What Mlijekoprodukt does

Mlijekoprodukt d.o.o. Kozarska Dubica is the largest dairy processor in Bosnia and Herzegovina, operating as a subsidiary of the regional Imlek Group since 2008. Founded on March 1, 1997, the company has grown from a 300-liter-per-day local dairy to processing 200,000 liters of fresh milk daily, sourced from over 1,500 subcontracting family farms across the country. It produces 200+ dairy SKUs across 100+ packaging formats spanning milk, yogurt, butter, cheese, sour cream, flavored dairy drinks, and functional/sports nutrition lines, distributed under brands including Moja Kravica, Vitalia, Balans+, Grekos, Natura Milk, Jogood, Imlek Protein, Nera Caffè, Imlek Impact, Oaza, and Shaky.

The company's technology stack is rooted in conventional dairy processing — UHT sterilization at 135–142°C, pasteurization, and homogenization — supplemented by specialty capabilities including lactose-free production (lactase enzyme treatment) and probiotic formulations featuring clinically tested strains Lactobacillus acidophilus LA-5 and Bifidobacterium BB12 (Balans+ line). Production meets European standards and is certified under IFS, HACCP, ISO 9001, ISO 14001, ISO 45001, and HALAL frameworks, supporting export eligibility.

The business model is direct-to-consumer packaged goods: domestic wholesale to supermarkets and retail stores across BiH, combined with export channels to the EU, Montenegro, and Serbia. The company pursues horizontal segmentation across general households, health-conscious consumers, lactose-intolerant consumers, and organic buyers, and operates a company-owned Distribution Center in Banja Luka (Laktaši) serving the northern region. Pricing is not publicly disclosed. Revenue is generated solely through one-time product sales, with no subscription, licensing, or service-based revenue streams identified.

Name

Mlijekoprodukt

Legal name

Društvo sa ograničenom odgovornošću za proizvodnju "Mlijekoprodukt" Kozarska Dubica

Website

https://mlijekoprodukt.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Mlijekoprodukt is the largest dairy processor in Bosnia and Herzegovina, producing 200+ dairy SKUs from 200,000 liters of daily milk sourced from 1,500+ family farms, selling under multi-brand portfolio (Moja Kravica, Vitalia, Balans+, Grekos, Imlek Protein, others) to domestic retail and export markets in the EU, Montenegro, and Serbia.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Fluid Milk Manufacturing (311511), Creamery Butter Manufacturing (311512), Cheese Manufacturing (311513), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430)

SIC

Dairy Products (2020)

akta.pro primary industry

Fluid Milk & Cream Processing (AFAKAKAA)

akta.pro secondary industries

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC), Butter & Ghee Manufacturing (AFAKAKAD), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Fluid Milk & Cream Wholesale (AFAIAEAA), Dairy-Based Beverage Wholesale (Milk Drinks, Yogurt Drinks) (AFAIAGAG), Milk (Fluid & Shelf-Stable) (CRADACAA), Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB), Butter, Cream & Dairy Fats (CRADACAD)

Keywords

• Dairy products
• Milk processing
• Yogurt production
• UHT milk
• Probiotic dairy

Headquarters

HQ city

Kozarska Dubica

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dairy Product Sales: Direct sales of finished dairy products including milk, yogurt, butter, cheese, sour cream, and flavored dairy drinks through retail distribution channels. Products sold under multiple brands including Moja Kravica, Vitalia, Balans+, Natura Milk, Grekos, and others. Revenue generated from domestic market in Bosnia and Herzegovina and export markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mlijekoprodukt is a dairy manufacturer that processes fresh milk collected from over 1,500 subcontracting family farms across Bosnia and Herzegovina into more than 200 dairy products including milk, yogurt, butter, cheese, sour cream, and flavored dairy drinks. The company operates production facilities in Kozarska Dubica and a distribution center in Banja Luka, selling under multiple brands such as Moja Kravica, Vitalia, Balans+, Natura Milk, and Grekos to domestic retail and export markets in the EU, Montenegro, and Serbia.

Differentiator

Problem solved

Functional benefit

Brands

• Moja Kravica: Main dairy brand featuring yogurt, milk, sour cream, buttermilk, butter, chocolate milk, milkshake, pudding, coffee milk, cream cheese, cheese, and flavored sour cream products.
• Balans+
• Vitalia
• Grekos
• Natura Milk
• Jogood
• Imlek Protein
• Nera Caffè
• Imlek Impact
• Oaza

