Heartway

Rehabilitation and Mobility Productsheartway.org

Heartway is a small non-profit founded in 1987 and based in Idabel, United States, offering nursing, rehabilitation, and mobility products that support end-of-life care and community activities.

Company typePrivate
Founded1987
HeadquartersIdabel, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Heartway does

Heartway is a small United States non-profit organization headquartered in Idabel, founded in 1987 and operating with 1-10 employees. According to its stated purpose, the organization offers nursing, rehabilitation, and mobility products, and its services support end-of-life care as well as broader community activities. The non-profit classification combined with the long operational tenure (38+ years as of the source data) suggests a community-anchored delivery model rather than a venture-backed growth business.

The product mix described—nursing, rehabilitation, and mobility products—points to a healthcare-adjacent service offering, likely operating as a provider or distributor of physical assistive products (e.g., wheelchairs, walkers, durable medical equipment) and care-related services for a local or regional patient population. The explicit mention of end-of-life care indicates involvement in hospice or palliative support services. Its physical presence in Idabel, a small rural community in southeastern Oklahoma, implies a geographically constrained service area, though no formal geographic footprint is disclosed.

Business mechanics, including revenue model, pricing, go-to-motion, funding sources, management, partnerships, and customer details, are not documented in the available source data. The organization's own website (heartway.org) returned only a loading/verification placeholder rather than substantive content, so core operational details could not be verified from the first-party source. Consequently, no confident claims can be made about revenue scale, donor base, payer mix, contract structure, or growth cadence beyond the firmographic facts listed above.

Heartway firmographics

Firmographics

Name: Heartway
Website: https://heartway.org
Company type: Private
Founded year: 1987
Headcount range: 1–10 employees
Short description: Heartway is a small non-profit founded in 1987 and based in Idabel, United States, offering nursing, rehabilitation, and mobility products that support end-of-life care and community activities.
Ownership category
akta.pro rank

Heartway industry classification

Industry

Product category: Rehabilitation and Mobility Products
NAICS: Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)
SIC: Services-Home Health Care Services (8082), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Social Services (8300)
akta.pro primary industry: Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO)
akta.pro secondary industries: Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab) (HSADAIAK), Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI)

Keywords

Nursing products
Rehabilitation equipment
Mobility products
End-of-life care
Community health services

Where Heartway is headquartered

Location

Headquarters

HQ city: Idabel
HQ country: United States
HQ region: North America

Markets served

Heartway business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Supply Chain, Others

Heartway product offering

Product offering

Core offering

Heartway supplies nursing, rehabilitation, and mobility products that support end-of-life care and community-based health activities. As a small non-profit based in Idabel, Oklahoma, it channels these health-related products to individuals and community members needing supportive care solutions.

Differentiator

Problem solved

Functional benefit

Products and services

Nursing products Physical nursing-care products offered by Heartway to support individuals requiring nursing care and end-of-life support.
Rehabilitation products Rehabilitation supplies offered by Heartway to assist individuals recovering from or managing physical conditions.
Mobility products Mobility aids and equipment offered by Heartway to support individuals with mobility needs in daily living and community activities.

Companies that use Heartway

Customer profile

Ideal customer profiles1 record

Heartway technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Heartway competitors and assessment

Company assessment

Broad incumbents

LHC Group: LHC Group (now part of Optum) operates home health, hospice, and home- and community-based services across the U.S., with a strong footprint in rural and mid-sized markets similar to Heartway's Idabel geography.
Encompass Health: Encompass Health runs inpatient rehabilitation hospitals and provides home health and hospice services. Its rehabilitation focus directly mirrors Heartway's rehabilitation service line, while its scale illustrates the broader path in the category.
Amedisys: Amedisys is a large national home health and hospice provider offering skilled nursing, rehabilitation, and end-of-life care. It represents the scaled, professionally operated version of the same service mix Heartway provides, making it the closest scaled analog for Heartway's mission.
Compassus: Compassus is a national hospice, palliative, and home health provider. Its integrated hospice/home health model and community-based delivery directly parallel Heartway's end-of-life and community activities offering.
BrightSpring Health Services: BrightSpring provides home- and community-based health services including hospice, home health, and pharmacy/home medical equipment. Its mix of services plus mobility/home medical products closely mirrors Heartway's service-plus-product positioning.
Gentiva (formerly Kindred at Home): Gentiva focuses on hospice, palliative, and home health services with strong presence in the southern U.S. Its hospice-centric offering overlaps directly with Heartway's end-of-life care focus.

Others

Visiting Nurse Associations of America (VNAA): VNAA is a nonprofit network of visiting nurse associations providing community-based home health and hospice services. It represents the traditional community nonprofit model most comparable to Heartway's organizational structure and service mix.
Meals on Wheels America: Meals on Wheels America is a national nonprofit supporting community-based meal delivery and wellness check-ins for seniors. While narrower in scope, it shares Heartway's nonprofit structure, rural community presence, and elderly support mission.
National Hospice and Palliative Care Organization (NHPCO): NHPCO is the national nonprofit membership association for hospice and palliative care providers. It is comparable to Heartway as a nonprofit ecosystem participant supporting end-of-life care delivery, though it operates as an industry body rather than a service provider.

Regional players

Area Agencies on Aging (n4a): The National Association of Area Agencies on Aging represents local/regional agencies that coordinate community-based services for elderly populations. These agencies operate at the same rural/regional level as Heartway and offer overlapping community elder care services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Heartway financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Heartway leadership team

Management profile

Number of profiles

Profiles1 record

Heartway funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Heartway M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartway

What does Heartway do?

When was Heartway founded?

Heartway was founded in 1987. It employs 1 to 10 people.

Where is Heartway based?

Heartway is headquartered in Idabel, United States, in the North America region.

Who are Heartway's main competitors?

Broad incumbents on record are LHC Group, Encompass Health, Amedisys, Compassus, BrightSpring Health Services and Gentiva (formerly Kindred at Home). Others are Visiting Nurse Associations of America (VNAA), Meals on Wheels America and National Hospice and Palliative Care Organization (NHPCO). Area Agencies on Aging (n4a) is listed as a regional player.

Does Heartway have an API?

No public API is recorded for Heartway.

What industry is Heartway in?

Heartway's product category is Rehabilitation and Mobility Products. Its primary akta.pro industry code is HSABAFAO, Volunteer & Companion Support Services (Hospice Volunteer Programs), with a secondary code of HSADAIAK, Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab). Its NAICS code is 624120 and its SIC code is 8082.