What Land Line Media does

Land Line Media, founded in 1975 and headquartered at 1 NW OOIDA Drive, Grain Valley, Missouri, is a privately held multi-platform trucking media company operating as the official media arm of the Owner-Operator Independent Drivers Association (OOIDA). The company produces a monthly print and digital magazine (Land Line Magazine), a daily news website organized in part by U.S. state, the "Trucking with OOIDA" podcast distributed via landline.media and YouTube, and a daily email newsletter (Nightcap), along with resource tools including diesel price tracking, chain law directories, road condition reports, and a truck show calendar. Editorial coverage spans federal and state trucking regulations, FMCSA/ELD/CDL developments, EPA emissions rules, fuel prices, equipment trends, business strategies, and OOIDA advocacy efforts, with content produced by an in-house editorial team led by Managing Editor Jami Jones under Publisher/OOIDA President Todd Spencer. The core technology is a web-based CMS using HTML, WAI-ARIA, CSS, and JavaScript, built to partially conform with WCAG 2.1 Level AA accessibility standards.

Revenue is generated primarily through digital advertising across the website, email newsletter, and podcast (advertisers access a published media kit) and through print advertising monetized against a free-to-qualified-transportation-professionals magazine subscription whose circulation is audited by the Alliance for Audited Media. Land Line Media has no disclosed subscription fees, no paid tier pricing, no public revenue figures, no funding rounds, and no standalone headcount — the only disclosed headcount (87 employees in April 1998) covers the broader OOIDA organization rather than Land Line specifically. The company serves professional truckers and owner-operators across the United States, leveraging OOIDA's membership community as the primary go-to-market and distribution channel under a community-led motion.

Name

Land Line Media

Legal name

Land Line Media

Website

https://landline.media

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Land Line Media is the 50-year-old trade media arm of OOIDA, producing a monthly magazine, daily news site, podcast, and email newsletter on trucking regulations, fuel prices, and business news for professional truckers and owner-operators in the United States, monetized primarily through advertising.

Ownership category

akta.pro rank

Product category

Trucking Industry Media / Trade Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

Keywords

• Trucking industry news
• Trade media publishing
• Transportation journalism
• Freight news media
• Owner-operator media

Headquarters

HQ city

Grain Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print Magazine Subscriptions: Free magazine subscription model for transportation professionals who meet certain criteria. Circulating auditing performed by Alliance for Audited Media.
2. Digital Advertising: Advertising sales across digital properties including the website and email newsletters. Media kit available for advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Land Line Media publishes trucking industry news, analysis, and resources through a monthly print and digital magazine (Land Line Magazine), a podcast, a daily news website, and a daily email newsletter. Content is provided free of charge to qualified professional truckers and owner-operators, covering regulatory changes, legislation, fuel prices, equipment trends, and business strategies.

Product overview

Land Line Media operates as a multi-platform media company serving the trucking industry through its print and digital magazine (Land Line Magazine), podcast content, and comprehensive news website. The company provides state-specific news coverage, industry resources including diesel prices, road conditions, and chain laws directories. All content is produced under OOIDA (Owner-Operator Independent Drivers Association) as the parent organization, serving professional truck drivers and owner-operators with regulatory updates, business strategies, and industry news.

Differentiator

Problem solved

Functional benefit

Products and services

• Land Line Magazine A monthly print and digital magazine providing trucking news, industry updates, regulatory analysis, and feature stories for owner-operators and professional drivers. The magazine has been published for 50 years and is provided free to qualified transportation professionals.
• Land Line Media Podcast (Trucking with OOIDA) A podcast series covering trucking industry news, interviews, and analysis, available on-demand at landline.media and on the Land Line Media YouTube channel. Fueled by OOIDA.
• Daily Email Newsletter (Nightcap) Daily email newsletter delivering trucking headlines and industry updates straight to subscribers' inboxes.
• Land Line Media Website (Daily Trucking News) The primary web platform providing daily trucking news, state-by-state news coverage, magazine archives, podcast content, and industry resources (diesel prices, road conditions, chain laws, truck show calendar) for professional truckers and owner-operators.

Quantifiable outcome

• Provides daily trucking headlines and up-to-the-minute industry updates

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OOIDA (Owner-Operator Independent Drivers Association)coreStrategic or Co-development PartnerLand Line Media is the official media arm of OOIDA. The publication serves as the voice of truckers and is fueled by OOIDA, sharing resources, advocacy efforts, and distribution channels with the association.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FreightWaves: FreightWaves is a digital-first freight and trucking media and data platform covering rates, SONAR data, and industry news. Comparable as a trucking media outlet targeting shippers, carriers, and drivers, with stronger data product focus.
• Overdrive: Overdrive is a Randall-Reilly publication focused on owner-operators and small fleet operators, covering regulatory, business, and equipment news. Directly comparable in target audience, content mix, and print-plus-digital distribution model.
• The Trucker: The Trucker is an independent trucking news publication serving professional drivers with print and digital editions. Comparable as a competing trucking trade newspaper with overlapping driver-focused audience and advertiser set.
• American Trucker: American Trucker is a Rand Publications trucking trade title covering industry news, equipment, and operations. Comparable as a niche trucking trade publication with similar audience and advertiser overlap.
• Heavy Duty Trucking (HDT): Heavy Duty Trucking covers equipment, fleet management, and trucking industry news via print and digital channels. Comparable as a B2B trucking trade publication targeting fleet operators and equipment buyers.
• Truckers News: Truckers News is a Randall-Reilly publication targeting professional drivers and owner-operators with news, lifestyle content, and industry coverage. Directly comparable as a trucking trade publication serving the same persona with overlapping editorial and advertiser audiences.
• Commercial Carrier Journal (CCJ): CCJ is a fleet-focused trucking publication covering operations, equipment, and management. Comparable as a trucking trade media brand with overlapping advertiser base in fleets, OEMs, and service providers.
• Fleet Owner: Fleet Owner covers trucking fleet management, operations, and equipment news for commercial fleet operators. Comparable as a B2B trucking trade media outlet with similar multi-channel distribution.
• Transport Topics: Transport Topics is a leading trucking industry news publication covering freight, regulation, and equipment with both print and digital editions. Directly comparable as a multi-channel trucking news outlet with a broad advertiser base.

Emerging players

• Trucking Dive: Trucking Dive is an Industry Dive publication covering trucking industry news for fleets and operators via a digital newsletter format. Comparable as a digital trucking news outlet targeting operations and management buyers with a similar editorial product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Land_Line_Mag
• YouTubeyoutube.com/@LandLineMedia
• Facebookfacebook.com/LandLineMag
• Instagraminstagram.com/landlinemedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land Line Media