What Partin & Associates does

Partin & Associates is a privately held corporate hospitality and event planning company founded in 1982 by Norm Partin and headquartered in Brentwood, Tennessee. The firm designs and executes high-end corporate entertainment experiences—including NASCAR hospitality suites, premium golf retreats, conventions, bourbon tastings, and corporate gifting programs—on behalf of enterprise clients seeking to strengthen relationships with key customers and executives. The business operates on a direct enterprise sales motion with customized, quote-based pricing per event, and there is no underlying technology platform, app, or digital self-service channel; all value is delivered through human-led planning, budgeting, and execution by a small team of approximately six employees.

The company's core asset is a portfolio of long-tenured, exclusive partnerships with premier, hard-to-access venues, including Bristol Motor Speedway (since 1999, a 25-year relationship providing access to three corporate suites), Pebble Beach Resorts (since 2008/2011), Pinehurst Resort (since 2023), Streamsong Resort, and a recurring slate of major sporting and golf events (Ryder Cup, Masters, Bristol Speedway Classic). Revenue is generated through professional service fees for organizing and executing bespoke corporate events, with multi-year repeat engagements and per-event custom packages. The customer base skews toward industrial and B2B verticals—Schneider Electric, Gerdau Ameristeel, Brown Engineers, the Nuclear Suppliers Association, ACI Mechanical, Hobbs & Associates, Air Distribution Technologies, and the American Water Works Association—with documented multi-decade client tenure.

The firm is family-owned and family-operated: founder Norm Partin and his daughter Amanda Ray are partners, supported by a small team including Mark Jent, Jenny Miyano, Lexie Milam, and Ashley Lee. The company has no external institutional investors, no parent company, no subsidiaries, no disclosed funding rounds, and no public financial reporting. Marketing relies on direct relationships, client referrals, an active Instagram presence, and a 2025-redesigned company website, while distribution is entirely domestic (United States) and delivered through direct enterprise sales and venue channel partnerships.

Name

Partin & Associates

Legal name

Partin & Associates, Inc.

Website

https://partinandassociates.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Partin & Associates is a family-owned corporate hospitality firm founded in 1982 that designs and executes premium corporate entertainment experiences—including NASCAR suites, golf retreats, conventions, and bourbon tastings—for enterprise clients across industrial and B2B verticals.

Ownership category

akta.pro rank

Product category

Corporate Entertainment Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

akta.pro secondary industries

F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI), Conference & Convention Center Catering (THAHAKAB), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Corporate event planning
• Corporate hospitality services
• Corporate golf experiences
• Executive entertainment programs
• Premium sports hospitality

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Corporate Event Planning & Hospitality Services: Custom corporate entertainment and hospitality services including event planning, venue access, accommodations, dining, and logistics. Revenue generated through service fees for organizing and executing corporate events for business clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Partin & Associates is a corporate hospitality and event planning firm that designs and executes custom corporate entertainment experiences. The company secures access to premier venues (such as Bristol Motor Speedway, Pebble Beach Resorts, and Pinehurst), manages accommodations, dining, logistics, and on-site hospitality, and offers supplementary services including bourbon tastings, gifting programs, conventions/conference coordination, and shared event packages for corporate clients.

Product overview

Partin & Associates is a corporate hospitality and event planning company that offers a portfolio of signature event experiences and premier services. The company provides high-impact corporate entertainment programs centered around premier sporting venues (Bristol Motor Speedway, Pebble Beach, Pinehurst) and luxury golf experiences (Premium Golf Experiences), complemented by service offerings including Bourbon Tastings, Conventions & Conferences coordination, Gifting Rewards, and Shared Events. The Signature Events (Bristol Motor Speedway, Pebble Beach, Pinehurst) serve as anchor offerings with dedicated venue partnerships, while Premier Services (Bourbon Tastings, Conventions, Gifting, Shared Events) provide supplementary corporate entertainment options. The Bristol Speedway Classic represents a special event offering featuring unique crossover sporting events.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Events - Bristol Motor Speedway Corporate hospitality packages featuring climate-controlled suites at NASCAR's most popular track, including accommodations, food, beverages, parking, and VIP experiences such as rooftop viewing at Turn 4. Designed for corporate client entertainment.
• Signature Events - Pebble Beach Premium corporate golf experiences at Pebble Beach Resorts in Monterey, California, including accommodations at The Inn at Spanish Bay, play on Pebble Beach, Spanish Bay and Spyglass courses, and hospitality suites.
• Signature Events - Pinehurst Golf experiences at Pinehurst Resort in North Carolina featuring accommodations, tee times, caddies, meals, and hospitality suite access across Pinehurst's 10 courses.
• Premium Golf Experiences Corporate golf experiences providing unmatched access to prestigious golf tournaments, including accommodations in private residences, multi-day badges, exclusive clubhouse access, chef-prepared meals, and ground transportation.
• Gifting Rewards Corporate gifting service handling research, recommendations, purchasing, and shipping of gifts ranging from rare bourbons and wines to logo items for customer appreciation.
• Conventions & Conferences Comprehensive event coordination for conventions and conferences including venue acquisition, budget planning, vendor registrations, team-building events, and private dining experiences.
• Shared Events Shared corporate entertainment events allowing multiple clients to participate in exclusive venues while maintaining customized experiences, splitting operational and hospitality costs.
• Bourbon Tastings Professional bourbon tasting sessions featuring allocated and hard-to-find bourbons, customized to fit venue and schedule with full logistics handling from setup to delivery.
• Bristol Speedway Classic Special event featuring MLB's first regular season game in Tennessee at Bristol Motor Speedway, a collaboration between MLB and NASCAR with premium ticket packages and hospitality. Individual ticket pricing for Allison Section A/B at $200 and Section K at $150.

