Planet Smart City
Planet Smart City is a private PropTech company that designs, develops, and advises on large-scale smart and sustainable residential projects across 4 continents, targeting real estate developers, governments, and residents via three business units: real estate development, digital products (IoT/SaaS), and advisory services.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Planet Smart City does
Planet Smart City is a private PropTech company founded in 2015 that designs, develops, and advises on large-scale smart and sustainable residential projects. It operates across 4 continents through regional offices in London (UK), Turin (Italy), and Pune (India), with project operations in Fortaleza (Brazil) and Little Elm, Texas (USA), and a stated target footprint of 6 countries including Brazil, Colombia, India, Indonesia, Mexico, and Vietnam. The portfolio comprises 18 active residential developments.
The company is organised around three interconnected business units. The Real Estate Development unit designs, develops, and commercialises smart and sustainable residential projects, generating revenue primarily through property sales, development fees, and project equity on a one-time/project basis. The Digital Products unit builds an integrated ecosystem combining mobile applications, IoT devices, and SaaS platforms intended for residential communities, with a recurring/subscription revenue model and the option to bundle the stack with Planet Smart City's own developments or sell to third-party developers. The Advisory Services unit provides consulting to third-party real estate developers seeking to future-proof their projects, monetised as professional services on a quote-based engagement model.
The go-to-market is enterprise field sales-led, engaging real estate developers and government entities directly across multiple geographies. Pricing is not publicly disclosed and is determined per project by scope and complexity. As of 2022, the company reported $100M+ USD in adjusted revenues and has cumulatively raised $185M+ USD from over 400 investors worldwide. Headcount is in the 1,001-5,000 range, with active hiring indicated by current LinkedIn job postings across geographies. Giovanni Savio is the CEO.
Planet Smart City firmographics
Firmographics- Name
- Planet Smart City
- Legal name
- Planet Smart City
- Website
- https://planetsmartcity.it
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Planet Smart City is a private PropTech company that designs, develops, and advises on large-scale smart and sustainable residential projects across 4 continents, targeting real estate developers, governments, and residents via three business units: real estate development, digital products (IoT/SaaS), and advisory services.
- Ownership category
- akta.pro rank
Planet Smart City industry classification
Industry- Product category
- PropTech Real Estate Development
- NAICS
- Land Subdivision (23721), New Multifamily Housing Construction (except For-Sale Builders) (236116)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Services-Computer Integrated Systems Design (7373), Real Estate (6500)
- akta.pro primary industry
- Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)
- akta.pro secondary industries
- Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL), Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG), Occupancy, Space Utilization & Workplace Experience (HSAPAPAG)
Keywords
Where Planet Smart City is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Planet Smart City business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Real Estate Development: Design, development, and commercialization of smart and sustainable residential projects. Revenue generated from property sales, development fees, and project equity.
- Digital Products: Digital ecosystems including mobile applications, IoT platforms, and SaaS offerings that can be integrated into the company's own developments or sold to third-party developers.
- Advisory Services: Consulting services provided to third-party developers to help make their real estate projects future-proof through smart and sustainable design principles.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
Planet Smart City product offering
Product offeringCore offering
Planet Smart City designs, develops, and commercializes large-scale smart and sustainable residential real estate projects across multiple continents. It also builds integrated digital ecosystems combining mobile applications, IoT platforms, and SaaS solutions for smart living in residential communities, and provides advisory and consulting services to third-party real estate developers to make their projects future-proof.
Product overview
Planet Smart City operates as a PropTech company offering three interconnected business units: Real Estate Development (Sviluppo Real Estate), Digital Products (Prodotti Digital), and Advisory Services. The Real Estate Development unit designs, develops, and markets smart and sustainable residential projects globally. The Digital Products unit creates digital ecosystems combining mobile applications, IoT, and SaaS platforms that serve the residential developments. The Advisory Services unit provides consulting to third-party developers. Projects span across Brazil, India, Italy, and the USA, with target markets including Colombia, Indonesia, Mexico, and Vietnam.
Differentiator
Problem solved
Functional benefit
Products and services
- Sviluppo Real Estate (Real Estate Development) Designs, develops, and markets large-scale smart and sustainable residential real estate projects using a replicable and scalable model across multiple continents (Brazil, India, Italy, USA). Targeted at third-party developers, investors, and government partners.
- Prodotti Digital (Digital Products) Designs and builds integrated digital ecosystems combining mobile applications, IoT platforms, and SaaS solutions to enable smart living experiences in residential developments. Can be bundled with the company's own developments or sold to third-party developers.
- Servizi di Advisory (Advisory Services) Provides consulting and advisory services to third-party real estate developers to help make their projects future-proof through smart and sustainable design principles, digital integration, and scalable development practices.
