Fredericksburg and Stafford, Virginia, serving the Fredericksburg–Quantico–DC corridor. The practice delivers a full orthodontic service portfolio spanning traditional metal braces, ceramic (clear) braces, self-ligating braces, InBrace lingual braces, and the Invisalign clear-aligner system (including Invisalign Teen), plus adjunct services such as interceptive pediatric treatment, surgical (orthognathic) orthodontics, and dentofacial orthopedics. Clinical operations are led by three board-certified orthodontists — founder Dr. Matt Beecroft (Vanderbilt-trained, Invisalign Premier Provider, adjunct faculty at Vanderbilt), Dr. Jenny Shulsky, and Dr. Sherri Wilkerson-Cox — supported by an office manager/clinical director, treatment and financial coordinators, orthodontic assistants, a lead lab technician, and a marketing manager.

The practice's technology stack is conventional digital orthodontics rather than proprietary AI: 3D imaging, digital intraoral scanning, diode laser for gum contouring and impacted-tooth exposure, 3D treatment visualization, and the third-party Grin remote-monitoring platform (mobile app + Grin Scope hardware) for at-home scan capture. Grin and the practice's patient portal (Cloud9Ortho) sit on top of Weave-powered online scheduling, while patient financing is handled via in-house 0% plans and CareCredit.

Beecroft generates revenue primarily from fee-for-service orthodontic treatment (case fees collected over multi-month payment plans, with insurance reimbursements and out-of-pocket payments), supplemented by a 5-year recurring 'No Smile Left Behind' retainer subscription (2 free Essix sets per year) and a dedicated Military Dental Treatment Program offering family discounts and PCS transfer support. Go-to-market is direct-to-consumer through the two physical offices, supported by patient referrals, dentist referrals, free consultations, content marketing (blog, TikTok, YouTube), and community engagement with the local military and federal population. The firm is founder-owned, with no disclosed PE backing, no subsidiaries, and no acquisitions.

Name

Beecroft Orthodontics

Legal name

Beecroft Orthodontics

Website

https://beecroftortho.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Beecroft Orthodontics is a private, multi-doctor orthodontic practice in Fredericksburg and Stafford, Virginia, offering braces, Invisalign, surgical orthodontics, and pediatric treatment to adults, teens, and military and federal families in the Quantico–DC corridor.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Orthodontic Group Practices (HLABAKAC), Orthognathic Surgery–Integrated Orthodontics (HLABABAG)

Keywords

• Orthodontic treatment services
• Braces and clear aligners
• Invisalign provider
• Pediatric interceptive orthodontics
• Surgical orthodontics

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: The primary revenue stream comes from orthodontic treatment services including braces (traditional metal, ceramic, lingual) and Invisalign clear aligners. Treatment plans are typically multi-month engagements with ongoing office visits for adjustments and monitoring. Revenue is generated through treatment fees collected via payment plans, insurance reimbursements, and out-of-pocket payments.
2. No Smile Left Behind Retainer Program: Annual retainer program providing 2 free sets of Essix retainers per year for 5 years, with additional sets available at $20 each. Generates recurring revenue from enrolled patients seeking long-term retainer coverage.
3. Third-Party Financing: Partnership with CareCredit for patient financing, enabling patients to pay over time for treatment. Practice receives full treatment payment while CareCredit handles patient installment arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Beecroft Orthodontics is a private orthodontic practice that diagnoses and treats misalignment of teeth and jaws using a full suite of appliances — traditional metal braces, ceramic braces, self-ligating braces, InBrace lingual braces, and Invisalign and Invisalign Teen clear aligners — delivered by board-certified orthodontists across its Fredericksburg and Stafford, Virginia offices. The practice also provides surgical orthodontics, dentofacial orthopedics, early interceptive pediatric treatment, and emergency orthodontic care, and wraps active treatment with the multi-year No Smile Left Behind retainer replacement program.

Product overview

Beecroft Orthodontics is an orthodontic practice serving Fredericksburg and Stafford, Virginia, offering a unified suite of orthodontic treatment services centered on braces and clear aligner systems. The core clinical portfolio spans traditional metal braces, ceramic (clear) braces, self-ligating braces, lingual braces (InBrace), and the Invisalign system (including Invisalign Teen). Supporting services include interceptive pediatric treatment, surgical orthodontics for severe jaw misalignment, dentofacial orthopedics, emergency orthodontic care, and a retainer program (No Smile Left Behind). The practice also layers in technology-enabled care through Grin remote monitoring (a mobile app + hardware scanner for home tooth scans), flexible in-house financing, and a military family support program. Treatment is led by board-certified orthodontists Dr. Matt Beecroft, Dr. Jenny Shulsky, and Dr. Sherri Wilkerson-Cox, with two physical office locations and a patient portal.

