Totalreklam
- Company typePrivate
- Founded1998
- HeadquartersStenungsund, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Totalreklam does
Totalreklam i Stenungsund AB is a privately held Swedish company (Aktiebolag) founded in 1998 and headquartered at Idrottsvägen 1 in Stenungsund. It operates a single retail showroom and an e-commerce webshop (totalreklam.se) selling workwear, high-visibility clothing, branded/profile apparel, promotional products (pens, umbrellas, bags, mugs, reflective items, tools, golf merchandise, food gifts), display and event materials, vehicle graphics, signage, and trade show solutions. The company targets Swedish and Nordic B2B customers seeking corporate profiling, employee uniforms, and branded merchandise, with secondary use cases in construction/trades and food service/hospitality.
Totalreklam firmographics
Firmographics- Name
- Totalreklam
- Legal name
- Totalreklam i Stenungsund AB
- Website
- https://totalreklam.se
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Totalreklam industry classification
Industry- Product category
- Promotional Products & Workwear Retail
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Uniforms & Workwear Specialty Department Stores (CRAGAGAH)
Keywords
Where Totalreklam is headquartered
LocationHeadquarters
- HQ city
- Stenungsund
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Totalreklam business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail sales of profile products: Revenue generated through direct retail sales of branded work clothing, profile apparel, promotional products, and corporate branding items through their e-commerce platform and physical showroom location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume-based discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Totalreklam product offering
Product offeringCore offering
Totalreklam is a Swedish retailer and supplier of branded workwear, profile apparel, and promotional products. The company sells work clothing, high-visibility clothing, corporate branded apparel, pens, bags, mugs, reflective products, umbrellas, golf merchandise, and food gifts, alongside custom production services such as vehicle graphics, signage, and trade show materials. Products are customized with company logos through printing or embroidery and sold via an e-commerce webshop and a physical showroom in Stenungsund.
Product overview
Totalreklam is a Swedish promotional products and workwear company operating as part of a chain with over 60 retailers in Sweden and 90 more across the Nordic region, affiliated with New Wave Group. The company offers a unified portfolio of workwear (Arbetskläder), high-visibility clothing (Varselkläder), branded/profile clothing (Profilkläder), display & event materials, pens, reflective products, tools, umbrellas, golf merchandise, bags, mugs/glassware, and food gifts. The company also provides custom manufacturing services (Egen produktion) for personalized promotional items, along with vehicle graphics (Fordonsdekor), signage (Skyltning), and trade show solutions (Mässmaterial). Products can be customized with company logos through printing/embroidery, and customers can visit the showroom in Stenungsund to view samples.
Differentiator
Problem solved
Functional benefit
Products and services
- Arbetskläder (Workwear) Professional workwear including work pants, shorts, kitchen clothing, jackets, safety shoes, and accessories for construction, industrial, and service sectors.
- Varselkläder (High-Visibility Clothing) High-visibility workwear and safety clothing meeting visibility standards for outdoor and industrial work environments.
- Profilkläder (Branded/Profile Clothing) Corporate apparel including jackets, sweatshirts, polo shirts, bags, and T-shirts for company branding and staff uniforms.
- Display & Event Materials Trade show and event display materials including balloons, banners, flags, signage stands, and lanyards for professional presentations.
- Pennor (Promotional Pens) Promotional pens including advertising pens, design pens, touch pens, pencils, and highlighters for corporate branding.
- Reflexer (Reflective Products) Reflective safety products including soft and hard reflectors, reflective bands, and reflective vests for visibility and safety.
- Paraplyer (Umbrellas) Promotional umbrellas including mini, golf, standard, and storm-safe models for corporate branding.
- Golf Products Golf accessories including towels, golf balls, ball markers, pegs, and golf clothing for corporate golf merchandising.
- Kassar & Påsar (Bags & Sacks) Promotional bags including tote bags, non-woven bags, paper bags, plastic bags, and fruit/vegetable bags.
- Muggar & Glas (Mugs & Glassware) Drinkware including espresso cups, glasses, glass mugs, metal mugs, paper cups, and plastic cups for promotional purposes.
- Mat & Godis (Food & Candy Gifts) Food gifts including beverages, candy, food gifts, and cookies for corporate gifting.
- Fordonsdekor (Vehicle Graphics) Vehicle wrapping and graphics services including full wrapping and simple logo applications for mobile advertising.
- Skyltning (Signage) Signage services including facade signs, neon signs, and window decoration with in-house production capabilities.
- Mässmaterial (Trade Show Materials) Trade show booth solutions ranging from portable displays for vehicle transport to large exhibition hall installations.
