Raul Coka Barriga

What Raul Coka Barriga does

Raúl Coka Barriga is a Quito-headquartered insurance brokerage (Agencia Asesora Productora de Seguros Cía. Ltda.) that has operated in Ecuador since 1970, distributing personal, business, educational, and mass/microinsurance products as an intermediary rather than an underwriting carrier. Its portfolio spans medical assistance, life, vehicle, home, travel, pet, corporate financial lines, SME coverage, and student accident/education savings plans, sourced through a multi-carrier partner network of 13+ insurers including Chubb, Zurich, Mapfre, Bupa, Pan American Life, AIG, Humana, Confiamed, Equisuiza, Seguros Oriente, Liberty/HDI, Asisken, and BMI. The firm reports a base of 150,000+ insured nationally and 500,000+ insured internationally, with cumulative paid indemnities exceeding $20M and a claims volume above 50,000.

The underlying technology is a conventional brokerage and risk management platform: a client self-service portal, the Raúl Coka Connect mobile application (launched 2023), WhatsApp-based direct contact, and the Asistencia Total 24/7 assistance service. Distribution runs through direct advisory sales, a digital client portal, and the Club de Beneficios loyalty program. Revenue mechanics rely on broker commissions on placed premiums, with quote-based, non-publicly-disclosed pricing. Go-to-market is multi-channel (organic social, WhatsApp, contact forms, content/blog) and segmented across four vertical business units (Personal, Business, Educational, Mass), with the personal line flagged as the primary segment. The company is privately held, founder/principal-named, with 101-250 employees and no disclosed institutional, PE, or VC backing.

Name

Raul Coka Barriga

Legal name

Raúl Coka Barriga Agencia Asesora Productora de Seguros Cía. Ltda.

Website

https://rcbaaps.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Raúl Coka Barriga is a Quito-based insurance brokerage founded in 1970, distributing personal, business, educational, and mass insurance products from 13+ carrier partners to over 150,000 national and 500,000 international insured clients across Ecuador.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

International/Expatriate Individual Health Insurance (FSAIAEAH)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance solutions
• Risk management advisory
• Claims administration services

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Distribution channels3 records

Marketing channels4 records

Core offering

Raúl Coka Barriga is an Ecuadorian insurance brokerage that intermediates and distributes personal, business, educational, and mass insurance policies from a panel of national and international insurance providers. Its offering spans health/medical assistance, life, vehicle, home, travel, pet, corporate medical, financial lines, corporate life, and student accident coverages, complemented by 24/7 assistance services, a benefits club, and a self-service mobile app. The company serves individual families, SMEs, and corporations in Ecuador with international coverage reach.

Product overview

Raul Coka Barriga is an insurance brokerage company in Ecuador offering a comprehensive portfolio of insurance products across four main categories: Personal Insurance (medical assistance, life, vehicle, travel, home, and pet insurance), Business Insurance (corporate medical assistance, financial lines, corporate vehicles, corporate life, and SME coverage), Educational Insurance (secure education plans and student accident coverage), and Mass/Microinsurance. The company provides additional services including 24/7 Total Assistance, a Benefits Club for customer loyalty, and a mobile application (Raúl Coka Connect) for policy management. The offering is structured as a multi-product insurance brokerage rather than a unified software platform, with services distributed across individual insurance categories with complementary support services.

Differentiator

Problem solved

Functional benefit

Brands

• Raúl Coka Connect: Mobile application for client self-service and policy management
• Club de Beneficios
• Asistencia Total

Products and services

• Seguros Personales (Personal Insurance)
• Seguros Empresariales (Business Insurance)
• Seguros Educativos (Educational Insurance)
• Seguros Masivos (Mass Insurance)
• Asistencia Total (24/7 Total Assistance) 24/7 total assistance service providing continuous nationwide customer support for insured clients, including medical orientation, ambulance dispatch for emergencies, and executive express hospitalization support.
• Club de Beneficios (Benefits Club) Customer loyalty benefits club offering exclusive discounts and value-added advantages for insured clients, enhancing customer retention and the overall value proposition of holding a policy with Raúl Coka Barriga.
• APP Raúl Coka Connect (Mobile Application) Mobile application for client self-service providing policy management, claims tracking, and access to insurance services for insured clients of Raúl Coka Barriga.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• ChubbcoreOthersStrategic insurance partner providing personal and business insurance products including health, life, and vehicle coverage.
• BMIcoreOthersInsurance partner providing medical and health insurance solutions.
• BupacoreOthersInternational health insurance provider partner offering global medical coverage options.
• HumanacoreOthersHealth insurance partner providing comprehensive medical coverage plans.
• ConfiamedcoreOthersMedical insurance network partner offering health coverage solutions.
• Pan American LifecoreOthersInternational life insurance provider partner with regional presence.
• MapfrecoreOthersGlobal insurance company partner offering vehicle, health, and life insurance products.
• Equisuiza (Equinoccial)coreOthersEcuadorian insurance partner providing local market coverage.
• AIG MetropolitanacoreOthersInsurance partner offering corporate and commercial insurance solutions.
• ZurichcoreOthersGlobal insurance provider partner offering international coverage options.
• Seguros OrientecoreOthersEcuadorian insurance company partner with local market expertise.
• Liberty/HDIcoreOthersInsurance partner providing vehicle and commercial insurance products.
• AsiskencoreOthersHealth insurance and medical assistance provider partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acrisure: Fast-growing privately held insurance brokerage built through M&A, offering multi-line commercial and personal coverage via a broad carrier panel. Comparable as a private, digitally enabled multi-line broker reliant on carrier relationships rather than underwriting.
• Lockton: World's largest privately held insurance brokerage, operating a multi-line, multi-carrier intermediary model across personal, commercial, and specialty lines globally. Direct functional analog to Raul Coka Barriga's private, multi-carrier broker model.
• Howden Broking Group: Independent global insurance and reinsurance broker with strong retail and wholesale intermediary operations across the Americas, EMEA, and Asia. Comparable as a private, multi-line broker leveraging carrier partnerships across multiple product categories.
• AssuredPartners: US-focused privately held insurance brokerage providing multi-line coverage including commercial, personal, and employee benefits. Compares as a private, multi-carrier, multi-line retail broker operating under a founder-influenced umbrella.

Broad incumbents

• Willis Towers Watson (WTW): Global advisory, brokerage, and solutions firm offering insurance placement and risk management across commercial lines. Comparable in brokerage function but operating with a wider advisory and reinsurance portfolio than a regional retail broker.
• Aon: Global professional services firm and top-tier insurance brokerage providing risk, health, and commercial coverage solutions across more than 120 countries, including Ecuador. Directly comparable in product scope but with a much broader advisory portfolio.
• Marsh: World's largest insurance broker and risk advisor offering multi-line brokerage across commercial and personal lines globally, including local operations in Ecuador. Overlaps substantially with Raul Coka Barriga's placement and advisory function but at vastly larger scale.
• Arthur J. Gallagher & Co. Major US-headquartered global insurance brokerage and risk management firm serving commercial and retail clients across property/casualty, health, and benefits. Comparable in multi-line brokerage function but with materially broader geographic and segment coverage.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/raulcokabarriga
• Facebookfacebook.com/raulcokabarriga
• LinkedInlinkedin.com/company/raul-coka-barriga-a.a.p.s-cia-ltda
• Instagraminstagram.com/raulcokabarriga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raul Coka Barriga