PC International
PC International is a South African IT hardware retailer founded in 1994, selling laptops, desktops, PC components, peripherals, and related technology products to individual consumers and businesses across South Africa through an e-commerce platform and a physical store in Randburg, Johannesburg.
- Company typePrivate
- Founded1994
- HeadquartersRandburg, South Africa
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What PC International does
PC International is a South African specialty IT hardware retailer founded in 1994 and headquartered at 200 Bram Fischer Drive, Randburg, Johannesburg. The company sells laptops, desktops, gaming PCs, PC components (processors, motherboards, memory, graphics cards, storage), peripherals, servers, tablets, printers, networking equipment, point-of-sale hardware, software, and power-inverter products from major global brands including Acer, Asus, Dell, HP, Lenovo, MSI, Gigabyte, Apple, Huawei, and Intel. It also operates a PC Builder tool that allows customers to configure and purchase custom-built desktop systems, and has added inverters (EcoFlow, Gizzu) to address South African load-shedding demand and AI-enabled laptop SKUs to align with the AI-PC refresh cycle.
The business operates a hybrid omnichannel model combining a physical retail storefront in Randburg with a full-featured e-commerce platform (pcinternational.co.za) supporting nationwide delivery across South Africa, including Cape Town, Durban, Port Elizabeth, and Pretoria. It serves three primary customer segments: individual consumers (home and general productivity users), business/corporate customers (procurement of business laptops, workstations, and Dell servers), and gaming enthusiasts (gaming laptops, high-end components, peripherals). Pricing is published in South African Rand including VAT, ranges from entry-level accessories (R500) to high-end workstations and servers (R120,000+), with installment payment options offered through Payflex. The company holds BBBEE Level 1 certification, providing a regulatory procurement advantage for government and large-corporate sales channels.
PC International is privately held with no disclosed parent entity, institutional investors, or external funding. Headcount is in the 51-100 range. Revenue is not publicly disclosed. The company has no proprietary technology platform, AI/ML capabilities, or patents; its competitive position is built on multi-brand authorized resale, 30 years of operating history, BBBEE Level 1 status, hybrid online/physical distribution, and customer service rather than technical differentiation. Management team details are not publicly disclosed in the available source material.
PC International firmographics
Firmographics- Name
- PC International
- Legal name
- PC International
- Website
- https://pcinternational.co.za
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PC International is a South African IT hardware retailer founded in 1994, selling laptops, desktops, PC components, peripherals, and related technology products to individual consumers and businesses across South Africa through an e-commerce platform and a physical store in Randburg, Johannesburg.
- Ownership category
- akta.pro rank
PC International industry classification
Industry- Product category
- Computer Hardware Retail
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- PC Components & Upgrades Retail (CPU, GPU, RAM, Storage, Motherboards) (CRACABAD)
- akta.pro secondary industries
- PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD), Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC), PC Gaming Computers & Peripherals Retail (CRACABAI), Gaming PCs (Desktops & Laptops) (HDACAAAH), PC Components for Gaming (GPUs, CPUs, Motherboards, RAM, PSUs) (MPAFAGAD)
Keywords
Where PC International is headquartered
LocationHeadquarters
- HQ city
- Randburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
PC International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Retail Sales: PC International generates revenue through the direct sale of physical hardware products including laptops, desktops, PC components, peripherals, and accessories. The business operates on a traditional retail model with both e-commerce (online store) and physical retail storefront. Revenue is derived from one-time transaction sales at listed retail prices, with occasional promotional pricing and specials. The company also offers installment payment options through Payflex, enabling customers to pay over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level laptops (R6,000 - R10,000) |
| Unit Pricing | Pay-as-you-go | Mid-range laptops (R10,000 - R20,000) |
| Unit Pricing | Pay-as-you-go | High-end laptops (R20,000+) |
| Unit Pricing | Pay-as-you-go | Gaming laptops (R11,000 - R30,000+) |
| Unit Pricing | Pay-as-you-go | Desktop PCs (R5,000 - R60,000+) |
| Unit Pricing | Pay-as-you-go | PC Components (R500 - R12,000+) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PC International product offering
Product offeringCore offering
PC International is a South African multi-brand retailer selling laptops, desktops, gaming PCs, PC components (processors, motherboards, memory, graphics cards, storage), peripherals (monitors, keyboards, mice, networking), servers, tablets, printers, inverters, software, and Apple products. The company serves individual consumers, gamers, and business customers through a combination of e-commerce, a physical retail store in Randburg, Johannesburg, and a PC Builder tool for custom configurations, with nationwide delivery and Payflex installment payment options.
Product overview
PC International is a South African e-commerce retailer offering a comprehensive portfolio of technology products through a single online platform. The offering encompasses laptops (from brands like Acer, Asus, Dell, HP, Lenovo, MSI), Apple products (MacBooks, iMacs, iPads, iPhones), gaming PCs (prebuilt AMD and Intel configurations with custom PC builder option), PC components (processors, motherboards, memory, graphics cards, cases, power supplies), storage solutions (HDDs, SSDs, NAS), peripherals (monitors, keyboards, mice, headsets, networking), desktops (business and workstation), servers (Dell tower and rack), tablets, printers with supplies, software, inverters, and point-of-sale hardware. The store also offers financing options through Payflex installment payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Laptops
Companies that use PC International
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
PC International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PC International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AcerprimaryPC International is an authorized reseller of Acer products including laptops (Aspire, Spin, Swift, Travelmate, Nitro, Predator), Chromebooks, and desktops. They offer the full range of Acer consumer and business products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PC International competitors and assessment
Company assessmentDirect peers
- Evetech: One of South Africa's largest dedicated gaming PC and component retailers. Directly comparable to PC International's gaming PC, custom build, and PC component SKU mix, with the same online-plus-storefront model targeting South African gaming enthusiasts.
- Takealot: South Africa's dominant general online marketplace with deep selection in laptops, PC components, and peripherals. The principal e-commerce competitor for PC International's online channel across the same national SA buyer base.
- Wootware: South African online specialist retailer focused on PC components, peripherals, and gaming hardware. Direct competitor for components, GPUs, and custom build customers of PC International.
- Rebel Tech: South African specialist retailer of PC components, laptops, and gaming hardware. Closely comparable SKU breadth and pricing strategy, competing with PC International for the same enthusiast and SMB customer base.
- Titan-Ice Computers: South African custom PC builder and gaming hardware retailer offering bespoke builds, similar in positioning to PC International's PC Builder service and enthusiast customer segment.
- HiFi Corp: South African mass-market consumer electronics and computing retailer with physical stores nationwide. Overlaps significantly with PC International across laptops, desktops, peripherals, and Apple products for the same consumer base.
Regional players
- Currys: UK and Ireland's largest specialist electrical retailer with a strong laptop, PC, and gaming hardware assortment. Comparable business model (multi-brand electronics retailer with services) but operates in a different geography than PC International's South African footprint.
Broad incumbents
- Newegg: Global online specialist retailer of PC components, gaming hardware, and consumer electronics. The international reference model for the kind of specialized PC-component retail business PC International operates, useful for benchmark on category merchandising and economics.
- Micro Center: US-based specialty retailer of computers, components, and electronics with deep in-store expertise and custom-build services. Closely mirrors PC International's hybrid online-plus-storefront, expert-staffed model.
Emerging players
- Make-A-Build Computers: South African custom PC builder and small retailer serving the enthusiast and gaming segment. Shares PC International's PC Builder proposition and component focus but at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PC International social profiles
Digital presencePC International compliance and trust
Trust signalCompliance1 record
PC International financial estimates
Financial estimateRevenue estimate
Valuation estimate
PC International leadership team
Management profileNumber of profiles
PC International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PC International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PC International
What does PC International do?
PC International is a South African multi-brand retailer selling laptops, desktops, gaming PCs, PC components (processors, motherboards, memory, graphics cards, storage), peripherals (monitors, keyboards, mice, networking), servers, tablets, printers, inverters, software, and Apple products. The company serves individual consumers, gamers, and business customers through a combination of e-commerce, a physical retail store in Randburg, Johannesburg, and a PC Builder tool for custom configurations, with nationwide delivery and Payflex installment payment options.
Is PC International a public or private company?
PC International is a private company. It is classified as unknown and is currently operating.
When was PC International founded?
PC International was founded in 1994. It employs 51 to 100 people.
Where is PC International based?
PC International is headquartered in Randburg, South Africa, in the Africa region.
How does PC International make money?
One revenue line is on record: hardware Retail Sales.
Who are PC International's main competitors?
Direct peers on record are Evetech, Takealot, Wootware, Rebel Tech, Titan-Ice Computers and HiFi Corp. Currys is listed as a regional player. Broad incumbents are Newegg and Micro Center. Make-A-Build Computers is listed as an emerging player.
Does PC International have an API?
No public API is recorded for PC International.
What industry is PC International in?
PC International's product category is Computer Hardware Retail. Its primary akta.pro industry code is CRACABAD, PC Components & Upgrades Retail (CPU, GPU, RAM, Storage, Motherboards), with a secondary code of CRACAFAD, PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers). Its NAICS code is 423430 and its SIC code is 5734.