Latino Theater Co. at The LATC

Name

Latino Theater Co. at The LATC

Legal name

Latino Theater Co.

Website

https://latinotheaterco.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Performing Arts Theater

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Regional & Repertory Theatre Companies (MPAGABAB), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Live theater productions
• Performing arts venue
• Theatrical facility rentals
• Arts education programs
• Latinx community theater

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from individual performance tickets across their five-theater complex and touring productions. Standard ticket pricing with discounts for students, seniors, veterans, and Thursday performances.
2. Memberships: Annual membership programs offering 50%+ savings on tickets, providing recurring revenue and patron loyalty.
3. Donations: Donations constitute more than half of annual required support, fully funding education and community programs. Includes Circle of Friends giving program.
4. Facility Rentals: The LATC rents its spaces (theaters, Grand Lobby, rehearsal rooms, dressing rooms) for events, film shoots, conferences, and private parties. Full production facility available for external productions.
5. Concessions: Bar and food service at events, including fully licensed bar in Grand Lobby.
6. Sponsorships: Corporate sponsorships and partnership opportunities for businesses seeking association with Latino theater and Latinx communities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Latino Theater Company operates the Los Angeles Theatre Center (LATC), a historic 80,000-square-foot, five-theater complex in Downtown Los Angeles, producing live theater performances and offering the venue's theaters, cinema, dance studios, rehearsal spaces, and grand lobby for rentals, events, and film shoots. The nonprofit also runs community and education programs (Impact Initiative, Play At Work, Summer Youth Conservatory, Circle of Imaginistas) and a national funding initiative (NLTI).

Product overview

Latino Theater Company operates The Los Angeles Theatre Center (LATC), a unified venue-based offering centered around a historic five-theater complex in Downtown Los Angeles. The portfolio consists of five distinct theater venues (Tom Bradley Theatre, Lupe Ontiveros Cinema Center, Theatre 3, Theatre 4, and Luis Avalos Theatre), a Grand Lobby event space, and a diverse lineup of live theater productions including world premieres, ensemble works, and touring shows. Beyond performance venues, the company extends its mission through community programs including the Impact Initiative (free subscriptions for community college students), Circle of Imaginistas (playwright development), National Latinx Theater Initiative (national funding program), Play At Work (after-school vocational training), and Summer Youth Conservatory (scholarship theater training). The LATC also serves as a full production facility available for film shoots, conferences, and private events.

Differentiator

Problem solved

Functional benefit

Brands

• Circle of Imaginistas: A five-year commission-oriented writing circle fostering collaboration between veteran and emerging playwrights.
• Impact Initiative
• Play at Work (PAW)
• Summer Youth Conservatory (SYC)
• National Latinx Theater Initiative (NLTI)

Products and services

• Live Theater Productions Bold, transformative theater performances including world premieres, ensemble productions, and touring shows that reflect diverse cultural experiences of Los Angeles, with a focus on Latinx stories. Sold as individual and group tickets to the general public.
• The Los Angeles Theatre Center (LATC) Venue Rental Historic eight-story, 80,000-square-foot facility in Downtown LA's Historic District available for rent to event organizers, filmmakers, and production companies for events, film shoots, conferences, and private parties. Includes five theaters, cinema, dance studios, rehearsal spaces, and grand lobby.
• Tom Bradley Theatre Rental One of five theater venues at The LATC available for rent for live stage shows, screenings, and productions.
• Lupe Ontiveros Cinema Center Rental A cinema venue within The LATC complex, available for screenings and film-related events.
• Theatre 3 Rental One of five theater venues at The LATC available for rental for various productions and events.
• Theatre 4 Rental One of five theater venues at The LATC available for rental for various productions and events.
• Luis Avalos Theatre Rental A 99-seat creative space at The LATC suitable for workshops, readings, and classes.
• Grand Lobby Event Rental The historic atrium grand lobby at The LATC featuring a fully licensed bar, audio system, and spacious event area suitable for receptions and private parties.
• Annual Membership Program Annual membership offering 50%+ savings on tickets for individuals, providing recurring patron loyalty benefits.
• Concessions (Food and Drinks) Bar and food service at events, including a fully licensed bar in the Grand Lobby, sold to patrons during performances and events.

