Carl-Auer Systeme Verlag
- Company typePrivate
- Founded1984
- HeadquartersHeidelberg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Carl-Auer Systeme Verlag firmographics
Firmographics- Name
- Carl-Auer Systeme Verlag
- Legal name
- Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH
- Website
- https://carl-auer.de
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Carl-Auer Systeme Verlag industry classification
Industry- Product category
- Specialty Book Publishing
- NAICS
- Book Publishers (51313), Periodical Publishers (513120)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Social Sciences (Psychology, Sociology, Political Science) (EDAGABAD)
- akta.pro secondary industries
- Business, Economics, Accounting & Management (EDAGABAC), Audiobook Retail & Subscription Platforms (Direct-to-Consumer) (MPAJAIAD), E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)
Keywords
Where Carl-Auer Systeme Verlag is headquartered
LocationHeadquarters
- HQ city
- Heidelberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Carl-Auer Systeme Verlag business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Book Publishing and Sales: The company publishes and sells professional books, textbooks, self-help guides, and children's books (Carl-Auer Kids) through its e-commerce web shop. Products include print books, eBooks, and audiobooks. Revenue is generated through one-time product sales at list prices regulated by German book pricing law (Buchpreisbindungsgesetz).
- Carl-Auer Akademie (Seminars and Congresses): The company operates the Carl-Auer Akademie which organizes seminars, workshops, and professional development courses for therapists, counselors, and organizational consultants. The company also hosts congresses including the Systemische Zukunft congress (launching 2027). Revenue is generated through event registration fees and congress attendance.
- SeminarVermittlung (Seminar Brokerage): The company offers seminar brokerage services, connecting organizations with qualified speakers and facilitators for professional development events. This service matches organizations seeking training input with the company's network of authors and subject matter experts.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Carl-Auer Systeme Verlag product offering
Product offeringCore offering
Carl-Auer Systeme Verlag is a German specialty publishing house that publishes and sells books, eBooks, and audiobooks covering systemic therapy, counseling, hypnotherapy, organizational consulting, pedagogy, philosophy, and self-help literature, organized in branded series including Störungen systemisch behandeln, update gesellschaft, and Carl-Auer Kids. The Carl-Auer Akademie extends the core offering through seminar brokerage (Seminarvermittlung), professional congresses (including the planned Systemische Zukunft congress), and an integrated congress bookstore. Distribution operates via direct e-commerce, wholesale partners, and specialty storefronts for adjacent product categories.
Product overview
Carl-Auer Systeme Verlag is a German professional publishing house specializing in systemic therapy, counseling, and organizational consulting literature. The company's portfolio is organized as a multi-format publishing operation comprising physical books, eBooks, and digital content across themed collections including therapy and counseling, hypnotherapy, organizational management, and philosophy. The core publishing division publishes titles under branded series such as 'Störungen systemisch behandeln', Carl-Auer Kids, and 'update gesellschaft'. The Carl-Auer Akademie extends the offering through seminar brokering and professional congresses with an integrated congress bookstore. Digital engagement is provided through the Carl-Auer Sounds of Science podcast, the 'Genau Geschaut' podcast hosted by Ulrich Sollmann, and online magazine content.
Differentiator
Problem solved
Functional benefit
Brands
- Carl Auer Kids: Children's book program under the Carl-Auer publishing house.
- Carl-Auer-Akademie
Products and services
- Carl-Auer Verlag Books and Publications Professional books, specialist publications, and academic titles covering systemic therapy, counseling, hypnotherapy, organizational consulting, pedagogy, philosophy, and self-help, sold in print, eBook, and audiobook formats across themed categories.
- Carl-Auer Kids Children's book program featuring picture books and illustrated titles on psychological and social themes, targeted at parents and educators.
- Carl-Auer Akademie Seminars and Congresses Continuing-education division offering professional seminars, workshops, and congresses (including the planned Systemische Zukunft congress) for therapists, counselors, and organizational consultants, with an integrated congress bookstore.
- Seminarvermittlung (Seminar Brokerage) Brokerage service connecting organizations with qualified speakers and trainers from the publisher's author network for professional development events in in-person and digital formats.
Companies that use Carl-Auer Systeme Verlag
Customer profileSegments4 records
Ideal customer profiles4 records
Carl-Auer Systeme Verlag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carl-Auer Systeme Verlag partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Zeitfracht Medien GmbHcoreZeitfracht Medien GmbH serves as the primary book distribution and fulfillment partner for Carl-Auer Verlag. They handle warehousing, order processing, and shipping for Germany, Europe, and international destinations. The partnership also includes handling of book returns (remittenden) from retailers. Facilities located in Stuttgart and Erfurt, Germany.
- Dessauer (Switzerland)minorDessauer handles distribution and invoicing for the Swiss market. Invoices are issued in Swiss Francs. Provides localized service for Swiss retailers and customers.
- Hypnosystemische GesellschaftcoreThe Hypnosystemische Gesellschaft, founded by Gunther Schmidt (founder of Milton-Erickson-Institut Heidelberg and sysTelios-Klinik), is a cooperation partner for the Systemische Zukunft congress (scheduled for April 28 – May 1, 2027 in Würzburg). This partnership connects Carl-Auer with leading figures in hypnosystemic therapy.
