Juliette & Chocolat

What Juliette & Chocolat does

Juliette & Chocolat is a Montreal-based, founder-owned restaurant-chocolaterie and direct-to-consumer chocolate brand established in 2003 by Juliette Brun. The company operates a centralized Chocolate Atelier in Greenfield Park (Montreal's South Shore) where chocolatiers and pastry chefs handcraft all SKUs in small batches using Belgian chocolate, with offerings spanning brownies (the signature product, over 5 million sold cumulatively), molten-heart fondants, giant monster cookies, artisanal spreads, chocolate fondues, hot chocolate pops/bombs, 300g breakable bars, fresh cakes, gift boxes, recipe books, and home-baking inputs. Distribution is omnichannel: 8+ company-owned dine-in restaurant locations across Greater Montreal plus a Quartier DIX30 kiosk, a Canada-wide e-commerce store with free shipping over $99, Uber Eats delivery for fresh desserts, and an active franchise development program for geographic replication.

The revenue model is a hybrid of in-restaurant dining and take-out, e-commerce one-time sales, franchise/licensing royalties, and third-party delivery transaction fees. Pricing is unit-based across the catalog ($4.95 individual items, $14.95–$74.95 gift sets, $19.99–$44.95 cakes), with a 15% first-order newsletter incentive and corporate gifting SKUs targeted at B2B bulk orders. Customer segments are led by individual dessert consumers, with secondary use-case segments in gift-giving and corporate gifting. No AI/ML capabilities are present; the technology stack is limited to standard e-commerce payments and delivery platform integrations. The company is private, bootstrapped, and operates without disclosed institutional funding or parent-company affiliation.

Name

Juliette & Chocolat

Legal name

Juliette et Chocolat

Website

https://julietteetchocolat.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Juliette & Chocolat is a Montreal-based restaurant-chocolaterie and DTC e-commerce brand that handcrafts artisanal brownies, fondants, cookies, spreads, and gift boxes at its Greenfield Park Atelier, selling through 8+ Greater Montreal locations, Canada-wide online shipping, Uber Eats, and franchising.

Ownership category

akta.pro rank

Product category

Artisanal Chocolate Confectionery

NAICS

Confectionery Manufacturing from Purchased Chocolate (311352), Chocolate and Confectionery Manufacturing (31135), Baked Goods Retailers (445291)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050)

akta.pro primary industry

Chocolate & Confectionery Shops (THAFAGAD)

akta.pro secondary industries

Specialty Chocolatiers & Confectionery (CRAHAGAH), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)

Keywords

• Artisan chocolate desserts
• Handcrafted chocolate confections
• Belgian chocolate products
• Chocolate restaurant retail
• Gourmet chocolate gifts

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant and Chocolaterie Sales: In-restaurant dining and take-out sales from chocolate restaurants in Montreal, North Shore, and South Shore locations. Customers can enjoy desserts on-site or order for takeout.
2. E-commerce Online Store: Direct-to-consumer online sales with Canada-wide shipping. Products include brownies, cookies, fondants, spreads, chocolate bars, fondues, gift boxes, and recipe books. Free shipping on orders of $99 or more.
3. Franchise Revenue: Franchise program generating revenue through licensing fees and franchise development across new locations.
4. Third-Party Delivery: Partnership with Uber Eats for delivery of fresh cakes and desserts from restaurant locations.
5. Fresh Cake Pickup: Fresh cakes and pastries available for pickup at the Chocolate Atelier in Greenfield Park, with online pre-ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Juliette & Chocolat is a Montreal-based chocolate restaurant-chocolaterie that handcrafts artisanal chocolate desserts and confections, including its signature brownies, molten-heart fondants, monster cookies, spreads, and chocolate bars, using Belgian chocolate. All products are produced in small batches at the Chocolate Atelier in Greenfield Park on Montreal's South Shore and sold through dine-in restaurant locations, an e-commerce store shipping across Canada, third-party delivery, and a growing franchise network.

