Floristverkstan
Floristverkstan is a local funeral florist in Örebro, Sweden, operating as a brand within Götmarsgruppen AB. It sells personalized funeral floral arrangements — wreaths, casket decorations, hearts, bouquets, and handwritten greeting bands — direct-to-consumer via a Wix e-commerce platform and through referrals from partner funeral homes.
- Company typePrivate
- Founded2020
- HeadquartersÖrebro, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Floristverkstan does
Floristverkstan is a local funeral florist operating in Örebro, Sweden, and serving the surrounding area. It functions as a specialized brand within Götmarsgruppen AB, a Swedish conglomerate that also owns funeral home operators Götmars Begravningsbyråer and Allmänna Begravningsbyrån. The company's primary customers are individual families arranging funerals and memorial services, who order floral tributes such as casket decorations, wreaths, flower hearts, tall and low floor-standing arrangements, bound bouquets, urn decorations, and personalized handwritten greeting ribbons and cards.
The business runs a direct-to-consumer e-commerce storefront built on the Wix platform, where customers browse a fixed catalog of funeral arrangements and place orders online. Pricing is unit-based and one-time, with products ranging from SEK 5 (handwritten card) to SEK 5,000 (casket decorations) and most core arrangements priced between SEK 900 and SEK 3,900 SEK. A custom option called 'Floristen Skapar' (Florist Creates) allows the florist creative freedom based on seasonal flowers. Orders require at least three business days' lead time, and deliveries are made directly to churches and chapels within the Örebro catchment area; orders outside the delivery zone are forwarded to local partner florists. In-person consultations are offered at the offices of partner funeral homes Götmars Begravningsbyråer and Allmänna Begravningsbyrån.
Floristverkstan is a very small operation, with 1-10 employees and three named florists (Maria Larsson, Ida Wibell, and Ellen Eklind, the latter on parental leave). Revenue is not publicly disclosed and there are no external funding rounds; the business is funded and operated entirely as an integrated unit within Götmarsgruppen AB. Distribution is digital-first via the Wix storefront with secondary support through social media (Facebook, Instagram) for inspiration, and the customer funnel is structurally anchored by its parent-group funeral homes and the partner Allmänna Begravningsbyrån. There is no disclosed AI/ML capability, no API, no proprietary technology beyond the Wix storefront, and no patents or certifications.
Floristverkstan firmographics
Firmographics- Name
- Floristverkstan
- Legal name
- Götmarsgruppen AB
- Website
- https://floristverkstan.nu
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Floristverkstan is a local funeral florist in Örebro, Sweden, operating as a brand within Götmarsgruppen AB. It sells personalized funeral floral arrangements — wreaths, casket decorations, hearts, bouquets, and handwritten greeting bands — direct-to-consumer via a Wix e-commerce platform and through referrals from partner funeral homes.
- Ownership category
- akta.pro rank
Where Floristverkstan is headquartered
LocationHeadquarters
- HQ city
- Örebro
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Floristverkstan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Floral arrangement sales: One-time purchase model for funeral floral arrangements including casket decorations, wreaths, hearts, bouquets, and personalized bands/cards. Products are priced individually with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual funeral floral products with fixed prices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Floristverkstan product offering
Product offeringCore offering
Floristverkstan creates and delivers personalized funeral floral arrangements for individuals and families in Örebro, Sweden. The product range includes casket decorations, tall and low funeral decorations, wreaths, flower hearts, bound bouquets, urn decorations, and hand bouquets, with optional personalized handwritten greeting bands and cards. Orders are placed via an online e-commerce storefront and products are delivered directly to churches and chapels, with personal consultations available at partner funeral home offices.
Product overview
Floristverkstan is a local funeral flower arrangement company operating within Örebro and surrounding areas, specializing in personalized and thoughtful floral tributes for funerals and memorials. The company offers a comprehensive portfolio of funeral flower products including coffin decorations, tall and low funeral decorations, wreaths, flower hearts, bound bouquets, urn decorations, and hand bouquets. Add-on products include personalized handwritten greeting ribbons and cards. The company operates under Götmarsgruppen AB and partners with Götmars Begravningsbyråer and Allmänna Begravningsbyrån for funeral flower services.