- Profilprodukter (Promotional Products Network) Access to one of the Nordic region's largest networks of promotional products for corporate branding customization.
- FRISKVÅRD (Health & Wellness Products) Health and wellness products including high-quality sportswear from well-known brands for employee wellness programs.
Companies that use Totalreklam
Customer profileSegments3 records
Ideal customer profiles3 records
Totalreklam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Totalreklam partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- New Wave GroupcoreTotalreklam is an independent profile company that began collaboration with New Wave Group in 1998. New Wave Group is a Swedish listed conglomerate focused on corporate profiling with a strong brand portfolio. This partnership provides access to New Wave's extensive product range and branding resources.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Totalreklam competitors and assessment
Company assessmentBroad incumbents
- Ahlsell: Nordic industrial supply distributor offering workwear, safety footwear, and PPE alongside a much broader MRO/product assortment — competes with Totalreklam for trades and construction B2B customers needing functional workwear.
- New Wave Group: Swedish listed conglomerate and Totalreklam's primary supplier/partner since 1998. Owns the New Wave Profile chain and offers a broad portfolio of corporate profiling, workwear, and promotional products across the Nordics, dwarfing Totalreklam in scale and range.
Emerging players
- Snickers Workwear: Workwear brand under Hultafors Group offering professional trousers, jackets, and accessories for tradespeople — directly competes for the same B2B construction/trades customer Totalreklam serves through its Arbetskläder line.
- Mascot Workwear: Danish workwear manufacturer with a strong Nordic presence, offering certified safety footwear, hi-vis clothing, and workwear — overlapping with Totalreklam's product range and competing for the same Nordic B2B buyer.
- Jobman Workwear: Swedish workwear brand focused on functional workwear for craftsmen and trades — comparable assortment to Totalreklam's Arbetskläder and a known brand sold through Swedish workwear distributors.
- Fristads (Kwintet): Swedish workwear heritage brand owned by Kwintet, producing workwear and profile clothing for industrial and service sectors — directly overlapping with Totalreklam's Arbetskläder and Profilkläder categories.
- Blåkläder: Swedish workwear manufacturer and brand specializing in durable workwear, hi-vis clothing, and safety footwear for construction and industrial trades — overlapping with Totalreklam's core Arbetskläder category, though Blåkläder is upstream as a brand.
Regional players
- Profilreklam: Swedish promotional products and corporate profiling retailer offering branded merchandise, profile clothing, and giveaways — highly comparable niche and customer base to Totalreklam, with similar showroom-and-webshop distribution.
Direct peers
- CJP (formerly Profilföretaget): Swedish profile and promotional products retailer operating in the same niche as Totalreklam — branded workwear, corporate gifts, and profile merchandise — serving Nordic B2B customers with a comparable showroom + e-commerce model.
- IDÉ House of Brands: Norwegian promotional products and corporate profile distributor with a similar Nordic B2B focus on branded merchandise, workwear, and corporate gifting — a direct regional peer to Totalreklam in the profile product category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Totalreklam social profiles
Digital presenceTotalreklam compliance and trust
Trust signalCompliance4 records
Totalreklam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Totalreklam leadership team
Management profileNumber of profiles
Totalreklam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Totalreklam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Totalreklam
What does Totalreklam do?
Totalreklam is a Swedish retailer and supplier of branded workwear, profile apparel, and promotional products. The company sells work clothing, high-visibility clothing, corporate branded apparel, pens, bags, mugs, reflective products, umbrellas, golf merchandise, and food gifts, alongside custom production services such as vehicle graphics, signage, and trade show materials. Products are customized with company logos through printing or embroidery and sold via an e-commerce webshop and a physical showroom in Stenungsund.
Is Totalreklam a public or private company?
Totalreklam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Totalreklam founded?
Totalreklam was founded in 1998. It employs 1 to 10 people.
Where is Totalreklam based?
Totalreklam is headquartered in Stenungsund, Sweden, in the Europe region.
How does Totalreklam make money?
One revenue line is on record: retail sales of profile products.
Who are Totalreklam's main competitors?
Broad incumbents on record are Ahlsell and New Wave Group. Emerging players are Snickers Workwear, Mascot Workwear, Jobman Workwear, Fristads (Kwintet) and Blåkläder. Profilreklam is listed as a regional player. Direct peers are CJP (formerly Profilföretaget) and IDÉ House of Brands.
Does Totalreklam have an API?
No public API is recorded for Totalreklam.
What industry is Totalreklam in?
Totalreklam's product category is Promotional Products & Workwear Retail. Its primary akta.pro industry code is CRAGAGAH, Uniforms & Workwear Specialty Department Stores. Its NAICS code is 4581 and its SIC code is 5600.