Product overview

Juliette & Chocolat is a Montreal-based restaurant-chocolaterie specializing in artisanal chocolate desserts and confections. The product portfolio centers on handcrafted brownies (the signature product with over 5 million sold), molten heart fondants (lava cakes), giant Monster Cookies with molten centers, and chocolate spreads (tartinades). Supporting products include chocolate fondues, hot chocolate Pops and Bombs, breakable 300g chocolate bars, Guilty Bars (collaboration confections), fresh cakes for pickup, Belgian chocolate drops for home cooking, brownie baking mixes, recipe books, and gift boxes. All products are handcrafted at their Chocolate Atelier in Greenfield Park on Montreal's South Shore, with online delivery across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Brownies Handcrafted chocolate brownies available in multiple flavor varieties, made with Belgian chocolate and gluten-free ingredients. Targeted at individual chocolate lovers, families, and gift-givers seeking premium desserts at retail restaurants, online, or for gifting.
• Molten Heart Fondants Individual chocolate lava-style cakes with molten centers, available in multiple flavors. Targeted at consumers seeking ready-to-heat premium at-home desserts.
• Monster Cookies Large handcrafted cookies with molten centers, sold individually or in multi-pack boxes. Targeted at consumers seeking indulgent premium cookies for personal consumption or sharing.
• Chocolate Spreads (Tartinades) Artisanal chocolate spreads in jars, including a palm-oil-free alternative to Nutella. Targeted at consumers seeking premium chocolate spreads for everyday use.
• Chocolate Fondues Ready-to-use chocolate fondue pots for at-home entertaining. Targeted at consumers and hosts seeking premium at-home chocolate fondue experiences.
• Hot Chocolate Pops Chocolate lollipops designed to be melted in hot milk to create homemade hot chocolate. Targeted at consumers seeking fun, premium hot chocolate experiences.
• Hot Chocolate Bombs Chocolate spheres with hot chocolate mix, marshmallows, and flavorings that melt when hot milk is poured over them. Targeted at consumers and gift-givers.
• Breakable Chocolate Bars Large 300g chocolate bars sold with a wooden mallet for an interactive smash-and-share experience. Targeted at consumers and gift-givers seeking premium novelty chocolate.
• Guilty Bars Filled chocolate bars with Belgian milk chocolate shells and indulgent centers, co-developed with Geraldine. Targeted at consumers seeking premium filled chocolate bars.
• Crunchy Praline Cube (Rocher) Crunchy praline chocolate cube covered with milk chocolate and oven-roasted hazelnut bits. Targeted at consumers and gift-givers seeking premium hazelnut confections.
• Fresh Cakes Fresh artisanal cakes prepared by pastry chefs, available for pickup only at the Chocolate Atelier in Greenfield Park. Targeted at consumers seeking premium celebration cakes for special occasions.
• Recipe Books by Juliette Recipe books authored by founder Juliette Brun, covering chocolate recipes and an entrepreneurship title for children. Targeted at consumers and brand enthusiasts seeking Juliette Brun's recipes and brand story.
• Gift Boxes & Baskets Curated chocolate gift collections combining multiple products into beautifully packaged boxes and baskets, plus gift cards. Targeted at individual gift-givers and corporate gifting clients.
• Chocolate Drops (Pistoles) Belgian chocolate pistoles (discs) sold for home cooking and baking. Targeted at home bakers and chocolate enthusiasts.
• Decadent Brownie Mix Baking mix with 55% Belgian dark chocolate for preparing brownies at home. Targeted at home bakers and brand enthusiasts.
• Chocolate Confections (Bonbons) Handcrafted chocolate bonbons and confections sold as gift boxes. Targeted at consumers and gift-givers seeking premium boxed chocolates.
• Restaurant Dining (Chocolaterie-Restaurant) Dine-in restaurant service across multiple locations offering the full chocolate dessert menu, plus on-site retail of packaged products. Targeted at consumers seeking chocolate-focused dining experiences.
• Franchise Program Licensed franchise opportunity enabling independent operators to open and operate Juliette & Chocolat restaurant-chocolaterie locations under the brand. Targeted at prospective franchisees and investors.

Quantifiable outcome

• Over 5 million brownies sold since founding
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• GeraldineminorStrategic or Co-development PartnerCollaborative partnership to create the Guilty Bar product line. The Guilty Bar combines Juliette & Chocolat's Belgian chocolate expertise with Geraldine's specialty ingredients, featuring cookie dough, salted caramel, and crunchy cookie pieces. The product is available at both Juliette & Chocolat Atelier and Geraldine boutique locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• See's Candies: Iconic US premium chocolate and confectionery retailer with broad shop footprint and seasonal gifting focus. Comparable as a long-standing premium chocolate retailer with gift-box-driven revenue mix.
• Ghirardelli Chocolate: US premium chocolate brand with flagship chocolate shops, ice cream, and dessert cafés. Comparable premium chocolate shop experience and broad confectionery product range.
• Neuhaus: Belgian premium chocolatier with boutiques and DTC channels in Canada. Directly comparable as a Belgian chocolate-origin premium confectionery brand competing on quality and gifting.
• Lindt: Swiss premium chocolate manufacturer with strong Canadian retail presence and Lindt Chocolate Cafés. Comparable premium chocolate assortment and gifting strategy with broader global brand power.
• Godiva Chocolatier: Global premium chocolate brand with boutiques, cafés, and DTC e-commerce. Comparable premium positioning and chocolate café/dessert experience, though at much larger international scale.

Direct peers

• Cacao 70: Quebec-based chocolate restaurant chain serving desserts, hot chocolate, and chocolate products in a dine-in format. Most direct peer given shared Quebec origins, restaurant-chocolaterie model, and chocolate-centric menu.
• Purdys Chocolatier: Canada's largest Canadian-owned chocolate retailer with a network of shop locations and strong e-commerce presence. Comparable as a Canadian specialty chocolatier serving gifting, seasonal, and consumer dessert occasions.
• Laura Secord: Long-standing Canadian confectionery retailer with storefronts across Canada. Comparable as a Canadian heritage confectionery brand competing in gifting and seasonal chocolate assortments.
• Rocky Mountain Chocolate Factory: US-based chocolate franchise retailer selling premium chocolates, caramels, and confections. Comparable franchise-based chocolate retail model with handcrafted product positioning.

Regional players

• Côte France: French-inspired dessert and chocolate concept with locations outside of Canada. Comparable artisanal patisserie and chocolate dessert positioning, though primarily active in non-Canadian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/juliette_choco
• YouTubeyoutube.com/channel/UC2O_aIiPEFAve6uSFUOPKGg
• Facebookfacebook.com/julietteetchocolat
• LinkedInlinkedin.com/company/juliette-&-chocolat
• Instagraminstagram.com/juliette_chocolat
• Pinterestpinterest.ca/juliettechoco/pins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juliette & Chocolat