What Impact Branding Consulting does

Impact Branding Consulting, Inc. is a privately held, woman-owned consulting firm headquartered in Atlanta, Georgia (operating from Snellville per its website registration), founded around 2010 by Dr. Natasha E. Davis. The firm delivers end-to-end strategic branding, business consulting, and executive coaching services to small and mid-sized organizations, with a stated emphasis on healthcare, transportation and logistics, and government clients. Service delivery is sales-led, beginning with a Discovery Assessment and Power Chat intake, and routed through scheduled appointments via vcita.com.

The core product stack centers on the Profit Enhancer Analysis, a proprietary trademarked predictive model tool developed by the CEO that the firm describes as using algorithms on company data to forecast growth, profitability, and sustainability trends and to identify performance gaps. Around this core, the firm offers a layered portfolio: strategic planning consulting, corporate branding, executive coaching (BeUnleashed CEO Advisory Cohort), a two-day on-site VIP Impact Immersion, the Branding Profit$ and Growth Mastermind cohort, government consulting (leveraging WOSB, DBE, WBE, and MBE certifications plus SAM.gov registrations), legal advisory and compliance consulting, AHA-certified CPR training, virtual and in-person mediation, and intellectual property filing services for trademarks and copyrights. The IBC Academy on Thinkific extends the curriculum into a digital education channel, and the Target 1000 Campaign operates as a separately branded charitable division.

The business model is professional services: quote-based consulting engagements priced per project, fixed-fee mediation ($1,500-$4,000 per virtual engagement, starting at $3,000 for in-person), and flat-fee IP filing. Government work is sourced via RFP processes as prime or sub-contractor. Distribution is direct sales-led with discovery-led qualification, supported by content marketing (blog, testimonials), community events (Women's Tea, Target 1000), and virtual delivery extending reach to Dominican Republic, Jamaica, Mexico, and the Philippines. The firm is bootstrapped, founder-controlled, with no disclosed institutional funding or M&A activity, and operates with a core team of approximately nine members.

Name

Impact Branding Consulting

Legal name

Impact Branding Consulting, Inc.

Website

https://impactbrandingconsulting.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Brand & Portfolio Strategy Consulting (MPAAAFAB), Performance Management & Productivity Consulting (BPAHAGAL), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Strategic branding consulting
• Executive coaching services
• Business strategy consulting
• Corporate training programs
• Conflict resolution mediation

Headquarters

HQ city

Snellville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Strategic Business Consulting: Core consulting engagements including brand development, strategic planning, performance improvement, and operational consulting services. Delivered through discovery assessment, kick-off meetings, strategizing, and implementation phases.
2. Executive Coaching: BeUnleashed CEO Advisory Cohort program - a curated, immersive strategic advisory for Founder-CEOs. Includes strategic diagnosis, planning, implementation, and execution accountability.
3. VIP Impact Immersion: Two-day intensive on-site consulting engagement where Chief Branding Strategist works directly at client location on company operations and CEO performance.
4. CPR Training Services: American Heart Association certified CPR training for healthcare professionals and non-healthcare providers, including BLS, ACLS, and instructor certification courses.
5. Mediation Services: Business and workplace conflict resolution services available virtually and in-person. Virtual mediation for non-complex disputes; in-person for complex multi-party cases.
6. Government Contracts: Consulting services to government agencies as prime or sub-contractor, leveraging WOSB, DBE, WBE, and MBE certifications.
7. Intellectual Property Filing: Flat-fee trademark and copyright filing assistance services including 10-point assessment, comprehensive search, application preparation and filing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Impact Branding Consulting is an end-to-end strategic branding and business consulting firm. Its core practice delivers strategic planning, corporate brand development, executive coaching for Founder-CEOs, mediation/conflict resolution, IP filing, AHA CPR training, and vertical-specific consulting (healthcare, transportation & logistics, government) anchored by the proprietary Profit Enhancer Analysis (PEA) predictive model software. The PEA tool ingests company financial, operational, and supply chain data to identify performance gaps and predict growth, profitability, and sustainability trends, underpinning the 5-Phase Project Success methodology used in all engagements.

