Japan Association of New Economy

What Japan Association of New Economy does

Japan Association of New Economy (JANE / 新経済連盟) is a Tokyo-based General Incorporated Association (一般社団法人) founded on June 1, 2012 that operates as a private-sector policy advocacy body for Japan's digital and new-economy industries. It functions as a federation-style think tank and lobbying organization, conducting policy advocacy on Innovation (創造と革新), Globalization (国際的対応力の強化), and Entrepreneurship (起業家精神), with active project teams covering immigration, fintech, sharing economy, real estate market expansion, education reform, venture philanthropy, SOGI empowerment, and green transformation (GX).

JANE does not develop technology products. Its 'core technology' is its convening power: a member-driven platform anchored by C-suite executives of Japan-listed tech majors, including Representative Director Hiroshi Mikitani (Chairman & CEO, Rakuten Group) and Vice Representative Director Susumu Fujita (President, CyberAgent), alongside directors from LIFULL, Sourcenext, and CrowdWorks. The association maintains a primary office in Toranomon, Minato-ku, Tokyo, a Kansai (Osaka) branch, and recurring sub-brands including the JX Live! annual conference, the JX Awards entrepreneur recognition program, the Japan New Economy Index stock indicator, and the Policy Meetup seminar series.

The association's revenue model is membership-fee funded, supplemented by event participation fees (e.g., ¥22,000 per non-member at JX Live!, ¥11,000 per additional member representative, free student admission). Services are distributed primarily through a domestic, direct-to-enterprise channel via the member portal, member-only seminars, and public events. Distribution of outputs (policy proposals, press releases, joint statements with international counterparts) extends globally through web, social media (X, Facebook, YouTube), and formal submissions to ministries, the Diet, and overseas regulators including the UK CMA and EU institutions.

Name

Japan Association of New Economy

Legal name

Japan Association of New Economy (一般社团法人新経済連盟)

Website

https://jane.or.jp

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Japan Association of New Economy (JANE) is a Tokyo-based General Incorporated Association founded in 2012 that advocates for innovation-friendly policy on behalf of 550+ member startups and tech companies in Japan.

Ownership category

akta.pro rank

Product category

Industry Association and Policy Advocacy

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

akta.pro secondary industry

Science, Technology & Innovation Administration (National R&D Policy) (BPAIAAAK)

Keywords

• Policy advocacy services
• Industry association lobbying
• Digital policy reform
• Startup ecosystem support
• Economic federation membership

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels2 records

Marketing channels5 records

Core offering

JANE is a nonprofit economic policy organization that conducts private-sector policy advocacy to promote IT-driven new industry creation, digital transformation, AI regulation, startup ecosystem development, and regulatory reform in Japan. It serves as an industry federation representing member companies (primarily technology firms and startups) and provides policy recommendations to government, networking events including the annual JX Live! conference, entrepreneur recognition through JX Awards, and quarterly Policy Meetup seminars. The organization also engages in international policy cooperation through joint statements with foreign trade bodies on issues such as the EU Cloud and AI Development Act (CADA).

Product overview

Japan Association of New Economy (JANE) is an economic policy organization, not a commercial product company. It is a business federation that conducts policy advocacy from a private sector perspective to contribute to Japanese economic development and the establishment of systems supporting new industry creation. The organization focuses on policy themes including innovation promotion, globalization, entrepreneurship, digital transformation, diversity & inclusion, green transformation (GX), and startup ecosystem development. Its activities include policy proposals to government, organizing events such as JX Live! annual conferences and JX Awards entrepreneur recognition programs, and hosting policy study groups and member seminars.

Differentiator

Problem solved

Functional benefit

Brands

• JX Awards: Entrepreneur award program recognizing startups that embody the Japan Transformation vision
• JX Live!
• Policy Meetup
• Japan New Economy Index (新経連株価指数)

Products and services

• Membership Services Core membership offering for technology companies, startups, and digital-native businesses in Japan, providing access to policy advocacy, networking events, member-only seminars, and the member portal with policy documents and advocacy materials. Membership consists of general members and supporting/sponsoring members.
• JX Live! Annual Event Flagship annual conference featuring round table discussions with business and political leaders, JX Awards ceremony, and networking parties. The 2025 edition at Grand Hyatt Tokyo drew 550+ participants. The 2026 edition is scheduled for July 28, 2026 at Toranomon Hills TOKYO NODE.
• JX Awards Entrepreneur Recognition Program Annual awards program recognizing startups and entrepreneurs that embody the Japan Transformation (JX) vision and values. The 2026 awardees were announced on June 18, 2026.
• Policy Meetup Seminar Series Quarterly seminar series providing latest policy trend analysis for member companies, covering digital transformation, AI, startup ecosystem, and regulatory reform topics.
• Policy Advocacy and Government Submissions Core advocacy service providing policy recommendations, public consultation responses, and government submissions on digital transformation, AI regulation, startup ecosystem, labor market reform, and international trade matters. Examples include comments on the AI Basic Plan (Draft) and submissions to the Digital Agency Digital Society Design Council.
• Japan New Economy Index (新経連株価指数) Stock index tracking the performance of new economy companies in Japan, published on the JANE website with historical price data across multiple time periods.

