Print Royal

What Print Royal does

Print Royal is a German for-profit e-commerce company that sold customized and personalized gift products, primarily to individual consumers and, to a lesser extent, business customers. The firm's product range centered on printable and engravable merchandise — most prominently mugs (photo mugs, motivational mugs, espresso cups, XXL mugs, magic reveal mugs, panoramic mugs, enamel/metal mugs, and glass mugs) — and extended into adjacent categories such as pillows, picture frames, doormats, metal signs, slate plates, thermal mugs, beer steins, stainless steel water bottles, glassware (champagne, wine, gin), cereal bowls, storage containers, savings jars, gift tins, puzzles, towels, mousepads, desk pads, lunch boxes, candle holders, cutting boards, keychains, photo magnets, and lighters. Production relies on three core technologies: sublimation printing (Sublimationsdruck), laser engraving (Lasergravur), and digital printing (Digitaldruck), executed in a German production facility with a stated 24-hour shipping turnaround.

The platform is a self-serve online configurator where customers upload photos, add text, and preview designs before placing orders; orders ship domestically via DHL and DPD. Revenue mechanics are transactional: unit-priced direct-to-consumer sales (products roughly €6.95 to €58.95, VAT included), supplemented by one-off B2B promotional/corporate gifting orders and a print-on-demand service for scalable business personalization. Distribution is single-country (Germany) through the owned tassendruck.de storefront, with a separate B2B inquiry flow for larger corporate orders. Marketing is content- and SEO-led, organized around occasions (e.g., weddings, birthdays, baptisms, retirement) and recipient types.

The Print Royal brand itself has been fully absorbed into Tassendruck.de: existing customers were redirected to the acquiring storefront and required to re-register for data-protection reasons, while pending orders continued to be fulfilled. The company is therefore best understood as a historical operating identity whose product catalog and customer base now live inside the Tassendruck.de platform.

Name

Print Royal

Website

https://www.printroyal.de/

Company type

Private

Operating status

Acquired

Headcount range

1–10 employees

Short description

Print Royal was a German print-on-demand e-commerce retailer selling personalized mugs and gift items to consumers and small businesses, using sublimation, laser engraving, and digital printing in a domestic facility with 24-hour turnaround. Its operations have been absorbed into Tassendruck.de.

Ownership category

akta.pro rank

Product category

Custom Personalized Gifts and Promotional Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750)

akta.pro primary industry

Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)

akta.pro secondary industries

Office, Stationery & Craft Supplies DTC (CRAFACAL), Printing & Copy Services Retail (CRALABAD)

Keywords

• Custom printed mugs
• Personalized gift products
• Print on demand
• Corporate promotional items
• Laser engraving services

Headquarters

HQ city

Oranienburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales (B2C): One-time product sales to individual consumers through the tassendruck.de online shop. Customers purchase personalized products including mugs, cushions, puzzles, signs, and other gift items with prices ranging from approximately €6.95 to €58.95 per item.
2. B2B Corporate/Wholesale Orders: Business customer orders for promotional items, corporate gifts, and branded merchandise. The company offers scalable personalization services from design to shipping, targeting businesses needing custom-printed items in various quantities.
3. Print on Demand Services: Customization and production services where products are only manufactured after customer orders are placed, allowing for both single items and bulk orders without inventory risk.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Print Royal (now operating under Tassendruck.de) provides customized and personalized gift products through a print-on-demand model. Customers use an online configurator to upload photos, add text, and personalize mugs, drinkware, cushions, glassware, signs, puzzles, textiles, and other gift items. The company serves both individual consumers buying personalized gifts for personal occasions and business customers ordering branded promotional merchandise in scalable quantities, with 24-hour production and shipping turnaround.