Product overview

Impact Branding Consulting is an End-to-End Strategic Branding Consulting Firm offering a comprehensive portfolio of professional services. The core offering centers on the proprietary Profit Enhancer Analysis predictive model software, which drives strategic consulting engagements across business consulting, corporate branding, strategic planning, and executive coaching programs (BeUnleashed CEO Advisory Cohort, VIP Impact Immersion, and Branding Profit$ & Growth Mastermind). The company provides specialized vertical consulting for Healthcare, Transportation & Logistics, and Government sectors, along with Legal Advisory & Compliance Consulting. Service delivery includes Intellectual Property Services (Trademark and Copyright Filing), Mediation/Conflict Resolution (Virtual and In-Person), American Heart Association CPR Training, and Corporate Training programs. The Target 1000 Campaign represents the company's charitable/community development division. Services are structured around a 5-Phase Project Success methodology with the Profit Enhancer Analysis as the foundational analytical tool across all engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Target 1000 Campaign: The charitable division of Impact Branding Consulting, created and launched in June 2010 by Natasha Davis. A community development and education initiative aimed at positively impacting 1000 lives at a time globally through donation drives, community education, and support of non-profit organizations.
• BeUnleashed CEO Advisory Cohort
• Branding, Profit$, and Growth Mastermind (BPG Mastermind)
• VIP IMPACT Immersion
• IBC Academy

Products and services

• Profit Enhancer Analysis Proprietary predictive model software providing comprehensive analysis for early identification and guidance to close performance gaps. Uses algorithms from company financial, operational, and supply chain data to improve company performance and predict growth, profitability, and sustainability trends.
• Business Consulting End-to-end strategic branding consulting with implementation support, aligning brand and company performance with vision and mission through streamlined operations, delivered to executives and companies.
• Corporate Branding Consulting Strategic brand development services examining business operations, infrastructure, and internal processes to align brand with company goals and address brand confusion and stagnant leadership.
• Strategic Planning Consulting Strategic planning services including SWOT analysis, GAP analysis using proprietary Profit Enhancer software, and execution support for business transformation and growth.
• Legal Advisory & Compliance Consulting Strategic legal infrastructure services for growth-stage companies including governance framework assessments, regulatory compliance advisory, contract management, and intellectual property strategy.
• Healthcare Consulting Comprehensive healthcare consulting with 16+ years of experience covering branding, strategic planning, training, public relations, marketing, and audit readiness aligned with accreditation policies.
• Medical Practice Consulting Healthcare consulting services for medical practices including process improvement, vendor contract auditing, hiring decisions, training development, and strategic planning.
• Transportation & Logistics Consulting Strategic planning and consulting for transportation companies covering supply chain management, DOT compliance, dispatching processes, and long-term profitability through proprietary Profit Enhancer predictive model software.
• Government Consulting Consulting services for government agencies as prime or sub-contractor, leveraging WOSB, DBE, WBE, and MBE certifications. Specializes in end-to-end strategic branding, risk management, forensic audits, and community relations.
• BeUnleashed CEO Advisory Cohort A curated, immersive strategic advisory designed exclusively for Founder-CEOs to remove constraints, close performance gaps, eliminate unprofitable distractions, and scale their companies with intention and clarity, covering structural, strategic, and operational foundations.
• Branding, Profit$, and Growth Mastermind (BPG Mastermind) High-performance, solution-oriented mastermind experience for business owners addressing current challenges using the Six Pillars to Proactive Movement framework for accountability and strategic goal achievement.
• VIP Impact Immersion Two-day hands-on intensive at the client's main office where Chief Branding Strategist Natasha Davis works on-site to enhance company performance, leadership effectiveness, infrastructure, profitability, and time management.
• Virtual Mediation for Non-Complex Business Conflicts Remote conflict resolution service for simple business or workplace disputes between two parties, using secure video conferencing with up to 2 hours of mediation per session. Base rate starts at $2,000 for up to 4 hours of service.
• In-Person Mediation for Complex Business Conflicts High-level in-person mediation for high-stakes, multi-party disputes covering 3 hours of official mediation sessions with option for private caucus and settlement agreement drafting. Starting at $3,000 USD for up to 4 hours of mediation service.
• American Heart Association CPR Training AHA certified CPR training including First Aid and Heart Saver, Basic Cardiac Life Support (BCLS), Advanced Cardiac Life Support (ACLS), and Instructor Training for certification, for healthcare professionals and non-healthcare providers.
• Trademark Filing Service Flat-fee trademark application service including 10-point assessment, comprehensive mark search, preparation assistance, filing, and status monitoring for brand identifiers with the USPTO.
• Copyright Filing Service Flat-fee copyright registration for creative works including books, music, art, software, and online content, with US Copyright Office. Covers eligibility consultation, 10-point assessment, search, filing, and monitoring.
• Corporate Training Leadership and productivity training addressing departmental silos, unproductive staff, and inconsistent brand messaging to increase cohesiveness and reduce waste.
• IBC Academy Educational platform hosted on Thinkific offering structured learning programs including the Branding, Profit$, and Growth Mastermind curriculum for business branding and growth.