Quantifiable outcome

• Joint industry statements on EU Cloud and AI Development Act (CADA) signed with tech councils of Canada, Australia, and CCIA
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major and minor.

• Tech Council of AustraliamajorStrategic or Co-development Partner · 8 June 2026Joint signatory on international industry statement regarding EU Cloud and AI Development Act (CADA), representing tech companies in Asia-Pacific region
• Canada EU Trade and Investment AssociationmajorStrategic or Co-development Partner · 8 June 2026Joint signatory on international industry statement regarding EU Cloud and AI Development Act (CADA), representing tech companies in North America
• Computer & Communications Industry Association (CCIA)majorStrategic or Co-development Partner · 8 June 2026Joint signatory on international industry statement regarding EU Cloud and AI Development Act (CADA)
• Entrepreneurship Vision (EVision), Kingdom of Saudi ArabiamajorStrategic or Co-development Partner · 29 October 2025Memorandum of Understanding signed for cooperation in entrepreneurship and startup ecosystem development between Japan and Saudi Arabia
• Ministry of Investment of Saudi Arabia (MISA)majorStrategic or Co-development Partner · 3 October 2025Joint workshop organized on Latest Business, DX, and AI Trends in Saudi Arabia, featuring ICT growth strategy and investment opportunities
• Embassy of Canada in JapanminorStrategic or Co-development Partner · 3 March 2025Exchange of views on digital policy and economic cooperation between Japan and Canada
• OECD (Organisation for Economic Co-operation and Development)majorStrategic or Co-development Partner · 20 February 2025Discussion meeting on digitalization of SMEs with OECD Entrepreneurship, SMEs, Regions and Cities Centre
• Embassy of the United States in JapanminorStrategic or Co-development Partner · 14 December 2023Hosted cutting-edge business seminar in Diet on Open RAN featuring US Embassy

Recent moves7 records

Expansion highlights5 records

Direct peers

• JEITA (Japan Electronics and Information Technology Industries Association): Japan's principal electronics and IT industry association that submits policy positions to government on tech, digital, and trade issues. Directly comparable to JANE in mechanism (industry association doing policy advocacy for tech members), though JEITA represents hardware/IT vendors while JANE represents new-economy/digital-native companies.
• DigitalEurope: European digital industry association representing large tech companies on EU digital policy. Comparable to JANE in function — running policy advocacy for tech/digital members — but operating in a different (European) regulatory jurisdiction.
• Tech Council of Australia: Australian tech industry body that joined JANE in co-signing the EU CADA joint statement. Comparable as a national new-economy tech industry association executing cross-border digital policy advocacy for member companies.
• Keidanren (Japan Business Federation): Japan's largest and most established business federation, also engaging in policy advocacy and government submissions on behalf of Japanese companies. Comparable to JANE because both are general business associations influencing national economic policy, though Keidanren covers all industries while JANE focuses on new economy/digital.
• Computer & Communications Industry Association (CCIA): US-headquartered tech industry association that co-signed joint statements with JANE on EU CADA and Digital Omnibus. Directly comparable as a digital/tech industry association engaging in cross-border digital trade advocacy on behalf of major member companies.
• JIPA (Japan Patent Attorneys Association / Japan Intellectual Property Association): Japanese IP-focused professional association engaging in policy advocacy. Comparable to JANE as a Japanese professional/industry association doing structured policy submissions to government, though focused on IP rather than digital/new economy.
• Internet Association Japan: Japanese internet industry association advocating for digital platform and internet policy. Closely comparable to JANE in focus area (digital/internet policy advocacy in Japan), though narrower in scope to platform/internet-specific issues.
• The Japan Chamber of Commerce and Industry (JCCI): Long-standing Japanese business association with policy advocacy mandate to government. Comparable to JANE as a domestic business federation engaging policymakers, though JCCI serves mainly SMEs and local chambers while JANE serves new-economy tech members.

Regional players

• European Business Council in Japan (EBC): Foreign business chamber representing European companies in Japan on policy and trade issues. Comparable to JANE in function — policy advocacy on behalf of member companies — but serves a foreign-member constituency rather than domestic Japanese new-economy firms.
• The American Chamber of Commerce in Japan (ACCJ): Foreign business chamber representing US companies in Japan. Comparable to JANE as a business advocacy body engaging Japanese policymakers, though operating on behalf of US-headquartered member firms rather than Japanese new-economy companies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shinkeiren_en
• YouTubeyoutube.com/channel/UCwPxbWyYcTON0txczHebWNA
• Facebookfacebook.com/timeline

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Japan Association of New Economy