Product overview

Print Royal (now merged into Tassendruck.de) operates a print-on-demand platform specializing in personalized drinkware and gift products. The core product is customizable mugs (Fototassen) in various styles including photo mugs, motivational mugs (Motivtassen), espresso cups, XXL mugs, magic reveal mugs (Zaubertassen), panoramic mugs, enamel/metal mugs, and glass mugs. Beyond mugs, the portfolio includes personalized home and living products such as pillows/cushions (Kissen), picture frames (Bilderrahmen), floor mats (Fußmatten), metal signs (Blechschilder), slate plates, thermobeakers, beer mugs, water bottles, glassware (wine/champagne/gin glasses), cereal bowls, storage containers, savings jars, gift tins, puzzles, towels, mousepads, desk pads, lunch boxes, candle holders (Windlichter), cutting boards, keychains, photo magnets, and lighters. The company also offers laser engraving services and B2B solutions including print-on-demand services and promotional items (Werbeartikel) for business customers, with production taking place in Germany. Products are customizable via an online configurator where customers upload photos, add text, and preview designs before production with 24-hour shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Personalized Photo Mugs (Fototassen) Customizable mugs in multiple styles (photo, motivational, espresso, XXL, magic reveal, panoramic, enamel/metal, glass, and standard coffee) where customers upload photos, add text, and preview personalized designs. Produced in Germany with sublimation and digital printing.
• Print on Demand (B2B Service) End-to-end customizable production service for business clients, scaling from single designs to large bulk orders with design, production, and shipping handled in-house. Targets companies needing custom-printed items without inventory risk.
• Corporate Promotional Items (Werbeartikel) Branded promotional merchandise for corporate gifting, employee gifts, event giveaways, and customer acquisition, including custom mugs, thermobeakers, puzzles, towels, and similar items with company-specific printing.
• Laser Engraving Service (Lasergravur) Custom laser engraving service applied to glass, metal, slate, wood, and ceramic products (wine glasses, champagne flutes, slate plates, cutting boards, windlicht candle holders, glass storage jars). Produces permanent, durable personalization.
• Gift Vouchers (Geschenkgutscheine) Gift vouchers purchasable by customers to give as presents, redeemable against the product catalog on tassendruck.de.
• Personalized Gift Products (Home, Lifestyle, Drinkware) Customized home, lifestyle, kitchenware, drinkware, and gift items (cushions, picture frames, doormats, metal signs, slate plates, thermobeakers, beer mugs, water bottles, glassware, cereal bowls, storage containers, piggy banks, gift tins, puzzles, towels, mousepads, desk pads, lunch boxes, windlicht candle holders, cutting boards, keychains, photo magnets, lighters) personalized via online configurator.

Quantifiable outcome

• 24-hour production and shipping turnaround

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tassendruck.de: The direct acquirer of Print Royal and effectively the consolidated parent brand; operates an overlapping personalized mug and gift e-commerce platform in Germany with the same sublimation, laser engraving, and digital printing stack, sharing an identical B2C/B2B audience and product catalog.
• CafePress: Print-on-demand marketplace for personalized and custom-printed gifts and apparel; comparable business model and product breadth around customizable consumer products.
• Zazzle: Global print-on-demand marketplace where users design and order customized products including mugs, apparel, and home décor; comparable self-serve configurator-led PLG motion for personalized goods.
• Spreadshirt: European-based custom apparel and accessories print-on-demand platform with a self-serve design tool and B2C/B2B hybrid; comparable GTM motion and German/European market exposure.
• Contrado: UK-based print-on-demand and bespoke fashion/home décor platform with online design tool for fully custom products; comparable self-serve personalization workflow and made-to-order production model.
• PersonalizationMall.com: U.S.-based personalized gifts retailer offering customized mugs, glassware, blankets, and home goods with online configurator tools; direct comparable in product category, B2C gift positioning, and on-demand personalization workflow.

Others

• Gift Baskets Overseas: Adjacent personalized gifting retailer offering customizable gift hampers and curated gifts for international delivery; thematically comparable as a personalized gift retailer but in hampers rather than printed products.

Broad incumbents

• Shutterfly: Major personalized photo products platform in the U.S. offering mugs, photo books, home décor, and stationery; comparable product mix to Print Royal's personalized gift catalog though operates at substantially larger scale and is primarily U.S.-focused.
• Cimpress (Vistaprint): Large global printing and marketing materials platform serving SMBs with custom products including drinkware, signage, and promotional merchandise; comparable to Print Royal's B2B Werbeartikel offering but at vastly greater scale and breadth.

Regional players

• Wunderlabel: Personalized labels, tags, and accessories brand with similar custom-print production capabilities and Made-in-Europe positioning; comparable in personalization focus but with different product emphasis (textile labels vs. drinkware/home décor).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/print-royal-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Print Royal