Quantifiable outcome
- $100M+ Adjusted revenues in 2022
- +2 more outcomes
Companies that use Planet Smart City
Customer profileSegments3 records
Ideal customer profiles2 records
Planet Smart City technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Planet Smart City partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights6 records
Planet Smart City competitors and assessment
Company assessmentBroad incumbents
- Honeywell Building Technologies: Provider of building automation, energy management and smart-building software to commercial and residential portfolios. Comparable to Planet Smart City's Smart Living Digital Ecosystem, but operates as a technology vendor to developers rather than as a developer itself.
- Siemens Smart Infrastructure: Global vendor of smart-building, IoT and energy-management platforms for real estate and cities. Comparable to Planet Smart City's Digital Products unit (IoT/SaaS stack) but supplies technology rather than developing or owning residential real estate.
- Lendlease: Global sustainable real estate developer with large-scale masterplanned communities and a focus on urban regeneration. Highly comparable to Planet Smart City given its international footprint, sustainability mandate and integration of digital/smart features into developments, but operates at a much larger scale and as a publicly listed incumbent.
- ABB: Global provider of building automation, IoT and electrification solutions for smart buildings and cities. Comparable to Planet Smart City's integrated IoT/SaaS stack but supplies underlying technology to developers rather than developing residential real estate.
- Johnson Controls: Provider of building management systems, smart-building software and integrated IoT platforms for commercial and residential portfolios. Comparable to Planet Smart City's digital ecosystem offering, but positioned as a technology vendor and incumbent rather than as an integrated developer.
- JLL (Jones Lang LaSalle): Global real estate services and investment firm with a dedicated PropTech and smart-building advisory practice. Comparable to Planet Smart City's Advisory Services unit and digital-strategy capability, but offers services rather than owning or developing real estate.
Direct peers
- Sidewalk Labs: Alphabet-affiliated urban innovation company focused on smart-city digital infrastructure and masterplanning. Closest direct peer to Planet Smart City's PropTech + smart-city residential model, though historically more active in North American pilot projects than emerging-market residential delivery.
Regional players
- Vinci Immobilier: Major French/European residential and mixed-use developer with growing focus on sustainability and connected buildings. Comparable to Planet Smart City in European residential delivery and digital innovation, but predominantly serves France and lacks emerging-market reach.
- Cyrela Brazil Realty: Leading Brazilian residential developer active in large, masterplanned urban projects. Directly comparable to Planet Smart City's Brazilian portfolio (Smart City Laguna, Smart City Natal, Viva!Smart projects) but operates only in Brazil and lacks the integrated PropTech/SaaS offering.
- Macrotech Developers (Lodha Group): One of India's largest residential developers, delivering large-scale masterplanned communities with a growing smart-home proposition. Comparable to Planet Smart City's Indian operations (Kiwale, Three Jewels, Universe) but focused exclusively on India and serving a higher-income segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Planet Smart City social profiles
Digital presencePlanet Smart City financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet Smart City leadership team
Management profileNumber of profiles
Profiles1 record
Planet Smart City funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet Smart City M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet Smart City
What does Planet Smart City do?
Planet Smart City designs, develops, and commercializes large-scale smart and sustainable residential real estate projects across multiple continents. It also builds integrated digital ecosystems combining mobile applications, IoT platforms, and SaaS solutions for smart living in residential communities, and provides advisory and consulting services to third-party real estate developers to make their projects future-proof.
Is Planet Smart City a public or private company?
Planet Smart City is a private company. It is classified as venture growth investor backed and is currently operating.
When was Planet Smart City founded?
Planet Smart City was founded in 2015. It employs 1,001 to 5,000 people.
Where is Planet Smart City based?
Planet Smart City is headquartered in London, United Kingdom, in the Europe region.
How does Planet Smart City make money?
Three revenue lines are on record. Real Estate Development is the primary driver. The others are digital Products and advisory Services.
Who are Planet Smart City's main competitors?
Broad incumbents on record are Honeywell Building Technologies, Siemens Smart Infrastructure, Lendlease, ABB, Johnson Controls and JLL (Jones Lang LaSalle). Sidewalk Labs is listed as a direct peer. Regional players are Vinci Immobilier, Cyrela Brazil Realty and Macrotech Developers (Lodha Group).
Does Planet Smart City have an API?
No public API is recorded for Planet Smart City.
What industry is Planet Smart City in?
Planet Smart City's product category is PropTech Real Estate Development. Its primary akta.pro industry code is BPAIANAJ, Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities), with a secondary code of BPADALAL, Sustainable Cities, Urban Development & Green Infrastructure. Its NAICS code is 23721 and its SIC code is 6552.