What Lannalodge does

Lannalodge AB is a privately owned Swedish golf resort and integrated hospitality venue located at Lanna Golfbana 4, Vintrosa, Örebro County, at the foot of the Kilsbergen mountains. The business is built on an 18-hole parkland golf course established in 1939 — one of Sweden's oldest — supplemented by a 9-hole Par 3 course, 71 hotel rooms across multiple categories (Mini Suite, Deluxe, Superior, Economy, plus Hotel Village cabins and Lakelodge), 168 total beds, eight conference rooms (largest capacity 80 people), a 180-seat restaurant with a separate pizzeria (La Loggia), a relax/spa facility, an outdoor heated beach club pool, two padel courts, Action Lodge (bowling, darts, shuffleboard, golf simulators), a gym, mountain bike rentals and hiking access. A partner-operated shooting cinema (Lock & Load) sits on the grounds. The company employs 11–50 staff under CEO Susanne Åqvist and serves approximately 55,000 visitors annually.

Revenue is generated across five primary streams: golf operations (green fees, memberships, tournaments, lessons, cart rental), hotel accommodation (multiple room tiers plus cabins), conference and corporate events (including the annual Business Match Open tournament), food and beverage (restaurant, pizzeria, banquets, beach club bar) and ancillary activities (padel, Action Lodge, gym passes, MTB, spa/relax, gift cards). Pricing is published in SEK and spans daily rates (e.g., padel 200 SEK/court/hour, golf simulator 400 SEK/hour, gym day pass 90 SEK), packages (golf packages from 1,679 SEK, conference packages from 1,450 SEK ex VAT, relax packages from 1,525 SEK) and recurring memberships (gym annual 3,350 SEK; Business Match Open 8,000 SEK + VAT).

Distribution combines direct channels (BookVisit booking engine, phone and email sales) with third-party platforms (Min Golf for tee times, MATCHi for padel, Ancon Order for pizza). The go-to-market mixes direct-to-consumer leisure packages with an enterprise sales motion targeting corporate golf days, conferences and team-building, supported by a structured corporate partner program of approximately 28 regional companies and the annual Business Match Open networking tournament. A Lodge Hotels Family loyalty program provides cross-property repeat-guest benefits. There is no proprietary technology platform and no disclosed AI capability; the technology stack is a composition of established third-party booking and commerce tools.

Name

Lannalodge

Legal name

Lannalodge AB

Website

https://lannalodge.se

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Lannalodge is a privately owned Swedish golf resort in Vintrosa, Örebro County, operating an 18-hole and Par 3 golf course alongside 71 hotel rooms, conference facilities, restaurants, spa, padel courts, gym and leisure activities for leisure travelers, families, individual golfers and corporate clients.

Ownership category

akta.pro rank

Product category

Golf Resort Hospitality

NAICS

Golf Courses and Country Clubs (71391), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Conference Retreat Hotels (THAGALAG), Golf Courses & Golf Facilities (MPAKAEAD), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf resort services
• Hotel accommodation
• Conference facilities
• Corporate golf events
• Leisure hospitality

