Name

FuneralHomes.com

Legal name

Funeral Homes Network

Website

https://funeralhomes.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Boynton Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Directory Advertising / Listing Fees: Funeral homes and cremation operators pay to list on the directory, generating revenue through advertising placements and featured listings for funeral service providers seeking consumer visibility.
2. Affiliate Referrals: The platform earns commissions through affiliate partnerships including flower ordering services (FloristOne), comfort plants delivery (ComfortPlants), and legal services referrals (Homlar Law, Friedman Levy, Whittel). Revenue is generated when users click through to purchase related funeral planning products and services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FuneralHomes.com is an online funeral home directory and referral network that aggregates 64,798+ funeral home and cremation service listings across all 50 US states, enabling consumers to search by state or funeral home name. The platform complements its directory with educational resources (funeral planning checklists, religious customs guides, condolence messages, blog articles), a daily obituary newsletter, and integrated partner services (Lifememory obituaries, ComfortPlants, FloristOne flower ordering, and legal referral partners). Funeral homes pay to advertise on the directory via the separate FuneralHomesNetwork.com advertiser portal, while the company earns affiliate commissions from partner referrals.

Product overview

FuneralHomes.com operates as an online funeral home directory and resource platform. The core offering is the Funeral Home Directory, which provides searchable and comparable listings of funeral homes and cremation services across all 50 US states with 64,798 total listings. The platform supplements its directory with complementary content resources including a 16-step Funeral Planning Checklist (available as a printable PDF), educational Blog/Resources covering funeral planning topics, a Religious Funeral Customs Guide for various faiths, and a Condolence Messages section. The platform also integrates Lifememory (for obituary search and posting) and ComfortPlants (for flower ordering) as partner services. Additional offerings include a Daily Newsletter and comprehensive FAQ Section. The company positions itself as 'the Internet's only full service directory and referral network of its kind,' having served 1.5 million families since 1999.

Differentiator

Problem solved

Functional benefit

Brands

• Lifememory.com: Digital obituary and memorialization platform operated by the same company, allowing users to create and search obituaries.

Products and services

• Funeral Home Directory Searchable online directory of 64,798+ funeral homes, cremation services, and cemeteries across all 50 US states. Consumers can search by state or by name of the funeral home to find and compare local service providers. This is the company's core offering.
• Funeral Home Advertiser Listings Paid advertising and featured listing placements sold to funeral homes and cremation operators through the dedicated advertiser portal at funeralhomesnetwork.com. Advertisers create accounts, manage listings, and purchase advertising packages to gain consumer visibility on the FuneralHomes.com directory.
• Daily Obituary Newsletter Daily email newsletter delivering obituaries that celebrate the lives and legacies of recently passed loved ones to subscriber inboxes, with an option to sign up via the FuneralHomes.com homepage.
• Funeral Planning Checklist Step-by-step planning resource covering 16 items organized into actions at the time of death, after funeral services, and final steps including estate settlement and self-care, available with a downloadable printable PDF.
• Religious Funeral Customs Guide Comprehensive guide covering funeral traditions and customs for Orthodox Christian, Jehovah's Witnesses, Mormon, Hindu, Muslim, Jewish, Buddhist, and Atheist funerals, with detailed information on rituals and etiquette for each tradition.
• Condolence Messages Guide Guidance and templates for writing sympathy cards covering loss of spouse, husband, sister, brother, father, mother, grandparents, work colleagues, friends, and pets, including a link to partner PetFuneral.com for pet loss support.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lifememory.comcoreTechnology or IntegrationObituary platform integration providing digital obituary creation and publication. Users are directed to Lifememory.com for obituary search and submission. The LifeMemory newsletter is promoted on FuneralHomes.com, and both platforms share branding (LifeMemory logo visible on homepage).
• FloristOneminorChannel Partner/ Reseller/ DistributorFlower ordering service affiliate partnership. Users can order flowers through the platform via FloristOne with source tracking. Commission earned on flower orders placed through the referral link.
• ComfortPlants.comminorChannel Partner/ Reseller/ DistributorComfort plant delivery service for sympathy occasions. Referenced on the religious customs page as a resource for ordering comfort plants. Partnership allows users to send plants to grieving families.
• PetFuneral.comminorChannel Partner/ Reseller/ DistributorPet funeral services partner referenced on the condolence messages page, offering pet loss support and memorial services.
• Homlar LawminorChannel Partner/ Reseller/ DistributorLegal services partner (estate planning, funeral-related legal matters). Featured in the homepage sidebar alongside other legal service partners.
• Friedman LevyminorChannel Partner/ Reseller/ DistributorLegal services partner. Featured as a resource partner on the FuneralHomes.com homepage sidebar.
• Whittel (The FL Law Firm)minorChannel Partner/ Reseller/ DistributorLegal services partner specializing in personal injury and related legal matters. Featured alongside other legal referral partners.
• FuneralHomesNetwork.comcoreChannel Partner/ Reseller/ DistributorDedicated advertiser portal (funeralhomesnetwork.com and funeralhomesnetwork.com/for-advertisers/) for funeral homes to create accounts, manage listings, and purchase advertising packages. Separate commercial-facing platform from the consumer directory.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Find a Grave: Find a Grave, owned by Ancestry, is a massive cemetery and memorial directory with nationwide coverage. Comparable in serving families researching death care options and obituaries, though tilted more toward genealogy than local funeral search.
• Parting.com: Parting.com is a U.S. funeral home and cremation directory connecting consumers with local providers. Direct competitor in the funeral home search vertical with similar listing-based monetization.
• Tribute Archive: Tribute Archive operates a funeral home and obituary directory serving U.S. consumers, overlapping directly with FuneralHomes.com's core directory and obituary search functionality. Closest niche competitor in terms of listing-based discovery.
• Legacy.com: Legacy.com is the dominant U.S. obituary and funeral notice aggregator, directly competing with FuneralHomes.com for bereaved families searching for funeral providers and memorial content. Highly comparable in category, audience, and monetization model.

Emerging players

• Everdays: Everdays is a consumer pre-planning and funeral notification platform that links families with funeral providers. Overlaps with FuneralHomes.com in connecting consumers to funeral services, but differentiated by its proactive notification and pre-need focus.
• Afterall: Afterall is a digital funeral planning and resource platform providing content and provider matching for bereaved families. Comparable audience and content-led discovery model, positioned as a more modern alternative to legacy directories.
• Cake (joincake.com): Cake is a consumer-facing funeral planning and pre-need platform offering educational content and provider matching. Comparable in audience (families planning funerals) but with a stronger pre-need and planning angle versus FuneralHomes.com's at-need directory focus.

Broad incumbents

• FuneralOne: FuneralOne provides websites, marketing, and technology services to funeral homes, competing with Funeral Homes Network's advertiser portal. Comparable in serving the B2B funeral home marketing and lead-generation side of the same value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FuneralHomes.com