Products and services

• Moja Kravica Flagship dairy brand of Mlijekoprodukt offering a broad assortment of traditional dairy products including yogurt, milk, sour cream, buttermilk, butter, flavored milk, milkshake, pudding, coffee milk, cream cheese, cheese, and flavored sour cream for household consumption across Bosnia and Herzegovina.
• Balans+ Health-focused dairy line featuring IMUNO yogurt for immune support, kefir, meal replacement yogurts, and probiotic yogurts containing clinically tested Lactobacillus acidophilus LA-5 and Bifidobacterium BB12 strains with over 150 clinical studies supporting their efficacy.
• Vitalia Established dairy brand offering traditional products including Vitalia milk, yogurt, sour cream and mileram, vajkrem (cream spread), and cooking cream for daily household use.
• Grekos Greek-style dairy product line offering Greek yogurt and Greek cheese (grčki sir) targeted at consumers seeking Mediterranean-style dairy options.
• Natura Milk Dairy brand offering Natura Milk, yogurt, and sour cream. Brand was acquired in 2012 through Mlijekoprodukt's acquisition of the Natura Vita dairy portfolio from Teslic.
• Jogood Fruit yogurt brand positioned for breakfast and snacking occasions.
• Imlek Protein Protein-focused product line including protein shakes and puddings designed for athletes, fitness enthusiasts, and recreational sports participants.
• Nera Caffè Coffee-based dairy drinks for on-the-go consumption including espresso, macchiato, and cappuccino styles.
• Oaza Dairy product brand under Mlijekoprodukt's portfolio.
• Imlek Impact Dairy product brand under the broader Imlek Group portfolio, distributed by Mlijekoprodukt.
• Shaky

Quantifiable outcome

• More than 200 dairy products offered
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Imlek GroupcoreStrategic or Co-development Partner · 1 January 2008Mlijekoprodukt became a member of Imlek Group in 2008. Following this acquisition, the company continued to grow rapidly and consolidated its status as the largest processor of milk and one of the leaders on the dairy market in Bosnia and Herzegovina. Imlek Group is the parent company providing strategic direction and support.
• Family Farms (Kooperanti)coreOthersMlijekoprodukt cooperates with more than 1500 large and small family farms throughout Bosnia and Herzegovina from which they collect daily around 200,000 liters of fresh, homemade milk of top quality. These are subcontracting farmers who form the backbone of the company's supply chain.
• Mozaik PrijateljstvaminorOthersCharitable organization that received donation of 2.5 tons of long-life milk from Mlijekoprodukt on World Milk Day as part of the company's social responsibility activities.
• JU Dom Rada VranješevićminorOthersChildren's home in Banja Luka that has been receiving free dairy products from Mlijekoprodukt since 2012 as part of humanitarian activities. This is a weekly donation program providing all necessary dairy products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Imlek Group: Parent company of Mlijekoprodukt and the largest dairy group in Serbia. Operates overlapping dairy processing, brand portfolio (Imlek, Moja Kravica branded products), and supply chain across the Balkans, making it the most direct comparable for both business model and product overlap.
• Savencia Fromage & Dairy: French multinational cheese and dairy group with significant European and Balkan distribution. Comparable in the cheese and specialty dairy categories where Mlijekoprodukt competes with Grekos and Natura Milk ranges.
• Lactalis (Parent): World's largest dairy group and owner of Dukat. Operates globally across fluid milk, cheese, yogurt, and functional dairy with extensive EU distribution. Represents the strategic benchmark and competitive threat for Mlijekoprodukt's EU export ambitions.
• Danone (Balkan operations): Global dairy and plant-based leader with established presence in yogurt and functional dairy in Europe. Competes for the same health-conscious consumer in probiotic and lactose-free categories where Mlijekoprodukt has positioned Balans+.
• Zott Group: German dairy company with broad portfolio of yogurt, desserts, and functional dairy distributed across Europe. Representative large European dairy incumbent against which Mlijekoprodukt's EU export ambitions must compete.

Regional players

• Kooperativa (KK Kooperativa): Regional dairy producer in Bosnia and Herzegovina focused on traditional fluid milk and dairy basics. Competitor for raw milk sourcing from family farms and for entry-level dairy SKUs in the BiH retail market.
• Polimark (Mljekara Polimark): Domestic dairy processor in Bosnia and Herzegovina, primarily operating in the Federation entity. Direct competitor in the BiH market with overlapping fluid milk, yogurt, and cheese offerings.

Direct peers

• Dukat (Lactalis Group): Croatia's leading dairy processor, owned by Lactalis, with a broad portfolio of milk, yogurt, cheese, and functional dairy products across the Balkans. Most direct head-to-head competitor in the regional dairy landscape with comparable product breadth and retail distribution.
• Meggle (Croatia/SE Europe): Regional dairy and cheese manufacturer with strong presence in Croatia, Bosnia, and Serbia. Competes directly with Mlijekoprodukt on cheese, milk, and yogurt SKUs in shared retail channels across the former Yugoslav markets.

Emerging players

• Ehrmann (SE Europe): Germany-based dairy company with established Greek-style yogurt and functional dairy lines sold across European retail. Comparable to Mlijekoprodukt's Grekos Greek-style line and similar premium yogurt positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VitaliaBiH
• LinkedInlinkedin.com/company/mlijekoprodukt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mlijekoprodukt