PRIDE

What PRIDE does

PRIDE, Inc. (Preparatory Rehabilitation for Individual Development and Employment) is a Taunton, Massachusetts-based 501(c)(3) nonprofit founded in 1969 by Dr. Sterling Cotlin that delivers community-based disability support services and a related commercial workforce development operation. The organization serves more than 250 individuals with disabilities across Southeast Massachusetts from a 35,000-square-foot facility and operates through two principal lines of business: (1) a Disability Services division offering Day Habilitation, Adult Foster Care (AFC), Community-Based Day Supports (CBDS), Employment Services, Acquired Brain Injury/Medicaid Frailty Program services, and mental health programming; and (2) PRIDEWRX, a workforce development division providing staffing, document destruction, packaging, and custodial and grounds services to commercial and municipal clients across New England.

The organization's revenue model rests primarily on Massachusetts state government contracts and Medicaid-funded programs administered through MassAbility (formerly the Massachusetts Rehabilitation Commission), the Department of Developmental Services (DDS), MassHealth, and the Massachusetts Commission for the Blind. PRIDEWRX generates earned revenue from fee-for-service contracts with private and public-sector customers across New England, and the nonprofit supplements both lines with annual fundraising events including a Golf Tournament, Clam Boil, and 5K Road Race. Pricing is set through per-diem and unit-rate Medicaid waiver structures for human services and competitive bidding for PRIDEWRX contracts, with no subscription, SaaS, or platform-based monetization model.

Name

PRIDE

Legal name

Preparatory Rehabilitation for Individual Development and Employment, Inc.

Website

https://pride-inc.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

PRIDE, Inc. is a Taunton, MA-based nonprofit founded in 1969 that provides community-based disability support services and workforce development programs to 250+ individuals with disabilities across Southeast Massachusetts and the broader New England region.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Vocational Rehabilitation Services (624310), Vocational Rehabilitation Services (6243), Residential Intellectual and Developmental Disability Facilities (62321), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Disability Services & Independent Living Support (BPAGAEAG), Disability Employment & Vocational Rehabilitation (VR) Programs (EDAAAOAI), Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

Keywords

• Disability support services
• Day habilitation programs
• Adult foster care
• Supported employment services
• Workforce development services

Headquarters

HQ city

Taunton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Government-Funded Services (MassAbility, DDS, MA Health): PRIDE, Inc. receives fee-for-service payments from Massachusetts state agencies including MassAbility, Department of Developmental Services (DDS), MA Health, and MA Commission for the Blind to fund employment services, day habilitation, adult foster care, and community-based day supports for eligible individuals with disabilities.
2. Business Services (PRIDEWRX): PRIDEWRX generates revenue by providing contract packaging, assembly, direct mail, fulfillment, and commercial cleaning services to businesses across New England. Revenue is earned through service contracts with companies in wholesale, electronics, retail/e-commerce, cosmetics, and medical industries.
3. Private Pay: Some programs offer fee-for-service structured options for private pay individuals who do not qualify for or prefer not to use government funding sources.
4. Donations and Fundraising: PRIDE, Inc. receives charitable donations through its donation portal and fundraising events including golf tournaments, 5K runs, and community events to support its mission of improving quality of life for individuals with disabilities.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

PRIDE, Inc. is a nonprofit organization that provides disability support services to individuals with intellectual, developmental, cognitive disabilities, and Acquired Brain Injury in Massachusetts, including Day Habilitation, Adult Foster Care, Community-Based Day Supports, and Employment Services. Its PRIDEWRX division additionally delivers contract packaging, assembly, mailing/fulfillment, specialty production, and commercial cleaning services to businesses across New England. Programs are funded by state agencies (MassAbility, DDS, MA Health, Massachusetts Commission for the Blind), supplemented by private pay and donations.

Product overview

PRIDE, Inc. (Preparatory Rehabilitation for Individual Development and Employment, Inc.) is a nonprofit organization offering a multi-service portfolio of disability support programs in Southeast Massachusetts. The organization operates two main divisions: (1) Core disability services programs including Day Habilitation, Adult Foster Care, Community-Based Day Supports (CBDS), and Employment Services with sub-programs Comprehensive Career Services and School-to-Work Transition; and (2) PRIDEWRX, a workforce development division providing business support services including mailing/fulfillment, assembly/packaging, specialty production, and commercial cleaning. The services are designed to help individuals with intellectual, developmental, cognitive disabilities, and Acquired Brain Injury achieve independence, build life skills, and participate in their communities.