Quantifiable outcome

• 25-year relationship with Bristol Motor Speedway
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• MLB / NASCAR (Bristol Speedway Classic)flagshipStrategic or Co-development Partner · 1 January 2025Collaboration between Major League Baseball and NASCAR to host the first MLB regular season game in Tennessee at Bristol Motor Speedway. Company serves as hospitality and ticket provider for this historic crossover event on August 2nd.
• Tall Boy MarketingminorImplementation/ SI/ Consulting Partner · 1 January 2025Digital marketing agency partnership for website design and development. Tall Boy Marketing created the 2025 website redesign for Partin & Associates.
• Pinehurst ResortcoreStrategic or Co-development Partner · 1 January 2023Since 2023, company has customized golf packages for clients at Pinehurst Resort in North Carolina. Package includes accommodations, tee times, caddies, meals, and hospitality suite access across Pinehurst's 10 courses.
• Pebble Beach ResortscoreStrategic or Co-development Partner · 1 January 2008Since 2008, company has been curating corporate golf experiences at Pebble Beach Resorts in Monterey, California. Partnership includes accommodations at The Inn at Spanish Bay, access to Pebble Beach, Spanish Bay and Spyglass courses, and hospitality suite services.
• Bristol Motor SpeedwaycoreStrategic or Co-development Partner25-year relationship with Bristol Motor Speedway providing access to three corporate suites on the front straight. Company secures premium hospitality experiences for corporate clients during NASCAR events. Partnership includes exclusive suite access, rooftop viewing at Turn 4, and integrated event offerings.
• Streamsong ResortminorStrategic or Co-development PartnerPartnership with Streamsong Resort in Florida for custom golf, clay shooting, and fishing packages. Recent client packages included three days of activities at the resort.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• CWT Meetings & Events: Global meetings, events, and business travel management division of CWT, supporting enterprise clients with strategic event programs. Comparable in delivering corporate conferences and events, though as part of a much larger global portfolio.
• BCD Meetings & Events: Large corporate meetings and events agency delivering strategic event management, incentive programs, and conferences for multinational clients. Comparable to Partin & Associates' conference-coordination services at larger scale.
• Maritz Travel: Long-established, large-scale corporate travel, meetings, and incentive-travel firm with broad enterprise offerings. Comparable in serving corporate event and incentive-travel needs, but at much greater scale and breadth.

Direct peers

• On Location Experiences: Premium sports and entertainment hospitality provider offering suite access, ticket packages, and VIP experiences for major sporting events (Super Bowl, NCAA, etc.). Directly comparable to Partin & Associates in model: buying and bundling scarce venue access for corporate clients.
• ITA Group: Corporate events, meetings, and incentive-travel provider serving enterprise clients with end-to-end event design and execution. Comparable to Partin & Associates' conference management and client entertainment lines.
• Quintessentially: Global corporate concierge and lifestyle management firm serving high-net-worth and corporate clients with event planning, entertainment access, and bespoke experiences. Closely comparable service model — quote-based, custom, focused on exclusive access and relationship depth.
• John Paul Group (Concierge): Premium corporate concierge and event services firm acquired by AccorHotels, offering personalized lifestyle, travel, and entertainment services to corporate clients. Directly comparable premium-concierge offering with similar service breadth.
• Velocity Black: Members-only concierge and lifestyle service delivering curated experiences, travel, and event access. Comparable in delivering bespoke, high-touch entertainment and access on demand to corporate and executive clients.
• QuintEvents: Hospitality and ticketing provider for major sporting events including NCAA, College Football Playoff, and premier golf tournaments. Comparable in bundling premium access into corporate entertainment packages around marquee events.

Others

• Hello! (Wink MMH / Membership Concierge Networks): Premium membership-based concierge and lifestyle programs for corporate clients (e.g., corporate gift/membership concierge networks). Adjacent comparability in offering corporates curated access, gifting, and entertainment services under subscription or contracted arrangements.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/partinandassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partin & Associates