Marsa
- Company typePrivate
- Founded1925
- HeadquartersIstanbul
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Marsa firmographics
Firmographics- Name
- Marsa
- Legal name
- Marsa Gıda Sanayi ve Ticaret A.Ş.
- Website
- https://marsa.com.tr
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Marsa is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices7 records
Markets served
Marsa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consumer/Household Products: Sale of branded vegetable oils and margarine products to household consumers through retail channels in Turkey and export markets.
- Professional/Catering Products: Sale of professional-grade oils, margarine, and shortening solutions to pastry shops, caterers, bakeries, and food industry manufacturers through B2B channels.
- Industrial Products: Bulk and industrial-scale edible oil and margarine products for food manufacturing, including biscuit fats, filling cream fats, chocolate fats, and coating fats.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Marsa product offering
Product offeringCore offering
Marsa produces and distributes vegetable oils, margarines, and specialty fats for household consumers under brands such as Ona, Teremyağ, Bizim Yağ, Luna, and Evet. It also supplies professional-grade oils, margarines, shortenings, and pastry ingredients under the Ustam, Proser, Akbis, Akrim, and Mars brands for bakeries, pastry shops, caterers, and industrial food manufacturers. Operating from Mersin, Turkey, the company exports its products to more than 50 countries.
Product overview
Marsa is a leading Turkish vegetable oil and margarine manufacturer operating under the Besler group (part of Yıldız Holding) since 1925. The company produces a comprehensive portfolio of over 30 brands and 450+ SKUs spanning consumer and professional segments. The product portfolio includes consumer-facing brands (Ona, Teremyağ, Bizim Yağ, Luna, Evet) serving households, and professional brands (Ustam, Proser, Terem) serving pastry, catering, and industrial customers. Product categories include: margarines and spreads, vegetable cooking oils (including sunflower oil and ghee), pastry and bakery shortenings, and specialty fats for chocolate coatings, biscuits, and filled creams. The company operates across 5 continents exporting to over 50 countries, with production facilities in Istanbul, Adana (Turkey), and Brunei with a total annual capacity of 658,000 tons.
Differentiator
Problem solved
Functional benefit
Brands
- Teremyağ: Local favorite brand for household consumption, butter-flavored margarine
- Ona
- Luna
- Ustam
- Proser
- Evet
- Bizim Yağ
- Atlas
- Sabah
- Niva
- Terema
Products and services
- Ona Consumer margarine brand sold through retail channels to households in Turkey for everyday cooking, baking, and spreading.
- Teremyağ Butter-flavored margarine positioned as a flavorful, butter-like spread and cooking fat for consumer use.
- Bizim Yağ Consumer liquid cooking oil brand marketed to households for frying, sautéing, and general cooking needs.
- Luna Consumer sunflower-based spread product offered to households as a soft, table-use alternative.
- Evet Consumer margarine/oil range formulated for lighter cooking and dietary use in the household segment.
- Ustam Professional brand of margarines, shortenings, and specialty fats developed for pastry chefs, bakeries, and patisseries requiring consistent baking performance.
- Proser Professional liquid oils and frying oils supplied to industrial kitchens, food service operators, and food manufacturers.
- Akbis Industrial-grade margarine and shortening for large-scale bakery and pastry production.
- Akrim Industrial specialty fat product used in food manufacturing applications.
- Mars Industrial oils and fats supplied to food processors and large-volume professional buyers.
- Atlas Regional consumer margarine brand distributed in selected geographic markets.
- Sabah Regional consumer margarine/oil brand.
- Niva Regional consumer spread or margarine brand.
- Terema
Quantifiable outcome
- Ranked first in Vegetable Oils and Oilseeds Category for exports in 2016
- +1 more outcomes
Companies that use Marsa
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Marsa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Marsa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yıldız HoldingcoreMarsa became part of Yıldız Holding in 2011, operating under the Besler umbrella as a gateway to global markets and the out-of-home consumption market. Yıldız Holding is a major Turkish conglomerate in the food sector.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Marsa competitors and assessment
Company assessmentDirect peers
- AAK: Specialty oils and fats company supplying bakery, dairy, and food service customers. Closely comparable to Marsa's professional/industrial segment (Ustam, Proser) and its specialty fat formulations for chocolate coatings, biscuits, and fillings.
- Bunge Limited: Global agribusiness and one of the world's largest processors of oilseeds. Directly comparable to Marsa in vegetable oil refining, margarine inputs, and global B2B ingredient supply to food manufacturers.
- Sime Darby Plantation: Large integrated palm oil producer with downstream refining. Comparable to Marsa in vegetable oil refining and supply of food-grade oils, though focused upstream on plantation ownership rather than branded consumer margarine.
- IOI Corporation: Integrated palm oil producer with downstream refining and specialty fats. Comparable to Marsa as a vertically integrated vegetable oil and fats player supplying both consumer and B2B customers.
- Upfield: World's largest plant-based spreads company (Flora, Becel, Rama, ProActiv). Direct specialty margarine peer competing with Marsa's consumer margarine brands across the Middle East, Europe, and emerging markets.
- Wilmar International: Asia's leading agribusiness group with extensive edible oils, oilseed crushing, and consumer margarine operations. Comparable to Marsa in vertically integrated vegetable oil refining, scale of capacity, and multi-continent distribution.
Broad incumbents
- Unilever: Global consumer goods major with a historic margarine/spreads portfolio and global foodservice reach. Competes with Marsa's consumer brands in retail and food service, though Unilever operates a far broader product portfolio.
- Associated British Foods: Diversified food and ingredients group with significant oils, fats, and bakery operations including Allied Bakeries and AB Mauri. Comparable to Marsa in specialty fats supply to industrial bakery customers and consumer food brands.
- Cargill: Privately held global food and agriculture giant with major vegetable oil origination, refining, and ingredient activities. Overlaps with Marsa across edible oils and food industry ingredient supply, but operates at a much broader portfolio scale.
Others
- Besler (Yıldız Holding): Sibling entity under Yıldız Holding's food group. Related rather than directly competitive: shares parent conglomerate distribution, sourcing, and strategy, and serves an adjacent Turkish food manufacturing customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Marsa social profiles
Digital presenceMarsa compliance and trust
Trust signalCompliance8 records
Marsa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marsa leadership team
Management profileNumber of profiles
Marsa subsidiaries and ownership
Company hierarchySubsidiaries2 records
Marsa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marsa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marsa
What does Marsa do?
Marsa produces and distributes vegetable oils, margarines, and specialty fats for household consumers under brands such as Ona, Teremyağ, Bizim Yağ, Luna, and Evet. It also supplies professional-grade oils, margarines, shortenings, and pastry ingredients under the Ustam, Proser, Akbis, Akrim, and Mars brands for bakeries, pastry shops, caterers, and industrial food manufacturers. Operating from Mersin, Turkey, the company exports its products to more than 50 countries.
Is Marsa a public or private company?
Marsa is a private company. It is classified as corporate owned and is currently operating.
When was Marsa founded?
Marsa was founded in 1925. It employs 501 to 1,000 people.
Where is Marsa based?
Marsa is headquartered in Istanbul.
How does Marsa make money?
Three revenue lines are on record. Consumer/Household Products are the primary driver. The others are professional/Catering Products and industrial Products.
Who are Marsa's main competitors?
Direct peers on record are AAK, Bunge Limited, Sime Darby Plantation, IOI Corporation, Upfield and Wilmar International. Broad incumbents are Unilever, Associated British Foods and Cargill. Besler (Yıldız Holding) is listed as an others.
Does Marsa have an API?
No public API is recorded for Marsa.