What Carl Rieck Assecuradeur does

Carl Rieck Assecuradeur Hamburg GmbH is a Hamburg-based Assecuradeur (managing general agent) operating under delegated underwriting authority from approximately 100 insurance companies, including Allianz, AXA, HDI, Gothaer, Signal Iduna, and Ergo. Founded in 1845 as the first Generalagentur in Germany for Assicurazioni Generali (Triest), the company underwrites, issues, and administers private, commercial, and specialized (nightclub/event venue) insurance products on behalf of its insurer partners. Revenue is generated through commissions and administrative fees paid by the insurance carriers under agency agreements, not from policyholders directly.

The company's product portfolio spans three lines: Privatversicherungen (household, personal liability, legal expenses, accident, residential building, pet liability), Gewerbeversicherungen (business liability, property, business interruption, electronics, machinery, agricultural, transport), and a niche Discothekenversicherung product for nightlife and entertainment venues. The supporting technology stack is functional rather than proprietary: a password-protected Maklerportal and Versichererportal provide tariff calculation, contract administration, ZÜRS flood-zone lookup, claims reporting, and portfolio transfer workflows, complemented by two public-facing online quote calculators (SachMultiRisk for commercial multi-risk and accident insurance via INTER Versicherungen).

Distribution is exclusively B2B through approximately 1,300 contracted Versicherungsmakler and Versicherungs-Mehrfachvermittler, who serve as the sole channel to end policyholders; approximately 70,000 contracts are administered through this network. The company holds a §34d GewO insurance intermediary license (registration D-1A4G-Z2UJY-66) supervised by Handelskammer Hamburg, is a BVK member, and operates from a single headquarters in Hamburg-Hammerbrook (relocated in 2022) with approximately 22 staff at the operating-entity level. There are no disclosed investors, parent company, or external funding; the entity is privately held and not listed.

Name

Carl Rieck Assecuradeur

Legal name

Carl Rieck Assecuradeur Hamburg GmbH

Website

https://carl-rieck.info

Company type

Private

Founded year

1845

Operating status

Operating

Headcount range

51–100 employees

Short description

Carl Rieck Assecuradeur Hamburg GmbH is a Hamburg-based Assecuradeur (managing general agent) founded in 1845 that underwrites private, commercial, and nightclub insurance on behalf of approximately 100 insurers, distributing exclusively through approximately 1,300 contracted German brokers administering around 70,000 contracts.

Ownership category

akta.pro rank

Product category

Insurance Underwriting & Administration Services (Assecuradeur / Managing General Agent)

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Insurance underwriting services
• Managing general agent
• Commercial insurance products
• Private insurance lines
• Broker portal platforms

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Underwriting and Administration Services: As an Assecuradeur (insurance underwriting agent), Carl Rieck acts on behalf of insurance companies to underwrite risks, issue insurance policies, collect premiums, assess and price risks, and handle claims processing. Revenue is generated through commissions and fees paid by the insurance companies (Versicherungsgesellschaften) under their agency agreements, not from policyholders directly. The company has agreements with approximately 100 insurance companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Carl Rieck Assecuradeur Hamburg GmbH operates as an Assecuradeur (managing general agent / delegated underwriting agent) for approximately 100 insurance companies. On behalf of these insurers, it underwrites risks, issues policies, collects premiums, and processes claims for private, commercial, and specialized (discotheque/nightclub) insurance lines. Products and services are distributed exclusively through a network of approximately 1,300 insurance brokers (Versicherungsmakler) and multi-brokers using the company's Maklerportal and online tariff calculators.

Product overview

Carl Rieck Assecuradeur Hamburg GmbH is an Assecuradeur (insurance underwriter) with 175 years of history since 1845, operating as a managing general agent (MGA) for insurance products. The company offers three core product lines: Privatversicherungen (personal insurance for individuals including household, liability, legal expenses, accident, and residential building), Gewerbeversicherungen (commercial insurance covering business liability, property, business interruption, electronics, machinery, and specialty lines), and Discothekenversicherungen (specialized insurance for nightclubs and entertainment venues covering buildings, contents, electronics, and liability). Key product modules include SachMultiRisk (commercial multi-risk product with online quote capability) and two digital platforms: the Maklerportal (broker portal for tariff calculations, document management, and portfolio access) and the Versichererportal (insurer portal for contract and claim inquiries). The company works exclusively with insurance brokers and multi-agent intermediaries, not directly with end consumers, and partners with approximately 100 insurance companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Privatversicherungen (Private Insurance) Comprehensive personal insurance line covering residential property, household contents, liability, legal expenses, accident, water damage liability, glass, animal liability, and construction/builder's risks for private individuals. Distributed exclusively through insurance brokers using Carl Rieck's standardized and customized coverage concepts, with personal claims handling. Enhanced in 2024 with best-performance guarantee and improved benefits.
• Gewerbeversicherungen (Commercial Insurance) Extensive commercial insurance portfolio for businesses, combining Carl Rieck's own product tariffs with all relevant market insurance company tariffs. Covers business liability, business interruption, extended coverage, theft, electronics, elementary damage, fire, bundled building and contents, agricultural, machinery, legal expenses, event organizer liability, and transport insurance. Serves industries including construction, retail, gastronomy, security, renewable energy, healthcare, and transport.
• Discothekenversicherungen (Nightclub / Entertainment-Venue Insurance) Specialized insurance product for nightclubs, bars, dance halls, entertainment gastronomy, and lounges. Provides building, contents/inventory, electronics, business interruption, and liability coverage tailored to event operations and entertainment-venue risks. Distributed through brokers to venues requiring coverage for high-risk hospitality and event operations.
• Unfallversicherung (Accident Insurance) — Carl Rieck in cooperation with INTER Versicherungen Co-developed accident insurance product offered with INTER Versicherungen as risk carrier. Includes unique features such as emergency capital, condition-difference coverage up to €50,000, PlusCare mobility support, pain compensation, and TravelCare. Brokers can apply framework discounts up to 20% through Carl Rieck's agreement with INTER, with quotes generated via the INTER tariff calculator.

Quantifiable outcome

• Nearly 70,000 insurance contracts administered across property, liability, and other lines
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• INTER VersicherungencoreStrategic or Co-development PartnerINTER Versicherungen is a key strategic partner for the accident insurance product line. Carl Rieck offers a proprietary accident insurance product developed in cooperation with INTER, featuring tariff calculators, up to 20% broker discounts through framework agreements, and digital application processing via the INTER platform. The product includes unique features such as emergency capital, conditions-difference coverage up to €50,000, PlusCare mobility support, pain compensation, and TravelCare.
• Assicurazioni Generali / GeneralicoreStrategic or Co-development PartnerThe company traces its founding in 1845 to an agency representation for Assicurazioni Generali (Triest). Generali opened its first Generalagentur (general agency) in Germany through this relationship. Carl Rieck has maintained a contractual and friendly relationship with Generali from its founding in 1845 to the present day — making it the company's oldest and most historic partnership, spanning nearly 180 years.
• Approximately 100 Insurance CompaniescoreTechnology or IntegrationCarl Rieck has agreements with approximately 100 insurance companies including Allianz Versicherungen, AXA, HDI, Gothaer, Signal Iduna, Ergo, Helvetia, Basler, Barmenia, Die Continentale, R+V Versicherungen, VHV, Zurich, Chubb, Hiscox, Markel, and many more. These partnerships provide the underwriting capacity and product breadth that Carl Rieck offers to its broker network. The company acts as Assecuradeur (underwriting agent) for these insurers.
• Approximately 1,300 Insurance BrokerscoreChannel Partner/ Reseller/ DistributorApproximately 1,300 Versicherungsmakler (insurance brokers) and Versicherungs-Mehrfachvermittler (insurance multi-brokers) are contractually connected to Carl Rieck. These broker partners distribute Carl Rieck's insurance products to end consumers and businesses, accessing the company's underwriting, policy administration, and digital tools (broker portal, tariff calculators).
• Bundesverband Deutscher Versicherungskaufleute e.V. (BVK)coreStrategic or Co-development PartnerBVK is the Federal Association of German Insurance Professionals, the primary industry association for insurance brokers in Germany. Carl Rieck is an active member and adheres to the BVK Compliance Code (Verhaltenskodex/Code of Conduct), which defines professional standards for insurance distribution including qualification, entrepreneurship, and ethical commerce practices. Membership provides access to the broker community and industry representation.
• Hans L. Grauerholz GmbHminorChannel Partner/ Reseller/ DistributorTransport insurance contracts were transferred to Hans L. Grauerholz GmbH (Assekuradeur), Glockengießerwall 2, 20095 Hamburg. This represents a handoff of a specific product line (transport insurance) to a specialized partner, with contacts Daniela Fischer and Arno Dudszus handling the transferred business.

Scale indicators4 records

Recent moves16 records

Expansion highlights4 records

Direct peers

• Hans L. Grauerholz GmbH: Hamburg-based Assekuradeur that took over Carl Rieck's transport insurance contracts. Directly comparable as a German Assekuradeur/MGA operating in similar lines with a similar Hamburg heritage.
• Funk Gruppe: One of the largest independent German insurance brokers and risk consultants, providing intermediation, MGA-style underwriting, and consulting to corporate and private clients. Directly comparable as a German insurance intermediary competing for the same broker and corporate customer relationships.
• Ecclesia Group: Germany's leading specialist insurance broker and risk consultant, particularly strong in commercial and specialty lines. Comparable as a long-established German insurance intermediary with multi-carrier access and a focus on complex commercial risks.
• MRH Trowe: German insurance broker and risk consulting firm serving mid-market and corporate clients across commercial lines. Comparable business model of multi-carrier intermediation and risk advisory.

Broad incumbents

• Gothaer Versicherungen: Large German mutual insurer distributing through brokers across commercial and private lines. Comparable broad incumbent serving a similar broker-distributed product set.
• VHV Versicherungen: Major German insurer operating through broker channels in commercial and construction lines. Comparable as a broad incumbent serving the same German broker-distributed commercial insurance market.

Regional players

• Bayerische Versicherungsagentur / Versicherungsbureau Bayer: Traditional German Versicherungs-Generalagenturen (general agencies) comparable to the historical Assecuradeur model, distributing multiple insurer products via regional broker relationships.

Emerging players

• Hepster: German insurtech offering embedded and on-demand insurance products, particularly in mobility and lifestyle. Comparable as an emerging competitor for the same German commercial and personal lines Carl Rieck serves, but with a digitally-native GTM.
• Getsafe: Digital-first German insurance platform (Insurtech) that partners with brokers and offers modern embedded distribution. Comparable as it is reshaping how German insurance is intermediated to small commercial and consumer customers, putting pressure on traditional intermediation economics.

Others

• Bundesverband Deutscher Versicherungskaufleute (BVK): Federal Association of German Insurance Professionals — the industry body of which Carl Rieck is a member. Comparable ecosystem participant whose membership signals operating within the same compliance and ethical framework as other German Versicherungsmakler.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carl Rieck Assecuradeur