GemSelect
GemSelect is a Thailand-based direct-to-consumer e-commerce retailer (operating since 2003) selling 130+ types of natural loose gemstones to jewelers, designers, collectors, and individual consumers in 120+ countries, with optional third-party gem certification and worldwide shipping.
- Company typePrivate
- Founded2003
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GemSelect does
GemSelect is a direct-to-consumer e-commerce retailer of natural loose gemstones, operated by SETT Company Ltd. and founded in 2003. The company is headquartered in Chanthaburi, Thailand — recognized as the world's colored gemstone trading capital — and sells 130+ gemstone types to jewelers, custom jewelry designers, gemstone collectors, and individual consumers across 120+ countries. Pricing spans from approximately $2.67 for small semi-precious stones (e.g., dendritic agate) to over $9,000 for high-end colored diamonds, with worldwide shipping, a 30-day return policy, and optional third-party gem identification reports from AIGS, BGL, and ICA laboratories included or available for purchase.
The platform's underlying technology is a conventional e-commerce storefront with gemstone-specific features: a color-based sorting and filtering system, calibrated-size search compatible with standard jewelry settings, per-item product video displays showing the actual gem for sale, treatment-transparency disclosure, and an extensive educational content library covering gemstone properties, buying guides, and metaphysical information. GemSelect employs 1-10 people, suggesting a lean operation that leans on its Thailand location for sourcing diversity and pricing competitiveness.
The business model is one-time unit sales of individual loose gemstones, with revenue generated from the spread between acquisition cost and retail price. Distribution is exclusively through the company's owned website (www.gemselect.com), with no physical retail, wholesale, or third-party resellers. Marketing relies on organic content and SEO, a monthly email newsletter archive dating to 2006, and presence across Facebook, Instagram, Pinterest, YouTube, and LinkedIn, supplemented by Bizrate third-party verified reviews. The company has remained privately held and independently owned with no external funding, no M&A activity, and no disclosed leadership changes identified in the source data.
GemSelect firmographics
Firmographics- Name
- GemSelect
- Legal name
- SETT Company Ltd.
- Website
- https://gemselect.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GemSelect is a Thailand-based direct-to-consumer e-commerce retailer (operating since 2003) selling 130+ types of natural loose gemstones to jewelers, designers, collectors, and individual consumers in 120+ countries, with optional third-party gem certification and worldwide shipping.
- Ownership category
- akta.pro rank
GemSelect industry classification
Industry- Product category
- Loose Gemstone Retail
- NAICS
- Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)
- SIC
- Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Polished Gemstone Trading & Brokerage (CRAKAJAF)
- akta.pro secondary industry
- Traceability, Provenance & Compliance Services (e.g., origin, AML/KYC, sanctions) (CRAKAJAL)
Keywords
Where GemSelect is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GemSelect business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Direct Gemstone Sales: One-time transaction sales of individual loose natural gemstones. Customers purchase specific gems at listed prices with options for single pieces, matched pairs, or gemstone lots. Revenue generated from the margin between acquisition cost and retail sale price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-item gemstone pricing based on carat weight, clarity, color, cut, and rarity |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
GemSelect product offering
Product offeringCore offering
GemSelect operates a direct-to-consumer e-commerce platform selling loose natural gemstones online. The catalog includes 130+ gemstone types — precious stones such as sapphire, diamond, ruby, and emerald, plus a wide range of semi-precious varieties — sold individually, in matched pairs, or as curated lots to jewelers, designers, collectors, and gem enthusiasts worldwide. The company is based in Chanthaburi, Thailand, and offers worldwide shipping, a 30-day return policy, a free report with each purchase, and optional third-party certification from AIGS, BGL, and ICA laboratories.
Product overview
GemSelect is an e-commerce platform specializing in natural loose gemstones for jewelry making, collecting, and investment. The core product is a catalog of over 130 types of natural gemstones including precious stones (sapphire, diamond, ruby, emerald) and semi-precious varieties. The product line includes specialty collections such as Druzy Gemstones (azurite, amethyst), Diamonds, and Dendritic Agate, each with dedicated product pages. Additional offerings include gemstone certification services through partnered laboratories (AIGS, BGL, ICA), extensive educational resources, birthstone collections, cabochon cuts, matched pairs, and a newsletter archive. The platform serves jewelers, designers, collectors, and gem enthusiasts worldwide with worldwide shipping and a 30-day return policy.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Loose Gemstones Catalog of 130+ natural gemstone types including precious stones (sapphire, diamond, ruby, emerald) and semi-precious varieties in faceted, cabochon, and carved styles, sold individually for jewelry making, collecting, and investment.
- Gemstone Certification Third-party gemstone identification and certification services through partnered gemological laboratories (AIGS, BGL, ICA), available as optional add-on reports for purchased gemstones with tiered pricing (AIGS Brief Report $35 / 5-10 working days; BGL Brief Report $18 / 3-4 working days; ICA Brief Report $90 / 8-12 working days).
- Matched Pairs & Lots Curated matched gemstone pairs and lots for jewelry designers and collectors needing coordinated stones for earrings, multi-stone jewelry sets, and similar projects.
- Birthstones Birthstone collection organized by month, featuring traditional and astrological birthstone options for each month of the year for personalized jewelry and gift purchases.
- Cabochon Gemstones Collection of cabochon-cut gemstones with smooth domed surfaces, suitable for bezel and artisan jewelry settings, available in various gem types and colors.