Differentiator

Problem solved

Functional benefit

Brands

• Grin: A remote monitoring technology that allows patients to take high-quality scans of their teeth at home using the Grin Scope device, reviewed by the Beecroft Orthodontics team

Products and services

• Traditional Metal Braces Standard stainless steel braces using brackets and wires with rubber bands to apply gentle pressure and align teeth, offered to patients of all ages.
• Invisalign Clear Aligners A system of clear, removable plastic aligner trays that gradually move teeth into alignment, worn 20–22 hours per day with changes every two weeks; adult treatment typically lasts about 12 months.
• Invisalign Teen A version of the Invisalign clear aligner system designed specifically for teenage patients, offering the same discreet, removable aligner technology with features appropriate for teen lifestyles.
• InBrace Lingual Braces Lingual braces placed behind the teeth on the tongue side, making them completely invisible from the outside for patients seeking maximum discretion.
• Ceramic Braces Tooth-colored or clear ceramic brackets that blend with natural teeth for a more discreet appearance, available with clear elastic ties or white metal ties replaced at each adjustment.
• Self-Ligating Braces (SLBs) Dental braces that use a movable component to entrap the archwire, eliminating the need for elastic bands or ties, available in stainless steel, polycarbonate, or ceramic materials.
• Adult Orthodontic Treatment Comprehensive orthodontic services tailored for adult patients, including treatment for crowded teeth, bite correction, and smile aesthetics, with options including clear braces, lingual braces, and Invisalign, plus flexible scheduling for military and professional commuters.
• Interceptive and Comprehensive Orthodontic Treatment for Children Orthodontic treatment for children starting around age 7 to correct developing problems early, including early prevention assessments, expanders, space maintainers, habit appliances, and phase-one treatment plans to guide jaw and tooth development.
• Surgical Orthodontics (Orthognathic Surgery) Corrective jaw surgery combined with orthodontic treatment for severe cases involving bad bites, jaw bone abnormalities, and malocclusion, coordinated with oral and maxillofacial surgeons for patients whose jaw growth is complete.
• Dentofacial Orthopedics
• No Smile Left Behind Retainer Program A long-term retainer coverage program providing 2 FREE sets of removable Essix retainers per year for 5 years, with additional sets available at $20 per set after the second replacement within the same year, protecting patients' smiles after active orthodontic treatment.
• Military Dental Treatment Program

Quantifiable outcome

• Treatment typically takes 6-30 months, with most standard treatments lasting about 22 months
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pacific Dental Services: Major dental support organization whose affiliated practices offer orthodontic services alongside general and specialty dentistry. Comparable as an incumbent platform expanding into orthodontics, competing for associate talent and patient share.
• Aspen Dental: National DSO brand offering general dentistry and orthodontic services across hundreds of locations. Comparable as a broader incumbent in the orthodontic consumer market, though primarily general dentistry-led.
• Heartland Dental: Largest dental support organization in the US supporting general and specialty dental practices including orthodontics. Comparable as a DSO platform; competing indirectly for associates and clinical staff in regional markets.
• Smile Doctors: Largest orthodontic-focused DSO in the US, with hundreds of affiliated locations offering braces and Invisalign. Represents the scaled, consolidated counterpoint to independent practices like Beecroft and a likely acquirer/roll-up partner.
• Western Dental & Orthodontics: Large multi-state dental and orthodontic provider with significant orthodontic service volume. Comparable as a scaled incumbent in the orthodontic space competing on accessibility and financing.

Direct peers

• Simply Orthodontics: Multi-location orthodontic group practice with a similar boutique, patient-experience-led model offering braces and clear aligners. Comparable in scope to Beecroft's two-location setup and a potential partner or acquirer.
• Mossman Orthodontics: Boutique orthodontic practice offering braces, Invisalign, and similar technology-enabled services with a personalized patient experience model. Comparable as a similarly-positioned independent orthodontic clinic.
• Rappahannock Orthodontics: Independent multi-doctor orthodontic practice also serving Fredericksburg, VA, offering braces and Invisalign. Direct local competitor competing for the same patients and referring dentists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@beecroftortho
• Xx.com/beecroftortho
• Facebookfacebook.com/BeecroftOrtho
• LinkedInlinkedin.com/company/beecroft-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beecroft Orthodontics