MJA

What MJA does

The Medical Journal of Australia (MJA) is Australia's leading peer-reviewed general medical journal, published continuously since 1914 and ranked among the top 17 general medical journals globally. The journal is published by Australasian Medical Publishing Company Proprietary Limited (AMPCo), a wholly owned subsidiary of the Australian Medical Association (AMA), and operates with editorial independence under Editor-in-Chief Professor Virginia Barbour. It produces 22 issues per year, reaching a circulation of 34,000+ (November 2024) and over 1 million active users annually, with more than 2 million pageviews and 990,000+ article downloads via Wiley Online Library in 2022. The MJA's content spans editorials, research, guidelines, narrative reviews, perspectives, ethics and law, medical education, reflections, and letters, covering all major medical specialties relevant to Australian healthcare.

MJA's technology stack is built around a digital-first publishing model distributed through mja.com.au and the Wiley Online Library platform. Manuscript submission, peer review, and editorial decision-making are managed via the ScholarOne (Clarivate) platform, processing more than 1,700 manuscripts per year with an acceptance rate of 10-20%. The journal uses double-anonymous peer review and supports open access for research articles (since January 2012) and Indigenous health articles. The full archive from 1914 to present is digitised, and ancillary platforms include MJA Preprints, MJA Supplements, MJA Collections (e.g., the Menzies collection), MJA Podcasts, and an InSight+ weekly newsletter. The Medical Directory of Australia (MDA) Online, first published in 1948, is a comprehensive physician and health-facility database maintained by AMPCo.

The MJA's revenue model is diversified across subscription revenue (individual, institutional via Wiley, and AMA-member free access), advertising (pharmaceutical, medical device, and healthcare recruiters reaching the AB medical demographic), Medical Directory of Australia database licensing to government, pharma, and health portals, the MJA Jobs board (transactional employer fees, with discounts for AMA members), and bookshop sales. Its go-to-market combines sales-led institutional licensing with a community-led engagement model leveraging the AMA captive distribution channel, weekly InSight+ newsletters, podcast series, social media presence (Twitter/X, Facebook, LinkedIn, Bluesky), conference calendar listings, and reviewer/author communities managed through ScholarOne. Customer segments span medical professionals (GPs, specialists, physicians, surgeons) as the primary segment, with secondary segments in medical researchers and academics, hospitals/universities/libraries, and healthcare advertisers and recruiters.

Name

MJA

Legal name

Australasian Medical Publishing Company Proprietary Limited

Website

https://mja.com.au

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

101–250 employees

Short description

MJA is Australia's leading peer-reviewed general medical journal, published since 1914 by AMPCo (an AMA subsidiary). It serves Australian GPs, specialists, researchers, hospitals, universities, and healthcare advertisers through 22 annual issues, the Wiley Online Library, and ancillary products including InSight+, MJA Jobs, and the MDA database.

Ownership category

akta.pro rank

Product category

Medical and Scientific Publishing

NAICS

Periodical Publishers (513120)

akta.pro industry

PRIMARYEDAGAGAA

Medical & Clinical Reference (Physicians, Nursing, Allied Health)

Education/Educational Publishing & Learning Content/Professional & Technical Reference Publishing

Keywords

• Peer-reviewed medical journal
• Clinical research publishing
• Medical education content
• Healthcare professional publishing
• Medical directory services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription revenue: The MJA generates primary revenue through individual and institutional subscriptions. AMA members receive the MJA as a membership benefit (free with AMA membership). Non-member individual subscriptions and institutional subscriptions (hospitals, universities, libraries) are sold separately. Short-term online access is available for 7 days or as annual subscriptions.
2. Advertising: The MJA sells advertising space to pharmaceutical companies, medical device manufacturers, and other health sector advertisers. The journal offers integrated advertising solutions including direct response, lead generation, and brand advertising, with the ability to segment subscribers by medical discipline, geography, and other demographics. Circulation of 34,000+ (Nov 2024) with over 1M active users per year provides a high-value AB demographic audience.
3. Medical Directory of Australia licensing: AMPCo licenses MDA database data to third parties for direct marketing purposes, including government or academic research, internet health portal directories, pharmaceutical companies, and statistical and industry analysis.
4. Jobs board service: AMPCo operates an MJA Jobs board service (formerly doctorportal Jobs), monetised through employer job posting fees. AMA members receive a discount on job postings.
5. Bookshop sales: The MJA operates a bookshop as part of its website, selling medical books and publications. Revenue is generated through direct product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