Quantifiable outcome

• Over 155 plays produced since 2007
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• National Latinx Theater Initiative (NLTI)coreStrategic or Co-development Partner · 1 January 2023In 2023, LTC launched the National Latinx Theater Initiative (NLTI) - the first of its kind - providing $9.5 million in unrestricted operating support to Latine theaters and ensembles in Los Angeles, throughout California, around the country, and in Puerto Rico. NLTI celebrates a 70-year legacy and envisions Latinx theater as a vital component of the U.S. identity.
• Getty VillamajorStrategic or Co-development PartnerCo-production of Antigone, a reimagining of the classic tragedy set in pre-conquest Tenochtitlan, Mexico, featuring pre-Hispanic music and poetry. Runs September 3 - October 3, 2026 at the Getty Villa.
• Artists At PlaymajorStrategic or Co-development PartnerAssociation partner for The Dance and The Railroad production (October 1 - November 1, 2026).
• Center Theatre GroupmajorStrategic or Co-development PartnerPartnership for Los Angeles premiere of The Happiest Song Plays Last by Quiara Alegria Hudes. Center Theatre Group is a major LA theater institution.
• Belle Reve Theatre CompanycoreStrategic or Co-development PartnerCo-production partner for Time Alone (Academy Award Nominee Alessandro Camon's prison reform themed play featuring Tony Award winner Tonya Pinkins). Won Los Angeles Drama Critics Circle Ted Schmidt Award.
• Los Angeles Community College District (LACCD)coreStrategic or Co-development PartnerImpact Initiative partnership - students enrolled at LACCD colleges enjoy complimentary subscriptions to Latino Theater Company's programs, providing access to shows and master classes.
• Pasadena City CollegecoreStrategic or Co-development PartnerImpact Initiative partnership - students receive complimentary subscriptions to access theater productions and programs.
• Mt. San Antonio CollegecoreStrategic or Co-development PartnerImpact Initiative partnership - students receive complimentary subscriptions to access theater productions and programs.
• Glendale Community CollegecoreStrategic or Co-development PartnerImpact Initiative partnership - students receive complimentary subscriptions to access theater productions and programs.
• ArtsEmersonminorStrategic or Co-development PartnerPresented LTC's production of Premeditation for a 2-week run in Boston in 2015.
• El Teatro de la EsperanzacoreStrategic or Co-development PartnerOriginal co-production for La Victima (1987) - LTC's first main stage production at the Los Angeles Theater Center, produced as the Latino Theater Lab.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Center Theatre Group: LA's largest regional theater company operating the Mark Taper Forum, Ahmanson Theatre, and Kirk Douglas Theatre in Downtown LA. Closest large-scale theater peer in the same metro, with overlapping co-production history (Happiest Song Plays Last) and similar reliance on a multi-venue subscription model.
• CASA 0101: Los Angeles-based Latinx arts organization operating its own theater venue in Boyle Heights and producing plays, film festivals, and community programs. Directly comparable as a regional Latinx theater company with venue operations, education programs, and culturally specific programming serving overlapping Latinx audiences in LA.
• East West Players: LA-based Asian American theater company that has operated for over 55 years and produces plays centered on AAPI stories and artists. Directly comparable as an ethnic-specific theater company in Los Angeles with similar nonprofit, mission-driven, education-and-community-driven model and small core ensemble.
• GALA Hispanic Theatre: Washington, D.C.-based Hispanic theater company producing Spanish-language and bilingual plays, dance, and music. Comparable as a Latinx-focused theater company with its own venue, touring productions, and education programs — a close functional twin outside the LA market.
• Geffen Playhouse: Westwood-based nonprofit regional theater in Los Angeles producing a mix of premieres, classics, and new works. Comparable as a peer-tier LA regional theater with subscription ticketing, education programs, and facility rentals for events.
• The Fountain Theatre: Small LA-based nonprofit theater producing intimate, socially engaged plays including many Latinx-centered works (e.g., the long-running production of Sweat, Blindspotting). Comparable as a peer-scale LA nonprofit theater focused on diverse storytelling with award-winning productions and community outreach.
• Repertorio Español: NYC-based Spanish-language theater company producing Latinx and Hispanic plays and musicals. Comparable as a Spanish/Latinx repertory theater company with a permanent venue, subscription programming, and education programs serving Latinx diaspora audiences.

Emerging players

• Teatro Vista: Chicago-based Latinx theater company producing plays centering on Latinx experiences and developing Latinx playwrights. Comparable as a peer Latinx-focused producing company with similar community and education programs, operating in a different regional market.
• INTAR Theatre: NYC-based Latinx theater company developing and producing new works by Latino playwrights. Comparable as a peer Latinx-focused new-work developer, though smaller in scale and without LATC's venue footprint.
• Company of Angels: LA-based nonprofit theater founded in 1959, one of the oldest mid-sized theater companies in the city. Comparable as a peer-scale LA theater company with community programming, though with a broader (non-Latinx-specific) artistic mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/latinotheaterco
• Xx.com/latinotheaterco

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latino Theater Co. at The LATC