Differentiator
Problem solved
Functional benefit
Products and services
- Kistdekorationer (Coffin Decorations)
Companies that use Floristverkstan
Customer profileSegments1 record
Ideal customer profiles1 record
Floristverkstan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Floristverkstan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Götmarsgruppen ABcoreParent company of Floristverkstan. Floristverkstan is a brand/trademark within Götmarsgruppen AB, a major funeral services company in Sweden.
- Götmars BegravningsbyråercoreFloristverkstan provides floral arrangements for customers of Götmars Begravningsbyråer. Personal consultations are offered at Götmars office locations.
- Allmänna BegravningsbyråncoreFloristverkstan provides floral arrangements for customers of Allmänna Begravningsbyrån. Personal consultations are offered at Allmänna Begravningsbyrå office locations.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Floristverkstan competitors and assessment
Company assessmentRegional players
- Blomsterlandet: Leading Swedish retail garden center and florist chain with physical stores plus online ordering. Comparable as a Swedish retail florist serving the same domestic market with overlapping bouquet and arrangement products, though at much larger scale and with broader (non-funeral) focus.
Broad incumbents
- Teleflora: Large US flower delivery network combining a national brand with a relay network of local florists. Same business architecture as Floristverkstan (e-commerce + local florist fulfillment), at vastly greater scale, and a useful benchmark for what scale in this relay-florist model can look like.
- 1-800-Flowers: Large US online florist and gifting retailer with sympathy/funeral offerings, strong digital ordering platform, and broad product portfolio. Comparable as a digital-first floral retailer with a sympathy category, though with much broader assortment and national reach.
Direct peers
- Euroflorist: Pan-European online florist platform with e-commerce ordering, local florist network for fulfillment, and broad assortment including sympathy and funeral arrangements. Closely comparable business model to Floristverkstan: digital storefront + last-mile local florist delivery, with similar product catalog structure.
- Interflora: Global flower delivery network operating in Sweden via interflora.se, combining an e-commerce site with a relay network of local florists for same-day delivery. Operates the same hybrid online + local-partner model as Floristverkstan and covers the funeral/sympathy vertical.
Emerging players
- The Bouqs: US-based online florist with a direct-to-consumer e-commerce model and farm-to-door supply chain. Comparable as a digital-first floral retailer with similar product structure (standardized bouquets, custom arrangements, sympathy category), though US-focused.
- Bloomon: European online florist known for subscription-based direct-to-consumer flower delivery and a strong digital brand. Comparable to Floristverkstan as a digital-native florist; differentiates via subscription model rather than funeral focus, but competes for online floral share in the same European market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Floristverkstan social profiles
Digital presenceFloristverkstan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floristverkstan leadership team
Management profileNumber of profiles
Profiles3 records
Floristverkstan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floristverkstan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floristverkstan
What does Floristverkstan do?
Floristverkstan creates and delivers personalized funeral floral arrangements for individuals and families in Örebro, Sweden. The product range includes casket decorations, tall and low funeral decorations, wreaths, flower hearts, bound bouquets, urn decorations, and hand bouquets, with optional personalized handwritten greeting bands and cards. Orders are placed via an online e-commerce storefront and products are delivered directly to churches and chapels, with personal consultations available at partner funeral home offices.
Is Floristverkstan a public or private company?
Floristverkstan is a private company. It is classified as corporate owned and is currently operating.
When was Floristverkstan founded?
Floristverkstan was founded in 2020. It employs 1 to 10 people.
Where is Floristverkstan based?
Floristverkstan is headquartered in Örebro, Sweden, in the Europe region.
How does Floristverkstan make money?
One revenue line is on record: floral arrangement sales.
Who are Floristverkstan's main competitors?
Blomsterlandet is listed as a regional player. Broad incumbents are Teleflora and 1-800-Flowers. Direct peers are Euroflorist and Interflora. Emerging players are The Bouqs and Bloomon.
Does Floristverkstan have an API?
No public API is recorded for Floristverkstan.