PRIDE
PRIDE, Inc. is a Taunton, MA-based nonprofit founded in 1969 that provides community-based disability support services and workforce development programs to 250+ individuals with disabilities across Southeast Massachusetts and the broader New England region.
- Company typePrivate
- Founded1969
- HeadquartersTaunton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What PRIDE does
PRIDE, Inc. (Preparatory Rehabilitation for Individual Development and Employment) is a Taunton, Massachusetts-based 501(c)(3) nonprofit founded in 1969 by Dr. Sterling Cotlin that delivers community-based disability support services and a related commercial workforce development operation. The organization serves more than 250 individuals with disabilities across Southeast Massachusetts from a 35,000-square-foot facility and operates through two principal lines of business: (1) a Disability Services division offering Day Habilitation, Adult Foster Care (AFC), Community-Based Day Supports (CBDS), Employment Services, Acquired Brain Injury/Medicaid Frailty Program services, and mental health programming; and (2) PRIDEWRX, a workforce development division providing staffing, document destruction, packaging, and custodial and grounds services to commercial and municipal clients across New England.
The organization's revenue model rests primarily on Massachusetts state government contracts and Medicaid-funded programs administered through MassAbility (formerly the Massachusetts Rehabilitation Commission), the Department of Developmental Services (DDS), MassHealth, and the Massachusetts Commission for the Blind. PRIDEWRX generates earned revenue from fee-for-service contracts with private and public-sector customers across New England, and the nonprofit supplements both lines with annual fundraising events including a Golf Tournament, Clam Boil, and 5K Road Race. Pricing is set through per-diem and unit-rate Medicaid waiver structures for human services and competitive bidding for PRIDEWRX contracts, with no subscription, SaaS, or platform-based monetization model.
PRIDE firmographics
Firmographics- Name
- PRIDE
- Legal name
- Preparatory Rehabilitation for Individual Development and Employment, Inc.
- Website
- https://pride-inc.org
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PRIDE, Inc. is a Taunton, MA-based nonprofit founded in 1969 that provides community-based disability support services and workforce development programs to 250+ individuals with disabilities across Southeast Massachusetts and the broader New England region.
- Ownership category
- akta.pro rank
PRIDE industry classification
Industry- Product category
- Disability Support Services
- NAICS
- Vocational Rehabilitation Services (624310), Vocational Rehabilitation Services (6243), Residential Intellectual and Developmental Disability Facilities (62321), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industries
- Disability Services & Independent Living Support (BPAGAEAG), Disability Employment & Vocational Rehabilitation (VR) Programs (EDAAAOAI), Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)
Keywords
Where PRIDE is headquartered
LocationHeadquarters
- HQ city
- Taunton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PRIDE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Government-Funded Services (MassAbility, DDS, MA Health): PRIDE, Inc. receives fee-for-service payments from Massachusetts state agencies including MassAbility, Department of Developmental Services (DDS), MA Health, and MA Commission for the Blind to fund employment services, day habilitation, adult foster care, and community-based day supports for eligible individuals with disabilities.
- Business Services (PRIDEWRX): PRIDEWRX generates revenue by providing contract packaging, assembly, direct mail, fulfillment, and commercial cleaning services to businesses across New England. Revenue is earned through service contracts with companies in wholesale, electronics, retail/e-commerce, cosmetics, and medical industries.
- Private Pay: Some programs offer fee-for-service structured options for private pay individuals who do not qualify for or prefer not to use government funding sources.
- Donations and Fundraising: PRIDE, Inc. receives charitable donations through its donation portal and fundraising events including golf tournaments, 5K runs, and community events to support its mission of improving quality of life for individuals with disabilities.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
PRIDE product offering
Product offeringCore offering
PRIDE, Inc. is a nonprofit organization that provides disability support services to individuals with intellectual, developmental, cognitive disabilities, and Acquired Brain Injury in Massachusetts, including Day Habilitation, Adult Foster Care, Community-Based Day Supports, and Employment Services. Its PRIDEWRX division additionally delivers contract packaging, assembly, mailing/fulfillment, specialty production, and commercial cleaning services to businesses across New England. Programs are funded by state agencies (MassAbility, DDS, MA Health, Massachusetts Commission for the Blind), supplemented by private pay and donations.
Product overview
PRIDE, Inc. (Preparatory Rehabilitation for Individual Development and Employment, Inc.) is a nonprofit organization offering a multi-service portfolio of disability support programs in Southeast Massachusetts. The organization operates two main divisions: (1) Core disability services programs including Day Habilitation, Adult Foster Care, Community-Based Day Supports (CBDS), and Employment Services with sub-programs Comprehensive Career Services and School-to-Work Transition; and (2) PRIDEWRX, a workforce development division providing business support services including mailing/fulfillment, assembly/packaging, specialty production, and commercial cleaning. The services are designed to help individuals with intellectual, developmental, cognitive disabilities, and Acquired Brain Injury achieve independence, build life skills, and participate in their communities.
Differentiator
Problem solved
Functional benefit
Brands
- PRIDEWRX: Workforce development division of PRIDE, Inc. providing professional packaging, assembly, inspection, direct mail, and other production services to businesses across industries while creating meaningful employment opportunities for individuals with disabilities.
Products and services
- Day Habilitation Structured daytime program for adults with intellectual, developmental disabilities, and Acquired Brain Injury (ABI) that helps participants build independence, improve daily living skills, and enhance quality of life through individualized service plans focusing on communication, socialization, and cognitive development.
