Hepster
Hepster is a Germany-based embedded InsurTech company (MOINsure GmbH) that designs and integrates tailor-made insurance products into B2B partner platforms via a single API, serving retailers, rental providers, leasing firms, and manufacturers across mobility, electronics, pets, and luxury goods verticals in DACH and France.
- Company typePrivate
- Founded2016
- HeadquartersRostock, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Hepster does
Hepster (operating under legal entity MOINsure GmbH) is a Germany-based embedded InsurTech company founded in 2016 and headquartered in Rostock. The company operates as a B2B2C embedded insurance provider, integrating tailor-made insurance products into partner platforms via a single API connection that can be deployed within approximately two weeks. Hepster does not sell insurance directly to consumers as a primary channel; instead, it embeds coverage into partner retailers, e-commerce platforms, rental providers, leasing firms, and manufacturer apps at the point of sale or within digital customer journeys. The platform targets six product verticals — mobility (e-bikes, bicycles, cargo bikes), electronics (mobile devices, laptops, cameras), pets, sports, travel, furniture, and luxury goods — with three commercially launched product lines (mobility, electronics, pets).
Hepster's underlying technology is an API-first insurance platform with full control over product design, enabling customization of coverage to each partner's specific product or service, including niche risks rarely covered by traditional insurers (e.g., misappropriation in rental contexts). Claims processing is fully digital and paperless, with real-time document dispatch via email. Insurance capacity and regulatory underwriting are provided by carrier partner andsafe Aktiengesellschaft, a BaFin-regulated German insurer authorized under EU passporting rights to operate in France.
The company monetizes through a dual revenue model: it earns commission on each insurance policy sold through partner platforms (B2B transaction-fee revenue) and collects recurring subscription premiums from end customers (monthly subscriptions with flexible cancellation). Partners face no integration costs or monthly usage fees and earn commission on each policy sold. Hepster operates across Germany, Austria, and France, backed by approximately $34M+ in total funding including a €10M Series B in July 2023 led by Element Ventures, Seventure Partners, and Claret Capital Partners. Named customers span enterprise anchors (notebooksbilliger.de, Accell Group) and mid-market partners (SMAFO, Fobe, AVAD, Flexvelop, Rebike, baur), with insurance intermediary licensing (Register D-LMZ8-K2DHK-45) and third-party recognition including TÜV Saarland certification, Handelsblatt "Beste Versicherer" recognition, and Die Welt Service Champion award (2023).
Hepster firmographics
Firmographics- Name
- Hepster
- Legal name
- MOINsure GmbH
- Website
- https://partner.hepster.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hepster is a Germany-based embedded InsurTech company (MOINsure GmbH) that designs and integrates tailor-made insurance products into B2B partner platforms via a single API, serving retailers, rental providers, leasing firms, and manufacturers across mobility, electronics, pets, and luxury goods verticals in DACH and France.
- Ownership category
- akta.pro rank
Hepster industry classification
Industry- Product category
- Embedded Insurance Platform
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
Keywords
Where Hepster is headquartered
LocationHeadquarters
- HQ city
- Rostock
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Hepster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Insurance Commission (B2B): Hepster earns commission on each insurance policy sold through partner platforms. Partners receive commission for each insurance policy taken out via their shop, creating a recurring revenue stream for both hepster and the partner. No costs for integration or monthly usage fees are charged to partners.
- Subscription Insurance Products: End customers pay recurring premiums (monthly subscriptions) for insurance coverage on mobility, electronics, and pets. Flexible monthly cancellation options are available, and coverage applies worldwide.
- Embedded Insurance Premiums: Insurance premiums collected when insurance is embedded at the point of sale within partner retail, rental, or leasing platforms. Premiums are integrated into the rental fee or product purchase price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | NBB Care Plus — monthly subscription for electronics |
| Subscription | Monthly | NBB Care & Repair — 3-year plan for electronics |
| Subscription | Monthly | NBB Extraschutz — 2-year plan for electronics |
| Subscription | Monthly | Fobe Care — luxury handbag subscription insurance (3 tariff options) |
| Other | Pay-as-you-go | B2B Commission Model |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Hepster product offering
Product offeringCore offering
Hepster provides a B2B embedded insurance platform that enables retailers, e-commerce platforms, sharing/rental, and leasing providers to integrate tailor-made insurance products (mobility, electronics, pets, sports, travel, furniture, luxury goods) directly into their customer purchase journey via a single API connection. Partners can go live within two weeks, with hepster handling product design, regulatory compliance, and digital claims processing, while earning commission on each policy sold.