Quantifiable outcome

• Net income increased from 1.5% to 78% after first year of working with IBC (Sierra Nurse Consulting case)

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Target 1000 Campaign Supported OrganizationsminorOthers · 1 June 2010The Target 1000 Campaign has collaborated with several non-profit organizations including American Cancer Society, Women's Resource Center to End Domestic Violence, Partnership Against Domestic Violence, NAACP, Lynne Mitchell Foundation, Hosea Feed the Hungry, Habitat for Humanity, Atlanta Outreach Project, and Atlanta Mission. These are charitable partnerships focused on community development through donation drives, educational support, and community service.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ignyte: Ignyte is a brand strategy and rebranding agency focused on helping companies clarify positioning, messaging and identity. It overlaps with Impact Branding Consulting’s corporate branding and strategic brand development work.
• EquiBrand Consulting: EquiBrand Consulting provides brand strategy, growth strategy and market research for companies seeking stronger positioning and revenue growth. It is comparable to Impact Branding Consulting’s mix of brand, strategy and growth advisory services.
• Chief Outsiders: Chief Outsiders provides fractional CMO, growth strategy and go-to-market consulting for mid-market companies. It is comparable because Impact Branding Consulting also supports growth, branding, strategic planning and executive-level advisory for business owners and CEOs.
• BrandExtract: BrandExtract is a brand strategy and marketing consultancy serving B2B and complex organizations. It is comparable to Impact Branding Consulting’s corporate branding, strategic planning and positioning services.
• The Brand Consultancy: The Brand Consultancy provides brand strategy, customer insights and growth consulting. It is comparable because both firms use advisory engagements to align brand positioning with business performance and growth objectives.
• CEO Coaching International: CEO Coaching International provides executive coaching and strategic advisory for CEOs and leadership teams. It is comparable to Impact Branding Consulting’s founder-CEO advisory, accountability and performance-improvement coaching programs.

Broad incumbents

• Vistage Worldwide: Vistage Worldwide provides CEO peer advisory groups and executive coaching. It is comparable to Impact Branding Consulting’s BeUnleashed CEO Advisory Cohort and executive coaching offerings, though Vistage is a broader established platform.
• Deloitte: Deloitte provides broad management consulting, public-sector advisory, healthcare consulting and risk services. It is comparable at the category level because Impact Branding Consulting also serves government, healthcare and business transformation clients, although Deloitte is a global incumbent with a far broader portfolio.
• FranklinCovey: FranklinCovey offers leadership development, execution, productivity and corporate training solutions. It is comparable to Impact Branding Consulting’s corporate training and leadership productivity work, but operates as a much larger training incumbent.
• Prophet: Prophet is a growth and transformation consultancy focused on brand, marketing, customer experience and organizational change. It is comparable because Impact Branding Consulting also blends brand strategy with business strategy and performance improvement, though Prophet is a much larger incumbent.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/impctbranding
• Facebookfacebook.com/impactbrandingconsulting
• LinkedInlinkedin.com/company/impactbrandingconsulting

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Branding Consulting