Bonzai

What Bonzai does

Bonzai Agency is a Casablanca, Morocco-based professional design services firm founded by Maria Ait M'hamed (CEO) and Mehdi El Morjani (MD), operating from the Continental Business Center in Casablanca Finance City. The company delivers a multi-disciplinary design offering across twelve service categories — brand design, space design, sonic design, pack design, experience design, event design, brand content design, organisational design, and four brand-engagement sub-disciplines (digital, PR & corporate affairs, advertising, employer brand) — and augments its in-house team with an outside collective called the 'Bonzai Network' that pools multi-disciplinary creative talent across industries.

The company's client base is enterprise-led and sector-diversified, with documented engagements for Maserati (Morocco launch), Coca-Cola (Marvel x Coke Zero activation), Giorgetti (Morocco entry), the OCP centenary, Park Hyatt, Eagle Hills, Majorel, Saham Immobilier, CDG, Sonasid, Managem, and other Moroccan and multinational corporates. Pricing is project-based and custom-quoted, engagements are typically multi-year contracts, and revenue is generated through professional services fees rather than productized or platform revenue. Geographic operations are Morocco-anchored, though the firm markets itself as a 'Global Design Company' and has delivered work for international brands.

There is no disclosed external funding, no parent company, and no evidence of private equity or venture capital ownership; the capital structure appears to be founder- and partner-owned. Headcount is not disclosed and the firm operates from a single headquarters. The company has not been associated with any acquisitions, partnerships, regulatory actions, or public listings, and the only external recognition documented is a featured listing on DesignRush's Best Designs Page.

Name

Bonzai

Legal name

Bonzai Agency

Website

https://bonzaiagency.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Bonzai Agency is a Casablanca-based design firm offering brand, space, sonic, pack, experience, event, content, organisational, and brand-engagement design services to enterprise clients across Morocco and international markets.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Interior Design Services (541410)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAEAG

Environmental & Experiential Brand Design (Retail/Exhibit/Signage)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

Keywords

• Brand design services
• Creative design agency
• Packaging design services
• Brand identity design
• Event design services

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Design Agency Services: Professional design services including brand design, space design, event design, brand content creation, and multi-channel brand engagement campaigns. Revenue is generated through project-based engagements for enterprise clients, typically involving strategic brand identity, visual communication, and experience design.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bonzai is a global design agency that delivers multi-disciplinary design services for enterprise clients across brand design, space design, sonic design, pack design, experience design, event design, brand content design, and organisational design. The agency also provides integrated brand engagement services spanning digital channels, public relations and corporate affairs, advertising, and employer brand, working with Moroccan and international enterprises on rebranding, brand launches, and 360-degree campaigns.

Product overview

Bonzai is a global design company offering comprehensive design services through a multi-disciplinary approach. The company provides an integrated suite of design offerings including Brand Design, Space Design, Sonic Design, Pack Design, Experience Design, Event Design, Brand Content Design, Organisational Design, and Brand Engagement services (Digital, PR & Corporate Affairs, Advertising, and Employer Brand). These services are delivered through collaborative creative processes leveraging their in-house talent and the Bonzai Network collective of multidisciplinary experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design
• Space Design
• Sonic Design
• Pack Design
• Experience Design
• Event Design
• Brand Content Design
• Organisational Design
• Brand Engagement - Digital
• Brand Engagement - PR & Corporate Affairs
• Brand Engagement - Advertising
• Brand Engagement - Employer Brand

Named customers26 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lippincott: Brand strategy and design firm focused on brand identity, experience and organisational design for global enterprises — overlaps with Bonzai's brand and organisational design practices at the premium tier.
• Siegel+Gale: Brand strategy and design firm delivering brand identity, experience design and brand engagement work for enterprise clients — a tightly comparable specialist peer to Bonzai's core brand and experience design services.
• Anomaly: Independent creative agency combining brand design, advertising and brand engagement — directly comparable to Bonzai's integrated brand design + advertising + digital + PR services for enterprise clients.
• Pentagram: Independent multi-disciplinary design agency offering brand identity, environmental/experiential design and packaging — overlapping directly with Bonzai's brand, space, pack and experience design practices, with comparable project-based, partner-led model.
• Saffron Brand Consultants: Independent global brand consultancy delivering brand strategy, identity and experience design with a focus on purpose-led work — closely matches Bonzai's positioning around 'sustainably-minded leaders' and purpose-driven design.

Broad incumbents

• IDEO: Global design and innovation firm offering experience design and organisational design alongside brand — broader than Bonzai in innovation consulting but overlapping on experience and organisational practices.
• Wolff Olins: Omnicom-owned global brand consultancy with brand identity, experience and organisational design capabilities; provides an analogous premium, strategy-led offer to Bonzai but at much larger scale and global reach.
• Interbrand: Omnicom-owned global brand consultancy covering brand strategy, identity, design and sonic branding — directly overlaps with Bonzai's brand design and sonic design practices, plus brand engagement.
• Landor & Fitch: WPP-owned global branding consultancy delivering brand strategy, identity and experience design. Comparable to Bonzai's brand and experience design work but operating at global scale across enterprise clients.

Regional players

• Graphème (Morocco): Morocco-based branding and design agency offering brand identity, print and packaging design — a regional peer competing for the same Moroccan enterprise clients (OCP, Saham, CDG-tier) Bonzai serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bonzaiagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonzai