CEO Coaching International

What CEO Coaching International does

CEO Coaching International is a privately held executive coaching firm, founded in 2008 and headquartered in Miami, Florida, that delivers one-on-one coaching engagements to growth-oriented CEOs, founders, and C-suite executives. The firm reports having coached more than 2,000 clients across 90 countries, with claims of client outcomes including a 22.8% average revenue CAGR and 37.5% average EBITDA CAGR for clients engaged two or more years, 107 exits worth over $26.6 billion, and a 2025 client NPS of 64.91 against an industry benchmark of 30-40.

The firm's core intellectual property is the Make BIG Happen System, a registered, proprietary three-part methodology comprising The Rhythms (seven iterative planning cadences), The Questions (four strategic clarity queries), and The Tools (more than 25 templated exercises and assessments). The coaching bench is composed exclusively of former CEOs, presidents, and founders who have personally led companies from startups to over $10 billion. Supporting offerings include a CFO Financial Center of Excellence (Compass, Infusion, Positive Cash Flow, CFO Coaching), a Business Diagnostic Tool, peer-based Make BIG Happen Business Forums, an annual Summit, a published Wall Street Journal and Amazon bestselling book, a podcast, and a tiered Strategic Partners network.

Commercially, the firm runs a sales-led and event-driven go-to-market: complimentary discovery calls convert prospects into recurring month-to-month coaching engagements with no long-term contracts. Pricing is quote-based and not publicly disclosed. Revenue is generated through coaching subscriptions, event registrations, book sales and licensing, and downstream referrals through the Strategic Partner ecosystem. The firm has been actively expanding its ecosystem via AI and operational partnerships (Techjays, HatchWorks AI, iSupport Worldwide), a mastermind distribution alliance (Gobundance), and aggressive senior coach recruitment.

Name

CEO Coaching International

Legal name

CEO Coaching International

Website

https://ceocoachinginternational.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

CEO Coaching International is a private executive coaching firm delivering one-on-one coaching to growth-oriented CEOs, founders, and C-suite executives via its proprietary Make BIG Happen System, supplemented by peer forums, summits, and a vetted Strategic Partner network.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Management Consulting Services (54161), Professional and Management Development Training (611430), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Executive coaching services
• CEO coaching
• Leadership development
• Strategic planning services
• Business coaching

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Executive Coaching Services: One-on-one coaching delivered by former CEOs, presidents, and founders. Coaching engagements are ongoing with month-to-month flexibility and no long-term contracts required. Revenue is generated through recurring coaching fees.
2. Make BIG Happen Business Forums: Peer group forums for CEOs and executives included as a benefit for existing coaching clients at no additional cost, creating retention and upsell opportunities.
3. Book Sales and Licensing: Revenue from bestselling books 'Make BIG Happen' and 'Making BIG Happen' published by CEO Coaching International coaches, with Mark Moses as author.
4. Events and Workshops: Annual Make BIG Happen Summit, virtual learning workshops, and webcasts providing additional revenue streams and client acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

CEO Coaching International provides one-on-one executive coaching to CEOs, entrepreneurs, and C-suite leaders, delivered by former CEOs, presidents, and founders. The coaching is structured around the proprietary Make BIG Happen System, comprising The Rhythms (seven iterative business rhythms), The Questions (four strategic questions), and over 25 proven planning and execution tools. The firm supplements core coaching with strategic planning sessions, Make BIG Happen Business Forums (peer groups), the annual Make BIG Happen Summit, virtual learning workshops, a Financial Center of Excellence for CFOs, and a Business Diagnostic benchmarking assessment.