- Top Grade Gemstones Premium selection of top-quality gemstones with exceptional color, clarity, and cut characteristics for collectors and high-end jewelry applications.
Quantifiable outcome
- 90,000+ satisfied customers served
- +1 more outcomes
Companies that use GemSelect
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
GemSelect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
GemSelect partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- AIGS (Asian Institute of Gemological Sciences)coreAIGS provides gem identification and certification services for GemSelect customers. GemSelect offers AIGS Brief Reports ($35) with 5-10 working day turnaround for gemstone verification and documentation.
- ICA (International Coloured Gemstone Association)coreICA provides additional gem certification options through their laboratory services. GemSelect offers ICA Brief Reports ($90) with 8-12 working day turnaround for gemstone authentication.
- BGL (Bangkok Gem Laboratory)coreBGL provides gem certification services available to GemSelect customers. BGL Brief Reports offered at $18 with 3-4 working day turnaround for quick gem verification.
- BizratesupportingThird-party customer review platform providing verified customer ratings and reviews for GemSelect. Bizrate collects and displays customer feedback including star ratings and detailed testimonials.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
GemSelect competitors and assessment
Company assessmentDirect peers
- GemsNY: New York-based online retailer of loose natural gemstones and diamonds serving both individual buyers and trade customers. Shares GemSelect's DTC e-commerce model, broad gemstone catalog, and reliance on third-party certification options.
- AfricaGems: Online retailer of loose colored gemstones and diamonds with worldwide shipping and emphasis on certified natural stones. Comparable to GemSelect in loose-stone DTC model, certification partnerships, and gem-collector target customer.
- Leibish: Online DTC retailer of loose natural colored gemstones and fancy colored diamonds, with worldwide shipping and in-house photography/videos per stone. Closely comparable to GemSelect in product category (loose polished gems), customer base (designers and collectors), and direct e-commerce delivery model.
- The Natural Sapphire Company: Specialist online retailer of natural loose sapphires and colored gemstones sold to consumers, jewelers, and designers worldwide. Mirrors GemSelect's loose-stone DTC model, wide variety of cuts and certifications, and direct-from-source positioning.
- Multicolour Gems: Long-established (1990s) online supplier of loose colored gemstones with a deep catalog spanning many varieties, targeted at jewelers and collectors globally. Directly comparable to GemSelect in breadth of SKUs, B2B/B2C mix, and global DTC distribution.
Emerging players
- Gem Rock Auctions: Online marketplace and auction platform operated by TriGem Media for loose gemstones and mineral specimens, with seller listings and certification options. Adjacent competitor to GemSelect, sharing the colored-gemstone audience but differing in marketplace (vs. owned-inventory) model.
Broad incumbents
- Angara: Online retailer of gemstone and diamond jewelry with customization options and global shipping. Comparable to GemSelect as a digital gemstone-focused brand, though Angara's core is finished jewelry rather than loose stones.
- Blue Nile: Major online diamond and fine jewelry retailer now owned by Signet, with global shipping and an established DTC brand. Overlaps with GemSelect in online loose-diamond retail and global DTC delivery, but operates at much larger scale and primarily sells finished jewelry.
- James Allen: Major online diamond and jewelry retailer (a Signet company) known for 360° product visualization. Comparable to GemSelect in DTC e-commerce and product visualization features (per-stone video), though concentrated in diamonds and finished jewelry rather than colored stones.
- Brilliant Earth: Large US online retailer specializing in ethically sourced diamonds, colored gemstones, and fine jewelry with vertically integrated e-commerce. Broader and better-capitalized than GemSelect; comparable as a digital-first gemstone seller, though it focuses more on finished jewelry and bridal than loose stones.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GemSelect social profiles
Digital presenceGemSelect financial estimates
Financial estimateRevenue estimate
Valuation estimate
GemSelect leadership team
Management profileNumber of profiles
GemSelect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GemSelect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GemSelect
What does GemSelect do?
GemSelect operates a direct-to-consumer e-commerce platform selling loose natural gemstones online. The catalog includes 130+ gemstone types — precious stones such as sapphire, diamond, ruby, and emerald, plus a wide range of semi-precious varieties — sold individually, in matched pairs, or as curated lots to jewelers, designers, collectors, and gem enthusiasts worldwide. The company is based in Chanthaburi, Thailand, and offers worldwide shipping, a 30-day return policy, a free report with each purchase, and optional third-party certification from AIGS, BGL, and ICA laboratories.
Is GemSelect a public or private company?
GemSelect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GemSelect founded?
GemSelect was founded in 2003. It employs 1 to 10 people.
Where is GemSelect based?
GemSelect is headquartered in Houston, United States, in the North America region.
How does GemSelect make money?
One revenue line is on record: direct Gemstone Sales.
Who are GemSelect's main competitors?
Direct peers on record are GemsNY, AfricaGems, Leibish, The Natural Sapphire Company and Multicolour Gems. Gem Rock Auctions is listed as an emerging player. Broad incumbents are Angara, Blue Nile, James Allen and Brilliant Earth.
Does GemSelect have an API?
No public API is recorded for GemSelect.
What industry is GemSelect in?
GemSelect's product category is Loose Gemstone Retail. Its primary akta.pro industry code is CRAKAJAF, Polished Gemstone Trading & Brokerage, with a secondary code of CRAKAJAL, Traceability, Provenance & Compliance Services (e.g., origin, AML/KYC, sanctions). Its NAICS code is 458310 and its SIC code is 5944.