- Simon Weber FriendscoreSimon Weber Friends, led by Torsten Groth and Timm Richter, co-initiated the Systemische Zukunft congress with the Carl-Auer Akademie. Represents a key partnership in the congress organization and professional development ecosystem.
- Trigon EntwicklungsberatungcoreTrigon Entwicklungsberatung (Julia Andersch, Oliver Martin) co-initiated the Systemische Zukunft congress. Represents a key partnership in organizational development and consulting education.
- osb International Systemic Consultingminorosb International is a cooperation partner for the Systemische Zukunft congress, contributing expertise in systemic consulting and organizational development.
- Trenkle OrganisationcoreTrenkle Organisation is one of the main organizers of the Systemische Zukunft congress, representing a core partnership in the congress initiative.
- Milton-Erickson-Gesellschaft (M.E.G.)minorCarl-Auer Verlag participates in M.E.G. Jahrestagung (annual conference) with book presentations and author signings, maintaining visibility in the hypnotherapy and systemic therapy community.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Carl-Auer Systeme Verlag competitors and assessment
Company assessmentBroad incumbents
- Springer Nature: Massive global academic publisher with extensive psychology and therapy programs. Provides scale competition and benchmark for digital/academic distribution that Carl-Auer does not directly match.
Direct peers
- Hogrefe Verlag: Göttingen-based publisher specializing in psychology, psychotherapy, psychiatry, and educational psychology. Highly comparable specialist catalog and professional customer base to Carl-Auer.
- Beltz Verlag: Weinheim-based publisher covering psychology, education, and social work. Competes with Carl-Auer across professional and academic psychology/pedagogy titles.
- Schulz-Kirchner Verlag: German publisher of therapy, education, and rehabilitation titles. Directly comparable in serving therapists, educators, and social work professionals with continuing-education content.
- Vandenhoeck & Ruprecht: Göttingen-based academic publisher with psychotherapy and theology programs. Comparable in its academic depth and inclusion of systemic therapy-adjacent titles.
- Ernst Reinhardt Verlag: Munich-based publisher of social work, education, and psychology titles. Overlaps Carl-Auer's pedagogy/social work and counseling professional segments.
- Lambertus Verlag: Freiburg-based publisher focused on social work and pedagogy. Comparable professional literature catalog and overlapping educational institution customer base with Carl-Auer.
- DGVT-Verlag: Publishing arm of the German Society for Behavior Therapy. Comparable specialist psychotherapy catalog serving German mental health practitioners, adjacent to Carl-Auer's systemic focus.
- Junfermann Verlag: Paderborn-based German publisher focused on psychotherapy, systemic therapy, coaching, and NLP. Closely comparable niche and customer base to Carl-Auer's therapy and organizational consulting catalog.
- Klett-Cotta: Stuttgart-based publisher with a leading psychotherapy and psychoanalysis list. Directly overlaps Carl-Auer in therapy literature targeting mental health practitioners and academics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Carl-Auer Systeme Verlag social profiles
Digital presenceCarl-Auer Systeme Verlag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carl-Auer Systeme Verlag leadership team
Management profileNumber of profiles
Profiles3 records
Carl-Auer Systeme Verlag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carl-Auer Systeme Verlag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carl-Auer Systeme Verlag
What does Carl-Auer Systeme Verlag do?
Carl-Auer Systeme Verlag is a German specialty publishing house that publishes and sells books, eBooks, and audiobooks covering systemic therapy, counseling, hypnotherapy, organizational consulting, pedagogy, philosophy, and self-help literature, organized in branded series including Störungen systemisch behandeln, update gesellschaft, and Carl-Auer Kids. The Carl-Auer Akademie extends the core offering through seminar brokerage (Seminarvermittlung), professional congresses (including the planned Systemische Zukunft congress), and an integrated congress bookstore. Distribution operates via direct e-commerce, wholesale partners, and specialty storefronts for adjacent product categories.
Is Carl-Auer Systeme Verlag a public or private company?
Carl-Auer Systeme Verlag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carl-Auer Systeme Verlag founded?
Carl-Auer Systeme Verlag was founded in 1984. It employs 11 to 50 people.
Where is Carl-Auer Systeme Verlag based?
Carl-Auer Systeme Verlag is headquartered in Heidelberg, Germany, in the Europe region.
How does Carl-Auer Systeme Verlag make money?
Three revenue lines are on record. Book Publishing and Sales are the primary driver. The others are carl-Auer Akademie (Seminars and Congresses) and seminarVermittlung (Seminar Brokerage).
Who are Carl-Auer Systeme Verlag's main competitors?
Springer Nature is listed as a broad incumbent. Direct peers are Hogrefe Verlag, Beltz Verlag, Schulz-Kirchner Verlag, Vandenhoeck & Ruprecht, Ernst Reinhardt Verlag, Lambertus Verlag, DGVT-Verlag, Junfermann Verlag and Klett-Cotta.
Does Carl-Auer Systeme Verlag have an API?
No public API is recorded for Carl-Auer Systeme Verlag.
What industry is Carl-Auer Systeme Verlag in?
Carl-Auer Systeme Verlag's product category is Specialty Book Publishing. Its primary akta.pro industry code is EDAGABAD, Social Sciences (Psychology, Sociology, Political Science), with a secondary code of EDAGABAC, Business, Economics, Accounting & Management. Its NAICS code is 51313 and its SIC code is 2731.