What Junfermann does

Junfermann Verlag GmbH is a privately held German specialty publisher based in Paderborn, operating under Managing Director Dr. Stephan Dietrich. The company focuses on applied psychology, psychotherapy, coaching, communication, and personal development, publishing exclusively in German and serving the German-speaking market with worldwide shipping from its own e-commerce storefront. Its product portfolio spans printed books, e-books (E-Pub and PDF), audiobooks, online seminars and courses via the Junfermann Live platform, the podcast 'Apropos Psychologie!', online congresses (notably the GFK Kongress and Neurodiversitätskongress on partner platform PlanetPsy), the quarterly journal Praxis Kommunikation, the Kompetenz!Boxen and card-set product line, the Werte-Karten mobile app, and journals and calendars.

The business model mixes one-time unit sales across physical and digital formats with recurring revenue from journal subscriptions and selected structured online courses. Pricing spans roughly €15–€60 for books and €279 (or two €120 installments) for flagship courses, with promotional cycles such as Black Week offering up to 50% discounts on audiobooks. Distribution combines direct-to-consumer e-commerce with sales through the German book trade via Börsenverein membership, affiliate partners earning 25% commission, and external course platforms such as Sinnsucher.de. Customer segments include psychotherapists, coaches, communication trainers, educators, healthcare professionals, and general self-help readers, served through email newsletters, podcasts, Instagram, webinars, and trade-conference presence.

Name

Junfermann

Legal name

Junfermann Verlag GmbH

Website

https://junfermann.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Junfermann Verlag GmbH is a German specialty publisher of applied psychology, psychotherapy, coaching, and communication content, offering books, e-books, audiobooks, online courses, a podcast, a quarterly journal, and card-based tools to therapists, coaches, and self-help consumers in the German-speaking market.

Ownership category

akta.pro rank

Product category

Specialized Book Publishing

NAICS

Book Publishers (513130), Periodical Publishers (513120), Other Publishers (51319)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

akta.pro secondary industries

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA), Interdisciplinary/General Education & Study Skills (EDAGABAN), E-book Subscription & Bundling Services (MPAJAMAB)

Keywords

• Specialized book publishing
• Psychology and coaching literature
• Professional development books
• Online seminars and courses
• Digital audiobooks and ebooks

Headquarters

HQ city

Paderborn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Others

Revenue model

1. Book Sales (Print & E-Book): One-time sale of printed books and e-books across psychology, coaching, therapy, communication, and personal development categories. Prices range from approximately €15 to €60 per title. E-books are sold in E-Pub and PDF formats; audiobooks are sold separately.
2. Audiobooks & E-Books: Digital audiobooks and e-books sold as one-time purchases, with audiobooks regularly featured in promotional campaigns (e.g., Black Week 50% discount).
3. Praxis Kommunikation Journal Subscription: Annual or recurring subscription to the professional journal 'Praxis Kommunikation' covering topics such as trauma-sensitive coaching, with themed issues published quarterly.
4. Online Seminars & Courses: Online seminars and structured courses (e.g., the PartnerSchule Dr. Rudolf Sanders course at €279 or €120 in installments) delivered via the Junfermann Live platform, often in partnership with external experts.
5. Affiliate Commission: The affiliate program pays partners a 25% commission on the total order value of sales generated through affiliate referral links. Partners include authors, coaches, and website operators who recommend Junfermann books.
6. Card Sets & Kompetenz!Boxen: Sale of practical card-based tools (Kartensets) and the Kompetenz!Box series, which are physical or digital card collections for therapy, coaching, and communication practice. Edited by Frauke Niehues and Ghita Benaguid.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Junfermann Verlag GmbH is a German specialized publishing house that publishes printed books, e-books, audiobooks, online seminars, online courses, podcasts, and a quarterly professional journal (Praxis Kommunikation) focused on applied psychology, psychotherapy, coaching, and communication. The company also produces card-based practical tools (Kartensets and the Kompetenz!Box series) for use in therapy, coaching, and consulting, distributed primarily through its own e-commerce storefront junfermann.de with worldwide free shipping.