Product overview
Hepster is an embedded InsurTech platform offering a portfolio of insurance products across six segments: mobility, electronics, pets, sports, travel, furniture, and luxury goods. The platform provides B2B insurance solutions for retailers, e-commerce platforms, and rental/leasing providers, enabling them to embed insurance directly into their customer purchase journey. The core products include Mobility Insurance (for e-bikes, bicycles, cargo bikes), Electronics Insurance (for mobile devices, laptops, cameras), and Pets Insurance. Partners integrate via API connection and earn commissions on insurance policies sold.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobility Insurance Tailor-made insurance solutions for mobility service providers covering e-bikes, bicycles, and cargo bikes with flexible tariffs tailored to the partner's product or service. Available for retail, rental, and leasing channels.
- Electronics Insurance Customized protection for mobile devices, laptops, cameras, and other consumer electronics with all-round worldwide coverage. Includes monthly subscription tariffs (e.g., NBB Care Plus, NBB Care & Repair, NBB Extraschutz) and rental-specific all-risk coverage.
- Pets Insurance Flexible animal insurance for pet equipment retailers, veterinarians, and breeders, providing extensive protection for pets with cost coverage for surgeries and treatments. Animal age has no influence on tariff pricing.
- Luxury Goods Insurance (Fobe Care) Insurance for luxury goods rental subscription services, covering designer handbags against damage, theft, robbery, and misappropriation during the rental period. Offered in three tariff options integrated into the subscription model.
Quantifiable outcome
- Partners can be integrated within two weeks via a single API connection
- +2 more outcomes
Companies that use Hepster
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
Hepster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hepster partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AVADcoreAustrian IT and network communication solutions provider that entered the electronics rental sector in collaboration with manufacturer SHIFT. Since February 2024, AVAD offers laptops, mobile phones, tablets, PCs, monitors, cameras, and more — all insured by hepster. hepster co-developed the product specifically for electronics rental providers, covering risks including theft, damage, and misappropriation.
- FlexvelopcoreHamburg-based company combining leasing, rental, and financing in one FLEX rental solution for office IT, hardware, and catering equipment. Since February 2024, all rented devices are insured by hepster, with coverage embedded in the rental fee at no extra cost to end customers. hepster developed the product in partnership with Flexvelop specifically for their flexible rental model.
- andsafe Aktiengesellschaftcoreandsafe AG is hepster's primary insurance carrier partner and underwriting agent (Assekuradeur). Registered in the commercial register of District Court of Münster (HRB 17592), licensed by the German Federal Financial Supervisory Authority (BAFin) and authorized to operate in France under EU passporting rights. hepster acts as co-designer and intermediary, with andsafe providing the insurance capacity and regulatory backbone.
- notebooksbilliger.decoreLeading German electronics retailer and e-commerce platform. notebooksbilliger.de offers hepster electronics insurance products (NBB Care Plus, NBB Care & Repair, NBB Extraschutz) embedded at the point of sale. The partnership has resulted in 44% of customers purchasing electronics with insurance, generating additional commission revenue for the retailer.
- SMAFOcoreGerman manufacturer of Fully Connected E-Bikes. SMAFO integrated hepster insurance into the SMAFO Connect+ app within one week. The insurance is seamlessly embedded in the app, offering e-bike protection as part of SMAFO's digital product ecosystem, driving high customer satisfaction and positive claims handling feedback.
- FobecoreGerman luxury handbag subscription service. Fobe partnered with hepster to offer Fobe Care insurance — included in the subscription model — covering designer handbags against damage, theft, robbery, and misappropriation during the rental period. hepster developed the product to fit the luxury rental subscription model with three tariff options.
