Indicate Media Digital Public Relations
Indicate Media is a privately held New York-based B2B public relations and content development agency serving technology companies, venture capital firms, and growth equity clients across defense, energy/sustainability, and industrial sectors via retainer-based, AI-optimized communications services.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Indicate Media Digital Public Relations does
Indicate Media is a privately held, New York-headquartered public relations and content development agency founded in 2010 that operates with a distributed team across the United States. The firm provides retainer-based professional services to B2B technology companies, venture capital and growth equity firms, and startups, organized around four service modules: Strategic Messaging and Positioning; Media Relations and Executive Visibility; Content and AI-Optimized Communications (including Answer Engine Optimization and Generative Engine Optimization); and Recognition and Market Leadership Initiatives. The agency's go-to-market is consultative and relationship-led, with named client engagements spanning growth equity (Volition Capital), data analytics (LatentView Analytics, served since 2018), enterprise procurement software (Focal Point), AI predictive analytics (Buzz Solutions), and large-scale digital engineering (Persistent Systems).
The firm is vertically specialized across four practice areas — B2B Technology, Defense Tech, Energy/Sustainability/Climate, and Manufacturing/Industrial — leveraging domain knowledge of regulatory complexity, procurement cycles, and buyer dynamics to translate technical innovation into media narratives. Its underlying technology stack combines standard PR tooling (Muck Rack for media sourcing, outreach, and coverage tracking) with AI-assisted content production and emerging AEO/GEO optimization services aimed at AI-driven discovery surfaces (ChatGPT, Perplexity, Claude, Gemini), augmented by Google NotebookLM for audio content generation. The company does not develop proprietary AI models or platforms.
Indicate Media monetizes exclusively through professional services revenue, primarily monthly retainers whose pricing is not publicly disclosed, supplemented by campaign-based engagements. The firm generates inbound demand through thought leadership content (a website blog, a 'Chasing Perception' newsletter, LinkedIn presence, podcast appearances by leadership, and published case studies) and outbound consultative outreach. It has remained privately held since founding without disclosed external institutional investment, and named ownership and operating leadership consist of founders Todd Barrish (President) and Peter Moran (Co-Founder, SVP), with Amara Ricord appointed as the first Chief Operating Officer in February 2025 to accelerate scaling.
Indicate Media Digital Public Relations firmographics
Firmographics- Name
- Indicate Media Digital Public Relations
- Legal name
- Indicate Media
- Website
- https://indicatemedia.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Indicate Media is a privately held New York-based B2B public relations and content development agency serving technology companies, venture capital firms, and growth equity clients across defense, energy/sustainability, and industrial sectors via retainer-based, AI-optimized communications services.
- Ownership category
- akta.pro rank
Indicate Media Digital Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Media Relations, Monitoring & Rapid Response (MPAAAOAK)
Keywords
Where Indicate Media Digital Public Relations is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Indicate Media Digital Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- PR Retainer Services: Monthly retainer-based public relations and content development services for B2B technology companies and venture capital firms. Services include media relations, thought leadership content, strategic messaging, and campaign execution.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Indicate Media Digital Public Relations product offering
Product offeringCore offering
Indicate Media is a data-driven public relations and content development agency that delivers strategic messaging, media relations, thought leadership content, and AI-optimized communications (AEO/GEO) for B2B technology companies, venture capital firms, and growth equity firms. The firm specializes in Defense Tech, Energy/Sustainability/Climate, Manufacturing/Industrial, and broader B2B Technology verticals, helping clients transform complex technical innovations into compelling narratives that build trust, elevate brand visibility, and influence policy, procurement, and market perception.
Product overview
Indicate Media is a data-driven public relations and content development agency specializing in B2B Technology and Venture Capital. Founded in 2010, the company offers a comprehensive suite of PR services organized into four main service modules: Strategic Messaging & Positioning (narrative development, brand voice alignment, market differentiation), Media Relations & Executive Visibility (proactive media outreach, thought leadership placement, executive profiling, media coaching), Content & AI-Optimized Communications (thought leadership content, press releases, owned media development, AEO & GEO optimization), and Recognition & Market Leadership Initiatives (speaking opportunities, award submissions, event strategy, analytics). The company operates specialized practice areas across Defense Tech, Energy/Sustainability/Climate, and Manufacturing/Industrial sectors. The service architecture is organized as a unified PR consultancy with distinct but interconnected offerings that work together to deliver integrated campaigns for clients in B2B technology and venture capital markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Messaging & Positioning Narrative development and messaging frameworks that simplify complexity and position brands as market leaders, including brand voice alignment, story consistency, and market differentiation strategy for B2B technology clients.
- Media Relations & Executive Visibility Proactive media outreach, thought leadership placement, executive profiling, and media coaching to secure high-impact coverage across top-tier, trade, and vertical media for B2B technology and VC clients.
- Content & AI-Optimized Communications Thought leadership content, blog articles, press releases, owned media development, and Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO) for AI-driven search visibility across ChatGPT, Perplexity, Claude, and Gemini.
- Recognition & Market Leadership Initiatives Speaking opportunity placement, award submissions, event strategy and support, and share of voice reporting with campaign analytics to establish industry authority for B2B technology and VC clients.