Headquarters

HQ city

Vintrosa

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Golf Operations: Revenue from green fees for 18-hole and Par 3 courses, golf memberships, tournament entry fees, driving range tokens, golf cart rental, and golf instruction. The golf course, established in 1939, is one of Sweden's oldest and serves as the primary attraction.
2. Hotel Accommodation: Revenue from 71 hotel rooms across multiple categories (Mini Suite, Deluxe, Superior, Economy, Studio, Hotel Village cabins) and 168 total beds. Room categories include pet-friendly options. Additional accommodation at Lakelodge (15 km away) and camping/RV pitches for golf package guests.
3. Conference & Events: Revenue from conference room hire and conference packages (day conference, lunch-to-lunch, overnight stays with activities). The facility has 8 conference rooms with capacity up to 80 people. Additional revenue from corporate golf events and the annual Business Match Open tournament.
4. Food & Beverage: Revenue from the main restaurant (180 seats), pizzeria La Loggia (open Wed–Sun), à la carte dining, bistro menu, weekly lunch service, and banquet/function catering for events. Alcohol sales through the bar and outdoor beach club bar.
5. Activities & Ancillary Services: Revenue from padel court rentals, bowling, shuffleboard, darts, golf simulators, Action Lodge bookings, beach club sunbed rentals, gym annual/monthly passes, mountain bike rentals, spa/relax entry, massage chair sessions, hiking guide services, and gift/voucher sales. Lock & Load shooting cinema is a third-party operated on-site activity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Lannalodge operates an integrated golf resort combining an 18-hole parkland course (established 1939) and a 9-hole Par 3 course with 71 hotel rooms, 8 conference rooms, restaurant and pizzeria, spa/relax area, outdoor heated beach club pool, two padel courts, Action Lodge with bowling/shuffleboard/darts/golf simulators, gym, and mountain bike rentals. Core revenue-generating offerings include green fees and golf memberships, hotel accommodation, conference and event packages, food and beverage, and ancillary activity rentals sold via direct booking through BookVisit and third-party platforms (Min Golf, MATCHi).

Product overview

Lannalodge is a privately-owned golf resort ranked among Sweden's best, offering a complete golf facility combined with diverse hospitality services. The core product consists of two golf courses (an 18-hole parkland course established in 1939 and a 9-hole Par 3 course) plus 71 hotel rooms across multiple accommodation types. Supporting services include 7-8 conference rooms for business events, a 180-seat restaurant with pizzeria, and multiple activity modules: Relax & Spa, Action Lodge (bowling, darts, shuffleboard, golf simulators), Beach Club (pool and sunbeds), padel courts, gym, mountain bike rentals, and hiking trails. The property also partners with Lock & Load shooting cinema. Golf packages, corporate event services, and business stay packages bundle these offerings. Online booking integrates with Matchi (padel), Min Golf (tee times), BookVisit (accommodations), and Ancon Order (pizza). A loyalty program (Lodge Hotels Family) provides repeat-customer benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Courses An 18-hole parkland course opened in 1939 (one of Sweden's oldest) and a 9-hole Par 3 course with a spectacular island green. Tee time bookings are managed via Min Golf. Golf simulators are available in Action Lodge. Designed for visiting golfers, members, and tournament participants.
• Hotel Accommodations