- Adult Foster Care MassHealth-funded residential program providing home-based lodging, personal care, and daily support for adults ages 16 and older with disabilities. Individuals are matched with approved, qualified families in a family-based care model.
- Community-Based Day Supports (CBDS) Person-centered program that empowers individuals to build independence by developing skills for personal growth and social connection. Participants spend at least 70% of their time in community settings engaging in volunteer experiences, vocational exploration, wellness programs, and recreational activities.
- Employment Services Comprehensive employment support services including Comprehensive Career Services and School-to-Work Transition Program. Services include job development, placement, ongoing support, job exploration, workplace skills training, and retention services funded by MassAbility and Massachusetts Commission for the Blind.
- PRIDEWRX Workforce Development Division Workforce development division of PRIDE, Inc. providing professional business support services including mailing and fulfillment, assembly and packaging solutions, specialty production services (die cutting, sonic welding, laminating, engraving), and commercial cleaning to businesses across New England while creating meaningful employment opportunities for individuals with disabilities.
- Comprehensive Career Services Adult job seekers program providing tools, training, and support to obtain and maintain competitive employment. Works one-on-one with an Employment Specialist to develop career plans and receive person-centered guidance throughout job development and placement. Funded by MassAbility and Massachusetts Commission for the Blind.
- School-to-Work Transition Program Program assisting high school students aged 18-22 with disabilities to prepare for employment after graduation. Includes job exploration activities, hands-on paid training through PRIDEWRX, job readiness groups, community work training, job shadowing, workplace tours, and informational interviews.
Quantifiable outcome
- 250+ individuals served annually across all programs
- +2 more outcomes
Companies that use PRIDE
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
PRIDE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PRIDE partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
PRIDE competitors and assessment
Company assessmentDirect peers
- Vinfen: Cambridge, MA-based nonprofit providing community-based developmental and behavioral-health services, including day programs and supported employment. Direct peer in IDD services and Massachusetts human-services contracting.
- Opportunity Enterprises: Indiana-based nonprofit providing day services, residential supports, and contract packaging/assembly for individuals with disabilities. Closely mirrors PRIDE's combined direct-services-plus-business-services nonprofit model.
- May Institute: Massachusetts-headquartered nonprofit providing day habilitation, residential, and ABA-based employment services for individuals with IDD and ABI. Comparable in service breadth and Massachusetts state-funding structure.
- Bay Cove Human Services: Boston-based nonprofit delivering day services, employment supports, and residential programs for individuals with intellectual and developmental disabilities. Highly comparable in service mix and Massachusetts state payer reliance.
- Riverside Community Care: Massachusetts-based nonprofit providing developmental, mental health, and autism services across the state. Direct peer with PRIDE given overlapping IDD day-programming, employment services, and Massachusetts state funding model.
- Seven Hills Foundation: Central Massachusetts nonprofit delivering residential, day, and employment services for individuals with IDD and brain injury, with its own Aspire Living & Learning affiliate. Directly comparable multi-program IDD/ABI portfolio.
- MERS Goodwill: St. Louis-based nonprofit providing contract packaging, assembly, and fulfillment services while employing individuals with disabilities. Directly comparable to PRIDEWRX's vocational-services business model.
- WORK Inc. Dorchester, MA-based nonprofit providing employment, day, and community-living supports for individuals with disabilities. Directly comparable to PRIDE in its workforce-development and sheltered-employment model.
Broad incumbents
- Easterseals: National nonprofit operating disability and employment services across the U.S. Relevant as a broader incumbent in the IDD/employment-services space where PRIDE operates locally.
- The Arc of Massachusetts: Statewide advocacy and service nonprofit for individuals with intellectual and developmental disabilities. Comparable mission and payer ecosystem, though broader in advocacy scope than direct service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PRIDE social profiles
Digital presencePRIDE financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRIDE leadership team
Management profileNumber of profiles
Profiles9 records
PRIDE subsidiaries and ownership
Company hierarchySubsidiaries1 record
PRIDE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRIDE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRIDE
What does PRIDE do?
PRIDE, Inc. is a nonprofit organization that provides disability support services to individuals with intellectual, developmental, cognitive disabilities, and Acquired Brain Injury in Massachusetts, including Day Habilitation, Adult Foster Care, Community-Based Day Supports, and Employment Services. Its PRIDEWRX division additionally delivers contract packaging, assembly, mailing/fulfillment, specialty production, and commercial cleaning services to businesses across New England. Programs are funded by state agencies (MassAbility, DDS, MA Health, Massachusetts Commission for the Blind), supplemented by private pay and donations.
Is PRIDE a public or private company?
PRIDE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PRIDE founded?
PRIDE was founded in 1969. It employs 11 to 50 people.
Where is PRIDE based?
PRIDE is headquartered in Taunton, United States, in the North America region.
How does PRIDE make money?
Four revenue lines are on record. Government-Funded Services (MassAbility, DDS, MA Health) is the primary driver. The others are business Services (PRIDEWRX), private Pay and donations and Fundraising.
Who are PRIDE's main competitors?
Direct peers on record are Vinfen, Opportunity Enterprises, May Institute, Bay Cove Human Services, Riverside Community Care, Seven Hills Foundation, MERS Goodwill and WORK Inc.. Broad incumbents are Easterseals and The Arc of Massachusetts.
Does PRIDE have an API?
No public API is recorded for PRIDE.
What industry is PRIDE in?
PRIDE's product category is Disability Support Services. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of BPAGAEAG, Disability Services & Independent Living Support. Its NAICS code is 624310 and its SIC code is 8300.