JOBMAN WORKWEAR

What JOBMAN WORKWEAR does

JOBMAN WORKWEAR is a Swedish workwear company founded in 1975 and headquartered in Segeltorp, Sweden, operating in the niche between specialized occupational apparel and direct-to-consumer e-commerce. The company develops and produces workwear and accessories across five core product categories: varselkläder (hi-visibility/safety clothing certified to European Classes 1-3), arbetsbyxor (work pants), servicekläder (service industry apparel), målarkläder (painter-specific clothing), and flamkläder (flame-resistant clothing). Within these categories, JOBMAN maintains differentiated sub-lines such as the Jobman Oxygen breathable-comfort range and the Craftsman line (including semistretch and stretch hi-vis variants), with both men's and women's-fit SKUs. Underlying technology centers on certified safety materials (fluorescent surfaces, reflective bands, flame-resistant fabric treatments) rather than software architecture; the digital stack runs on Microsoft Azure with Google Analytics for site analytics, Optimizely for experimentation and targeted advertising, and Incapsula/Imperva for security.

JOBMAN goes to market through a hybrid model combining a Swedish authorized dealer/reseller network for B2B distribution — including corporate customization services for logos and names — and a direct e-commerce storefront at jobman.se with a dedicated outlet channel for discounted inventory. The website is Swedish-language only and serves both SMB/individual consumers via direct online purchase and enterprise buyers via dealer-mediated sales with logo customization. The company targets four primary use-case segments: industrial and construction workers (hi-vis), workers in fire-risk environments (flame-resistant), professional painters, and service-industry employees. Pricing is not publicly disclosed, but the outlet channel indicates active inventory turnover and price-elastic demand management.

Revenue mechanics flow through dealer wholesale terms (not publicly disclosed), direct e-commerce retail via the company website, and clearance through the outlet channel. The company does not disclose revenue, ownership, or financial structure in the input data, and there is no evidence of institutional investment, funding rounds, M&A activity, named enterprise customers, or leadership information. Headcount is reported at 11-50 employees, consistent with a small specialty operator. Joint ventures, strategic acquisitions, international expansion, and licensing deals are all absent from the data set.

Name

JOBMAN WORKWEAR

Website

https://jobman.se

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

JOBMAN WORKWEAR is a Segeltorp, Sweden-based workwear company founded in 1975 that designs, produces, and sells certified hi-vis, flame-resistant, painter, and service-industry occupational clothing through a Swedish dealer network and its direct e-commerce site jobman.se, including logo customization for corporate buyers.

Ownership category

akta.pro rank

Product category

Occupational Workwear

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (315250)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

akta.pro secondary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

Keywords

• Workwear clothing
• High-visibility garments
• Flame-resistant apparel
• Occupational safety clothing
• Industrial work pants

Headquarters

HQ city

Segeltorp

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels3 records

Marketing channels6 records

Core offering

JOBMAN WORKWEAR develops, produces, and sells occupational workwear and accessories across vertical-specific categories, including high-visibility safety clothing (Varselkläder), flame-resistant garments (Flamkläder), painter workwear (MålarklÄder), service industry clothing (Servicekläder), and durable work pants (Arbetsbyxor). The company sells its own-branded product lines (Jobman Oxygen, Craftsman, Yrkeslandslaget) through authorized Swedish dealer/reseller networks and a direct e-commerce outlet, and offers customization (logo/name printing) for corporate buyers.

Product overview

JOBMAN WORKWEAR is a Swedish workwear company offering a comprehensive portfolio of occupational clothing and safety garments. The product range centers on work clothing categories including varselkläder (hi-visibility/safety clothing with certified protection classes), arbetsbyxor (work pants), servicekläder (service industry clothing), målarkläder (painter-specific clothing), and flamkläder (flame-resistant clothing). Products are sold under brands including Jobman Oxygen, Craftsman (featuring semistretch and hi-vis variants), and through an outlet channel. The company also offers customization options including logos and printing for corporate clients and resellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Varselkläder (Hi-Vis / Safety Clothing)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Engelbert Strauss: Large German workwear and PPE company with extensive catalog across workwear, safety footwear, and accessories sold via catalog and digital channels across Europe. Larger, broader incumbent competing with Jobman in hi-vis and protective apparel.
• Carhartt: American heritage workwear brand expanding into European markets with durable workwear, double-knee trousers, and rugged outerwear. Larger incumbent in the workwear category with growing European presence.
• Helly Hansen Workwear: Norwegian apparel brand with a substantial workwear division offering hi-vis, insulated, and protective garments across Scandinavia and globally. Larger incumbent with broader portfolio competing in overlapping categories.

Direct peers

• Mascot Workwear: Danish workwear manufacturer offering a broad range of safety-certified workwear, hi-vis, and flame-resistant garments across Europe. Direct Scandinavian competitor with similar vertical segmentation approach.
• Tranemo Workwear: Swedish workwear brand specializing in flame-resistant, hi-vis, and protective workwear for industrial clients. Overlaps with Jobman's Flamkläder and Varselkläder lines within the Swedish market.
• ProJob Workwear: Swedish workwear manufacturer focused on functional workwear for craftsmen and industrial workers, with hi-vis and painter offerings. Direct competitor within the Swedish dealer channel.
• Ugly Duckling Workwear (formerly Kwintet/Jobline): Scandinavian workwear brand marketing through Swedish and Nordic dealer channels with broad hi-vis, painter, and service industry apparel. Overlaps with Jobman across multiple Swedish product categories.
• Fristads Kansas Group: Swedish heritage workwear brand (founded 1925) producing sustainable workwear, hi-vis, and protective garments for European industrial and service buyers. Direct overlap with Jobman's certified workwear categories.
• Snickers Workwear: Swedish workwear brand specializing in craftsman trousers, hi-vis, and functional workwear with a strong Scandinavian dealer footprint. Closely comparable to Jobman's Craftsman line and overall workwear positioning.
• Blåkläder: Swedish workwear manufacturer founded in 1959, producing functional workwear, hi-vis, and flame-resistant garments for European trades. Direct competitor to Jobman in the Swedish and Scandinavian workwear market with overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jobmanworkwearsweden
• LinkedInlinkedin.com/company/jobman-workwear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOBMAN WORKWEAR