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bumles GolfstorecoreTechnology or IntegrationOn-site golf shop and instructor service operated by Mikael 'Bumle' Karlsson. Provides golf equipment sales, club rentals, and golf lessons/pro instruction. Located in a 120 sqm shop and studio at the driving range. Open Mon 10:00–18:00, Tue–Fri 08:00–18:00, Sat–Sun 08:00–16:00.
• Lock & Load (Lockandload.se)coreStrategic or Co-development PartnerSweden's most modern shooting cinema, operated on the Lannalodge grounds. Uses real firearms with live ammunition and cutting-edge technology year-round. Offers event shooting experiences, perfect for stag parties, corporate events, and team building. Promoted as a unique on-site activity complementing golf, spa, and hotel.
• Bergslagen CyclingminorOthersRegional mountain bike cycling organization providing trail information and guidance. Matbyttan trail route originates from Lannalodge. Promoted as an activity option for guests interested in outdoor cycling experiences in the Kilsbergen area.
• Katrinelund SjökrogenminorStrategic or Co-development PartnerA 'Lannalodge × Katrinelund' package is offered combining golf at Lannalodge with dining and accommodation at Katrinelund Sjökrogen. Targets guests seeking a premium food experience beyond what is available on-site, spanning from lake/gourmet to mountain/golf experiences.
• BusinessMatch (Business Match Open)coreGTM or Marketing PartnerAn annual golf networking event founded in 2009, organized at Lannalodge. The event attracts 18 hole-hosting corporate partners and ~150 participant companies. Serves as a platform for business development and networking. The 2026 edition is scheduled for August 27.
• Lodge Hotels FamilycoreGTM or Marketing PartnerA cross-property loyalty program for Lodge Hotels brand. Members receive exclusive benefits and offers across all Lodge Hotels properties. New members receive a discount code for their first visit. Lannalodge is part of this family of hotels.
• Corporate Partners (~28 companies)minorGTM or Marketing PartnerApproximately 28 local and regional companies participate in Lannalodge's corporate partner program, including: Bjurfors, Bo Fastening, One Nordic, HEAB, Hagmans Tak, Johannesholm, Lindpro, PEGD, Örebro Måleri, Optique/Klarsynt, Nercia, Zilenzio, Drillcon, Pappman, VOFP, Bilhuset Kumla, Alcro Studio/Måleributiken, BLA Byggstatik, Flexibla Hem, Grant Thornton, Katrinelund, Lekebergssparbanken, Hagaberg, Medical Art, Storemore, TS Reklam, End IT, Elstatik, Best Entreprenad. Partners receive brand exposure to ~55,000 annual visitors, event invitations, networking opportunities, and golf play access.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vidbynäs Golf Club & Hotel: Vidbynäs is a Swedish golf club with hotel, conference and restaurant operations in Nyköping. Comparable as a multi-course Swedish golf resort with overnight stays, corporate packages and event hosting.
• Barsebäck Resort: Barsebäck Resort is a Swedish golf resort offering 36 holes (Masters & Players courses), hotel, conference facilities, spa and multiple restaurants in Skåne. Closely comparable as a Swedish full-service golf resort combining lodging, F&B, golf and corporate events.
• Yasuragi Hasseludden: Yasuragi is a Japanese-inspired spa hotel near Stockholm with conference facilities and multiple F&B outlets. Comparable as a Swedish destination hotel emphasizing spa/wellness, dining, and corporate retreats.
• Bro Hof Slott Golf Club & Hotel: Bro Hof Slott is a championship Swedish golf club with on-site hotel, conference and restaurant near Stockholm. Directly comparable as a Swedish golf-led resort serving corporate clients and leisure golfers with bundled accommodation/conference offerings.
• Smögens Hafvsbad: Smögens Hafvsbad is a Swedish seaside resort with hotel, spa, restaurant and conference facilities on the west coast. Comparable as an independent Swedish full-service resort mixing leisure, lodging, F&B and corporate events in a non-urban setting.
• Ullna Golf & Country Club: Ullna is an exclusive Swedish golf club near Stockholm with restaurant and event facilities. Comparable as a premium-positioned Swedish golf country club serving corporate and high-spending leisure segments.
• Österåker Golf Club: Österåker is a Swedish members-and-guests golf club near Stockholm. Comparable as a membership-driven Swedish golf venue sharing Lannalodge's audience of corporate and recreational golfers.
• Sunne Golf & Hotel Resort: Sunne offers a Swedish golf course plus hotel and spa in Värmland. Comparable as a regional Swedish destination golf resort combining accommodation, wellness, and corporate golf packages in a similar mid-Sweden geography.

Regional players

• Katrinelund Sjökrogen: Katrinelund Sjökrogen is a Swedish lakeside destination offering restaurant and lodging in the Bergslagen region. Comparable as a regional Swedish premium hospitality partner already packaged with Lannalodge (Lannalodge × Katrinelund cross-offer) for guests seeking food/lodging beyond the resort.

Broad incumbents

• Center Parcs Sverige: Center Parcs is a multi-site European family activity resort operator active in Sweden. Comparable as an activity-based destination resort bundling accommodation with multiple leisure facilities, but at substantially larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lannalodge/?locale=sv_SE
• LinkedInlinkedin.com/company/lannalodge-ab/?originalSubdomain=se
• Instagraminstagram.com/lannalodge

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lannalodge