MJA is Australia's leading general medical journal, publishing peer-reviewed clinical research, evidence-based reviews, medical education content, and authoritative medical opinion twice monthly (22 issues per year). It operates a digital-first distribution model through mja.com.au and Wiley Online Library, and offers ancillary services including a weekly InSight+ news magazine, the Medical Directory of Australia (MDA) database, an MJA Jobs board, podcasts, preprints, supplements, and a medical bookshop.

Product overview

The Medical Journal of Australia (MJA) is Australia's leading general medical journal offering a comprehensive suite of publications and services. The core offering is the MJA journal (published 22 times yearly), complemented by InSight+ (weekly news magazine and eNewsletter), the MJA Jobs board (medical career marketplace), and the Medical Directory of Australia (MDA) Online database. Additional offerings include podcasts, preprints, supplements, collections, and a bookshop. The journal partners with Wiley Online Library for distribution and uses ScholarOne for manuscript management. Content spans research articles, editorials, perspectives, guidelines, narrative reviews, and letters across all medical specialties relevant to Australian healthcare.

Differentiator

Problem solved

Functional benefit

Brands

• InSight+: A weekly online news magazine and newsletter published by MJA
• InSight+ eNewsletter
• MJA Careers

Products and services

• Medical Journal of Australia (MJA) Australia's leading peer-reviewed general medical journal publishing high quality research, evidence-based reviews, medical education, and authoritative medical opinion. Published twice monthly with 22 issues per year covering all important issues affecting Australian healthcare.
• InSight+ A weekly online news magazine and newsletter accompanying the MJA, providing timely medical news, analysis, and email alerts for new MJA content.
• MJA Jobs A job board service operated by AMPCo for medical professionals, featuring job postings across various medical sectors and locations in Australia.
• Medical Directory of Australia (MDA) Online Australia's leading online medical database first published in 1948, used to search and locate doctors and health facilities nationwide. Available to subscribers via MDA Online with limited free public search.
• MJA Podcasts Audio content including interviews with medical professionals, discussions on published articles, and medical education materials, available through the website and Podomatic.
• MJA Bookshop Online bookstore operated as part of MJA offering medical literature and publications for purchase.
• MJA Preprints Preprint publishing service allowing authors to share research before formal peer review.
• MJA Supplements Special issues and supplementary publications covering specific medical topics or themes in depth.
• MJA Collections Curated collections of articles organized by topic or theme, such as the Menzies collection, for easy access to related research.