Product overview

CEO Coaching International offers a unified executive coaching platform built around its proprietary Make BIG Happen System methodology, which comprises The Rhythms, The Questions, and The Tools as its core framework. The company's product portfolio centers on one-on-one coaching services for CEOs (CEO Coaching), entrepreneurs navigating growth transitions (Entrepreneur Coaching), financial leaders (CFO Coaching / Financial Center of Excellence offering Compass, Infusion, PCF, and CFO Coaching programs), and C-suite executives (C-Suite Coaching). Supporting the core coaching services are Strategic Planning sessions, the Make BIG Happen Business Forums (peer forums including AI Accelerator, 10X Growth, Women in the C-Suite, and CEO Networking), a Business Diagnostic Tool for benchmarking, and an annual Make BIG Happen Summit along with Learning Workshop Series and webcasts. The organization also publishes the bestselling book 'Making BIG Happen' and maintains a podcast series, all supported by a vetted Strategic Partners network and dedicated coaching for private equity portfolio companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching One-on-one coaching engagement for CEOs, entrepreneurs, and executive leaders delivered by battle-tested former CEOs, presidents, and founders who provide strategic guidance, accountability, and personalized growth frameworks on a month-to-month subscription basis.
• CEO Coaching Specialized coaching for chief executive officers focusing on strategic growth acceleration, leadership development, execution discipline, and achieving outsized business results aligned with the Make BIG Happen methodology.
• Entrepreneur Coaching Coaching for founders making the transition to CEO, addressing founder-to-CEO transitions, team building, scaling from $10M to $100M and beyond, and navigating revenue inflection points between $5M and $50M.
• C-Suite Coaching Coaching for senior executive teams including CEOs, CFOs, CMOs, CTOs, and COOs, focusing on leadership development, strategic thinking, interpersonal effectiveness, and organizational success.
• CFO Coaching / Financial Center of Excellence Financial coaching and services for CEOs and their financial leadership teams, including four programs: Compass (financial reporting and KPI dashboard), Infusion (capital raising and M&A readiness), Positive Cash Flow (business restructuring and profitability), and CFO Coaching (financial coaching and support).
• Strategic Planning Annual and quarterly strategic planning sessions facilitated by experienced CEO coaches that help clients proactively identify goals, translate them into execution plans, and track progress through structured alignment meetings.
• Make BIG Happen System Proprietary three-element planning and execution framework comprising The Rhythms (seven iterative business rhythms), The Questions (four critical strategic questions), and The Tools (over 30 proven exercises and templates) designed to drive revenue and EBITDA growth.
• Make BIG Happen Business Forums Peer-based executive forums including AI Accelerator, 10X Growth for C-Suite Leaders, C-Suite Leadership and Execution, Women in the C-Suite, and CEOs Networking Forum, combining Make BIG Happen curriculum with peer learning facilitated by expert coaches.
• Business Diagnostic Tool Complimentary 40-question assessment tool that evaluates businesses across seven key areas (Business & Market, Strategy & Vision, Team & Execution, Business Rhythms, Enterprise, Personal Leadership, Financial Health) to benchmark performance against industry best-in-class and identify growth opportunities.
• Executive Coaching Events Exclusive in-person and virtual events including the annual Make BIG Happen Summit, Learning Workshop Series, webcasts, and Sales Excellence Program providing professional development, networking, and strategic insights for CEOs and executive leaders.
• Coaching for Private Equity Teams Specialized coaching program for private equity firms seeking to coach their portfolio company CEOs and leadership teams, focused on accelerating growth, driving operational transformation, and delivering outsized investment returns.
• Making BIG Happen Book Amazon and Wall Street Journal bestselling book by Mark Moses translating the Make BIG Happen System into actionable guidance for achieving extraordinary business growth, with associated sales generating royalties for the firm.

Quantifiable outcome

• Average revenue CAGR of 22.8% for clients engaged 2+ years, nearly 2X the U.S. average of 12.77%
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered diamond, core and standard.