- RebikeminorBike retailer partner offering hepster mobility insurance for e-bikes, bicycles, and cargo bikes to their customers at the point of sale.
- Accell GroupminorLarge European bicycle and e-bike manufacturer and retailer. Accell Group partners with hepster to offer tailor-made insurance solutions across their retail, rental, and leasing channels.
- SpektrumminorPartner company (sector not explicitly stated) offering hepster insurance products as part of its customer offering.
- HurterminorPartner company (bike/mobility retailer) offering hepster insurance products as part of its customer offering.
- baurminorGerman retailer partner offering hepster insurance products to its customers at the point of sale.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Hepster competitors and assessment
Company assessmentEmerging players
- Wrisk: UK-based embedded insurance platform enabling brands to offer tailored insurance products at point of sale. Comparable to hepster in API-first embedded distribution model and focus on non-traditional insurance use cases.
- B2X Care Solutions: Provider of device protection and insurance programs for consumer electronics and mobile devices through retailers and OEMs. Comparable to hepster's electronics insurance vertical (NBB Care products) and embedded retail distribution model.
Direct peers
- Cover Genius: Global embedded insurance provider offering API-driven insurance distribution for e-commerce, fintech, mobility and travel partners. Closely comparable to hepster in embedded, multi-vertical, API-first distribution approach.
- Friday Insurance: German digital insurer operating as a licensed carrier offering mobile-first insurance products. Comparable to hepster in serving digitally native customers and operating in the German InsurTech ecosystem.
- Wefox: European InsurTech and licensed insurance intermediary with operations in Germany, Austria, Switzerland and beyond. Comparable to hepster in regulatory structure (licensed intermediary), digital-first distribution and pan-European ambitions.
- Element Insurance: Berlin-based insurance-as-a-service platform that provides insurance companies and distribution partners with a digital infrastructure layer. Comparable to hepster as a B2B insurance infrastructure provider in the German/DACH market.
- Simplesurance: Berlin-based embedded insurance platform that distributes insurance products through partner digital channels across Europe. Closely comparable to hepster in product design, target partners (retailers, e-commerce, mobility) and embedded distribution model.
- Getsafe: German digital insurance broker offering fully digital and embedded insurance products to consumers and partners. Comparable to hepster as a German InsurTech operating in similar personal-lines categories and pursuing digital distribution.
Broad incumbents
- Lemonade: US-listed AI-native insurance carrier that has expanded into embedded insurance partnerships. Comparable to hepster as a technology-first insurance player, though at far greater scale and with its own underwriting balance sheet.
- Allianz Partners: Global B2B2C insurance and assistance provider within the Allianz Group, active in travel, mobility and connected commerce insurance. Comparable to hepster as a large incumbent increasingly competing for embedded insurance partnerships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hepster social profiles
Digital presenceHepster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hepster leadership team
Management profileNumber of profiles
Profiles3 records
Hepster funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hepster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hepster
What does Hepster do?
Hepster provides a B2B embedded insurance platform that enables retailers, e-commerce platforms, sharing/rental, and leasing providers to integrate tailor-made insurance products (mobility, electronics, pets, sports, travel, furniture, luxury goods) directly into their customer purchase journey via a single API connection. Partners can go live within two weeks, with hepster handling product design, regulatory compliance, and digital claims processing, while earning commission on each policy sold.
Is Hepster a public or private company?
Hepster is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hepster founded?
Hepster was founded in 2016. It employs 51 to 100 people.
Where is Hepster based?
Hepster is headquartered in Rostock, Germany, in the Europe region.
How does Hepster make money?
Three revenue lines are on record. Insurance Commission (B2B) is the primary driver. The others are subscription Insurance Products and embedded Insurance Premiums.
Who are Hepster's main competitors?
Emerging players on record are Wrisk and B2X Care Solutions. Direct peers are Cover Genius, Friday Insurance, Wefox, Element Insurance, Simplesurance and Getsafe. Broad incumbents are Lemonade and Allianz Partners.
Does Hepster have an API?
No public API is recorded for Hepster.
What industry is Hepster in?
Hepster's product category is Embedded Insurance Platform. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer). Its NAICS code is 524210 and its SIC code is 6411.