Product overview

Junfermann is a German publishing company specializing in psychology, therapy, coaching, and personal development. The portfolio includes physical and digital books across multiple categories (communication/NLP, nonviolent communication, therapy, trauma, coaching, mindfulness, family/relationships), digital products (audiobooks, e-books, online seminars, online courses), the 'Apropos Psychologie!' podcast, online events and congresses, the quarterly journal 'Praxis Kommunikation', Kompetenz!Boxen and card sets for practical therapeutic work, a Werte-Karten app, and journals/calendars. The offering is a multi-format publishing platform serving professionals in therapy, coaching, education, and personal development, as well as general readers interested in psychology and self-improvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Printed Books Physical books covering psychology, coaching, communication, therapy, and personal development topics in German, including many internationally translated titles. Priced approximately €15 to €60.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• PlanetPsy.decoreGTM or Marketing PartnerPlanetPsy.de is a partner platform for online congresses and events. Junfermann Live collaborates with PlanetPsy to host online congresses including the GFK Kongress (Gewaltfreie Kommunikation Kongress) and the Neurodiversitätskongress. The platform also hosts Mental Health Courses promoted on the Junfermann website.
• blogweise.junfermann.deminorGTM or Marketing PartnerBlogwise is Junfermann's blog platform that hosts podcast episodes ('Apropos Psychologie!') and webinar recordings, extending the reach of Junfermann Live content beyond the main website.
• Sinnsucher.deminorGTM or Marketing PartnerSinnsucher.de is an external platform that co-hosts certain Junfermann online courses (e.g., Beziehungskompetenz-Training). During the Black Week promotion, courses were offered through both junfermann.de and sinnsucher.de/experte/junfermann-verlag.
• Klett-Cotta and Schattauer (Joint Preview Catalogs)minorStrategic or Co-development PartnerJunfermann produces joint seasonal preview catalogs with Klett-Cotta and Schattauer, two other German specialized publishers in the psychology and therapy space. These joint catalogs feature new releases from all three publishers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Springer Nature: Global academic and professional publisher with significant psychology and behavioral science content. Comparable at the upper end of the professional psychology market where Junfermann's therapy/coaching titles compete for institutional adoption.
• Verlagsgruppe Random House (Penguin Random House Germany): Germany's largest trade book publisher, including imprints that publish self-help and psychology trade titles. Represents the broad incumbent counterpart to Junfermann's specialist positioning in the same end-reader market.

Direct peers

• Hogrefe Verlag: Göttingen-based publisher of psychology, psychiatry, psychotherapy, and educational science titles, with strong academic and professional reach in the German-speaking market. Directly comparable to Junfermann on subject focus and audience.
• Beltz Verlag: German publisher covering psychology, education, pedagogy, and child development. Operates the well-known program areas of psychology and education with established professional readership, competing directly with Junfermann's therapy and education-adjacent titles.
• Vandenhoeck & Ruprecht: Göttingen-based German academic publisher with strong psychotherapy and psychology programs (Vandenhoeck academic list). Overlaps with Junfermann's professional/scholarly content and German-language audience.
• Klett-Cotta: Stuttgart-based German publisher specializing in psychotherapy, psychoanalysis, psychology, and coaching titles. Named as a joint-preview catalog partner with Junfermann, indicating direct overlap in editorial focus and target author/reader segments.
• Schattauer: German publisher focused on psychotherapy, psychiatry, and medicine, owned by Klett-Cotta. Joint-preview catalog partner with Junfermann, competing for the same German-language professional therapy and psychology audience.
• Carl-Auer Verlag: Heidelberg-based publisher specializing in systemic therapy, coaching, organizational consulting, and communication — a near-perfect category overlap with Junfermann's coaching and communication portfolio.

Emerging players

• Trias Verlag: German publisher focused on health, body, and self-help, now part of the Thieme group. Overlaps with Junfermann's 'Körper & Gesundheit' and 'Selbsthilfe' categories on consumer health content.
• Patmos Verlag: German publisher in the lifestyle, mindfulness, and spirituality category. Adjacent to Junfermann's self-help and mindfulness segments (Achtsamkeit, Bewusst leben) but operates at a different editorial positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/junfermannverlag
• Xx.com/junfermann
• LinkedInlinkedin.com/company/junfermann-verlag

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junfermann