Kalentin

What Kalentin does

Kalentin is an Italian-headquartered, privately-held professional beauty brand founded in 1961 as a small cosmetic manufacturer and now specializing in eyelash lifting, brow lamination, eyelash extensions, tints, and related makeup and accessory products. The company develops and formulates all products in its own laboratory in Italy and operates a secondary customer service and sales office in Saint Helens, United Kingdom. Its portfolio spans core lash lift systems (legacy and the newer cysteamine-based Korean/glueless line), brow lamination solutions and kits, eyelash and eyebrow tints (including PPD- and resorcinol-free formulations), classic and pre-fanned volume extensions with proprietary flat-base W and YY high-tech fibers claiming 55% longer retention, strip lashes, professional tools and adhesives, a 90-shade mineral eyeshadow range, and full makeup lines.

The company monetizes primarily through one-time DTC e-commerce sales on its kalentin.co.uk storefront (priced in GBP and EUR), with kit SKUs ranging from approximately £65 to £91, training courses at £157.50, and individual products from £2.54 to £24+. A secondary revenue stream comes from professional training courses (in-person and online) that bundle kits with course fees. Distribution is direct via the owned storefront and international beauty trade fairs such as Cosmoprof Worldwide Bologna and Aestetica, supported by email, social, and SEO marketing aimed at professional lash artists, makeup artists, and beauty salons/spas — a horizontally segmented SMB customer base with no named enterprise anchors.

Kalentin's competitive positioning rests on regulatory and certification first-mover advantages: it was the first to register a vegan lash lift kit with The Vegan Society (2019) and the first to obtain GFCO gluten-free certification for a lash and brow kit (2025), alongside CPNP registration, PETA cruelty-free, ophthalmological testing, and Made in Italy (IT01) certifications. These credentials, combined with 60+ years of brand heritage, proprietary cysteamine formulations, and multi-year industry recognition (2022 Cosmoprof Cosmo Trends Report, 2023 Best International Make-Up & Lash Beauty Products Company, 2025 dual innovation and vegan-leadership awards), underpin a defensible niche in the certified-vegan, professional lash and brow category.

Name

Kalentin

Legal name

Kalentin

Website

https://kalentin.co.uk

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Kalentin is an Italian private beauty brand founded in 1961 that formulates and sells professional lash lift, brow lamination, eyelash extension, tint, and makeup products via its own e-commerce storefront and global beauty trade fairs, serving lash artists, makeup artists, and salons with proprietary cysteamine and vegan-certified formulations.

Ownership category

akta.pro rank

Product category

Professional Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Toilet Preparation Manufacturing (325620), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC), Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts) (HSALANAG), Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK)

Keywords

• Professional lash products
• Brow lamination kits
• Eyelash extensions
• Vegan lash lift
• Beauty cosmetics manufacturing

Headquarters

HQ city

Saint Helens

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of professional lash and brow products including lash lift kits, eyebrow lamination kits, eyelash extensions, tints, tools, and accessories. Products sold in various sizes from individual sachets to complete professional kits. Revenue generated through one-time product purchases with occasional promotional discounts.
2. Professional Training Courses: In-person and online professional training courses for lash lift techniques, brow lamination, and eyelash extensions. Includes course fees and associated kit purchases for training participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kalentin manufactures and distributes professional-grade lash and brow cosmetic products, including cysteamine-based lash lift solutions, brow lamination kits, eyelash and eyebrow tints, eyelash extensions, strip lashes, and makeup products. The company also offers professional training courses for lash lift, brow lamination, and eyelash extension techniques. All products are formulated in Kalentin's own laboratory in Italy and sold primarily to professional lash artists, makeup artists, and beauty salons worldwide through its own e-commerce storefront and international trade fairs.

Product overview

Kalentin is an Italian beauty brand founded in 1961 specializing in sustainable professional lash and brow products. With headquarters in Italy and a secondary base in the UK, they supply customers worldwide combining Italian expertise with innovation and safety. The company offers a comprehensive portfolio including: Lash Lift products (solutions, sachets, kits) and the new Korean Lash Lift Line featuring cysteamine-based formulas; Brow Lift products (solutions, tints, tools, kits); Eyelash and Eyebrow Tints (PPD-free, vegan options); Eyelash Extensions (classic, volume, pre-fanned, flat/ellipse, YY/W high-tech fibers, colored); Strip Lashes (individual, by style, color, theatrical); and Makeup products (90+ mineral eyeshadow shades, eyeliners, mascaras, lipsticks, foundations, accessories). Products include complete treatment kits, individual sachets for single treatments, professional tools (tweezers, brushes), and training courses. The company emphasizes vegan, cruelty-free, and ophthalmologically tested formulations, with recent launches including the Korean Lash Lift system (glueless technique) and gluten-free certified products.

Differentiator

Problem solved

Functional benefit

Products and services

• Lash Lift Products
• Korean Lash Lift Line
• Brow Lift Products
• Eyelash and Eyebrow Tints
• Eyelash Extensions
• W Lashes High-Tech Fibers
• Strip Lashes
• Makeup Products
• Mineral Eyeshadows
• Vegan Lash Lift Kit
• Brow Lamination Kits
• Adhesives and Primers
• Professional Training Courses
• Gluten-Free Lash and Brow Lamination Kit

Quantifiable outcome

• 4-6 weeks lash lift results
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• InLei: Italian professional lash filler and lash lift brand with global training program; closely comparable as an Italy-rooted competitor offering cysteamine-style lash lift systems and certified courses.
• BL Lashes: Russian-origin professional eyelash extensions and lash/brow products brand; comparable for its premium extension fibers and global distribution through training and trade fairs.
• Elleebana: Australian-owned professional lash lift brand known for its Lash Lift system and global training network; comparable in its dedicated lash lift kits and certified training flywheel.
• LashBase: UK-based professional lash and brow brand with lash lift systems, extensions, and training; directly comparable channel and product overlap with Kalentin's UK-rooted professional range.
• RefectoCil: Austrian/German professional eyelash and eyebrow tint and brow lamination brand; directly comparable in its salon-channel tints, brow products, and ophthalmologically tested formulations.
• Nouveau Lashes: UK-based professional lash brand offering lash lift, lash extension, and brow products with in-house training; directly comparable professional-channel positioning to Kalentin's lash/brow portfolio.
• Thuya: Spanish professional brow and lash line including brow lamination and lash lift solutions; comparable as a specialized salon-channel competitor in brow/lash treatments.

Broad incumbents

• Ardell: Established US false-eyelash brand offering strip lashes, extensions, and adhesives across mass and professional channels; a broader incumbent with overlapping false lash and extension product lines.
• Benefit Cosmetics: Global prestige beauty brand dominant in brow services and products (BrowBar concept); a broader incumbent that competes for the same brow-services customer base that Kalentin serves via professional salons.

Emerging players

• Sugarlash: North American lash lift and extension brand with strong training and subscription model; comparable emerging specialist focused on lash lift systems and consumables for lash artists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kalentin_uk
• LinkedInlinkedin.com/company/kalentin-italia

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kalentin