Esthetics Plus
Esthetics Plus (EP Beauty) is a Canadian B2B wholesale distributor of professional skincare, aesthetic devices, and beauty supplies, serving licensed estheticians, day spas, and medical spas as the exclusive Canadian distributor for multiple international brands.
- Company typePrivate
- Founded2008
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Esthetics Plus firmographics
Firmographics- Name
- Esthetics Plus
- Legal name
- Esthetics Plus
- Website
- https://epbeauty.ca
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Esthetics Plus (EP Beauty) is a Canadian B2B wholesale distributor of professional skincare, aesthetic devices, and beauty supplies, serving licensed estheticians, day spas, and medical spas as the exclusive Canadian distributor for multiple international brands.
- Ownership category
- akta.pro rank
Esthetics Plus industry classification
Industry- Product category
- Professional Skincare Distribution
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)
- akta.pro secondary industries
- Esthetics & Skincare Training Programs (HSALANAB), Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where Esthetics Plus is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Esthetics Plus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Wholesale Distribution: Revenue generated through wholesale distribution of professional skincare, spa, and beauty products to spas, medi-spas, and licensed estheticians across Canada.
- Manufacturer's Representative: Acting as manufacturer's representative for leading brands including IMAGE Skincare, Bio-Therapeutic, Caronlab, and Sunescape. Earn commissions on sales through established distribution channels.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Esthetics Plus product offering
Product offeringCore offering
Esthetics Plus is the Canadian wholesale distributor and manufacturer's representative for professional skincare, beauty, and aesthetic-equipment brands including IMAGE Skincare, Bio-Therapeutic, Sunescape, Caronlab, and RefectoCil. It sells true professional-grade products that are not available through online retail, delivering them to licensed spas, medi-spas, and estheticians across Canada alongside Medical Educator support and free online certification programs.
Product overview
Esthetics Plus is a Canadian wholesale distributor and training centre for professional skincare and beauty products. The company offers a multi-brand portfolio including IMAGE Skincare (professional skincare), Bio-Therapeutic (microcurrent, LED, and microdermabrasion technology devices), Sunescape (Australian sunless tanning solutions), Caronlab (waxing products), and RefectoCil (eyelash/eyebrow treatments). The product range spans professional-grade equipment (bt-pro line with Bio-Ultimate Platinum, Bio-Brasion Trinity, bt-titan), handheld tools (bt-gear line), topical skincare products (bt-ceuticals), and retail consumer products. Esthetics Plus also provides education and certification programs for medical aesthetics and clinical facials.
Differentiator
Problem solved
Functional benefit
Products and services
- IMAGE Skincare Professional skincare line including IMAGE MD with Molecular Defense technology, offered to licensed estheticians, spas, and medi-spas across Canada.
- Bio-Therapeutic Professional skincare technology brand offering microcurrent, LED therapy, wet/dry microdermabrasion, and ultrasonic skincare devices, sold to licensed professionals.
- Sunescape Australian sunless tanning brand offering professional spray tan solutions and retail products with natural ingredients and Ecocert approved DHA, sold to licensed professionals.
- Caronlab Australian manufacturer of professional waxing products including hard waxes, strip waxes, wax heaters, and pre/post care products for spas and salons.
- RefectoCil Eyelash and eyebrow tinting brand available in over 50 countries, offering tinting products and curling solutions not tested on animals.
- Medical Esthetics Programs Training and certification courses for licensed estheticians covering Chemical Peel PRO and Dermaplaning PRO procedures.
- Esthetics Programs Training programs for estheticians including Clinical Facials curriculum, designed to expand treatment offerings and product knowledge.
- Free Online Education Complimentary online continuing education courses available to registered professional accounts to support ongoing skills development.
Quantifiable outcome
- Homecare accounts for 80% of the changes to our skin, while professional treatments are 20%
Companies that use Esthetics Plus
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Esthetics Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Esthetics Plus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and standard.
- Professional Beauty Solutions (PBS)coreAustralian distributor and creator of Sunescape brand. Owned by Matthew and Lisa Williams, PBS specializes in distribution of world-class, salon-only brands including Youngblood Mineral Cosmetics, Image Skincare Cosmeceuticals, Dermalux LED, Bestow Beauty, Cherry Blooms, Body Sugaring Australia, Caronlab and WotNot Facial Wipes.