Quantifiable outcome

• 34,000+ circulation (Nov 2024)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• John Wiley and Sons Inc (Wiley)flagshipTechnology or IntegrationThe MJA has partnered with John Wiley and Sons Inc to publish and distribute the journal. Wiley handles digital hosting, distribution, permissions, and article sales via the Wiley Online Library (https://onlinelibrary.wiley.com/journal/13265377). The full archive dating from 1914 to present has been digitised and is accessible via Wiley. Wiley also manages copyright permission requests for reproducing MJA content. Wiley is responsible for granting copyright permissions to MJA content.
• ScholarOne (Clarivate)coreTechnology or IntegrationThe MJA uses the ScholarOne manuscript tracking system for managing manuscript submissions, peer reviewer invitations, review submission, and the editorial decision process. Reviewers are invited via ScholarOne, and reviewers can accept or decline reviews through the platform.
• Australian Medical Association (AMA)flagshipStrategic or Co-development PartnerThe MJA is published by AMPCo, a wholly owned subsidiary of the AMA. AMA members receive the MJA as a membership benefit. The AMA distributes the journal to its national and state/territory members. The journal is linked from ama.com.au and AMA members can sign in via the AMA federal website SSO.
• Royal Australasian College of Physicians (RACP)coreGTM or Marketing PartnerThe RACP has endorsed the MJA consensus statement on the Management of Withdrawal From Alcohol and Other Drugs in Australian Custodial Settings, lending professional credibility and distribution through RACP channels.
• Australasian Professional Society on Alcohol and Other Drugs (APSAOD)coreGTM or Marketing PartnerAPSAOD has endorsed the MJA consensus statement on withdrawal management in custodial settings.
• National Prisons Hepatitis NetworkminorGTM or Marketing PartnerEndorsed the MJA consensus statement on withdrawal management in custodial settings.
• Pharmaceutical Society of AustraliaminorGTM or Marketing PartnerEndorsed the MJA consensus statement on withdrawal management in custodial settings.
• Australian Injecting and Illicit Drug Users League (AIVL)minorGTM or Marketing PartnerEndorsed the MJA consensus statement on withdrawal management in custodial settings.
• Royal Australian College of General Practitioners (RACGP)coreGTM or Marketing PartnerThe RACGP has approved the MJA consensus statement on withdrawal management in custodial settings as an Accepted Clinical Resource, lending clinical authority and distribution through RACGP channels.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BMJ (British Medical Journal): A leading weekly general medical journal from the UK with a similar mix of clinical research, news, education content, and institutional subscriptions. Closely comparable to MJA in mission, content mix, and global medical-professional audience.
• JAMA (Journal of the American Medical Association): Published by the American Medical Association, JAMA is the closest international analogue to MJA given the AMA ownership model. Comparable as a national medical-association-backed general medical journal with strong clinical research and continuing medical education offerings.
• The Lancet: One of the world's oldest and most-cited general medical journals, published weekly by Elsevier. Directly comparable to MJA as a peer-reviewed general medical journal targeting practicing clinicians, with overlapping advertising and institutional subscription channels.
• New England Journal of Medicine (NEJM): A top-tier peer-reviewed general medical journal publishing original research, reviews, and clinical cases. Directly comparable in peer-review rigor, institutional subscription model, and medical-professional target audience.
• Annals of Internal Medicine: Published by the American College of Physicians, this peer-reviewed general internal medicine journal shares MJA's mission of disseminating authoritative clinical evidence to practicing physicians through institutional and individual subscriptions.

Regional players

• Australian and New Zealand Journal of Public Health: Peer-reviewed public health journal for Australia and New Zealand published via Wiley. Comparable to MJA in regional Australian focus and Wiley distribution partnership, but specialised in public health rather than general medicine.
• Internal Medicine Journal: The official journal of the Royal Australasian College of Physicians (RACP), covering internal medicine in Australia and New Zealand. Comparable to MJA as a regional peer-reviewed clinical journal with Australian clinician readership and Wiley distribution.

Broad incumbents

• John Wiley & Sons: MJA's flagship publishing and distribution partner that operates thousands of journals globally. Comparable as a publishing platform owner but at vastly greater scale, providing infrastructure, marketing, and licensing leverage that MJA depends on.

Emerging players

• Australian Prescriber: An independent peer-reviewed journal providing therapeutic guidance to Australian health professionals. Comparable to MJA in targeting Australian clinicians, but with a narrower specialty focus on drug therapy and therapeutics.

Others

• Australian Medical Association (AMA): Parent organisation of AMPCo (MJA's publisher) and the peak national body for Australian doctors. Comparable as the ecosystem that defines MJA's distribution, audience, and credibility, while also being the corporate parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theMJA
• Facebookfacebook.com/theMJA
• LinkedInlinkedin.com/company/the-medical-journal-of-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MJA