- Defense Tech Public Relations Specialized PR for defense technology companies covering ISR platforms, UAVs, battlefield AI, and secure communications, positioning brands for policy, procurement, and perception influence in high-scrutiny environments.
- Energy, Sustainability & Climate PR Public relations for energy transition, sustainable infrastructure, and climate resilience companies, translating technical breakthroughs into narratives that engage stakeholders, attract customers and investors, and shape regulation.
- Manufacturing & Industrial PR PR services for manufacturing and industrial companies focusing on automation, robotics, industrial AI, smart factories, and advanced materials innovation, repositioning legacy perception and creating market recognition.
Quantifiable outcome
- LatentView has seen meaningful media placements in top-tier publications including Bloomberg, WSJ, Forbes, and Fast Company since 2018.
- +1 more outcomes
Companies that use Indicate Media Digital Public Relations
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Indicate Media Digital Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature2 records
Indicate Media Digital Public Relations partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Indicate Media Digital Public Relations competitors and assessment
Company assessmentBroad incumbents
- Weber Shandwick: Weber Shandwick is a global PR and communications agency with deep technology, B2B, and corporate practices. It is comparable to Indicate Media as a broad incumbent whose technology and B2B practices compete for similar enterprise clients while offering much broader scale and service range.
- Edelman: Edelman is the world's largest PR firm with a broad portfolio spanning B2B, B2C, technology, health, and public affairs. It is comparable to Indicate Media as a broad incumbent offering overlapping technology PR services but operating at global scale and not specialized in Indicate's defense-tech/industrial niches.
- Lewis Global Communications: Lewis Global Communications is an integrated communications agency with technology, B2B, and corporate practices across multiple regions. It is comparable to Indicate Media as a broader incumbent competing for B2B technology PR mandates while operating with significantly more global infrastructure.
Direct peers
- Walker Sands: Walker Sands is a B2B-focused PR and integrated marketing agency with deep technology, software, and professional services clients. It is directly comparable to Indicate Media because both are boutique B2B tech PR firms emphasizing media relations, content, and vertical expertise over consumer work.
- 5W Public Relations: 5W Public Relations is a mid-sized PR agency with strong B2B technology, consumer, and corporate practices. It is comparable to Indicate Media because both offer strategic media relations, thought leadership, and integrated communications to technology clients.
- PAN Communications: PAN Communications is a mid-sized B2B tech and healthtech PR agency offering media relations, content, and digital services. It is comparable to Indicate Media because both are tech-focused B2B PR firms organized around vertical practices with retainer-based engagements.
- RH Strategic: RH Strategic is a B2B public relations firm specializing in technology, healthcare, and public sector clients. It is comparable to Indicate Media because both operate boutique-scale B2B PR practices with vertical specialization and retainer-based engagements.
- ARPR: ARPR is a tech-focused PR agency serving B2B software, fintech, and emerging technology companies. It is directly comparable to Indicate Media because both target venture-backed and growth-stage technology companies with media relations and thought leadership services.
- March Communications: March Communications is a B2B PR and marketing agency focused on enterprise technology, industrial, and manufacturing clients. It is comparable to Indicate Media because both sell vertical-specialized PR services to complex B2B technology buyers.
- Version 2.0 Communications: Version 2.0 Communications is a B2B PR agency focused on technology, security, and enterprise software clients. It is comparable to Indicate Media because both serve B2B technology companies with media relations and content development, including in regulated/complex verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Indicate Media Digital Public Relations social profiles
Digital presenceIndicate Media Digital Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indicate Media Digital Public Relations leadership team
Management profileNumber of profiles
Profiles7 records
Indicate Media Digital Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indicate Media Digital Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indicate Media Digital Public Relations
What does Indicate Media Digital Public Relations do?
Indicate Media is a data-driven public relations and content development agency that delivers strategic messaging, media relations, thought leadership content, and AI-optimized communications (AEO/GEO) for B2B technology companies, venture capital firms, and growth equity firms. The firm specializes in Defense Tech, Energy/Sustainability/Climate, Manufacturing/Industrial, and broader B2B Technology verticals, helping clients transform complex technical innovations into compelling narratives that build trust, elevate brand visibility, and influence policy, procurement, and market perception.
Is Indicate Media Digital Public Relations a public or private company?
Indicate Media Digital Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Indicate Media Digital Public Relations founded?
Indicate Media Digital Public Relations was founded in 2010. It employs 1 to 10 people.
Where is Indicate Media Digital Public Relations based?
Indicate Media Digital Public Relations is headquartered in New York, United States, in the North America region.
How does Indicate Media Digital Public Relations make money?
One revenue line is on record: PR Retainer Services.
Who are Indicate Media Digital Public Relations's main competitors?
Broad incumbents on record are Weber Shandwick, Edelman and Lewis Global Communications. Direct peers are Walker Sands, 5W Public Relations, PAN Communications, RH Strategic, ARPR, March Communications and Version 2.0 Communications.
Does Indicate Media Digital Public Relations have an API?
No public API is recorded for Indicate Media Digital Public Relations.
What industry is Indicate Media Digital Public Relations in?
Indicate Media Digital Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 54182 and its SIC code is 7311.