Differentiator

Problem solved

Functional benefit

Brands

• PRIDEWRX: Workforce development division of PRIDE, Inc. providing professional packaging, assembly, inspection, direct mail, and other production services to businesses across industries while creating meaningful employment opportunities for individuals with disabilities.

Products and services

• Day Habilitation Structured daytime program for adults with intellectual, developmental disabilities, and Acquired Brain Injury (ABI) that helps participants build independence, improve daily living skills, and enhance quality of life through individualized service plans focusing on communication, socialization, and cognitive development.
• Adult Foster Care MassHealth-funded residential program providing home-based lodging, personal care, and daily support for adults ages 16 and older with disabilities. Individuals are matched with approved, qualified families in a family-based care model.
• Community-Based Day Supports (CBDS) Person-centered program that empowers individuals to build independence by developing skills for personal growth and social connection. Participants spend at least 70% of their time in community settings engaging in volunteer experiences, vocational exploration, wellness programs, and recreational activities.
• Employment Services Comprehensive employment support services including Comprehensive Career Services and School-to-Work Transition Program. Services include job development, placement, ongoing support, job exploration, workplace skills training, and retention services funded by MassAbility and Massachusetts Commission for the Blind.
• PRIDEWRX Workforce Development Division Workforce development division of PRIDE, Inc. providing professional business support services including mailing and fulfillment, assembly and packaging solutions, specialty production services (die cutting, sonic welding, laminating, engraving), and commercial cleaning to businesses across New England while creating meaningful employment opportunities for individuals with disabilities.
• Comprehensive Career Services Adult job seekers program providing tools, training, and support to obtain and maintain competitive employment. Works one-on-one with an Employment Specialist to develop career plans and receive person-centered guidance throughout job development and placement. Funded by MassAbility and Massachusetts Commission for the Blind.
• School-to-Work Transition Program Program assisting high school students aged 18-22 with disabilities to prepare for employment after graduation. Includes job exploration activities, hands-on paid training through PRIDEWRX, job readiness groups, community work training, job shadowing, workplace tours, and informational interviews.

Quantifiable outcome

• 250+ individuals served annually across all programs
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Vinfen: Cambridge, MA-based nonprofit providing community-based developmental and behavioral-health services, including day programs and supported employment. Direct peer in IDD services and Massachusetts human-services contracting.
• Opportunity Enterprises: Indiana-based nonprofit providing day services, residential supports, and contract packaging/assembly for individuals with disabilities. Closely mirrors PRIDE's combined direct-services-plus-business-services nonprofit model.
• May Institute: Massachusetts-headquartered nonprofit providing day habilitation, residential, and ABA-based employment services for individuals with IDD and ABI. Comparable in service breadth and Massachusetts state-funding structure.
• Bay Cove Human Services: Boston-based nonprofit delivering day services, employment supports, and residential programs for individuals with intellectual and developmental disabilities. Highly comparable in service mix and Massachusetts state payer reliance.
• Riverside Community Care: Massachusetts-based nonprofit providing developmental, mental health, and autism services across the state. Direct peer with PRIDE given overlapping IDD day-programming, employment services, and Massachusetts state funding model.
• Seven Hills Foundation: Central Massachusetts nonprofit delivering residential, day, and employment services for individuals with IDD and brain injury, with its own Aspire Living & Learning affiliate. Directly comparable multi-program IDD/ABI portfolio.
• MERS Goodwill: St. Louis-based nonprofit providing contract packaging, assembly, and fulfillment services while employing individuals with disabilities. Directly comparable to PRIDEWRX's vocational-services business model.
• WORK Inc. Dorchester, MA-based nonprofit providing employment, day, and community-living supports for individuals with disabilities. Directly comparable to PRIDE in its workforce-development and sheltered-employment model.

Broad incumbents

• Easterseals: National nonprofit operating disability and employment services across the U.S. Relevant as a broader incumbent in the IDD/employment-services space where PRIDE operates locally.
• The Arc of Massachusetts: Statewide advocacy and service nonprofit for individuals with intellectual and developmental disabilities. Comparable mission and payer ecosystem, though broader in advocacy scope than direct service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pridetaunton
• Instagraminstagram.com/pride.tauntonma
• Xx.com/PrideIncTaunton

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIDE