County Road Association

What County Road Association does

The County Road Association of Michigan (CRA) is a private, nonprofit trade association headquartered in Lansing, Michigan that serves as the unified representative body for the state's 83 county road agencies. Those agencies collectively maintain approximately 90,000 miles of roads, 5,700 bridges, and over 30 billion square feet of right-of-way. CRA's mission is to provide members with policy advocacy, training, and operational resources while serving as the principal voice to state government on transportation funding and infrastructure issues.

CRA's product and service portfolio spans legislative advocacy (the Roads+ political endorsement program, a registered service mark), member-facing digital infrastructure (the MyCRA member portal for seasonal weight restriction management and resource access), research and publications (the annual County Road Investment Report, the Crossroads newsletter, MiBackroads resources), and an event portfolio that includes the annual Highway Conference & Road Show, district and committee meetings, the Managers Workshop, Finance & HR Seminar, Commissioners Seminar, Superintendents Seminar, Northern Conference, and Roads+ golf outings. Technology is web-based and portal-centric rather than AI-driven or data-platform-centric.

CRA's business model combines annual associate membership dues from companies wanting access to county road agencies (publicly disclosed at $395/year), event registration fees, corporate sponsorships from a broad set of construction, equipment, engineering, and safety vendors (including AIS Construction Equipment, OHM Advisors, ROWE Professional Services, MacAllister Machinery, and others), advertising in association publications, and administrative arrangements with affiliated insurance pools CRASIF and MCRCSIP. The 83 county road agencies themselves constitute the core mission-aligned membership base, while associate members and event sponsors are the primary revenue sources.

Name

County Road Association

Legal name

County Road Association of Michigan

Website

https://micountyroads.org

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

51–100 employees

Short description

The County Road Association of Michigan is a nonprofit trade association representing the state's 83 county road agencies, providing legislative advocacy, training, and member services across 90,000 miles of county-maintained roads.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Regulation and Administration of Transportation Programs (92612), Administration of Urban Planning and Community and Rural Development (92512)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Road & Highway Authorities (Planning, Construction, Maintenance) (BPAIALAA)

Keywords

• County road advocacy
• Transportation infrastructure association
• Road agency membership services
• Legislative road funding advocacy
• Public works training events

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Associate Membership Dues: Annual membership dues for associate members (companies that want to do business with county road agencies). The membership provides insider access to the 83 county road agency members.
2. Event Registration and Sponsorships: Revenue from conferences, golf outings, seminars, and district meetings including registration fees and corporate sponsorships from associate members and industry partners.
3. Roads+ Program: Political endorsement program that may include fundraising and member contributions for advocacy purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The County Road Association of Michigan is a nonprofit trade association that represents Michigan's 83 county road agencies, which collectively maintain 90,000 miles of roads, 5,700 bridges, and more than 30 billion square feet of right-of-way. The association provides legislative advocacy at the state level, training programs, conferences, member communications, and an Associate Membership program for businesses seeking to do business with county road agencies.

Product overview

The County Road Association of Michigan is a trade association representing Michigan's county road agencies. The organization offers a portfolio of member services including Roads+℠ (a political endorsement program), MiBackroads (research and resources), the MyCRA member portal, and organizes major conferences such as the Highway Conference & Road Show. The association also publishes the Crossroads newsletter and operates an Associate Membership program for businesses wanting to connect with county road agencies. The organization manages 90,000 miles, 5,700 bridges, and more than 30 billion square feet of right-of-way across Michigan.

Differentiator

Problem solved

Functional benefit

Brands

• Roads+: A program and brand under the County Road Association of Michigan that includes golf outings, endorsements, and member services.
• MiBackroads

Products and services

• Roads+℠
• MiBackroads
• MyCRA Member Portal
• Highway Conference & Road Show
• Crossroads Newsletter
• Associate Membership Program
• County Road Investment Report

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core, minor and major.

• Michigan's 83 County Road AgenciescoreStrategic or Co-development PartnerThe 83 county road agencies in Michigan are the primary members of the County Road Association. These agencies are responsible for 90,000 miles of roads, 5,700 bridges, and more than 30 billion square feet of right-of-way.
• AIS Construction Equipment CorpminorGTM or Marketing PartnerEvent sponsor for Roads+ golf outings and conferences, providing support for association events and visibility among county road agency decision-makers.
• Bendzinski & Co.minorGTM or Marketing PartnerEvent sponsor for CRA conferences and educational events.
• Owen Tree Service HD, IncminorGTM or Marketing PartnerEvent sponsor for CRA conferences and educational events.
• ROWE Professional Services CompanyminorGTM or Marketing PartnerEvent sponsor for CRA conferences and educational events.
• OHM AdvisorsminorGTM or Marketing PartnerEvent sponsor for CRA conferences and educational events.
• Krenn Timber Bridge, Inc.minorGTM or Marketing PartnerEvent sponsor for CRA conferences and educational events.
• Northern Concrete Pipe IncminorGTM or Marketing PartnerEvent sponsor for CRA conferences and educational events.
• UNIQUE Paving Materials Corp.minorGTM or Marketing PartnerEvent sponsor for CRA conferences and educational events.
• Watkins RossminorGTM or Marketing PartnerEvent sponsor for CRA conferences and educational events.
• Michigan Chloride Sales L.L.C.minorGTM or Marketing PartnerEvent sponsor for CRA conferences and educational events.
• SoundOff SignalminorGTM or Marketing PartnerEvent sponsor for Roads+ Southern Mid-Michigan Golf Outing.
• MacAllister MachineryminorGTM or Marketing PartnerEvent sponsor for Roads+ Southern Mid-Michigan Golf Outing.
• Carrier & Gable IncminorGTM or Marketing PartnerEvent sponsor for Roads+ Southern Mid-Michigan Golf Outing.
• Give 'Em a Brake SafetyminorGTM or Marketing PartnerEvent sponsor for Roads+ Southern Mid-Michigan Golf Outing.
• Mackinaw Administrators LLCminorGTM or Marketing PartnerEvent sponsor for Roads+ Southern Mid-Michigan Golf Outing.
• Hobbs+Black ArchitectsminorGTM or Marketing PartnerEvent sponsor for Roads+ Southern Mid-Michigan Golf Outing.
• CRASIFmajorStrategic or Co-development PartnerCounty Road Association Self-Insured Fund (CRASIF) is a joint insurance pool and major annual meeting co-host with MCRCSIP.
• MCRCSIPmajorStrategic or Co-development PartnerMichigan County Road Commission Self-Insurance Pool (MCRCSIP) co-hosts annual meetings with CRASIF.
• Superintendents Association of MichigancoreStrategic or Co-development PartnerRelated organization that works with CRA on road maintenance and superintendents training.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjTSPfhQ7Rq3P9SLrZYkY8A
• Facebookfacebook.com/micountyroads
• Xx.com/MiCountyRoads
• LinkedInlinkedin.com/company/county-road-assn-of-michigan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about County Road Association