- IMAGE SkincarecoreLeading professional skincare brand represented by Esthetics Plus as manufacturer's representative in Canada. Known for advanced skincare formulations and IMAGE MD product lines.
- Bio-TherapeuticcoreFDA registered medical device company developing professional skincare technology including microcurrent, LED, and microdermabrasion equipment. Complete professional skin care system developer.
- CaronlabcoreAustralian manufacturer of professional waxing products including hard waxes, strip waxes, wax heaters, and pre/post care ancillaries.
- RefectoCilstandardWorld-leading eyelash and eyebrow tinting brand available in over 50 countries for more than 60 years. Products are not tested on animals.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Esthetics Plus competitors and assessment
Company assessmentRegional players
- Salon Services: UK-based professional salon and spa product distributor serving the British market; comparable B2B distribution model but primarily competes in a different geography than Esthetics Plus.
- Adessa: International beauty products distributor operating across Europe; comparable professional beauty distribution model with multi-brand portfolio targeting salons, spas, and retail accounts.
Direct peers
- Pure Spa Direct: Online professional spa supply distributor offering multi-brand assortments of skincare, spa equipment, and disposables to licensed professionals; comparable B2B distribution model with overlapping product categories.
- SalonCentric: L'Oreal-owned professional beauty distributor operating across the U.S. and Canada; comparable B2B distribution model serving licensed salons, spas, and medi-spas with multi-brand portfolios.
- Universal Companies: Major U.S.-based wholesale distributor of professional spa, salon, and wellness products; comparable multi-brand portfolio distribution model targeting licensed estheticians and spa operators.
- CosmoProf: L'Oreal-owned largest professional beauty distributor in North America with significant Canadian operations; directly competes in wholesale distribution of professional skincare, color, and spa products to licensed professionals.
- Beauty Systems Group (BSG): Wella's professional distribution arm serving salons and spas across North America; directly comparable wholesale distribution of professional products and education services to licensed professionals.
Others
- Dermalogica: Global professional skincare brand that sells direct-to-spas and through education (International Dermal Institute); not a distributor, but its professional-only channel model is structurally analogous to Esthetics Plus' positioning.
- SkinCeuticals: L'Oreal-owned professional skincare brand sold through physician offices, medi-spas, and authorized skincare professionals; comparable end-customers and channel overlap with Esthetics Plus' medi-spa segment.
- Spa Industry Association of Canada: Industry body representing Canadian spa operators and suppliers; an ecosystem participant rather than a direct competitor, but indicative of the addressable professional market Esthetics Plus serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Esthetics Plus social profiles
Digital presenceEsthetics Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Esthetics Plus leadership team
Management profileNumber of profiles
Profiles1 record
Esthetics Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Esthetics Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Esthetics Plus
What does Esthetics Plus do?
Esthetics Plus is the Canadian wholesale distributor and manufacturer's representative for professional skincare, beauty, and aesthetic-equipment brands including IMAGE Skincare, Bio-Therapeutic, Sunescape, Caronlab, and RefectoCil. It sells true professional-grade products that are not available through online retail, delivering them to licensed spas, medi-spas, and estheticians across Canada alongside Medical Educator support and free online certification programs.
Is Esthetics Plus a public or private company?
Esthetics Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Esthetics Plus founded?
Esthetics Plus was founded in 2008. It employs 11 to 50 people.
Where is Esthetics Plus based?
Esthetics Plus is headquartered in Edmonton, Canada, in the North America region.
How does Esthetics Plus make money?
Two revenue lines are on record. Wholesale Distribution is the primary driver. The others are manufacturer's Representative.
Who are Esthetics Plus's main competitors?
Regional players on record are Salon Services and Adessa. Direct peers are Pure Spa Direct, SalonCentric, Universal Companies, CosmoProf and Beauty Systems Group (BSG). Others are Dermalogica, SkinCeuticals and Spa Industry Association of Canada.
Does Esthetics Plus have an API?
No public API is recorded for Esthetics Plus.
What industry is Esthetics Plus in?
Esthetics Plus's product category is Professional Skincare Distribution. Its primary akta.pro industry code is CRABAAAK, Professional/Backbar Skincare (Esthetician & Spa Use), with a secondary code of HSALANAB, Esthetics & Skincare Training Programs. Its NAICS code is 456 and its SIC code is 2844.