• TechjaysdiamondStrategic or Co-development Partner · 15 April 2026Techjays, a 200-person AI firm headquartered in Menlo Park, California operating across seven countries, was founded in 2020 and has delivered 150+ projects with measurable outcomes including 97% process time reduction for clients. The partnership gives CEO Coaching International's global network of growth-focused CEOs access to Techjays' AI reimagination services including discovery sessions, rapid deployment, and proof-of-concept builds.
• iSupport WorldwidecoreStrategic or Co-development Partner · 21 January 2026iSupport Worldwide is a provider of offshore global team solutions supporting owner-led companies in building compliant and secure remote teams, primarily in the Philippines. The partnership emphasizes cost savings, operational control, and compliance, with iSupport supporting 175 companies and more than 2,000 employees globally.
• GobundancecoreStrategic or Co-development Partner · 25 June 2025CEO Coaching International named exclusive strategic partner for executive coaching by Gobundance, a mastermind network for high-achieving men. The partnership focuses on leadership development, strategic growth, and expanding communities of both organizations, including events, digital content, and leadership sessions.
• AccountingDepartment.comdiamondStrategic or Co-development PartnerProvider of outsourced accounting services for established and growing businesses since 2004.
• AddicusdiamondStrategic or Co-development PartnerAddicus team combines wealth management, investment banking, private equity, and financial consulting services.
• Advantage Media GroupstandardStrategic or Co-development PartnerPublishing authority for business leaders, providing thought leadership and content marketing expertise.
• AffordaCare InsurancestandardStrategic or Co-development PartnerRevolutionize benefits with the Champion Health Plan, nationally recognized medical brokerage.
• Carson Private ClientstandardStrategic or Co-development PartnerComprehensive, goal-based financial advice in concert with other professionals clients work with.
• HatchWorks AIdiamondTechnology or IntegrationHatchWorks AI helps organizations unlock the real value of AI, providing AI implementation support and expertise.
• Hire BetterstandardImplementation/ SI/ Consulting Partner512Financial Company providing exceptional talent that enables exponential growth, strategic accounting and HR services.
• Integrated Insurance SolutionsstandardStrategic or Co-development PartnerTotal insurance solutions provider founded in 2001.
• Ironside GroupstandardTechnology or IntegrationIronside helps companies use data to make better decisions about their business and can help make AI actionable.
• Preferred CFOstandardStrategic or Co-development PartnerHigh-level strategic outsourced CFO firm specializing in historical financials and strategic financial planning.
• Premier M&A AdvisorsstandardStrategic or Co-development PartnerFull-service business acquisition firm specializing in the confidential process of buying and selling businesses.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vistage Worldwide: Vistage is the largest CEO peer-advisory and executive coaching membership organization, offering monthly peer group meetings, one-on-one coaching, and workshops for CEOs and business leaders — directly overlapping with CEO Coaching International's core offering of facilitated peer forums plus 1:1 executive coaching.
• YPO (Young Presidents' Organization): YPO is a global peer network of CEOs providing moderated peer groups, executive education, and leadership development for chief executives — comparable target segment and peer-group product model to CEO Coaching International's Business Forums and coaching engagements.
• Entrepreneurs' Organization (EO): EO is a global peer network for entrepreneurs whose member companies exceed $1M in revenue, providing forum groups, learning events, and executive resources — directly comparable to CEO Coaching International's founder/entrepreneur coaching segment and peer forum product.
• Gobundance: Gobundance is a curated mastermind community for high-performing entrepreneurs and CEOs, with peer groups, events, and now an exclusive coaching partnership with CEO Coaching International — making it both a comparable peer model and a channel partner.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive coaching, leadership development, and talent management to senior executives — overlapping on the coaching and executive development capability, though it serves a much broader enterprise client base.
• Egon Zehnder: Egon Zehnder is a leadership advisory firm offering executive search, board advisory, and leadership coaching to C-suite leaders — comparable high-end executive development offering but part of a broader leadership advisory suite than CEO Coaching International's focused coaching model.
• Heidrick & Struggles: Heidrick & Struggles provides executive search, leadership assessment, and coaching services to senior executives globally — comparable on the executive coaching and leadership development dimensions but with a primarily recruitment-driven business model.

Emerging players

• GiANT Worldwide: GiANT Worldwide provides leadership development products and executive coaching for senior leaders and teams using a distinct methodology — overlapping with CEO Coaching International's leadership team coaching and C-suite development focus on a smaller, niche scale.
• Center for Creative Leadership (CCL): CCL is a research-based leadership development nonprofit offering executive coaching, assessment, and leadership programs globally — comparable in leadership development offering though non-commercial and research-anchored versus CEO Coaching International's commercial coaching practice.
• Marshall Goldsmith Partners: Marshall Goldsmith is one of the most prominent individual executive coaches globally, offering 1:1 leadership coaching and stakeholder-based development for senior executives — directly comparable on executive coaching methodology, though positioned as an individual practice rather than a firm.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFrE489fb4Zn6Sr5CnoRz9w
• Facebookfacebook.com/ceocoachingintl
• LinkedInlinkedin.com/company/ceo-coaching-international
• Instagraminstagram.com/ceocoachingintl
• Xx.com/ceocoachingintl

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEO Coaching International