Natural Pet Pantry

What Natural Pet Pantry does

Natural Pet Pantry, operating as Fedwithmoxie, LLC, is a Seattle-based direct-to-consumer pet food manufacturer and specialty retailer founded in 2000. The company produces fresh raw and gently cooked pet food for dogs and cats using USDA-inspected, human-grade meats sourced from family farms in Washington, Oregon, Canada, and New Zealand, combined with 100% USDA certified organic vegetables. Its core manufactured portfolio spans raw dog food across 8 proteins (chicken, turkey, beef, bison, duck, venison, pork, rabbit), raw cat food across 5 proteins, and gently cooked stews across 6 proteins, with slow-cooking at low temperatures used to preserve nutrients. The catalog is broadened with curated third-party treats, chews, bone broths, goat milk, cultured dairy, and probiotic supplements, totaling more than 700 SKUs across the dog and cat ranges.

The company sells through two company-owned retail stores in Kirkland and Burien (the latter also serving as headquarters), an e-commerce storefront, and a proprietary refrigerated delivery service covering the greater Seattle region. Customers can place one-time orders or enroll in auto-generated recurring deliveries every 2 or 4 weeks, with orders charged 2 days before delivery. Pricing ranges from $5.99 for raw cat food up to $142.99 for larger raw dog food packages, with a $5.95 delivery fee and a $100 minimum order for home delivery. In-store nutrition consultants provide personalized diet guidance, supported by AAFCO-compliant formulations and a USDA-inspected supply chain that the company positions as a human-grade alternative to conventional kibble.

The business model is bootstrapped and founder-owned, with no disclosed external funding, no institutional investors, and no parent company. The customer base consists of health-conscious pet owners, raw feeding enthusiasts, and owners of senior or allergy-prone pets, primarily within the Seattle metropolitan area. The company competes against both large commercial kibble brands and a growing set of fresh and gently cooked pet food startups, differentiating on local manufacturing, 25+ years of brand history, hands-on nutrition consulting, and a cold-chain delivery infrastructure.

Name

Natural Pet Pantry

Legal name

Fedwithmoxie, LLC dba Natural Pet Pantry

Website

https://naturalpetpantry.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Natural Pet Pantry is a Seattle-based pet food manufacturer and retailer producing fresh raw and gently cooked dog and cat food from USDA-inspected human-grade ingredients. Founded in 2000, it operates two retail stores and a refrigerated home delivery subscription service across the greater Seattle region.

Ownership category

akta.pro rank

Product category

Fresh and Raw Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh & Refrigerated Pet Food (CRADAFAC)

akta.pro secondary industries

Functional & Veterinary Diet Pet Food (CRADAFAF), Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE), Organic Pet Food & Companion Animal Feed (AFADAJAF), Small Animal Food (rabbit/guinea pig/hamster) (CRADAFAJ)

Keywords

• Raw pet food
• Fresh dog food
• Gently cooked pet food
• Pet nutrition retail
• Frozen raw cat food

Headquarters

HQ city

Burien

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Product Sales: Natural Pet Pantry generates revenue through direct sales of their manufactured raw and gently cooked pet foods, as well as curated third-party pet products (treats, chews, supplements). Products are sold through retail stores, e-commerce, and home delivery subscriptions.
2. Recurring Delivery Subscriptions: Customers can set up automatic recurring deliveries every 2 or 4 weeks. Orders are auto-generated after each delivery and customers are charged 2 days before delivery. The subscription model provides predictable recurring revenue with high customer retention.
3. One-Time Product Purchases: Single one-time orders available for all products with no subscription required. Customers can purchase individual items or build custom orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Natural Pet Pantry manufactures and sells fresh raw and gently cooked pet food for dogs and cats using human-grade USDA-inspected meats and organic vegetables across 8 protein varieties. Products are sold through two Seattle-area retail stores (Kirkland and Burien), the company's own e-commerce site, and a refrigerated home-delivery subscription service covering the greater Seattle region. The company also retails curated third-party treats, chews, supplements, bone broths, and goat milk products.

Product overview

Natural Pet Pantry is a direct-to-consumer pet food company operating as a single unified offering rather than a platform-plus-modules architecture. The core products consist of Raw Dog Food (8 proteins in boneless and bone-in varieties), Raw Cat Food (5 proteins), Gently Cooked Dog Food (6 protein stews), Meaty Raw Grinds (5 protein varieties), and Meaty Necks (chicken and duck). The product portfolio is supplemented by third-party treats and chews, bone broths, goat milk and cultured dairy products, and probiotic supplements—all positioned as complementary additions to the core raw and gently cooked food lines. The company operates its own e-commerce platform with home delivery service and two retail locations in the Seattle area.

Differentiator

Problem solved

Functional benefit

Products and services

• Raw Dog Food

Quantifiable outcome

• 75-81% moisture content in gently cooked foods vs. 10% in kibble, supporting better hydration
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Primal Pet Foods: Manufacturer of raw frozen and freeze-dried pet foods distributed through specialty retail nationwide. Direct category peer on raw pet food manufacturing and protein variety.
• The Farmer's Dog: National direct-to-consumer fresh, human-grade dog food brand. Competes head-to-head with NPP on fresh/refrigerated dog food, subscription delivery model, and human-grade positioning, though at vastly greater scale.
• Darwin's Natural Pet Products: Subscription-based raw pet food company based in the Pacific Northwest, making it a strong regional and category peer. Direct overlap on raw diets, USDA-inspected meat, and direct-to-consumer delivery.
• Smallbatch Pets: Small-batch raw and freeze-dried pet food brand focused on human-grade, sustainably sourced ingredients. Comparable on small-batch artisan positioning, protein variety, and specialty retail distribution.
• Ollie: Direct-to-consumer fresh, gently cooked dog food brand with national delivery. Closely comparable on product format (gently cooked, human-grade), subscription model, and premium health-conscious positioning.
• Vital Essentials: Raw and freeze-dried pet food brand carried by NPP itself as a third-party line. Direct category peer on raw pet food treats, chews, and complete diets sold through specialty channels.
• Open Farm: Premium pet food brand emphasizing humanely sourced, sustainable ingredients sold via DTC and retail. Comparable on transparency, premium positioning, and ethically sourced proteins.
• Stella & Chewy's: Premium raw and freeze-dried pet food brand sold through specialty retail and online. Comparable on raw/freeze-dried positioning, protein variety, and natural ingredient focus.

Regional players

• Northwest Naturals: Pacific Northwest-based raw and freeze-dried pet food manufacturer sold through regional pet retailers. Geographic and category peer with overlap in distribution channels and product format.
• Mud Bay: Pacific Northwest-based specialty pet retailer with dozens of locations across Washington and Oregon. Comparable as a regional pet retailer stocking premium fresh, raw, and natural pet foods; competes for the same Seattle-area customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/natrlpetpantry
• Facebookfacebook.com/bestpetfoodinseattle

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Pet Pantry